Social Games Anytime Anywhere

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Sebastien de Halleux

Social Games Anytime, Anywhere: From Media Device to Connected Device, why social games on the iPhone will be big

Entertainment & Humor Technology News & Politics

Social games
anytime, anywhere

Sebastien de Halleux
COO & Co-Founder

Playfish is a social games company
We make games that let friends play together on social networks

Winner : 2008 Zeebys Best Social Game Award Winner : Open Web Award Winner 2008
Winner : 2008 GSP East, Appnite Award

2

25+ million monthly active users in 12 months
monthly active users (million)

Large community
• 60 million registered users
• 25+ million monthly active users
• 4.5+ million daily active users
Large market share
• 5 of top 10 games on Facebook

3

iPhone is the latest of a long
line of media devices

5

iPhone: 3 devices into one

media phone internet

6

iPhone is a device to access
your social graph

8

Designing games
as objects of social interaction

10

Social experiences
have always been more fun

11

People spend $50bn on video games today

Why?

Games are good at generating emotions

Wonder
Joy Fear
Achievement Frustration
Greed
Suspense Horror

Friendship Love Pride

But what about social emotions?

Envy Anger

Who Has The Biggest Brain?
on the iPhone and iPod touch

16

Success formula is changing
αt*βt* γ(t)
Q*P virality * engagement * monetization
revenue

time time

17

This is only the beginning…
Access
units sold

23m PS3
29m Xbox360
45mWii
Utility
30m iPhone Monthly Active Users
and iPod touch

100m DS 150m Myspace
180m console 175m Facebook
including PS1/2 gen

1.3B webPC 500m SocNet
3B mobile
Sources: DFC Intelligences, Bloomberg, company web sites

iPhone

an amazing media and connected device

19

Social networks

the next generation game platform

20

Mission

Change how the world plays games

21

Thank you!

Sebastien de Halleux
COO & Co-Founder

sebastien@playfish.com

San Francisco London Tromsø Beijing

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Evolución histórica a través de las consolas de las diferentes generaciones. Veremos en esta presentación como la jugabilidad ha perdido peso en pro de los gráficos y las animaciones por ordenador No te pierdas mi curso para aprender a hacer apps para iOS y consigue un 97% de descuento con el siguiente link: https://www.udemy.com/curso-de-desarrollo-de-apps-para-ios-9/?couponCode=SLIDE_SHARE

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Social Games Anytime Anywhere

1. Social games anytime, anywhere Sebastien de Halleux COO & Co-Founder

2. Playfish is a social games company We make games that let friends play together on social networks Winner : 2008 Zeebys Best Social Game Award Winner : Open Web Award Winner 2008 Winner : 2008 GSP East, Appnite Award 2

3. 25+ million monthly active users in 12 months monthly active users (million) Large community • 60 million registered users • 25+ million monthly active users • 4.5+ million daily active users Large market share • 5 of top 10 games on Facebook 3

4. iPhone games are hot 4

5. iPhone is the latest of a long line of media devices 5

6. iPhone: 3 devices into one media phone internet 6

7. iPhones are all connected 7

8. iPhone is a device to access your social graph 8

9. Social graphs now have APIs 9

10. Designing games as objects of social interaction 10

11. Social experiences have always been more fun 11

12. thansolitary experiences 12

13. People spend $50bn on video games today Why?

14. Games are good at generating emotions Wonder Joy Fear Achievement Frustration Greed Suspense Horror

15. Friendship Love Pride But what about social emotions? Envy Anger

16. Who Has The Biggest Brain? on the iPhone and iPod touch 16

17. Success formula is changing αt*βt* γ(t) Q*P virality * engagement * monetization revenue time time 17

18. This is only the beginning… Access units sold 23m PS3 29m Xbox360 45mWii Utility 30m iPhone Monthly Active Users and iPod touch 100m DS 150m Myspace 180m console 175m Facebook including PS1/2 gen 1.3B webPC 500m SocNet 3B mobile Sources: DFC Intelligences, Bloomberg, company web sites

19. iPhone an amazing media and connected device 19

20. Social networks the next generation game platform 20

21. Mission Change how the world plays games 21

22. Thank you! Sebastien de Halleux COO & Co-Founder sebastien@playfish.com San Francisco London Tromsø Beijing

Social Games Anytime Anywhere

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