SlideShare a Scribd company logo
1 of 55
The Top 10 Things
   Every Designer
   Needs To Know
    About People
                    Susan Weinschenk, Ph.D.
                    Chief of UX Strategy, Americas, Human Factors
                    International
Susan Weinschenk,
Ph.D.
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
10. Most Mental Processing is Unconscious




              @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
9. People Use Peripheral Vision More Than Central To Get The
                     “Gist” Of The Scene




      Larson, Adam, & Loschky, L (2009). The contributions of
      central versus peripheral vision to scene gist
      recognition. Journal of Vision, 9(10:6)

                        @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
8.The Fusiform Facial Area (FFA) Makes Us
      Pay Attention To Human Faces




             @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
Fact Or Fiction?

   People like having a lot of
            choices.




           @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
Fact Or Fiction?

   People like having a lot of
            choices.


               FACT

           @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
Iyengar, Sheena S.
                                         and Mark R. Lepper.
                                         2000. When choice is
                                         demotivating: Can one
                                         desire too much of a
                                         good thing?. Journal
                                         of Personality and
                                         Social Psychology.
                                         79: 995-1006.




@thebrainlady   whatmakesthemclick.net    thebrainlady@gmail.com
Fact Or Fiction?


     If you give people too
    many choices they won’t
        choose anything.



           @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
Fact Or Fiction?

    If you give people too
   many choices they won’t
       choose anything.

               FACT
           @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
Choice = Control = Survival




         @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
Fact or Fiction?


       People can only
   remember/process 7 + or –
       “things” at a time



           @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
Fact or Fiction?

       People can only
   remember/process 7 + or –
       “things” at a time

           FICTION

           @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
7 +/- 2 is an Urban
Legend




      @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
7. People Can Remember/Deal With Only 3-4 Items



Baddeley, A. D. (1994). The magical number seven: Still magic after all
these years? Psychological Review, 101, 353-356.

Broadbent, D. (1975). The magic number seven after fifteen years. In:
Studies in long-term memory, ed. A. Kennedy & A. Wilkes. Wiley.

Cowan, N. (2001). The magical number 4 in short-term memory: A
reconsideration of mental storage capacity. Behavioral and Brain
Sciences, 24, 87-185.




                        @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
6. People Have Mental
       Models




      @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
6. People Have Mental
       Models




      @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
6. People Have Mental
       Models




      @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
6. People Have Mental
       Models




      @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
5. Speaker and Listener Brains Sync




 Stephens, Greg, and Hasson, U. 2010. “Speaker-listener neural
 coupling underlies successful communication.” Proceedings of the
 National Academy of Sciences.

                    @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
4. There are “weak” ties and “strong” ties


         “Weak”
         Ties = ?                         Professor Robin Dunbar
                                          University of Oxford
                                          http://www.isca.ox.ac.uk/
                                          about-us/staff/academic/
                                          prof-robin-dunbar/
         “Strong”
          Ties =
           150




              @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
3. Beauty is in the eye of the unconscious
                                                       Tractinsky, et. al. Using
                                                       ratings and response
                                                       latencies to evaluate
                                                       the consistency of
                                                       immediate aesthetic
                                                       perceptions of web
                                                       pages. Proceedings of
                                                       the 3rd Annual
                                                       Workshop on HCI
                                                       Research in MIS, 2004.

                                                       Fernandes, et.al.
                                                       Judging the appeal of
                                                       web sites. Proceedings
                                                       of the 4th World
                                                       Congress on the
                                                       Management of
                                                       Electronic commerce,
                                                       2003.




              @thebrainlady   whatmakesthemclick.net     thebrainlady@gmail.com
Factor 1
Aesthetic – Orderly and clear design

Factor 2
Expressive – Creativity and originality; breaking design
conventions


  Lavie & Tractinsky, Assessing dimensions of perceived visual aesthetics of web sites.
  Intl Journal of Human-Computer Studies. 60 (2004) 269-298.




