Doctors' Communities on line are standard service to deliver academic knowledge to doctors. There's however a great discrepancy between declarative academic knowledge and putting the knowledge to use in daily practice situations.
How can these communities and the health industry ease the transfer from "know-what" in medical research to know how in daily practice: a challenge. Here's a suggestion.
4. Engaging Doctors
☑ Social Media - Digital - in Health
What Else?
☑Disruption Health Care in The Netherlands
5. Engaging Doctors
☑ Social Media - Digital - in Health
What Else?
☑Disruption Health Care in The Netherlands
☑ What about Informing and Educating?
6. Engaging Doctors
☑ Social Media - Digital - in Health
What Else?
☑Disruption Health Care in The Netherlands
☑ What about Informing and Educating?
☑ Pharma and Networks in Health
7. Engaging Doctors
☑ Social Media - Digital - in Health
What Else?
☑Disruption Health Care in The Netherlands
☑ What about Informing and Educating?
☑ Pharma and Networks in Health
How?
39. “Ook zal de rol van internet nog
belangrijker worden: niet alleen
in de vorm van sociale media,
maar ook in de dagelijkse
praktijk van de
gezondheidszorg. Er wordt veel
verwacht van allerlei vormen van
e-health.”
41. What Dutch People Do
HCSM: Preferences
in
Internet and Social Media to find healthrelated information and for communication
in Healthcare: Preferences of the Dutch
General Population.
Tom van de Belt
Medicine 2.0, 2013, London
Dutch Internet & soc med for Health
50. Ministery
More Q and Volume for less:
•Care paths - “ketenzorg”
•Focus primary care
•eHealth
51. Ministery
Health
Insurance Co
More Q and Volume for less:
•Care paths - “ketenzorg”
•Focus primary care
•eHealth
Focus Heath Care Insurance Cost
•Experiment Population Cost model
•Preference schemes drug (pricing)
•Care paths integration
52. Ministery
Health
Insurance Co
Hospital
More Q and Volume for less:
•Care paths - “ketenzorg”
•Focus primary care
•eHealth
Focus Heath Care Insurance Cost
•Experiment Population Cost model
•Preference schemes drug (pricing)
•Care paths integration
Budget Focus - Agreement Government
•Marketing positioning
•Innovation
•Furthering cooperation in family care
53. Ministery
Health
Insurance Co
Hospital
Family
Care
More Q and Volume for less:
•Care paths - “ketenzorg”
•Focus primary care
•eHealth
Focus Heath Care Insurance Cost
•Experiment Population Cost model
•Preference schemes drug (pricing)
•Care paths integration
Budget Focus - Agreement Government
•Marketing positioning
•Innovation
•Furthering cooperation in family care
Chronic care paths - Relationship with Hospital
•Collaboration within health care groups
•Multidisciplinary primary care centres
•Budget concerns in Population costing model
56. Trends in Dutch Health Care
☑ From Internet to eHealth
☑(Enforced?) collaboration and integration
57. Trends in Dutch Health Care
☑ From Internet to eHealth
☑(Enforced?) collaboration and integration
☑ Diminishing independancy of decision:
Protocols
58. Trends in Dutch Health Care
☑ From Internet to eHealth
☑(Enforced?) collaboration and integration
☑ Diminishing independancy of decision:
Protocols
☑ No spare time: pressure on volume/
production
59. What about Informing and Educating?
Research
Professional
Education
Case
Study
Institutional
Consult
Care
Practice
60. What about Informing and Educating?
Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?
Professional
Education
Case
Study
Institutional
Consult
Care
Practice
Focus:
Health Conditions
- Individual
Particularism
- Specific
Knowledge
- Procedural:
What to do?
61. What about Informing and Educating?
Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?
Professional
Education
Case
Study
Focus: Health Conditions Symptoms - Interventions
Institutional
Consult
Care
Practice
Focus:
Health Conditions
- Individual
Particularism
- Specific
Knowledge
- Procedural:
What to do?
62. What about Informing and Educating?
Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?
Professional
Education
Case
Study
Focus: Health Conditions Symptoms - Interventions
Focus: Disease Treatments
Institutional
Consult
Care
Practice
Focus:
Health Conditions
- Individual
Particularism
- Specific
Knowledge
- Procedural:
What to do?
