Oliver Berger //Abstract, Werdegang, Projekte & Referenzen
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Da ich kein Freund "klassischer" Bewerbungen bin und mir das Facebook Timeline Format als sehr gut geeignet erschien, habe ich mich dazu entschlossen, Informationen zu mir, meinem beruflichen Werdegang, betreuten Projekten und einige Referenzen auf diese Art und Weise zugänglich zu machen.
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Oliver Berger //Abstract, Werdegang, Projekte & Referenzen
- 1. Oliver studied theology at Hamburg University as well as paedagogy and anglistics in Hamburg and Heidelberg. He comes up with 15+ years of project and agency experience, has a remarkable background in the social media sector and was Brand Ambassador for the German social network XING. In 2008 he was founder of a specialized agency for online relations and exited it in September 2010, thereafter he became Director Social Media at Bell Bottinger, working for the German agencies of Chime Communications agency group. Since 2008 he also is the Social Media Evangelist for German Social Media Association of which he was announced board member in 2009. 2012 he was Creative and New Business Director for Interactive Pioneers and 2014 he became CMO at uberMetrics Technologies. Oliver is also known for giving lectures about community building and content marketing. Contact Data Born March 6, 1974 in Dannenberg, Germany Studied theology, anglistics and paedagogy mail@oliverberger.me / +49 (0)151-4181 7954 http://ag-sm.de/?p=106 https://www.xing.com/profile/oliv er_berger http://blog.xing.com/2007/07/ne urona-enjoying-hamburgs- beaches/ ABSTRACT BELL POTTINGER AG SOCIAL MEDIA e.V. 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG PROJECTS RECOMMENDATIONS ERFAHRENHEIT //Abstract, Positions, Projects & Recommendations INTERACTIVE PIONEERS UBERMETRICS TECHN.
- 2. //Abstract, Positions, Projects & Recommendations Consulting Director at ERFAHRENHEIT ERFAHRENHEIT was first founded in 2011 as a kind of spin-off of my position as Director Social Media at Bell Pottinger and has since grown to become a think tank for innovation. ERFAHRENHEIT has since successfully delivered consulting to a number of companies and NGO including but not limited to bpb – Bundeszentrale Politische Bildung or the German National IT-Summit. We mainly do research and run projects covering these topics: Social Media & Storytelling, Mobile & Augmented Reality, BIG Data & Monitoring, Gamification, Civic Technology, Mobility and eHealth. ERFAHRENHEIT in cooperation with Hamburger HOCHBAHN AG planned and hosted a focus day "Mobility and Civic Tech" during Social Media Week in February 2015. We refitted a historic subway with modern conference technology and invited researchers and peers from all over Europe to lecture and discuss topics like: • „Potential of social media in communicating large scale projects to interested stakeholders“ • „Which impact do Big Data and (social) media monitoring have on our daily lives?“ • „Civic Tech and urban mobility – how social and apps are changing the way we perceive reality“ In 2014 a focus was to research different aspects on content strategy. ERFAHRENHEIT in cooperation with Dortmunder U hosted unconference BrickCamp in August 2014 to discuss how to extend reach in social media/online by using LEGO toys to emotionalize comunication with different target groups. Nearly 2.000 visitors and attendees made BrickCamp an overwhelming success. ABSTRACT PROJECTS RECOMMENDATIONS 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG BELL POTTINGER AG SOCIAL MEDIA e.V. INTERACTIVE PIONEERS CONSULTING DIRECTOR 2011 – today http://erfahrenheit.com 2011 - 2016 ERFAHRENHEIT UBERMETRICS TECHN. 2015 – Social Media Week 23. – 27.02.2015 http://bit.ly/1waZjR5 2014 – BrickCamp 29. – 31.08.2014 http://brickcamp.de
- 3. //Abstract, Positions, Projects & Recommendations Chief Marketing Officer for uberMetrics Technologies GmbH (SaaS, Big Data) As Chief Marketing Officer it has been my responsibilty to build and lead a marketing team, develop a company strategy in cooperation with sales as well as overhauling and modernizing the complete branding. Today uberMetrics is a self-confident player using story telling and competing with nearly 300 other SaaS or Big Data companies in the German market alone. ABSTRACT PROJECTS RECOMMENDATIONS 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG BELL POTTINGER AG SOCIAL MEDIA e.V. INTERACTIVE PIONEERS CMO - CHIEF MARKETING OFFICER MAI 2013 – DEZ 2013 Since JAN 2014 Freelance 2012 2013 2013 UBERMETRICS TECHN. ERFAHRENHEIT