                               @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
Berns, Gregory S.,
                                         McClure, S., Pagnoni,
                                         G., & Montague, P.
                                         (2001). Predictability
                                         modulates human
                                         brain response to
                                         reward. The Journal
                                         of Neuroscience,
                                         21(8), 2793–2798.




@thebrainlady   whatmakesthemclick.net    thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
Fact, Theory, Or Fiction?

        People prefer
      objects with curves




           @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
Fact, Theory, Or Fiction?


        People prefer
      objects with curves


               FACT

           @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
People Prefer Objects With Curves

                                                    Bar, M., & Neta, M.
                                                    (2006). Humans
                                                    prefer curved visual
                                                    objects.
                                                    Psychological
                                                    Science, 17(8),
                                                    645-648.




           @thebrainlady   whatmakesthemclick.net     thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
2. The Brain Processes Information Best
       When It Is In Story Format

                                 Singer, T., B. Seymour, J. O’Doherty,
                                 H. Kaube, J.D. Dolan, and C. Frith.
                                 2004. Empathy for pain involves the
                                 affective but not sensory component
                                 of pain. Science. 303: 1157-1162.




             @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
1. People Expect Technology To Follow Human-To-
                       Human
                 Interaction Rules

                      The Media Equation: How People Treat
                      Computers, Television, and New Media Like
                      Real People And Places.

                      Byron Reeves and Clifford Nass (1996)




                @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
•   Don’t distract me



•

     @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
For More Information




    @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
@thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com
Susan Weinschenk, Ph.D.
thebrainlady@gmail.com
@thebrainlady
#100Things
US Phone: 847-909-5946
www.whatmakesthemclick.net




              @thebrainlady   whatmakesthemclick.net   thebrainlady@gmail.com

More Related Content

Viewers also liked

Attention, Willpower and Decision-making for Design of Learning
Attention, Willpower and Decision-making for Design of Learning Attention, Willpower and Decision-making for Design of Learning
Attention, Willpower and Decision-making for Design of Learning Julie Dirksen
 
Neuro Web Design: What makes them click
Neuro Web Design: What makes them clickNeuro Web Design: What makes them click
Neuro Web Design: What makes them clickSusan Weinschenk
 
Vision, Hearing, & The Brain: The Top 10 Things You Need To Know About Percep...
Vision, Hearing, & The Brain: The Top 10 Things You Need To Know About Percep...Vision, Hearing, & The Brain: The Top 10 Things You Need To Know About Percep...
Vision, Hearing, & The Brain: The Top 10 Things You Need To Know About Percep...Susan Weinschenk
 
From Sockhop To SnapChat: Generational Differences
From Sockhop To SnapChat: Generational DifferencesFrom Sockhop To SnapChat: Generational Differences
From Sockhop To SnapChat: Generational DifferencesSusan Weinschenk
 
Jeff Johnson at BayCHI: Designing with the Mind in Mind
Jeff Johnson at BayCHI: Designing with the Mind in MindJeff Johnson at BayCHI: Designing with the Mind in Mind
Jeff Johnson at BayCHI: Designing with the Mind in MindBayCHI
 
10 ‘Quite interesting’ things every designer should know about people
10 ‘Quite interesting’ things every designer should know about people10 ‘Quite interesting’ things every designer should know about people
10 ‘Quite interesting’ things every designer should know about peopleNeil Turner
 
City Branding: the case of Copenhagen and Paris
City Branding: the case of Copenhagen and ParisCity Branding: the case of Copenhagen and Paris
City Branding: the case of Copenhagen and Pariszouzoukax2006
 
Pixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingPixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingGavin McMahon
 

Viewers also liked (8)

Attention, Willpower and Decision-making for Design of Learning
Attention, Willpower and Decision-making for Design of Learning Attention, Willpower and Decision-making for Design of Learning
Attention, Willpower and Decision-making for Design of Learning
 
Neuro Web Design: What makes them click
Neuro Web Design: What makes them clickNeuro Web Design: What makes them click
Neuro Web Design: What makes them click
 
Vision, Hearing, & The Brain: The Top 10 Things You Need To Know About Percep...
Vision, Hearing, & The Brain: The Top 10 Things You Need To Know About Percep...Vision, Hearing, & The Brain: The Top 10 Things You Need To Know About Percep...
Vision, Hearing, & The Brain: The Top 10 Things You Need To Know About Percep...
 
