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The Next Generation is…
    - Technology transforming
    media
    - Content accessible anywhere
    - People in control


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Next
                             Generation
                               People




Property of Aegis Media. All rights reserved.
92% of American parents are friends with their                              Next
                                                                          Generation
                                                                            People
    kids on Facebook




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5
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82% of Chinese mobile internet users are aged 18-                            Next
                                                                           Generation
                                                                             People
    30




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People over   35 are more likely to own a digital                             Next
                                                                            Generation
                                                                              People
    camera




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Property of Aegis Media. All rights reserved.
850,000 Android devices are activated every                                Next
                                                                         Generation
                                                                          Mobile
    day




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Facebook had 58m mobile-only users in
                                                                            Next
                                                                      Generation
                                                                       Mobile
     December




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                                         Property of Aegis Media. All rights reserved.
Half of the ads in the Super   Bowl were                                      Next
                                                                             Generation
                                                                              Mobile
     Shazam-able




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                                                Property of Aegis Media. All rights reserved.
25% of Groupons bought in December were bought                             Next
                                                                          Generation
                                                                           Mobile
     on mobile




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                                             Property of Aegis Media. All rights reserved.
86 billion text messages were sent in January                               Next
                                                                           Generation
                                                                            Mobile
     in China




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Apple’s app store generates over   5m a day in                                  Next
                                                                               Generation
     revenue                                                                    Mobile




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Google’s mobile   search volumes more than                                  Next
                                                                           Generation
                                                                            Mobile
     doubled year on year




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41% of ad related searches made during the Super                             Next
                                                                            Generation
                                                                             Mobile
     Bowl came from mobile devices




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Next
                             Generation
                            Content




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Chinese mobile game QQ   Game Hall has 200m
                                                                                 Next
                                                                           Generation
                                                                          Content
     registered players




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Angry Birds Space was downloaded 10m times in
                                                                                 Next
                                                                           Generation
                                                                          Content
     3 days




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You can now ‘’Like’ Kahlua when you watch The
                                                                                 Next
                                                                           Generation
                                                                          Content
     Big Lebowski on Facebook




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Mercedes let people control posters with their
                                                                                  Next
                                                                            Generation
                                                                           Content
     car keys




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Next

     BMI’s Pinterest   Lottery
                                                              Generation
                                                             Content




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Next

     Blue Ivy Carter’s Tumblr
                                                             Generation
                                                            Content




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Next

     Chicago Mixtape
                                                    Generation
                                                   Content




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Next
                             Generation
                        Technology




Property of Aegis Media. All rights reserved.
Next

     This is not the web…
                                                         Generation
                                                    Technology




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26
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Next

     The rise and fall of personal   computing
                                                                          Generation
                                                                     Technology




                                                           Produced by
27
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Half of American homes own at least one Apple                               Next
                                                                           Generation
                                                                      Technology
     product




                                                            Produced by
28
                                              Property of Aegis Media. All rights reserved.
How much companies depend on their largest
                                                                              Next
                                                                        Generation
                                                                   Technology
     revenue stream




                                                         Produced by
29
                                           Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
Next

     Instagram added 10m users in 10 days
                                                                         Generation
                                                                  Social Media




                                                          Produced by
31
                                            Property of Aegis Media. All rights reserved.
Facebook refers nearly    as much traffic to The
                                                                                   Next
                                                                             Generation
                                                                      Social Media
     Guardian as Google does




                                                              Produced by
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                                                Property of Aegis Media. All rights reserved.
Twitter records were broken at the Super                                      Next
                                                                             Generation
                                                                      Social Media
     Bowl




                                                              Produced by
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                                                Property of Aegis Media. All rights reserved.
David Beckham’s H&M ad generated 109,000
                                                                                     Next
                                                                               Generation
                                                                        Social Media
     comments in social media within 45 minutes




                                                                Produced by
34
                                                  Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
Amex’s Tweet Your Way To Savings generated sales                             Next
                                                                            Generation
                                                                      Effectiveness

     of $7.2m




                                                             Produced by
36
                                               Property of Aegis Media. All rights reserved.
Domino’s Pizza generated £1m in revenue in
                                                                              Next
                                                                        Generation
                                                                  Effectiveness
     the UK from mobile in one week




                                                         Produced by
37
                                           Property of Aegis Media. All rights reserved.
Ralph Lauren’s growth is attributed to   digital                               Next
                                                                              Generation
                                                                        Effectiveness

     activity




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                                                 Property of Aegis Media. All rights reserved.
Unilever’s digital campaigns yield over $3 for                             Next
                                                                          Generation
                                                                    Effectiveness

     every $1 spent




                                                           Produced by
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Next
                                 Generation
                           Effectiveness




@




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Next Generation Media Quarterly April 2012

