2 Studies: Google Plus Impact on SEO, Facebook Impact on SEO
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A review of the state of social media signals and SEO. Includes the results of a study that measures Google Plus Impact on SEO (actual causation, not correlation), and a study that measures Google's efforts to index Facebook content.
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2 Studies: Google Plus Impact on SEO, Facebook Impact on SEO
- 1. Social Signals and SEO
- 2. First Off... Who Am I? Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+ person Digital Marketing and SEO firm Columnist: Interviewer:
- 3. Host of The Digital Marketing Excellence Show
- 4. Eric Enge – Fun Fact 1984 World Foosball Champion – “Goalie War”
- 7. Be Careful With Correlations!
- 8. Stone Temple Consulting Study What Does Google See on Facebook?
- 9. Can’t See Likes At All
- 10. Can See The Friends Link
- 11. How Many Friends Can Google See?
- 12. Google May Only See 20 I Have 739
- 13. Will Google Find More of Your Friends? AimClear’s Joe Warner “Probably not because the javascript that loads more friends is dependent on scrolling the page. There is not a separate version of the page for users without javascript.”
- 14. Lots of Facebook Pages Are Indexed
- 16. How Many Public Facebook Posts Does Google Index?
- 17. Bing Results 2010 (New York Post)
- 19. Bing Results 2012 With a Social Sidebar
- 20. Even Bing Does Not Use Facebook Data Social Sidebar
- 21. On using Likes as votes the way links are used: Bing’s Stefan Weitz “…what does a like mean? Some people like the page, some folks might like the content, some folks might just think it’s funny and likeable. As you said, the likes are a good signal, but they’re not a granular signal of what particular thing you’re actually expressing a like about.”
- 22. Google Plus
- 23. Google Plus – Personalized Results
- 24. Personalization Example Ranks #2 When Logged In, #12 When Logged Out
- 26. Stone Temple Consulting Study Does Google Plus Drive Rankings?
- 27. Code for a Google Plus Share • • • • • • This is why people think the links pass value Note: Google deliberately and carefully architected this to pass PageRank They did so for a reason Our opinion that is that it is not treated the same as a traditional link It is probably filtered in some fashion Likely value is as a supplemental signal
- 30. Two Articles Per Site (6 Total Pages Tested) Test Page Baseline Page
- 31. No Inbound Links to the the Pages First Links Appear to Have Arrived Around 9/1/13
- 32. Basic Outline of the Process Test Pages • • • • • 7/19: 6 Shares 7/19: Crawled 7/29: Indexed 8/4: 25+ Shares 8/28 – 9/1: 4 Authoritative Shares Baseline Pages • 7/19: 25+ Shares • 7/19: Crawled • 7/29: Indexed
- 33. Unusual Disclaimer on the Shares
- 34. Log File Sequence - Discovery 1 2
- 35. Discovery ???
- 36. "best online purchases I have made“ - BV Ranking Position 7/19/13 - 6 Shares 7/29/13 Initial Indexing
- 37. Baseline Page Low Ranking Terms - BV Ranking Position 7/19/13 - 41 Shares
- 38. For 10 Search Terms - TNE Ranking Position 7/19/13 - 6 Shares 7/29/13 – Initial Indexing 8/4/13 – 36 Shares
- 39. Example TNE Phrases • • • • • • • • • • "It truly is a very special part" "from childhood and as an adult" "New England is such a" "the relaxed and friendly nature" "The entire area has the BEST" "beautiful parks and gardens and museums" "from Great Barrington to Lee" "the locals with such" "a memorable weeklong" "quaint town when"
- 40. The persistent denials August 21, 2013 Hacker News “Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings. Let's start with correlation != causation”
- 41. Interview with Danny Sullivan
- 42. Reversal of the Denials? October 31, 2013 The DME Show “It was a complete overhaul of the search engine … they were going to be able to handle link data differently … they could handle new social signals they could not handle before.
- 43. How Google Plus Shares May Impact SEO (non-personalized)
- 44. Thank You! Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 485-7751 www.stonetemple.com