Co-design an ILMS for the Future
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Bootcamp workshop delivered at VALA2012: eM-powering eFutures, 6 February 2012. Co-facilitated with Carolyn McDonald and Kate Davis.
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Co-design an ILMS for the Future
- 1. co-design an ILMS for the future vala 2012 bootcamp
- 3. kate lecturer | information systems school science and engineering faculty | queensland university of technology phd student | information systems school science and engineering faculty | queensland university of technology coordinates @katiedavis | @katiedatwork katedavis.info | k3.davis@qut.edu.au
- 4. carolyn manager | technology innovation information services | bond university coordinates @camcd | camcdona@bond.edu.au
- 5. zaana associate lecturer | information systems school science and engineering faculty | queensland university of technology phd student | swinburne university coordinates @zaana | z.howard@qut.edu.au zaanahoward.com
- 7. principles fast done, not perfect collaborative voices for everyone no spectators
- 9. http:/ /vimeo.com/35160709
- 10. http:/ /vimeo.com/35725858
- 11. discovery LET’S GET SOME CONTEXT… you may want to take notes 10:00
- 12. discovery UNDERSTAND THE CHALLENGE what are the main challenges? 10:00
- 13. discovery DEFINE YOUR AUDIENCE map out the current users of an ILMS who are they? do the current challenges face everyone, or just certain users? 08:00
- 14. discovery DEVELOP A PERSONA choose 1 audience to design for it’s easier to design for *someone*, so create a persona to represent the audience, to guide you for the rest of the session 10:00
- 15. I have a persona image Jamesut in here – at farmers' to p enjoys shopping James’ situation just need to wait for my new for the atmosphere and markets laptop to Goals • Stop eating out so much be set up! experience. • Eat more healthily to lose weight and support personal training • Make veggies and salads (part of new diet) taste better • Feel more connected to the place and community where he What is getting in the way? lives • Limited cooking skills • Reluctance to buy food that might go o Frustrations and pain points • Convenience of shopping at mainstream retailers • Throwing out unused food • Being too busy to have time to enjoy the markets James • The chore of shopping at mainstream retailers Keywords Experience shopper How will James interact with masterchef, jamie oliver, tv, celebrity, recipes, community, experience, place, cafe, relaxing FlavourCrusader? Age 32 Occupation Account manager Referrer Word of mouth James’ story Education Bachelor degree Introduction touchpoint Facebook page Family status Single Location North Fitzroy, VIC I'm a bit surprised, but I've really been getting into Masterchef and Questions other cooking shows like Jamie Oliver's. I've just started on a health Challenges Colour blind • What can I do with the food I have in the fridge? kick, signed up for a personal trainer and all that, and I'm really trying to • Are there other markets I can go to? eat a lot better, and that means more vegetables. I don't really like Online locations: Work, Cafes etc., Mobile • What's in season? (so I can get fresher options that last longer in Computer type: Windows laptop, Samsung them though, so watching the show has helped expand my ideas about the fridge) how I can cook them to make nicer meals. touch phone Connection type: ADSL2, 3G mobile Reasons to return Internet usage: 2–3 hrs I noticed that they were really pushing seasonal and locally-grown • Look up recipes based on ingredients veggies on the show, and heard from some friends about the local • Finding out what's in season to know what's good to get when farmers' markets. Now that I've been there a few times, I'm really Top ve bookmarked websites: at the supermarket • Facebook • Internet banking starting to enjoy the atmosphere — it feels a bit like a weekly • Tips on cooking techniques and unusual ingredients "pilgrimage", a real grounding experience. I get a chance to slow down • SMH • Masterchef • Work webmail and have a co ee and these great macarons that they sell there, and ease into the weekend. It's cool that I've been bumping into people I know there too — it's got a real community vibe which I've really connected with. Who in uences James? As a single guy living by myself I don't go through a lot of food, Technophobe Wired especially when I have a busy week and eat out a bit too much. I really TV hate throwing out