- 4. //Abstract, Positions, Projects & Recommendations Creative and New Business Director at Interactive Pioneers GmbH My function as Creative and New Business Director was to lead the team in Hamburg in matters of business development and strategy, catering to agencies and direct clients on site as well as for remote clients handled by the HQ in Aachen. Additionally my duty was to sharpen the agency’s profile on the outside, set up and develop a strong network for the creative industry in Hamburg and thereby create more awareness for the company, which has experienced a rebranding only a few months earlier. Creative and New Business Director APR 2012 – OKT 2012 2012 INTERACTIVE PIONEERS ABSTRACT 2010 – 2011 BELL POTTINGER 2008 – TODAY AG SOCIAL MEDIA e.V. Director Social Media at Bell Pottinger MMK (and Harvard) My responsibilities were the social media activities and strategic consulting of Bell Pottinger in Germany and enabled the employees of its agencies (Harvard, Traffic and MMK) as well as their customers to better understand and utilize social media. Excerpt of supervised brands and projects: Sony Playstation, Iron Man II, Bitburger Brewery (Köstritzer, Köstritzer sounder, bibop), RIM - Research in Motion (BlackBerry) and myfab. Director Social Media SEP 2010 – DEZ 2011 Social Media Evangelist, Board Member at AGSM e.V. "Main purpose of the AGSM is promoting the scientific study of social media as well as assurancing high standards of performance in this research. Second, the AGSM is an advocacy of social media researchers, producers, operators and marketers.“ In my capacity as an evangelist and board member I am involved in planning and execution of summits, conferences and manage the AGSM community across all social media channels. I am also a lecturer and instructor working for conferences, at universities and academies. Social Media Evangelist & Board Member Additional information at http://ag-sm.de. PROJETCS RECOMMENDATIONS 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG ERFAHRENHEIT UBERMETRICS TECHN.
- 5. XING AMBASSADOR and Community Manager Together with former XING employees Lena Pösl and Fabian Pfortmüller (today Sandbox and HOLSTEE) I developed the basic alignments of the brand ambassador program. Furthermore I have been one of the first XING – Brand Ambassadors. As such I continually connected thousands of people in events in the greater Hamburg area over a period of three years. Until today I host the experts- community "Web 2.0 in the enterprise“ on XING with more than 10.000 members. XING AMBASSADOR http://blog.xing.com/2007/07/ne urona-enjoying-hamburgs- beaches/ https://www.xing.com/net/webz weinullimunternehmen 2007 – 2009 XING AMBASSADOR HAMBURG UBERMETRICS TECHN. … //Abstract, Positions, Projects & Recommendations PROJECTS RECOMMENDATIONS 2008 – 2010 13. STOCK ONLINE RELATIONS Founder, Partner & Chief Operating Officer "The 13. Stock is the place where your business will be enabled to integrate social media in innovative, appropriate and sustainable ways into its own communication." True to this principle, I have delivered community planning and strategic development of the „mein Ki.KA“ community for German TV Channel „Kinderkanal“ (a subsidiary of ARD/ZDF)Further I established and developed a closed special interest community for Santa Fe Natural Tobacco Company targeting smokers. Other clients have been Greenpeace Germany or KWS SAAT AG. Founder, Partner & Chief Operating Officer AUG 2008 – JUL 2010 ABSTRACT ERFAHRENHEIT
- 6. EVERSPACE™ – Kickstarter-Campaign, Strategy and Community-Management The Kickstarter campaign for EVERSPACE, a rogue-like first-person space shooter, became the most successful crowdfunding campaign for video games in Germany ever. Prior to, during and after the campaign I have been responsible for selecting tools and implementing them into our communications and community strategy as well as developing those strategies. After successful Kickstarter funding was continued via different channels and collected close to 1M €. Check for more info: http://j.mp/2EVRSPC http://everspace-game.com //Abstract, Positions, Projects & Recommendations ABSTRACT BELL POTTINGER AG SOCIAL MEDIA e.V. 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG PROJECTS RECOMMENDATIONS ERFAHRENHEIT UBERMETRICS TECHN.
- 7. //Abstract, Positions, Projects & Recommendations Focus day MOBILITY & CIVIC TECHNOLOGY at SMWHH15 We refitted a historic subway with modern conference technology and invited researchers and peers from all over Europe to lecture and discuss topics like: • „Potential of social media in communicating large scale projects to interested stakeholders“ • „Which impact do Big Data and (social) media monitoring have on our daily lives?“ • „Civic Tech and urban mobility – how social and apps are changing the way we perceive reality“ More info: http://dialog.hochbahn.de/gute-fahrt/social-media-week-2015/ http://erfahrenheit.com ABSTRACT BELL POTTINGER AG SOCIAL MEDIA e.V. 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG PROJECTS RECOMMENDATIONS ERFAHRENHEIT UBERMETRICS TECHN.
