Qr codes best practices

Editor's Notes

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3. Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
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9. only 58% have downloaded apps\n
10. - start with examples in the wild from the crowd\n- show own qr code business cards\nJumpScan - online profile in one place via qr code(email, phone, bio, social feeds, website)\n
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14. UK group Stupid creating cards with mix tapes\nfr. Incredible Things\n
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18. University California Berkely\n
19. - instructional videos at point of need (Jason Fleming)\n
20. - links to subject guides in the stacks\n
21. layfette college - where in the librayr is carmen sandiago - interactive mystery\n
22. - ask what they are doing\n- library success wiki has lots of examples\n- also visit blog qrinlibs.blogspot.com\n- Sacramento PL - use qrcode to launch text service\n
23. lots out there - just google\nwolfram alpha now creates qr codes\n
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25. - possible in google analytics, is use campaign builder (unique urls, source, etc)\n- only good for codes in your own domain though\n
26. shorter links generally look better use bit.ly or goo.gl\n
27. High Capacity Colour Barcode\n- matrix less prone to error\n
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30. - Alison Hicks and Caroline Sinkinson study of qr codes at University of Colorado at Boulder (lit search)\n- positioning of codes can be problematic\n- smaller screens hard to read \n- autism and dyslexia may have problems as codes often don’t have meaning or signpost the outcome of the activity when you look at it\n- smartphones seem to be a little more accessible...\n
31. does everyone have a smart phone or data plan?\nare there strong enough connections?\nhow tech savvy do you need to be?\nknow how to download an app? afford to do so?\n\n
32. UC Irvine (Danielle Kane and Jeff Schneidewind)\n- issues with VPN - if already signed into wifi, no problem but if linked to subscription eresource and scanned first, need to sign in. \n- Android didn’t work with VPN, so have to use data plan\n
33. cyberthugs replacing qrcodes with own stickers to lead to nefarious sites (UK)\n\n
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35. -Mobio Naked Facts Q3 2011 report\n- don’t know how many that actually is though\n- one study, 14 million mobile users (6.2%) scanned a QR code or a barcode. Some 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores (http://bit.ly/xKThQF)\n
36. study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
37. study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
38. - study of over 500 students at 24 US colleges (across US but predominantly east) - youth marketing agency , late fall 2011\n- 81% students had smartphone\n- 80% had seen a qr code\n
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40. - still not huge uptake\n- be prepared to educate users or provide links for those who don’t want to use them\n\n
41. Emily Casper notes importance of getting outside libraries\n
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44. - placement within resources (amount of white space, etc)\n- point of need\n
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49. - qr codes have potential:\n- to bridge physical and virtual worlds\n- information at point of need\n- aid in assessment\n- have you had success?\n