From Sockhop To SnapChat: Generational Differences
From Sockhop To SnapChat: Generational DifferencesFrom Sockhop To SnapChat: Generational Differences
From Sockhop To SnapChat: Generational Differences
 
Jeff Johnson at BayCHI: Designing with the Mind in Mind
Jeff Johnson at BayCHI: Designing with the Mind in MindJeff Johnson at BayCHI: Designing with the Mind in Mind
Jeff Johnson at BayCHI: Designing with the Mind in Mind
 
10 ‘Quite interesting’ things every designer should know about people
10 ‘Quite interesting’ things every designer should know about people10 ‘Quite interesting’ things every designer should know about people
10 ‘Quite interesting’ things every designer should know about people
 
City Branding: the case of Copenhagen and Paris
City Branding: the case of Copenhagen and ParisCity Branding: the case of Copenhagen and Paris
City Branding: the case of Copenhagen and Paris
 
Pixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal StorytellingPixar's 22 Rules to Phenomenal Storytelling
Pixar's 22 Rules to Phenomenal Storytelling
 

Similar to Top 10 Things Every Designer Needs To Know About People

13 Scientific solution to team leadership
13 Scientific solution to team leadership13 Scientific solution to team leadership
13 Scientific solution to team leadershipGraylit
 
Some Philosophical Reflections about Privacy from an XR Journalist
Some Philosophical Reflections about Privacy from an XR JournalistSome Philosophical Reflections about Privacy from an XR Journalist
Some Philosophical Reflections about Privacy from an XR JournalistKent Bye
 
How To Write A History Essay X 1 - American History Ess
How To Write A History Essay X 1 - American History EssHow To Write A History Essay X 1 - American History Ess
How To Write A History Essay X 1 - American History EssApril Dillard
 
Data Ethics for Mathematicians
Data Ethics for MathematiciansData Ethics for Mathematicians
Data Ethics for MathematiciansMason Porter
 
Persuasive Essay Personal Experience. Online assignment writing service.
Persuasive Essay Personal Experience. Online assignment writing service.Persuasive Essay Personal Experience. Online assignment writing service.
Persuasive Essay Personal Experience. Online assignment writing service.Tonya Lomeli
 
People Like You Like Presentations Like This
People Like You Like Presentations Like ThisPeople Like You Like Presentations Like This
People Like You Like Presentations Like ThisDavid Millard
 
DTC-OII Ethnography Online 2011
DTC-OII Ethnography Online 2011DTC-OII Ethnography Online 2011
DTC-OII Ethnography Online 2011Eric Meyer
 
Dyer portfolio essay technology and the changing brain
Dyer portfolio essay technology and the changing brainDyer portfolio essay technology and the changing brain
Dyer portfolio essay technology and the changing brainMichelle Dyer
 
Steps Of Research Paper Writing - How T. Online assignment writing service.
Steps Of Research Paper Writing - How T. Online assignment writing service.Steps Of Research Paper Writing - How T. Online assignment writing service.
Steps Of Research Paper Writing - How T. Online assignment writing service.Brandi Gonzales
 
The 4th New Science
The 4th New ScienceThe 4th New Science
The 4th New Sciencegrplunkett
 
Attitude Essay.pdf
Attitude Essay.pdfAttitude Essay.pdf
Attitude Essay.pdfLisa Johnson
 
Persuasive Writing Anchor Chart - Google Search Te
Persuasive Writing Anchor Chart - Google Search TePersuasive Writing Anchor Chart - Google Search Te
Persuasive Writing Anchor Chart - Google Search TeLaura Benitez
 
Intro to Vita Beans
Intro to Vita BeansIntro to Vita Beans
Intro to Vita Beansamruth
 
Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...
Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...
Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...Future Processing
 
Essay On Juvenile Delinquency.pdf
Essay On Juvenile Delinquency.pdfEssay On Juvenile Delinquency.pdf
Essay On Juvenile Delinquency.pdfJennifer Martinez
 
