New version 2 - including case examples from Spotfire, Demandware, Hubspot and David Skok. Developed for the Harvard Innovation Lab workshop series on Startup Secrets. This is part 4 of the 5 part series by Michael J Skok on how to get competitive advantage as a startup. Michael's slides are the agenda for the workshop, and are NOT self contained. For fuller coverage of the slides, visit Michael's website http://mjskok.com/