20. Organic visibility is still
a great way to measure
marketing success!
• Editorial calendar around key
events
• 50 natural links to target URL
• 215 Facebook likes, 62 Tweets
• Drove “Australian Open Tennis
Tickets” to #4 in Google
40. @KevGibbo
• Hobby bloggers or webmasters of non-commercial
websites can be sceptical of outreach requests
• Good opportunities when targeting other German
speaking countries such as Austria and Switzerland
• Target just a few websites and personally address them,
explaining the benefit to their site to share your link
• Content/emails must be written by a native speaker
• German people are quite straight forward – just tell them
what you want!
Germany
41. BlueGlass.co.uk
@BlueGlass @KevGibbo
• Yandex has market share – and traditional tactics can still work
here, but build carefully, focusing on natural quality links if you can.
• We’ve found Russian web users are often a young audience, take
this into account when creating content for them.
• Use native speakers for content and best outreach success.
Russia
42. BlueGlass.co.uk
@BlueGlass @KevGibbo
• Scandinavia has different characteristics, however one
theme runs through all of them; there is very limited
resource and audience compared with other markets.
• While most users are fluent in English, the personal angle
& native language approach still works better
• Put more focus on the leading authority publications
• Lots of consumer protection laws around sending
unsolicited emails, personal relationships work better
Nordics
43. BlueGlass.co.uk
@BlueGlass @KevGibbo
• When approaching French speaking webmasters, only
speak in French. Make sure your grammar is correct.
• Co-branded content partnerships work much better
than link exchanges for content – make it win, win!
French
44. @KevGibbo
• Italian market is very small, which means you can need
to measure quality relative to the individual market
• Even Italian national media websites often have very
average domain authority scores.
Italian
45. BlueGlass.co.uk
@BlueGlass @KevGibbo
• Very commercially savvy in a range of market sectors
• Building blogger relationships can be a long-process, but
pays off long-term
• Use exclusive data/research to gain access to authority
sites and publications, creating content which shifts a
niche’s standards or knowledge base
UK
Outreach = logos for Mashable, Guardian, https://www.gov.uk/, http://www.coolest-gadgets.com/Social Media = logos for Twitter, Facebook, Google +, TumblrContent Production = something like this: http://www.innovationsinnewspapers.com/wp/wp-content/uploads/2009/08/1.jpgPaid Media = http://ceblog.s3.amazonaws.com/wp-content/uploads/2012/01/kisses_from_katie.pngSEO Strategy = http://imgur.com/OJu6033