Software update for human brain, at a large scale
Software update for human brain, at a large scaleSoftware update for human brain, at a large scale
Software update for human brain, at a large scale2co
 
Fighting Chaos: The Nature of Geometry
Fighting Chaos: The Nature of GeometryFighting Chaos: The Nature of Geometry
Fighting Chaos: The Nature of GeometryKim Moore
 

Similar to Top 10 Things Every Designer Needs To Know About People (20)

13 Scientific solution to team leadership
13 Scientific solution to team leadership13 Scientific solution to team leadership
13 Scientific solution to team leadership
 
Some Philosophical Reflections about Privacy from an XR Journalist
Some Philosophical Reflections about Privacy from an XR JournalistSome Philosophical Reflections about Privacy from an XR Journalist
Some Philosophical Reflections about Privacy from an XR Journalist
 
How To Write A History Essay X 1 - American History Ess
How To Write A History Essay X 1 - American History EssHow To Write A History Essay X 1 - American History Ess
How To Write A History Essay X 1 - American History Ess
 
Data Ethics for Mathematicians
Data Ethics for MathematiciansData Ethics for Mathematicians
Data Ethics for Mathematicians
 
Persuasive Essay Personal Experience. Online assignment writing service.
Persuasive Essay Personal Experience. Online assignment writing service.Persuasive Essay Personal Experience. Online assignment writing service.
Persuasive Essay Personal Experience. Online assignment writing service.
 
People Like You Like Presentations Like This
People Like You Like Presentations Like ThisPeople Like You Like Presentations Like This
People Like You Like Presentations Like This
 
DTC-OII Ethnography Online 2011
DTC-OII Ethnography Online 2011DTC-OII Ethnography Online 2011
DTC-OII Ethnography Online 2011
 
Dyer portfolio essay technology and the changing brain
Dyer portfolio essay technology and the changing brainDyer portfolio essay technology and the changing brain
Dyer portfolio essay technology and the changing brain
 
Steps Of Research Paper Writing - How T. Online assignment writing service.
Steps Of Research Paper Writing - How T. Online assignment writing service.Steps Of Research Paper Writing - How T. Online assignment writing service.
Steps Of Research Paper Writing - How T. Online assignment writing service.
 
The 4th New Science
The 4th New ScienceThe 4th New Science
The 4th New Science
 
Attitude Essay.pdf
Attitude Essay.pdfAttitude Essay.pdf
Attitude Essay.pdf
 
Persuasive Writing Anchor Chart - Google Search Te
Persuasive Writing Anchor Chart - Google Search TePersuasive Writing Anchor Chart - Google Search Te
Persuasive Writing Anchor Chart - Google Search Te
 
Intro to Vita Beans
Intro to Vita BeansIntro to Vita Beans
Intro to Vita Beans
 
Big Human Data
Big Human DataBig Human Data
Big Human Data
 
Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...
Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...
Coś zupełnie offline: badania etnograficzne są kluczem do skutecznego zaangaż...
 
Bigdatahuman
BigdatahumanBigdatahuman
Bigdatahuman
 
Essay On Juvenile Delinquency.pdf
Essay On Juvenile Delinquency.pdfEssay On Juvenile Delinquency.pdf
Essay On Juvenile Delinquency.pdf
 
Essay Mapping
Essay MappingEssay Mapping
Essay Mapping
 
Software update for human brain, at a large scale
Software update for human brain, at a large scaleSoftware update for human brain, at a large scale
Software update for human brain, at a large scale
 
Fighting Chaos: The Nature of Geometry
Fighting Chaos: The Nature of GeometryFighting Chaos: The Nature of Geometry
Fighting Chaos: The Nature of Geometry
 

Recently uploaded

Design principles on typography in design
Design principles on typography in designDesign principles on typography in design
Design principles on typography in designnooreen17
 
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degreeyuu sss
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一Fi L
 
