Freelance calculator
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Presentation for the AREG seminar in Thessaloniki, 11. december 2010
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Freelance calculator
- 1. The Freelance Calculator Toralf Sandåker The Norwegian Journalist Union
- 2. The Freelance Calculator Norwegian Journalist Union’s tool for freelance journalists negotiating their own fees
- 3. The Freelance Calculator Download: http://bit.ly/freelancecalc Presentation: http://slidesha.re/FC-pres
- 4. Time based for billing per hour Based on annual wage statistics of the media industry Targets staff’s wages after calculating freelancer’s real expenses Differentiating rates between media companies The Freelance Calculator
- 5. Lower freelance rates leads to cuts in editorial staffs which leads to lower rates … The main problem
- 6. ✓Media convergence and ownership concentration ✓5-6 multi/national companies control most publications ✓3 multinational companies control magazines almost 100% ✓2 broadcasting companies dominate TV and (partly) radio ✓Ca. 150 daily newspapers to 5 million people ✓Only one web news site makes money (VG Nett) The media industry in Norway
- 7. ✓Ca. 9500 members (2009) ✓46% located in Oslo, 8-9% freelance ✓43% of members are female ✓The only journalist union, ≈ 100% coverage in trad. media ✓Central and local collective agreements ✓Freelancers are a special section of the union ✓Few collective agreements for freelancers The Norwegian Journalist Union
- 8. Until 2002: ✓Independent non-employed workers ✓Ban on organizing as businesses ✓Recommended rates from the Union ✓Little or no content exchange – independent publications ✓Predominantly single media publishers From 2002: ✓Freelance journalists professionalize as one person businesses ✓Multi media publishers & ownership concentration Freelancer’s position
- 9. ✓Fixed rates by words, lines or pages (or pictures) ✓Some use of hourly rates for hired freelancers working practically as temporary staff ✓Most freelancers work for broadcast, trade press and periodicals, refuse working for newspapers ✓Freelancer’s operating costs often neglected in fees Freelancer’s rates
- 10. The challenge: ✓Lack of professionalism as businesses ✓Avoiding price fixing ✓Relevance of rates (to market diversity) The mission: ✓Link freelance rates to staff wages ✓Get paid by the hour, not by the word ✓There is no connection between journalistic quality and number of words Reviewing freelancers income situation in 2008
- 11. Utilizing union strengths ✓The Union’s detailed wage statistics ✓The entire union behind goal of equal earning Playing the game ✓Developing the freelancers as professional businesses Adapting to the market ✓Getting acceptance for equal wages and operating cost ✓Balancing work value with market value Developing the Calculator
- 12. DEMO