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Looking in from the outside:
Developing your own windows of
opportunities using social media
         UCISA Social Media Conference


         Sue Beckingham
What do we do?
Focus of our work

  As educational developers and trainers
it is on supporting others to learn and
develop new skills.


 Keeping up to date


 Horizon scanning
A focus on PLNs

                +                        +
1   Teamwork        2           Social
                               Network       3    Social
                                                 Learning




                    Personal
                    Learning
                    Network
                     (PLN)
What is a team?

    “A small number of people with
complementary skills who are committed
      to a common purpose, set of
  performance goals, and approach for
  which they hold themselves mutually
             accountable.”



                     Katzenbach and Smith 2005
How do we pass on information?
Within a team/organisation




                    STAFF
                  INTRANET
Social ways to share
Some findings…
Reasons to introduce internal
     social media tools
Features most requested
…and
 more
reasons
Top 5 time wasters at work
Benefits

People can connect with each other
Easily update their colleagues
Share knowledge and experiences
Collaborate
Learn efficiently
Looking Beyond the Team to the
           Network
What is a network?
Not this kind of network
What is a network?

“A network is a larger, informal,
loosely defined group of people
with various types of expertise,
   who can weigh in to solve
  different types of problems.”


                        Katzenbach 2012
Network benefits
                                     1


Access to information,
knowledge and experience
  The goal in a network is to
 make all the experience, skills
 and knowledge – tacit or
 explicit – available to anyone at
 the point of need
 Anklam 2007
Network benefits
                                  2



Resiliency
   The ability to survive and
  thrive in the face of change.
  Networks allow you draw upon
  a rich set of relationships
  Anklam 2007
Network benefits
                                    3




Credibility

  Participation in a network, and
 connections within and across
 networks provides the potential
 to enhance an individuals status
  Anklam 2007
Network benefits
                                    4




Reach
  Participation in a network, and
 connections within and across
 networks provides the potential
 to enhance an individuals status
 Anklam 2007
Network benefits
                                5


Diffusion of knowledge and
innovation
   Networks – especially
  electronic communications –
  provide the reliable way to
  transmit learning and ideas
  from one source to another
  Anklam 2007
Network benefits
                                  6




Collective intelligence
  Working collaboratively it is
 possible for anyone in a
 technology-advantaged
 network to have finger tip
 access to everything that the
 network knows and has shared
 Anklam 2007
Image: permission from Andrew Rixon
What does a social network
       look like?
Social Networks




           Alec Couros 2006
…and there is ‘social’
   networking
In truth it looks different
                       for everyone




YOU get to weave your own personal web
to create a connected learning network
LinkedIn
connections




 Created using: http://inmaps.linkedinlabs.com/
Connectivity




Twitter: @suebecks




                             Martin Hawksey
Impact




Anklam 2007
Social capital refers to

  the collective value of all “social
networks” [who people know] and

   the inclinations that arise from these
networks to do things for each other
["norms of reciprocity"].”
                               Putman 2000
Social Capital



   “Social Capital is the stock of active
  connections among people; the trust,
mutual understanding, and shared values
and behaviours that bind the members of
 human networks and communities and
   make cooperative action possible.”
             Cohen and Prusak 2001
“The central premise of social
capital is that social networks
           have value.
           Putman 2000
“The last 20 years were about
    forging, sharpening and
distributing all the new tools to
 collaborate and connect. Now
the real information revolution
       is about to begin.”
            Friedman 2005
What is learning?
Traits of Learning




                George Siemens 2006
Adding creativity to learning




                                                Mitch Resnick - Learning from Scratch, LWF 2012
          EXPERIMENT            EXPLORE


      =                DESIGN
                                  INVESTIGATE
How can we widen our
   connections?
Tools to support
connected learning




               Alec Couros 2008
By
s h a r
i n g
Information saturation?
Humanity will survive
          information deluge

“The Information Age offers much to mankind,
and I would like to think that we will rise to
the challenges it presents. ”

But…




                                   Sir Arthur C Clarke
“It is vital to remember that
information (in the sense of raw
data) is not knowledge, that
knowledge is not wisdom, and that
wisdom is not foresight.