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...mrchrns005
 
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full NightCall Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Nightssuser7cb4ff
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO   2024_  ANASTASIYA  KUDINOVAPORTAFOLIO   2024_  ANASTASIYA  KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVAAnastasiya Kudinova
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,Aginakm1
 
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degreeyuu sss
 
Passbook project document_april_21__.pdf
Passbook project document_april_21__.pdfPassbook project document_april_21__.pdf
Passbook project document_april_21__.pdfvaibhavkanaujia
 
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Yantram Animation Studio Corporation
 
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一diploma 1
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubaikojalkojal131
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一diploma 1
 
ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case StudySophia Viganò
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIyuj
 
(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一
(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一
(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一D SSS
 
group_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfgroup_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfneelspinoy
 
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10uasjlagroup
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic global solution
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...katerynaivanenko1
 

Recently uploaded (20)

Design principles on typography in design
Design principles on typography in designDesign principles on typography in design
Design principles on typography in design
 
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
办理学位证(TheAuckland证书)新西兰奥克兰大学毕业证成绩单原版一比一
 
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
Business research proposal mcdo.pptxBusiness research proposal mcdo.pptxBusin...
 
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full NightCall Girls Aslali 7397865700 Ridhima Hire Me Full Night
Call Girls Aslali 7397865700 Ridhima Hire Me Full Night
 
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
PORTAFOLIO   2024_  ANASTASIYA  KUDINOVAPORTAFOLIO   2024_  ANASTASIYA  KUDINOVA
PORTAFOLIO 2024_ ANASTASIYA KUDINOVA
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
 
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
原版美国亚利桑那州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
Passbook project document_april_21__.pdf
Passbook project document_april_21__.pdfPassbook project document_april_21__.pdf
Passbook project document_april_21__.pdf
 
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
Unveiling the Future: Columbus, Ohio Condominiums Through the Lens of 3D Arch...
 
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
 
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
办理(USYD毕业证书)澳洲悉尼大学毕业证成绩单原版一比一
 
ARt app | UX Case Study
ARt app | UX Case StudyARt app | UX Case Study
ARt app | UX Case Study
 
How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AI
 
(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一
(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一
(办理学位证)约克圣约翰大学毕业证,KCL成绩单原版一比一
 
group_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdfgroup_15_empirya_p1projectIndustrial.pdf
group_15_empirya_p1projectIndustrial.pdf
 
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing services
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
 

