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Informing Doctors from standard message to
co-created meaning
Rob Halkes
Engaging Doctors
Engaging Doctors
☑ Social Media - Digital - in Health
What Else?
Engaging Doctors
☑ Social Media - Digital - in Health
What Else?
☑Disruption Health Care in The Netherlands
Engaging Doctors
☑ Social Media - Digital - in Health
What Else?
☑Disruption Health Care in The Netherlands
☑ What about Informing and Educating?
Engaging Doctors
☑ Social Media - Digital - in Health
What Else?
☑Disruption Health Care in The Netherlands
☑ What about Informing and Educating?
☑ Pharma and Networks in Health
Engaging Doctors
☑ Social Media - Digital - in Health
What Else?
☑Disruption Health Care in The Netherlands
☑ What about Informing and Educating?
☑ Pharma and Networks in Health
How?
Youtube en Health Care Social Media
Dutch Social Media
Dutch Social Media
Dutch Social Media
Dutch Social Media
Dutch Social Media
Informing Doctors Digitally - From standard messages to Co-Creating meaning
Informing Doctors Digitally - From standard messages to Co-Creating meaning
Dutch Social Media?
A Must
Dutch Social Media?
A Must
Dutch Social Media?
A Must
Dutch Digital Doctors

Bloomberg survey link
Dutch Digital Doctors

Bloomberg survey link
Dutch Digital Doctors

Bloomberg survey link
Dutch Digital Doctors

Bloomberg survey link
Dutch Digital Doctors

Bloomberg survey link
Dutch Digital Doctors

Bloomberg survey link
Dutch Digital Doctors

Bloomberg survey link
Dutch Digital Doctors

Bloomberg survey link
Dutch Digital Doctors

Bloomberg survey link
Dutch Digital Doctors

Bloomberg survey link
Dutch Digital Doctors

Bloomberg survey link
Dutch Digital Doctors

Bloomberg survey link
PWC link
PWC link
PWC link
PWC link
WoltersKluwer link
WoltersKluwer link
WoltersKluwer link
WoltersKluwer link
“Ook zal de rol van internet nog
belangrijker worden: niet alleen
in de vorm van sociale media,
maar ook in de dagelijkse
praktijk van de
gezondheidszorg. Er wordt veel
verwacht van allerlei vormen van
e-health.”
What Dutch People Do

Dutch Internet & soc med for Health
What Dutch People Do

HCSM: Preferences
in
Internet and Social Media to find healthrelated information and for communication
in Healthcare: Preferences of the Dutch
General Population.

Tom van de Belt

Medicine 2.0, 2013, London
Dutch Internet & soc med for Health
What Dutch People Do

Dutch Internet & soc med for Health
What Dutch People Do

Dutch Internet & soc med for Health
What Dutch People Do

Dutch Internet & soc med for Health
What Dutch People Do

Dutch Internet & soc med for Health
What Dutch People Do

Dutch Internet & soc med for Health
What Dutch People Do

Dutch Internet & soc med for Health
What Dutch People Do

Dutch Internet & soc med for Health
Informing Doctors Digitally - From standard messages to Co-Creating meaning
Ministery

More Q and Volume for less:
•Care paths - “ketenzorg”
•Focus primary care
•eHealth
Ministery
Health
Insurance Co

More Q and Volume for less:
•Care paths - “ketenzorg”
•Focus primary care
•eHealth
Focus Heath Care Insurance Cost
•Experiment Population Cost model
•Preference schemes drug (pricing)
•Care paths integration
Ministery
Health
Insurance Co

Hospital

More Q and Volume for less:
•Care paths - “ketenzorg”
•Focus primary care
•eHealth
Focus Heath Care Insurance Cost
•Experiment Population Cost model
•Preference schemes drug (pricing)
•Care paths integration
Budget Focus - Agreement Government
•Marketing positioning
•Innovation
•Furthering cooperation in family care
Ministery
Health
Insurance Co

