Why Product Managers Must Emulate Twitter
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Basic slides to stimulate interactive discussion. Every moment is an experience, a moment to sell your message. Every interaction is a sales opportunity. What are you selling? To
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Why Product Managers Must Emulate Twitter
- 1. Why Product Managers MUST Emulate Twitter! March 17, 2012 Presentation Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 1 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 2. Cindy F. Solomon • Founded The Global Product Management Talk • Pioneering Socratic format for Twitter Chats to cultivate global knowledge communities • Over 15 years experience in product management and product marketing management of web, services and software at Silicon Valley companies including Apple, Vadem, NetObjects and startups. Previously with Fortune 500s including American Express and Radio Shack. • AIPMM Certified Product Manager & Certified Product Marketing Manager • Serial entrepreneur, consultant, facilitator, and early adopter Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 2
- 3. Global Product Management Talk For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we’ve brought Product Talks to you. The Global Product Management TalkTM Follow @ProdMgmtTalk http://www.blogtalkradio.com/prodmgmttalk Join in using hashtag #ProdMgmtTalk weekly at Twebevent or Tweetchat Global Product Management TalkTM is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions with live audio of thought leader and co-hosts commenting (on Blogtalkradio). Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk 3
- 4. WHAT DO YOU WANT? Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 4 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 5. Jonathan Zittrain said… “The qualities that make Twitter seem inane and half-baked are what make it so powerful.” Jonathan Zittrain, Harvard Law professor, Internet Expert, Author Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 5 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 6. BE CONCISE Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 6 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 7. Solomon says… A tweet is limited to 140 characters. Be terse. Develop and share content that is precise, short, laser focused, intentional, informative and interesting. Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 7 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 8. BE OPEN. Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 8 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 9. Dick Costello, Twitter CEO, says… "Pay careful attention to the things that people do with your technology/service/product, because some of them may have discovered a powerful use for it that has completely evaded you." @dickc Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 9 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 10. BE CROSS-PLATFORM Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 10 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 11. BE SCALABLE Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 11 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 12. Listen & Monitor Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 12 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 13. Create & Broadcast Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 13 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 14. “Please Retweet: [article name] [by @author] [shortened URL] [optional comment] [#hashtag]”. Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 14 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 15. Analyze & Track Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 15 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk
- 16. Thank you! Join weekly on Global Product Management Talk Search: CindyFSolomon and ProdMgmtTalk http://www.Cindyfsolomon.com @cindyfsolomon @prodmgmttalk Presentation sponsored by The Association of International Product Marketing and Management (AIPMM) http://www.aipmm.com Cindy F. Solomon , CPM/CPMM cindy@prodmgmttalk.com @cindyfsolomon 16 Founder, Global Product Management Talk http://www.prodmgmttalk.com @prodmgmttalk