Top 10 Things Every Designer Needs To Know About People

  • 1. The Top 10 Things Every Designer Needs To Know About People Susan Weinschenk, Ph.D. Chief of UX Strategy, Americas, Human Factors International Susan Weinschenk, Ph.D.
  • 2. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 3. 10. Most Mental Processing is Unconscious @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 4. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 5. 9. People Use Peripheral Vision More Than Central To Get The “Gist” Of The Scene Larson, Adam, & Loschky, L (2009). The contributions of central versus peripheral vision to scene gist recognition. Journal of Vision, 9(10:6) @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 6. 8.The Fusiform Facial Area (FFA) Makes Us Pay Attention To Human Faces @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 7. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 8. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 9. Fact Or Fiction? People like having a lot of choices. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 10. Fact Or Fiction? People like having a lot of choices. FACT @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 11. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 12. Iyengar, Sheena S. and Mark R. Lepper. 2000. When choice is demotivating: Can one desire too much of a good thing?. Journal of Personality and Social Psychology. 79: 995-1006. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 13. Fact Or Fiction? If you give people too many choices they won’t choose anything. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 14. Fact Or Fiction? If you give people too many choices they won’t choose anything. FACT @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 15. Choice = Control = Survival @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 16. Fact or Fiction? People can only remember/process 7 + or – “things” at a time @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 17. Fact or Fiction? People can only remember/process 7 + or – “things” at a time FICTION @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 18. 7 +/- 2 is an Urban Legend @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 19. 7. People Can Remember/Deal With Only 3-4 Items Baddeley, A. D. (1994). The magical number seven: Still magic after all these years? Psychological Review, 101, 353-356. Broadbent, D. (1975). The magic number seven after fifteen years. In: Studies in long-term memory, ed. A. Kennedy & A. Wilkes. Wiley. Cowan, N. (2001). The magical number 4 in short-term memory: A reconsideration of mental storage capacity. Behavioral and Brain Sciences, 24, 87-185. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 20.
  • 21. 6. People Have Mental Models @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 22. 6. People Have Mental Models @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 23. 6. People Have Mental Models @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 24. 6. People Have Mental Models @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 25. 5. Speaker and Listener Brains Sync Stephens, Greg, and Hasson, U. 2010. “Speaker-listener neural coupling underlies successful communication.” Proceedings of the National Academy of Sciences. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 26. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 27. 4. There are “weak” ties and “strong” ties “Weak” Ties = ? Professor Robin Dunbar University of Oxford http://www.isca.ox.ac.uk/ about-us/staff/academic/ prof-robin-dunbar/ “Strong” Ties = 150 @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 28. 3. Beauty is in the eye of the unconscious Tractinsky, et. al. Using ratings and response latencies to evaluate the consistency of immediate aesthetic perceptions of web pages. Proceedings of the 3rd Annual Workshop on HCI Research in MIS, 2004. Fernandes, et.al. Judging the appeal of web sites. Proceedings of the 4th World Congress on the Management of Electronic commerce, 2003. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 29. Factor 1 Aesthetic – Orderly and clear design Factor 2 Expressive – Creativity and originality; breaking design conventions Lavie & Tractinsky, Assessing dimensions of perceived visual aesthetics of web sites. Intl Journal of Human-Computer Studies. 60 (2004) 269-298. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 30. Berns, Gregory S., McClure, S., Pagnoni, G., & Montague, P. (2001). Predictability modulates human brain response to reward. The Journal of Neuroscience, 21(8), 2793–2798. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 31. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 32. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 33. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 34. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 35. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 36. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 37. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 38. Fact, Theory, Or Fiction? People prefer objects with curves @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 39. Fact, Theory, Or Fiction? People prefer objects with curves FACT @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 40. People Prefer Objects With Curves Bar, M., & Neta, M. (2006). Humans prefer curved visual objects. Psychological Science, 17(8), 645-648. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 41. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 42. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 43. 2. The Brain Processes Information Best When It Is In Story Format Singer, T., B. Seymour, J. O’Doherty, H. Kaube, J.D. Dolan, and C. Frith. 2004. Empathy for pain involves the affective but not sensory component of pain. Science. 303: 1157-1162. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 44. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 45. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 46. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 47. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 48. 1. People Expect Technology To Follow Human-To- Human Interaction Rules The Media Equation: How People Treat Computers, Television, and New Media Like Real People And Places. Byron Reeves and Clifford Nass (1996) @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 49. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 50. Don’t distract me • @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 51. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 52. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 53. For More Information @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 54. @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com
  • 55. Susan Weinschenk, Ph.D. thebrainlady@gmail.com @thebrainlady #100Things US Phone: 847-909-5946 www.whatmakesthemclick.net @thebrainlady whatmakesthemclick.net thebrainlady@gmail.com

Editor's Notes

  1. \n
  2. \n
  3. [current state]\nOur current knowledge about usability and user experience is only the tip of the ice burg. \n\nThe field of usability is maturing; we know how to design experiences that people can use. We have methodology; we have standards and guidelines based on the science of cognitive psychology. We have data to back up our decisions and we fall back on this data to make intelligent, informed design decisions. We’re starting to feel pretty good about ourselves and the way we put together designs. \n
  4. \n
  5. \n
  6. \n
  7. \n
  8. \n
  9. \n
  10. \n
  11. \n
  12. \n
  13. \n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. \n
  25. \n
  26. \n
  27. \n
  28. \n
  29. \n
  30. \n
  31. \n
  32. \n
  33. \n
  34. \n
  35. \n
  36. \n
  37. \n
  38. \n
  39. \n
  40. \n
  41. \n
  42. \n
  43. \n
  44. \n
  45. \n
  46. \n
  47. \n
  48. \n
  49. \n
  50. \n
  51. \n
  52. \n
  53. \n
  54. \n