Hospital

Family
Care

More Q and Volume for less:
•Care paths - “ketenzorg”
•Focus primary care
•eHealth
Focus Heath Care Insurance Cost
•Experiment Population Cost model
•Preference schemes drug (pricing)
•Care paths integration
Budget Focus - Agreement Government
•Marketing positioning
•Innovation
•Furthering cooperation in family care
Chronic care paths - Relationship with Hospital
•Collaboration within health care groups
•Multidisciplinary primary care centres
•Budget concerns in Population costing model
Trends in Dutch Health Care
Trends in Dutch Health Care
☑ From Internet to eHealth
Trends in Dutch Health Care
☑ From Internet to eHealth
☑(Enforced?) collaboration and integration
Trends in Dutch Health Care
☑ From Internet to eHealth
☑(Enforced?) collaboration and integration
☑ Diminishing independancy of decision:
Protocols
Trends in Dutch Health Care
☑ From Internet to eHealth
☑(Enforced?) collaboration and integration
☑ Diminishing independancy of decision:
Protocols
☑ No spare time: pressure on volume/
production
What about Informing and Educating?

Research

Professional
Education

Case
Study

Institutional
Consult

Care
Practice
What about Informing and Educating?

Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?

Professional
Education

Case
Study

Institutional
Consult

Care
Practice
Focus:
Health Conditions
- Individual
Particularism
- Specific
Knowledge
- Procedural:
What to do?
What about Informing and Educating?

Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?

Professional
Education

Case
Study

Focus: Health Conditions Symptoms - Interventions

Institutional
Consult

Care
Practice
Focus:
Health Conditions
- Individual
Particularism
- Specific
Knowledge
- Procedural:
What to do?
What about Informing and Educating?

Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?

Professional
Education

Case
Study

Focus: Health Conditions Symptoms - Interventions
Focus: Disease Treatments

Institutional
Consult

Care
Practice
Focus:
Health Conditions
- Individual
Particularism
- Specific
Knowledge
- Procedural:
What to do?
What about Informing and Educating?

Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?

Professional
Education

Case
Study

Institutional
Consult

Care
Practice

Focus:
Health Conditions
Focus: Health Conditions - Individual
Symptoms - Interventions
Particularism
Focus: Disease Treatments
- Specific
Knowledge
Focus: Specific Symptoms,
- Procedural:
Behaviour - Understanding
What to do?
What about Informing and Educating?

Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?

Professional
Education

Case
Study

Institutional
Consult

Care
Practice

Focus:
Health Conditions
Focus: Health Conditions - Individual
Symptoms - Interventions
Particularism
Focus: Disease Treatments
- Specific
Knowledge
Focus: Specific Symptoms,
- Procedural:
Behaviour - Understanding
What to do?
What about Informing and Educating?
Professional
Academic

Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?

Personal

Professional
Education

Case
Study

Institutional
Consult

Care
Practice

Focus:
Health Conditions
Focus: Health Conditions - Individual
Symptoms - Interventions
Particularism
Focus: Disease Treatments
- Specific
Knowledge
Focus: Specific Symptoms,
- Procedural:
Behaviour - Understanding
What to do?
What about Informing and Educating?
Professional
Academic

Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?

Personal

Professional
Education

Case
Study

Institutional
Consult

Care
Practice

Focus:
Health Conditions
Focus: Health Conditions - Individual
Symptoms - Interventions
Particularism
Focus: Disease Treatments
- Specific
Knowledge
Focus: Specific Symptoms,
- Procedural:
Behaviour - Understanding
What to do?

Protocol

Protocol
What about Informing and Educating?
Professional
Academic

Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?

Personal

Professional
Education

Case
Study

Institutional
Consult

Care
Practice

Focus:
Health Conditions
Focus: Health Conditions - Individual
Symptoms - Interventions
Particularism
Focus: Disease Treatments
- Specific
Knowledge
Focus: Specific Symptoms,
- Procedural:
Behaviour - Understanding
What to do?

Protocol

Protocol

Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times

Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now
What about Informing and Educating?
Professional
Academic

Research
Focus: Medical
Empiral Research
- General
Knowledge
- Declarative:
What is?

Personal

Professional
Education

Case
Study

Institutional
Consult

Care
Practice

Focus:
Health Conditions
Focus: Health Conditions - Individual
Symptoms - Interventions
Particularism
Focus: Disease Treatments
- Specific
Knowledge
Focus: Specific Symptoms,
- Procedural:
Behaviour - Understanding
What to do?