veggies that go o , and I've found that the ones I get Mum from the markets last longer, which is great. Mainstream retailers Famers' markets James It's great to talk to the people at the market — I've picked up some Mainstream great recipes there and learnt how to cook some things that I've never retailers really come across before. I still nd I buy most of my stu from Coles Beginner Expert Market or Woolworths, but it's a di erent thing really: I go to the markets Friends producers because I really love it there — I like to make time for it — whereas going to Coles is much more like a chore. Flavour Crusader personas. Courtesy of Zumio: http://zum.io/about/projects/flavourcrusader/
- 16. problem definition MAP THE JOURNEY map your persona’s journey using the ILMS mark in the pain points 13:00
- 17. Finding & recommendations for aligning OGT service touchpoints by Radar Station. Courtesy Service Design Tools: http://www.servicedesigntools.org/sites/default/files/res_images/02.jpg
- 18. The Train Ride by 31 Volts. Courtesy Service Design Tools. http://www.servicedesigntools.org/sites/default/files/res_images/CJM.png
- 19. one more… http:/ /www.youtube.com/watch? NR=1&feature=endscreen&v=rwjERqPAKnE
- 20. problem definition SHARE YOUR LEARNING what themes and insights have you come up with? what are the main challenges and opportunities? 10:00
- 21. problem definition CREATE A PROBLEM STATEMENT make them juicy and actionable choose 1 to work with for the rest of the session 10:00
- 22. how who what why? BASED ON USER, NEED AND INSIGHT 10:00 d leadership 2011 define lecture. Courtesy Stanford d School: https://dschool.stanford.edu/groups/dleadership/
- 23. example How might a (who) delayed mother of four (what) entertain her kids without disrupting the terminal so that (why) her bored children don’t annoy the already irritated fellow passengers? d leadership 2011 define lecture. Courtesy Stanford d School: https://dschool.stanford.edu/groups/dleadership/
- 24. ideation BRAINSTORMING GUIDELINES warm up 05:00
- 25. d leadership 2011 ideate lecture. Courtesy Stanford d School: https://dschool.stanford.edu/groups/dleadership/
- 26. ideation BRAINSTORMING brainstorm solutions to the problem keep the problem statement in the middle of the table 50 ideas 10 minutes 10:00
- 27. ideation IDEA SELECTION which ideas are most possible? most delightful? which are you drawn to? you each have 3 votes – use them to select an idea to work with 10:00
- 28. prototyping ABOUT THE METHODS STORYBOARDS AND WIREFRAMES 05:00
- 29. hungry? so is he SCAN USING YOUR PHONE TO DONATE A MEAL NOW need2give.org need2give.org YOUR PHONE TO THANKYOU! YOU HAVE JUST GIVEN A PERSON IN E A MEAL NOW NEED A HOT MEAL CLICK HERE TO SEE WHAT OTHER PEOPLE LIKE YOU HAVE DONATED AROUND THE CITY need2give.org need2give storyboard. Courtesy Stefanie di Russo http://twitter.com/stefdirusso
- 30. CommLogix wireframe sketch by Mike Rohde: http://www.flickr.com/photos/rohdesign/3307874546/
- 31. Election night bingo by tim_d: http://www.flickr.com/photos/tim_d/4475397251/
- 32. prototyping CREATE A NEW JOURNEY MAP, STORYBOARD OR WIREFRAME FOCUS ON *DONE*, NOT PRETTY OR PERFECT 15:00
- 33. testing DECIDE WHAT YOU WANT TO KNOW 05:00
- 34. testing TEST 2 people stay to guide testing 4 people move 10:00
- 35. testing CAPTURE LEARNINGS what did you learn about your prototype? what did you learn from the other prototypes that you could use in your own? 15:00
- 36. testing ITERATE PROTOTYPE based on feedback and new ideas 10:00
- 37. the pitch DEVELOP THE PITCH 10:00
- 38. the pitch WHAT ARE YOU TRYING TO ACHIEVE? WHO IS YOUR AUDIENCE? WHAT DO YOU WANT THEM TO DO? 10:00 Pitch structure. Courtesy Will Donovan http://www.willdonovan.com.au/
- 39. the pitch PITCH! YOU HAVE 90 SECONDS TO MAKE YOUR PITCH 10:00
- 40. wrap up
- 41. kate@katiedatwork carolyn @camcd zaana @zaana stuff http:/ /bit.ly/futureILMS
Editor's Notes
- In gaining empathy for a person or understanding of one’s process through an experience, considering the details of that process can illuminate areas for potential insights. Creating a journey map is an excellent way to systematically think about the steps or milestones of a process. A journey map can be used for your own empathy work, or to communicate your findings to others.What are the main steps that they go through?How are they feeling at each point?Also consider:Who do they interact with?What slows them down?
- a unique, concise reframing of the problem that is grounded in user needs & insights