63. What about Informing and Educating?
Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?
Professional
Education
Case
Study
Institutional
Consult
Care
Practice
Focus:
Health Conditions
Focus: Health Conditions - Individual
Symptoms - Interventions
Particularism
Focus: Disease Treatments
- Specific
Knowledge
Focus: Specific Symptoms,
- Procedural:
Behaviour - Understanding
What to do?
64. What about Informing and Educating?
Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?
Professional
Education
Case
Study
Institutional
Consult
Care
Practice
Focus:
Health Conditions
Focus: Health Conditions - Individual
Symptoms - Interventions
Particularism
Focus: Disease Treatments
- Specific
Knowledge
Focus: Specific Symptoms,
- Procedural:
Behaviour - Understanding
What to do?
65. What about Informing and Educating?
Professional
Academic
Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?
Personal
Professional
Education
Case
Study
Institutional
Consult
Care
Practice
Focus:
Health Conditions
Focus: Health Conditions - Individual
Symptoms - Interventions
Particularism
Focus: Disease Treatments
- Specific
Knowledge
Focus: Specific Symptoms,
- Procedural:
Behaviour - Understanding
What to do?
66. What about Informing and Educating?
Professional
Academic
Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?
Personal
Professional
Education
Case
Study
Institutional
Consult
Care
Practice
Focus:
Health Conditions
Focus: Health Conditions - Individual
Symptoms - Interventions
Particularism
Focus: Disease Treatments
- Specific
Knowledge
Focus: Specific Symptoms,
- Procedural:
Behaviour - Understanding
What to do?
Protocol
Protocol
67. What about Informing and Educating?
Professional
Academic
Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?
Personal
Professional
Education
Case
Study
Institutional
Consult
Care
Practice
Focus:
Health Conditions
Focus: Health Conditions - Individual
Symptoms - Interventions
Particularism
Focus: Disease Treatments
- Specific
Knowledge
Focus: Specific Symptoms,
- Procedural:
Behaviour - Understanding
What to do?
Protocol
Protocol
Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times
Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now
68. What about Informing and Educating?
Professional
Academic
Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?
Personal
Professional
Education
Case
Study
Institutional
Consult
Care
Practice
Focus:
Health Conditions
Focus: Health Conditions - Individual
Symptoms - Interventions
Particularism
Focus: Disease Treatments
- Specific
Knowledge
Focus: Specific Symptoms,
- Procedural:
Behaviour - Understanding
What to do?
Protocol
Protocol
Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times
Professional Communities
Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now
EHealth
69. What about Informing and Educating?
Professional Communities
Research
Professional
Education
Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times
Case
Study
EHealth
Institutional
Consult
Care
Practice
Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now
70. What about Informing and Educating?
Professional Communities
Research
Professional
Education
Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times
Case
Study
EHealth
Institutional
Consult
Care
Practice
Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now
Engagement Patterns
71. What about Informing and Educating?
Professional Communities
Research
Professional
Education
EHealth
Case
Study
Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times
Institutional
Consult
Care
Practice
Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now
Engagement Patterns
?
72. What about Informing and Educating?
Professional Communities
Research
Professional
Education
EHealth
Case
Study
Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times
Institutional
Consult
Care
Practice
Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now
Engagement Patterns
?
Engaged - Educated - Empowered - Equipped - Expert
73. What about Informing and Educating?
Professional Communities
Research
Professional
Education
EHealth
Case
Study
Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times
Institutional
Consult
Care
Practice
Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now
Engagement Patterns
?
Engaged - Educated - Empowered - Equipped - Expert
75. Crucial for implementation:
What stages in Engagement
That may guide people through the process?