Protocol

Protocol

Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times

Professional Communities

Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now

EHealth
What about Informing and Educating?
Professional Communities
Research

Professional
Education

Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times

Case
Study

EHealth
Institutional
Consult

Care
Practice

Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now
What about Informing and Educating?
Professional Communities
Research

Professional
Education

Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times

Case
Study

EHealth
Institutional
Consult

Care
Practice

Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now

Engagement Patterns
What about Informing and Educating?
Professional Communities
Research

Professional
Education

EHealth

Case
Study

Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times

Institutional
Consult

Care
Practice

Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now

Engagement Patterns

?
What about Informing and Educating?
Professional Communities
Research

Professional
Education

EHealth

Case
Study

Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times

Institutional
Consult

Care
Practice

Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now

Engagement Patterns

?

Engaged - Educated - Empowered - Equipped - Expert
What about Informing and Educating?
Professional Communities
Research

Professional
Education

EHealth

Case
Study

Academic Learning
Key factors: - Academic
- Key Opinion Leaders
- Some times

Institutional
Consult

Care
Practice

Professional Learning
Key factors: - Case specific
- Feasable - Effective
- Co-Creating Here and Now

Engagement Patterns

?

Engaged - Educated - Empowered - Equipped - Expert
Crucial for implementation:
What stages in Engagement
That may guide people through the process?
Crucial for implementation:
What stages in Engagement
That may guide people through the process?

•Acces
•Connect
•Engage
•Interact
•Cooperate
•Co-Create
Develop your promotion
Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop your promotion
Create a path of development
From (e)detailing to partnership

Detail
Develop your promotion
Create a path of development
From (e)detailing to partnership

Detail

eDetail
Develop your promotion
Create a path of development
From (e)detailing to partnership

Detail

eDetail

CoOperate
Develop your promotion
Create a path of development
From (e)detailing to partnership

Detail

eDetail

CoOperate

Co-Create
Develop your promotion
Create a path of development
From (e)detailing to partnership
Promote
& Engage
Detail

eDetail

CoOperate

Co-Create
Develop your promotion
Create a path of development
From (e)detailing to partnership
Promote
& Engage
Detail

Connect
& Interact
eDetail

CoOperate

Co-Create
Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop &
Connect
Create
Promote
& Interact
& Engage
CoCo-Create
eOperate
Detail
Detail
Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop &
Connect
Create
Promote
& Interact
& Engage
CoCo-Create
eOperate
Detail
Detail

•Show

•Demo

•Educate

•Inform
Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop &
Connect
Create
Promote
& Interact
& Engage
CoCo-Create
eOperate
Detail
Detail
•Collaborate
•Show
• Support
•Demo
•Service
Educate
•
•Inform
•Share
Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop &
Connect
Create
Promote
& Interact
& Engage
CoCo-Create
eOperate
Detail
Detail
•Collaborate
•Show
• Support
•Demo
•Service
Educate
•
•Co-Evaluate
•Inform
•Share
Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop &
Connect
Create
Promote
& Interact
& Engage
CoCo-Create
eOperate
Detail
Detail
•Collaborate
•Show
• Support
•Demo
• Create partnerships
•Service
Educate
•
•Co-Evaluate
•Inform
•Share
Develop your promotion
Create a path of development
From (e)detailing to partnership
Develop &
Connect
Create
Promote
& Interact
& Engage
CoCo-Create
eOperate
Detail
Detail
•Collaborate • Create Integrated
•Show
Patient Care
• Support
•Demo
• Create partnerships
•Service
Educate
•
•Co-Evaluate
•Inform
•Share
2. Develop your promotion

Connect
& Interact

Promote
& Engage

Detail

eDetail

Develop &
Create

Co-Operate

Co-Create
2. Develop your promotion
In the course of this roadmap
from (e)detailing to partnership
you might want to:

Connect
& Interact

Promote
& Engage

Detail

eDetail

Develop &
Create

Co-Operate

Co-Create
2. Develop your promotion
In the course of this roadmap
from (e)detailing to partnership
you might want to:

•

Expand physicians’ internal relations with
external ones through social media

Connect
& Interact

Promote
& Engage

Detail

eDetail

Develop &
Create

Co-Operate

Co-Create
2. Develop your promotion
In the course of this roadmap
from (e)detailing to partnership
you might want to:

•

Expand physicians’ internal relations with
external ones through social media

•

Use different channels of communication

Connect
& Interact

Promote
& Engage

Detail

eDetail

Develop &
Create

Co-Operate

Co-Create
2. Develop your promotion
In the course of this roadmap
from (e)detailing to partnership
you might want to:

•

Expand physicians’ internal relations with
external ones through social media

•

Use different channels of communication

•

Connect
& Interact

Promote
& Engage

Detail

Add mobile

eDetail

Develop &
Create

Co-Operate

Co-Create
Informing Doctors Digitally - From standard messages to Co-Creating meaning
Experience Co-Creating Care (EC3)
for multidisciplinary collaboration
in cooperation with patients
Experience Co-Creating Care (EC3)
for multidisciplinary collaboration
in cooperation with patients

A method of development
to reach a common understanding
between all parties
based on
insights into each others’ interest
EC3 is not the same as “working together”
Traditional Strategy

Co-Creative Strategy

Creates value by delivering
defined customer experience to
targeted customer set

Creates value by constantly
enhancing experiences for all
stakeholders

Goals

Establishes strategic goals at
the outset and doesn’t
significantly change them

Uses the initial strategic goal as
a starting point and lets the full
strategy emerge over time

Focus

On the interests of the firm: that
is, how the firm can maximize its
share of the created value
relative to the shares of its
industry competitors

Focuses on the interests of all
stakeholders and how the
ecosystem can maximize the
size of the pie;

Values

Advantage

Achieves advantage through
realizing economies of scale
before competitors do and
making big, bold moves

Achieves advantage through the
increased engagement of
stakeholders and by continually
building new interactions and
experiences, which lead to higher
productivity, higher creativity, and
lower costs and risks
Assistant	
  professor	
  of	
  professional	
  development

Consultant	
  pharma	
  >25	
  yrs
Trainer	
  of	
  HC	
  specialists	
  &	
  doctors

ISATT

Development	
  Retail	
   Chair
Internet	
  curator
formula	
  pharmacists

Strategic	
  advisor
Social	
  media
Pharma	
  commercial
#hcsmeu	
  
development

Drums	
  &	
  Trombone

Rob Halkes
@rohal

Health	
  care	
  
technology

Chronic	
  Care	
  Paths

Classic	
  Music

Ehealth	
  -­‐	
  Telecare

Symplur

The	
  FOX	
  group	
  LLC
US
Oct. 17th 2013

Drimpy	
  ehealth	
  
PlaGorm
Informing Doctors Digitally - From standard messages to Co-Creating meaning
Drs. A.R.J. Halkes MHA
rob.halkes@healthbusinessconsult.com
P.O. Box 292
5050 AG Goirle
The Netherlands
M +31 6 31 66 2595
T http://www.twitter.com/rohal
F http://www.facebook.com/rob.halkes 
L http://nl.linkedin.com/in/arjhalkes 
W www.healthbusinessconsult.com 
 

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Informing Doctors Digitally - From standard messages to Co-Creating meaning