But information is the first essential
step to all of these.
                 Sir Arthur C Clarke
Such concerns are not new
“As long as the centuries continue to unfold,
  the number of books will grow continually,
   and one can predict that a time will come
   when it will be almost as difficult to learn
  anything from books as the direct study of
     the whole universe. It will be almost as
   convenient to search for some bit of truth
    concealed in nature as it will be to find it
   hidden away in an immense multitude of
                bound volumes.”
                                       Diderot 1755
“It is not information
overload, it is or filter
failure”
           Clay Shirky
Mavens


Mavens are "information specialists",
 or "people we rely upon to connect
 us with new information.
                         Malcolm Gladwell 2000
Users as Producers



‘The Sandpit’
“Social and participatory
media offer new ways
[for anyone] to
communicate and
collaborate”
                  Grainne Conole
Conole 2012
Some of the social media tools
I’m using to develop my own
personal learning network (PLN)
Conole 2012
LinkedIn
150 million members
Groups
Slideshare
Events
Twitter
Create lists
Follow other people’s lists
Search facility
# hashtags
dashboards…
Bottlenose
Blogs
Read
Comment
Create
Curate
Keep a reflective log
Social Bookmarking
Diigo
Delicious
Pearltrees
RSS
Google Reader
Blogs
Use with caution….
iGoogle
News
Weather
Email
RSS feed
Dictionary
Flexible Access
Possibly the most useful piece
of tech I’ve ever bought
Maximise the ‘spare’ time you
have
The Message is the Medium
        Attention is Shifting




Email           Web             Social Media

   • messages     • documents      • messages




                                         Nova Spivack
Follow experts (with caution)
  This was covered years ago in school.
     You have to break it down into its
      component parts to understand.

      ‘x’, as you are well aware, is an
                   unknown.
  a 'spurt' is a drip under pressure. Put
              them together and...
"Everything that needs to
be said has already been
said. But since no-one
was listening everything
must be said again“
                           Andre Gide
               Author of The Immoralist
Sue Beckingham
                                Educational Developer
                                Faculty of ACES
                                Sheffield Hallam Uni




@suebecks
http://uk.linkedin.com/in/suebeckingham
http://gplus.to/suebecks

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Looking in from the outside: Developing your own windows of opportunities using social media

  • 1. Looking in from the outside: Developing your own windows of opportunities using social media UCISA Social Media Conference Sue Beckingham
  • 3. Focus of our work As educational developers and trainers it is on supporting others to learn and develop new skills. Keeping up to date Horizon scanning
  • 4. A focus on PLNs + + 1 Teamwork 2 Social Network 3 Social Learning Personal Learning Network (PLN)
  • 5. What is a team? “A small number of people with complementary skills who are committed to a common purpose, set of performance goals, and approach for which they hold themselves mutually accountable.” Katzenbach and Smith 2005
  • 6. How do we pass on information?
  • 7. Within a team/organisation STAFF INTRANET
  • 10. Reasons to introduce internal social media tools
  • 13. Top 5 time wasters at work
  • 14. Benefits People can connect with each other Easily update their colleagues Share knowledge and experiences Collaborate Learn efficiently
  • 15. Looking Beyond the Team to the Network
  • 16. What is a network?
  • 17. Not this kind of network
  • 18. What is a network? “A network is a larger, informal, loosely defined group of people with various types of expertise, who can weigh in to solve different types of problems.” Katzenbach 2012
  • 19. Network benefits 1 Access to information, knowledge and experience The goal in a network is to make all the experience, skills and knowledge – tacit or explicit – available to anyone at the point of need Anklam 2007
  • 20. Network benefits 2 Resiliency The ability to survive and thrive in the face of change. Networks allow you draw upon a rich set of relationships Anklam 2007
  • 21. Network benefits 3 Credibility Participation in a network, and connections within and across networks provides the potential to enhance an individuals status Anklam 2007
  • 22. Network benefits 4 Reach Participation in a network, and connections within and across networks provides the potential to enhance an individuals status Anklam 2007
  • 23. Network benefits 5 Diffusion of knowledge and innovation Networks – especially electronic communications – provide the reliable way to transmit learning and ideas from one source to another Anklam 2007
  • 24. Network benefits 6 Collective intelligence Working collaboratively it is possible for anyone in a technology-advantaged network to have finger tip access to everything that the network knows and has shared Anklam 2007
  • 25. Image: permission from Andrew Rixon
  • 26. What does a social network look like?
  • 27. Social Networks Alec Couros 2006
  • 28. …and there is ‘social’ networking
  • 29. In truth it looks different for everyone YOU get to weave your own personal web to create a connected learning network
  • 30. LinkedIn connections Created using: http://inmaps.linkedinlabs.com/
  • 33. Social capital refers to the collective value of all “social networks” [who people know] and the inclinations that arise from these networks to do things for each other ["norms of reciprocity"].” Putman 2000
  • 34. Social Capital “Social Capital is the stock of active connections among people; the trust, mutual understanding, and shared values and behaviours that bind the members of human networks and communities and make cooperative action possible.” Cohen and Prusak 2001
  • 35. “The central premise of social capital is that social networks have value. Putman 2000
  • 36. “The last 20 years were about forging, sharpening and distributing all the new tools to collaborate and connect. Now the real information revolution is about to begin.” Friedman 2005
  • 37.
  • 39.
  • 40. Traits of Learning George Siemens 2006
  • 41. Adding creativity to learning Mitch Resnick - Learning from Scratch, LWF 2012 EXPERIMENT EXPLORE = DESIGN INVESTIGATE
  • 42. How can we widen our connections?
  • 43.
  • 44. Tools to support connected learning Alec Couros 2008
  • 45. By s h a r i n g
  • 47.
  • 48. Humanity will survive information deluge “The Information Age offers much to mankind, and I would like to think that we will rise to the challenges it presents. ” But… Sir Arthur C Clarke
  • 49. “It is vital to remember that information (in the sense of raw data) is not knowledge, that knowledge is not wisdom, and that wisdom is not foresight. But information is the first essential step to all of these. Sir Arthur C Clarke
  • 50. Such concerns are not new “As long as the centuries continue to unfold, the number of books will grow continually, and one can predict that a time will come when it will be almost as difficult to learn anything from books as the direct study of the whole universe. It will be almost as convenient to search for some bit of truth concealed in nature as it will be to find it hidden away in an immense multitude of bound volumes.” Diderot 1755
  • 51. “It is not information overload, it is or filter failure” Clay Shirky
  • 52. Mavens Mavens are "information specialists", or "people we rely upon to connect us with new information. Malcolm Gladwell 2000
  • 54. “Social and participatory media offer new ways [for anyone] to communicate and collaborate” Grainne Conole Conole 2012
  • 55. Some of the social media tools I’m using to develop my own personal learning network (PLN) Conole 2012
  • 57. Twitter Create lists Follow other people’s lists Search facility # hashtags dashboards…
  • 63. Flexible Access Possibly the most useful piece of tech I’ve ever bought Maximise the ‘spare’ time you have
  • 64. The Message is the Medium Attention is Shifting Email Web Social Media • messages • documents • messages Nova Spivack
  • 65. Follow experts (with caution) This was covered years ago in school. You have to break it down into its component parts to understand. ‘x’, as you are well aware, is an unknown. a 'spurt' is a drip under pressure. Put them together and...
  • 66. "Everything that needs to be said has already been said. But since no-one was listening everything must be said again“ Andre Gide Author of The Immoralist
  • 67. Sue Beckingham Educational Developer Faculty of ACES Sheffield Hallam Uni @suebecks http://uk.linkedin.com/in/suebeckingham http://gplus.to/suebecks

