Why attend this presentation? Learn how Social Media technologies can empower Govt, build collaboration and trust with each of us as citizens If in Govt – become a risk-taker, innovator, embrace changes needed If Systems Integrator/Consultant – find areas where can support, build solutions to help Govt succeed As Public citizen –become involved, learn where Gov 2.0 projects in place & participate, use technologies (ex., wikis, blogs, social communities/groups to suggest areas to encourage Govt to change
Set example w/campaign site www.barackobama.comwww.recovery.gov – will post updates of spending after stimulus bill passeswww.whitehouse.gov
Needs to be CLEARLY understood by each party
Individuals increasingly take cues from one another rather than from institutional sources like corporations, media outlets, religions, and political bodies. To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, - (let them become your champions) and become part of a living fabric of brand loyalists.[1] ^Social Computing by Chris Charron, JaapFavier, Charlene Li - Forrester Researcha mashup is a web application that combines data from more than one source into a single integrated tool. The term Mashup implies easy, fast integration, frequently done by access to open APIs and data sources to produce results that were not the original goal of the data owners. Need MS Example instead of one belowAn example is the use of cartographic data from Google Maps to add location information to real-estate data, thereby creating a new and distinct web service that was not originally provided by either source.
Complexities, policies, privacy, legal issues
Easily find relevant, accurate, and up-to-date informationA survey of government initiatives and pilots in the Web 2.0 environment shows that they mainly span communication- and interaction-focused uses to date - IBM Report
For Complete Common Tasks Efficiently example: (ex. Post instructional videos on YouTube to explain how to apply for a small business loan or learn about Medicare benefits)
LEVELS of Gov 2.0Gov’t employees & elected officials access & use social media tools to connect with their constituents.Ex. State Dept’s Public Diplomacy 2.0 - Using social networking tools, i.e., YouTube, FaceBook, and Twitter to globally persuade individuals to find peaceful outlets for their political grievances. Govt’s use of social media tools to achieve their objectives and solicit citizen feedback for process improvementEx. MySociety.org - Most of the UK’s best known democracy websites. Using their services, 200,000 people have written to their MP for the first time, over 8,000 potholes and other broken things have been fixed, nearly 9,000,000 signatures have been left on petitions to the Prime Minister… A participatory platform engaging citizens in Gov’t policy debates & voluntary service.Ex. Texas Virtual Border Watch – In an effort to better engage citizens in border protection, this program to allow citizens to view live video feeds of the area and submit reports of suspicious activity.Secure Government EnvironmentINTELINK system- Users can obtain email, write & edit articles on Intellipedia – uses 3 wikis They are used by individuals with appropriate clearances from the 16 agencies of Intel Community and other national-security related organizations, look up employee’s profiles & contact info, author blogs, tag news articles, etc.