  • 1. Informing Doctors from standard message to co-created meaning Rob Halkes
  • 3. Engaging Doctors ☑ Social Media - Digital - in Health What Else?
  • 4. Engaging Doctors ☑ Social Media - Digital - in Health What Else? ☑Disruption Health Care in The Netherlands
  • 5. Engaging Doctors ☑ Social Media - Digital - in Health What Else? ☑Disruption Health Care in The Netherlands ☑ What about Informing and Educating?
  • 6. Engaging Doctors ☑ Social Media - Digital - in Health What Else? ☑Disruption Health Care in The Netherlands ☑ What about Informing and Educating? ☑ Pharma and Networks in Health
  • 7. Engaging Doctors ☑ Social Media - Digital - in Health What Else? ☑Disruption Health Care in The Netherlands ☑ What about Informing and Educating? ☑ Pharma and Networks in Health How?
  • 8. Youtube en Health Care Social Media
  • 39. “Ook zal de rol van internet nog belangrijker worden: niet alleen in de vorm van sociale media, maar ook in de dagelijkse praktijk van de gezondheidszorg. Er wordt veel verwacht van allerlei vormen van e-health.”
  • 40. What Dutch People Do Dutch Internet & soc med for Health
  • 41. What Dutch People Do HCSM: Preferences in Internet and Social Media to find healthrelated information and for communication in Healthcare: Preferences of the Dutch General Population. Tom van de Belt Medicine 2.0, 2013, London Dutch Internet & soc med for Health
  • 42. What Dutch People Do Dutch Internet & soc med for Health
  • 43. What Dutch People Do Dutch Internet & soc med for Health
  • 44. What Dutch People Do Dutch Internet & soc med for Health
  • 45. What Dutch People Do Dutch Internet & soc med for Health
  • 46. What Dutch People Do Dutch Internet & soc med for Health
  • 47. What Dutch People Do Dutch Internet & soc med for Health
  • 48. What Dutch People Do Dutch Internet & soc med for Health
  • 50. Ministery More Q and Volume for less: •Care paths - “ketenzorg” •Focus primary care •eHealth
  • 51. Ministery Health Insurance Co More Q and Volume for less: •Care paths - “ketenzorg” •Focus primary care •eHealth Focus Heath Care Insurance Cost •Experiment Population Cost model •Preference schemes drug (pricing) •Care paths integration
  • 52. Ministery Health Insurance Co Hospital More Q and Volume for less: •Care paths - “ketenzorg” •Focus primary care •eHealth Focus Heath Care Insurance Cost •Experiment Population Cost model •Preference schemes drug (pricing) •Care paths integration Budget Focus - Agreement Government •Marketing positioning •Innovation •Furthering cooperation in family care
  • 53. Ministery Health Insurance Co Hospital Family Care More Q and Volume for less: •Care paths - “ketenzorg” •Focus primary care •eHealth Focus Heath Care Insurance Cost •Experiment Population Cost model •Preference schemes drug (pricing) •Care paths integration Budget Focus - Agreement Government •Marketing positioning •Innovation •Furthering cooperation in family care Chronic care paths - Relationship with Hospital •Collaboration within health care groups •Multidisciplinary primary care centres •Budget concerns in Population costing model
  • 54. Trends in Dutch Health Care
  • 55. Trends in Dutch Health Care ☑ From Internet to eHealth
  • 56. Trends in Dutch Health Care ☑ From Internet to eHealth ☑(Enforced?) collaboration and integration
  • 57. Trends in Dutch Health Care ☑ From Internet to eHealth ☑(Enforced?) collaboration and integration ☑ Diminishing independancy of decision: Protocols
  • 58. Trends in Dutch Health Care ☑ From Internet to eHealth ☑(Enforced?) collaboration and integration ☑ Diminishing independancy of decision: Protocols ☑ No spare time: pressure on volume/ production
  • 59. What about Informing and Educating? Research Professional Education Case Study Institutional Consult Care Practice
  • 60. What about Informing and Educating? Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions - Individual Particularism - Specific Knowledge - Procedural: What to do?
  • 61. What about Informing and Educating? Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Professional Education Case Study Focus: Health Conditions Symptoms - Interventions Institutional Consult Care Practice Focus: Health Conditions - Individual Particularism - Specific Knowledge - Procedural: What to do?
  • 62. What about Informing and Educating? Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Professional Education Case Study Focus: Health Conditions Symptoms - Interventions Focus: Disease Treatments Institutional Consult Care Practice Focus: Health Conditions - Individual Particularism - Specific Knowledge - Procedural: What to do?
  • 63. What about Informing and Educating? Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions Focus: Health Conditions - Individual Symptoms - Interventions Particularism Focus: Disease Treatments - Specific Knowledge Focus: Specific Symptoms, - Procedural: Behaviour - Understanding What to do?