•Acces
•Connect
•Engage
•Interact
•Cooperate
•Co-Create
82. Develop your promotion
Create a path of development
From (e)detailing to partnership
Detail
eDetail
CoOperate
Co-Create
83. Develop your promotion
Create a path of development
From (e)detailing to partnership
Promote
& Engage
Detail
eDetail
CoOperate
Co-Create
84. Develop your promotion
Create a path of development
From (e)detailing to partnership
Promote
& Engage
Detail
Connect
& Interact
eDetail
CoOperate
Co-Create
85. Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop &
Connect
Create
Promote
& Interact
& Engage
CoCo-Create
eOperate
Detail
Detail
86. Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop &
Connect
Create
Promote
& Interact
& Engage
CoCo-Create
eOperate
Detail
Detail
•Show
•Demo
•Educate
•Inform
87. Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop &
Connect
Create
Promote
& Interact
& Engage
CoCo-Create
eOperate
Detail
Detail
•Collaborate
•Show
• Support
•Demo
•Service
Educate
•
•Inform
•Share
88. Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop &
Connect
Create
Promote
& Interact
& Engage
CoCo-Create
eOperate
Detail
Detail
•Collaborate
•Show
• Support
•Demo
•Service
Educate
•
•Co-Evaluate
•Inform
•Share
89. Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop &
Connect
Create
Promote
& Interact
& Engage
CoCo-Create
eOperate
Detail
Detail
•Collaborate
•Show
• Support
•Demo
• Create partnerships
•Service
Educate
•
•Co-Evaluate
•Inform
•Share
90. Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop &
Connect
Create
Promote
& Interact
& Engage
CoCo-Create
eOperate
Detail
Detail
•Collaborate • Create Integrated
•Show
Patient Care
• Support
•Demo
• Create partnerships
•Service
Educate
•
•Co-Evaluate
•Inform
•Share
92. 2. Develop your promotion
In the course of this roadmap
from (e)detailing to partnership
you might want to:
Connect
& Interact
Promote
& Engage
Detail
eDetail
Develop &
Create
Co-Operate
Co-Create
93. 2. Develop your promotion
In the course of this roadmap
from (e)detailing to partnership
you might want to:
•
Expand physicians’ internal relations with
external ones through social media
Connect
& Interact
Promote
& Engage
Detail
eDetail
Develop &
Create
Co-Operate
Co-Create
94. 2. Develop your promotion
In the course of this roadmap
from (e)detailing to partnership
you might want to:
•
Expand physicians’ internal relations with
external ones through social media
•
Use different channels of communication
Connect
& Interact
Promote
& Engage
Detail
eDetail
Develop &
Create
Co-Operate
Co-Create
95. 2. Develop your promotion
In the course of this roadmap
from (e)detailing to partnership
you might want to:
•
Expand physicians’ internal relations with
external ones through social media
•
Use different channels of communication
•
Connect
& Interact
Promote
& Engage
Detail
Add mobile
eDetail
Develop &
Create
Co-Operate
Co-Create
98. Experience Co-Creating Care (EC3)
for multidisciplinary collaboration
in cooperation with patients
A method of development
to reach a common understanding
between all parties
based on
insights into each others’ interest
99. EC3 is not the same as “working together”
Traditional Strategy
Co-Creative Strategy
Creates value by delivering
defined customer experience to
targeted customer set
Creates value by constantly
enhancing experiences for all
stakeholders
Goals
Establishes strategic goals at
the outset and doesn’t
significantly change them
Uses the initial strategic goal as
a starting point and lets the full
strategy emerge over time
Focus
On the interests of the firm: that
is, how the firm can maximize its
share of the created value
relative to the shares of its
industry competitors
Focuses on the interests of all
stakeholders and how the
ecosystem can maximize the
size of the pie;
Values
Advantage
Achieves advantage through
realizing economies of scale
before competitors do and
making big, bold moves
Achieves advantage through the
increased engagement of
stakeholders and by continually
building new interactions and
experiences, which lead to higher
productivity, higher creativity, and
lower costs and risks
100. Assistant
professor
of
professional
development
Consultant
pharma
>25
yrs
Trainer
of
HC
specialists
&
doctors
ISATT
Development
Retail
Chair
Internet
curator
formula
pharmacists
Strategic
advisor
Social
media
Pharma
commercial
#hcsmeu
development
Drums
&
Trombone
Rob Halkes
@rohal
Health
care
technology
Chronic
Care
Paths
Classic
Music
Ehealth
-‐
Telecare
Symplur
The
FOX
group
LLC
US
Oct. 17th 2013
Drimpy
ehealth
PlaGorm
102. Drs. A.R.J. Halkes MHA
rob.halkes@healthbusinessconsult.com
P.O. Box 292
5050 AG Goirle
The Netherlands
M +31 6 31 66 2595
T http://www.twitter.com/rohal
F http://www.facebook.com/rob.halkes
L http://nl.linkedin.com/in/arjhalkes
W www.healthbusinessconsult.com