Editor's Notes

  1. http://blogs.hbr.org/cs/2012/03/look_beyond_the_team_its_about.html
  2. http://visual.ly/why-all-organisations-should-implement-enterprise-social-media
  3. http://mashable.com/2012/04/13/wasting-time-work/
  4. http://blogs.hbr.org/cs/2012/03/look_beyond_the_team_its_about.html
  5. The Net Work, Patti Anklam
  6. Net Work Patti Anklam http://www.pattianklam.com/blog/Image use: permission from Andrew Rixonhttp://www.babelfishgroup.com/Illustrator Simon Kneebone http://simonkneebone.com/
  7. http://www.flickr.com/photos/courosa/344832659/in/set-72157603986790944/
  8. LinkedIn network
  9. http://mashe.hawksey.info/2011/11/twitter-how-to-archive-event-hashtags-and-visualize-conversation/
  10. http://en.wikipedia.org/wiki/The_World_Is_Flat
  11. http://bowlingalone.com/?page_id=70
  12. In Good Company, Cohen and Prusak
  13. Bowling Alone, Robert Putnamhttp://bowlingalone.com/?page_id=70
  14. The World is Flat, Thomas L Friedmanhttp://en.wikipedia.org/wiki/The_World_Is_Flat
  15. http://www.flickr.com/photos/intersectionconsulting/sets/72157614274686504/with/4392980586/
  16. http://www.toondoo.com/cartoon/1603165THINKINGEXPLAININGWONDERINGEXPERIMENTINGQUESTIONINGINQUIRINGSOLVINGCONNECTINGDISCUSSINGINVESTIGATINGUNDERSTANDINGCREATINGPLAYINGREFLECTINGIMAGININGCOLLABORATINGDISCOVERINGCHALLENGING
  17. From Knowing Knowledge, GeorgeSiemen
  18. http://www.youtube.com/watch?v=yDPssJedOJ4&list=UU1xXl6pnfk3lSOetSoDjTqg&index=14&feature=plpp_video
  19. http://www.flickr.com/photos/courosa/2922421696/
  20. http://www.intel.com/content/www/us/en/communications/internet-minute-infographic.html
  21. He proposed a satellite communication system in 19452001: A Space Odyssey http://en.wikiquote.org/wiki/Arthur_C._Clarke
  22. He proposed a satellite communication system in 19452001: A Space Odyssey http://en.wikiquote.org/wiki/Arthur_C._Clarke
  23. The Information Diet – Johnson 2012:25
  24. The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell
  25. http://youtu.be/qu7ZpWecIS8
  26. http://bottlenose.com/
  27. http://www.novaspivack.com/uncategorized/the-message-is-the-medium
  28. http://dictionary.reference.com/browse/spurt