  • 64. What about Informing and Educating? Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions Focus: Health Conditions - Individual Symptoms - Interventions Particularism Focus: Disease Treatments - Specific Knowledge Focus: Specific Symptoms, - Procedural: Behaviour - Understanding What to do?
  • 65. What about Informing and Educating? Professional Academic Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Personal Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions Focus: Health Conditions - Individual Symptoms - Interventions Particularism Focus: Disease Treatments - Specific Knowledge Focus: Specific Symptoms, - Procedural: Behaviour - Understanding What to do?
  • 66. What about Informing and Educating? Professional Academic Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Personal Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions Focus: Health Conditions - Individual Symptoms - Interventions Particularism Focus: Disease Treatments - Specific Knowledge Focus: Specific Symptoms, - Procedural: Behaviour - Understanding What to do? Protocol Protocol
  • 67. What about Informing and Educating? Professional Academic Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Personal Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions Focus: Health Conditions - Individual Symptoms - Interventions Particularism Focus: Disease Treatments - Specific Knowledge Focus: Specific Symptoms, - Procedural: Behaviour - Understanding What to do? Protocol Protocol Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now
  • 68. What about Informing and Educating? Professional Academic Research Focus: Medical Empiral Research - General Knowledge - Declarative: What is? Personal Professional Education Case Study Institutional Consult Care Practice Focus: Health Conditions Focus: Health Conditions - Individual Symptoms - Interventions Particularism Focus: Disease Treatments - Specific Knowledge Focus: Specific Symptoms, - Procedural: Behaviour - Understanding What to do? Protocol Protocol Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Professional Communities Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now EHealth
  • 69. What about Informing and Educating? Professional Communities Research Professional Education Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Case Study EHealth Institutional Consult Care Practice Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now
  • 70. What about Informing and Educating? Professional Communities Research Professional Education Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Case Study EHealth Institutional Consult Care Practice Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now Engagement Patterns
  • 71. What about Informing and Educating? Professional Communities Research Professional Education EHealth Case Study Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Institutional Consult Care Practice Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now Engagement Patterns ?
  • 72. What about Informing and Educating? Professional Communities Research Professional Education EHealth Case Study Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Institutional Consult Care Practice Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now Engagement Patterns ? Engaged - Educated - Empowered - Equipped - Expert
  • 73. What about Informing and Educating? Professional Communities Research Professional Education EHealth Case Study Academic Learning Key factors: - Academic - Key Opinion Leaders - Some times Institutional Consult Care Practice Professional Learning Key factors: - Case specific - Feasable - Effective - Co-Creating Here and Now Engagement Patterns ? Engaged - Educated - Empowered - Equipped - Expert
  • 74. Crucial for implementation: What stages in Engagement That may guide people through the process?
  • 75. Crucial for implementation: What stages in Engagement That may guide people through the process? •Acces •Connect •Engage •Interact •Cooperate •Co-Create
  • 77. Develop your promotion Create a path of development From (e)detailing to partnership
  • 78. Develop your promotion Create a path of development From (e)detailing to partnership
  • 79. Develop your promotion Create a path of development From (e)detailing to partnership Detail
  • 80. Develop your promotion Create a path of development From (e)detailing to partnership Detail eDetail
  • 81. Develop your promotion Create a path of development From (e)detailing to partnership Detail eDetail CoOperate
  • 82. Develop your promotion Create a path of development From (e)detailing to partnership Detail eDetail CoOperate Co-Create
  • 83. Develop your promotion Create a path of development From (e)detailing to partnership Promote & Engage Detail eDetail CoOperate Co-Create
  • 84. Develop your promotion Create a path of development From (e)detailing to partnership Promote & Engage Detail Connect & Interact eDetail CoOperate Co-Create