  • 1. 1 Property of Aegis Media. All rights reserved.
  • 2. Produced by 2 Property of Aegis Media. All rights reserved.
  • 3. The Next Generation is… - Technology transforming media - Content accessible anywhere - People in control Produced by 3 Property of Aegis Media. All rights reserved.
  • 4. Next Generation People Property of Aegis Media. All rights reserved.
  • 5. 92% of American parents are friends with their Next Generation People kids on Facebook Produced by 5 Property of Aegis Media. All rights reserved.
  • 6. 82% of Chinese mobile internet users are aged 18- Next Generation People 30 Produced by 6 Property of Aegis Media. All rights reserved.
  • 7. People over 35 are more likely to own a digital Next Generation People camera Produced by 7 Property of Aegis Media. All rights reserved.
  • 8. Property of Aegis Media. All rights reserved.
  • 9. 850,000 Android devices are activated every Next Generation Mobile day Produced by 9 Property of Aegis Media. All rights reserved.
  • 10. Facebook had 58m mobile-only users in Next Generation Mobile December Produced by 10 Property of Aegis Media. All rights reserved.
  • 11. Half of the ads in the Super Bowl were Next Generation Mobile Shazam-able Produced by 11 Property of Aegis Media. All rights reserved.
  • 12. 25% of Groupons bought in December were bought Next Generation Mobile on mobile Produced by 12 Property of Aegis Media. All rights reserved.
  • 13. 86 billion text messages were sent in January Next Generation Mobile in China Produced by 13 Property of Aegis Media. All rights reserved.
  • 14. Apple’s app store generates over 5m a day in Next Generation revenue Mobile Produced by 14 Property of Aegis Media. All rights reserved.
  • 15. Google’s mobile search volumes more than Next Generation Mobile doubled year on year Produced by 15 Property of Aegis Media. All rights reserved.
  • 16. 41% of ad related searches made during the Super Next Generation Mobile Bowl came from mobile devices Produced by 16 Property of Aegis Media. All rights reserved.
  • 17. Next Generation Content Property of Aegis Media. All rights reserved.
  • 18. Chinese mobile game QQ Game Hall has 200m Next Generation Content registered players Produced by 18 Property of Aegis Media. All rights reserved.
  • 19. Angry Birds Space was downloaded 10m times in Next Generation Content 3 days Produced by 19 Property of Aegis Media. All rights reserved.
  • 20. You can now ‘’Like’ Kahlua when you watch The Next Generation Content Big Lebowski on Facebook Produced by 20 Property of Aegis Media. All rights reserved.
  • 21. Mercedes let people control posters with their Next Generation Content car keys Produced by 21 Property of Aegis Media. All rights reserved.
  • 22. Next BMI’s Pinterest Lottery Generation Content Produced by 22 Property of Aegis Media. All rights reserved.
  • 23. Next Blue Ivy Carter’s Tumblr Generation Content Produced by 23 Property of Aegis Media. All rights reserved.
  • 24. Next Chicago Mixtape Generation Content Produced by 24 Property of Aegis Media. All rights reserved.
  • 25. Next Generation Technology Property of Aegis Media. All rights reserved.
  • 26. Next This is not the web… Generation Technology Produced by 26 Property of Aegis Media. All rights reserved.
  • 27. Next The rise and fall of personal computing Generation Technology Produced by 27 Property of Aegis Media. All rights reserved.
  • 28. Half of American homes own at least one Apple Next Generation Technology product Produced by 28 Property of Aegis Media. All rights reserved.
  • 29. How much companies depend on their largest Next Generation Technology revenue stream Produced by 29 Property of Aegis Media. All rights reserved.
  • 30. Next Generation Content Property of Aegis Media. All rights reserved.
  • 31. Next Instagram added 10m users in 10 days Generation Social Media Produced by 31 Property of Aegis Media. All rights reserved.
  • 32. Facebook refers nearly as much traffic to The Next Generation Social Media Guardian as Google does Produced by 32 Property of Aegis Media. All rights reserved.
  • 33. Twitter records were broken at the Super Next Generation Social Media Bowl Produced by 33 Property of Aegis Media. All rights reserved.
  • 34. David Beckham’s H&M ad generated 109,000 Next Generation Social Media comments in social media within 45 minutes Produced by 34 Property of Aegis Media. All rights reserved.
  • 35. Next Generation Content Property of Aegis Media. All rights reserved.
  • 36. Amex’s Tweet Your Way To Savings generated sales Next Generation Effectiveness of $7.2m Produced by 36 Property of Aegis Media. All rights reserved.
  • 37. Domino’s Pizza generated £1m in revenue in Next Generation Effectiveness the UK from mobile in one week Produced by 37 Property of Aegis Media. All rights reserved.
  • 38. Ralph Lauren’s growth is attributed to digital Next Generation Effectiveness activity Produced by 38 Property of Aegis Media. All rights reserved.
  • 39. Unilever’s digital campaigns yield over $3 for Next Generation Effectiveness every $1 spent Produced by 39 Property of Aegis Media. All rights reserved.
  • 40. Next Generation Effectiveness @ Produced by Property of Aegis Media. All rights reserved.