  • 85. Develop your promotion Create a path of development From (e)detailing to partnership Develop & Connect Create Promote & Interact & Engage CoCo-Create eOperate Detail Detail
  • 86. Develop your promotion Create a path of development From (e)detailing to partnership Develop & Connect Create Promote & Interact & Engage CoCo-Create eOperate Detail Detail •Show •Demo •Educate •Inform
  • 87. Develop your promotion Create a path of development From (e)detailing to partnership Develop & Connect Create Promote & Interact & Engage CoCo-Create eOperate Detail Detail •Collaborate •Show • Support •Demo •Service Educate • •Inform •Share
  • 88. Develop your promotion Create a path of development From (e)detailing to partnership Develop & Connect Create Promote & Interact & Engage CoCo-Create eOperate Detail Detail •Collaborate •Show • Support •Demo •Service Educate • •Co-Evaluate •Inform •Share
  • 89. Develop your promotion Create a path of development From (e)detailing to partnership Develop & Connect Create Promote & Interact & Engage CoCo-Create eOperate Detail Detail •Collaborate •Show • Support •Demo • Create partnerships •Service Educate • •Co-Evaluate •Inform •Share
  • 90. Develop your promotion Create a path of development From (e)detailing to partnership Develop & Connect Create Promote & Interact & Engage CoCo-Create eOperate Detail Detail •Collaborate • Create Integrated •Show Patient Care • Support •Demo • Create partnerships •Service Educate • •Co-Evaluate •Inform •Share
  • 91. 2. Develop your promotion Connect & Interact Promote & Engage Detail eDetail Develop & Create Co-Operate Co-Create
  • 92. 2. Develop your promotion In the course of this roadmap from (e)detailing to partnership you might want to: Connect & Interact Promote & Engage Detail eDetail Develop & Create Co-Operate Co-Create
  • 93. 2. Develop your promotion In the course of this roadmap from (e)detailing to partnership you might want to: • Expand physicians’ internal relations with external ones through social media Connect & Interact Promote & Engage Detail eDetail Develop & Create Co-Operate Co-Create
  • 94. 2. Develop your promotion In the course of this roadmap from (e)detailing to partnership you might want to: • Expand physicians’ internal relations with external ones through social media • Use different channels of communication Connect & Interact Promote & Engage Detail eDetail Develop & Create Co-Operate Co-Create
  • 95. 2. Develop your promotion In the course of this roadmap from (e)detailing to partnership you might want to: • Expand physicians’ internal relations with external ones through social media • Use different channels of communication • Connect & Interact Promote & Engage Detail Add mobile eDetail Develop & Create Co-Operate Co-Create
  • 97. Experience Co-Creating Care (EC3) for multidisciplinary collaboration in cooperation with patients
  • 98. Experience Co-Creating Care (EC3) for multidisciplinary collaboration in cooperation with patients A method of development to reach a common understanding between all parties based on insights into each others’ interest
  • 99. EC3 is not the same as “working together” Traditional Strategy Co-Creative Strategy Creates value by delivering defined customer experience to targeted customer set Creates value by constantly enhancing experiences for all stakeholders Goals Establishes strategic goals at the outset and doesn’t significantly change them Uses the initial strategic goal as a starting point and lets the full strategy emerge over time Focus On the interests of the firm: that is, how the firm can maximize its share of the created value relative to the shares of its industry competitors Focuses on the interests of all stakeholders and how the ecosystem can maximize the size of the pie; Values Advantage Achieves advantage through realizing economies of scale before competitors do and making big, bold moves Achieves advantage through the increased engagement of stakeholders and by continually building new interactions and experiences, which lead to higher productivity, higher creativity, and lower costs and risks
  • 100. Assistant  professor  of  professional  development Consultant  pharma  >25  yrs Trainer  of  HC  specialists  &  doctors ISATT Development  Retail   Chair Internet  curator formula  pharmacists Strategic  advisor Social  media Pharma  commercial #hcsmeu   development Drums  &  Trombone Rob Halkes @rohal Health  care   technology Chronic  Care  Paths Classic  Music Ehealth  -­‐  Telecare Symplur The  FOX  group  LLC US Oct. 17th 2013 Drimpy  ehealth   PlaGorm
  • 102. Drs. A.R.J. Halkes MHA rob.halkes@healthbusinessconsult.com P.O. Box 292 5050 AG Goirle The Netherlands M +31 6 31 66 2595 T http://www.twitter.com/rohal F http://www.facebook.com/rob.halkes  L http://nl.linkedin.com/in/arjhalkes  W www.healthbusinessconsult.com