- 8. //Abstract, Positions, Projects & Recommendations ABSTRACT Bricktopia.de – German Blog & Community about LEGO® Bricktopia went online in 2013 and has since then become one of the hubs for German AFOL as well as people interested in the LEGO brand and products. Additionally the Bricktopia team covers 3rd party products and custoizers from all around the world who supply the LEGO community with products not offered by the LEGO Group of companies. BELL POTTINGER AG SOCIAL MEDIA e.V. 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG PROJECTS RECOMMENDATIONS ERFAHRENHEIT Community Building & Management for the Federal Agency for Civic Education The Federal Agency for Civic Education is a German federal government agency responsible for promoting civic education. It is subordinated to the Federal Ministry of the Interior. In January 2013 I have been hired to enable members of staff to better approach their fanbase via social media and social communities. UBERMETRICS TECHN.
- 9. //Abstract, Positions, Projects & Recommendations Award winning Community Building and Management seminar at TLA/ADWH Together with H. Idensen and J. Sorg I designed a six week seminar with practical and theoretical parts for on- and offline (=blended) learning. This seminar is offered by TLA/ADWH to Hamburg residents who want to improve their community management skills. In 2012 it has been awarded with the Comenius Seal for EduMedia from Society for Pedagogy and Information (GPI) eV, see http://www.tla.de/adwh/pages/index/p/344 ABSTRACT BELL POTTINGER AG SOCIAL MEDIA e.V. 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG PROJECTS RECOMMENDATIONS ERFAHRENHEIT UBERMETRICS TECHN.
- 10. //Abstract, Positions, Projects & Recommendations Santa Fe Natural Tobacco Company – SFNTC ✦ INSIDE (American Spirit) My responsibility was the design of a closed special interest community for smokers. I supervised the technical realization, based on the community engine "Liveray“, the design and development of additional modules and build an editorial board for content to be published in the community. Community Management (online and offline), event planning and documentation, member support and monitoring of community activities were also a part of the job. See http://sfntc-inside.de Community design of „mein KI.KA“ for Kinderkanal (subsidiary of ARD/ZDF) • Design of a closed special interest community for children • Screendesign • Taking care of legal aspects • Enabling of community staff See http://mein.kika.de ABSTRACT BELL POTTINGER AG SOCIAL MEDIA e.V. 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG PROJECTS RECOMMENDATIONS ERFAHRENHEIT UBERMETRICS TECHN.
- 11. //Abstract, Positions, Projects & Recommendations Utrecht University School of Economics (The Netherlands) My function was the creation of a theoretical marketing framework for Utrecht University School of Economics to help them advertise their master studies program. It was neccessary to place a workshop for university staff members necessary to inform to about the community aspect and enable them to foster and administer the platform from the start. In a second step we developed an ambassador program to use within the students community. http://uu.nl/daretoexcel/ Social Media Workshops (KWS SAAT AG, PR agency JDB) In various position I had to place workshops about social media in general and community management in particular for staff of large scale enterprises and agencies as well. Knowledge transfer, reputation management and building, social media monitoring as well as community building strategies have been the topic of these workshops. ABSTRACT BELL POTTINGER AG SOCIAL MEDIA e.V. 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG PROJECTS RECOMMENDATIONS ERFAHRENHEIT UBERMETRICS TECHN.
- 12. //Abstract, Positions, Projects & Recommendations Designing a content-hub & community for German music award „Köstritzer Echolot“ • Realisation of a content – hub to create brand awareness for Köstritzer (German Black Beer) as sponsor of German media award „ECHO“ • Central Wordpress installation as hub extending through all social media channels • Attracted more than 250.000 Visitors during the action period from DEC 2010 to MAR 2011 • Supervision of community management for hundreds of bands and their fans on- and offline Speaker, moderator at conferences & lecturer at academies and universities Oliver is also know as speaker/moderator at international conferences (webinale, xtopia, ScoopCamp Hamburg, Marketing 2.0 Paris) and for lecturing at various unconferences in Germany, the UK, Latvia, Austria, Switzerland and Slowenia. He has been invited to lecture at various universities (Nürnberg – Erlangen, Lübeck, Stuttgart, Hamburg) and is currently enrolled as honorary professor at Stensington Management Academy as well as at ADWH – Akademie Digitale Wirtschaft Hamburg. ABSTRACT BELL POTTINGER AG SOCIAL MEDIA e.V. 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG PROJECTS RECOMMENDATIONS ERFAHRENHEIT UBERMETRICS TECHN.
- 13. //Abstract, Positions, Projects & Recommendations Director Social Media bei Bell Pottinger MMK (und Harvard) „Oliver bewegt sich in den sozialen Medien mit absoluter Zielsicherheit und ist mit seinen analytischen, kreativen und technischen Skills eine Universalwaffe, die anderen immer einen Schritt voraus ist. So gab er beispielsweise einer unserer PR-Kampagnen eine zukunftsträchtige Wendung, indem er unseren Blick schärfte für künftige Entwicklungen der Online-Medien und im Jahr 2010 eine nachhaltige Plattform in Form eines reichweitenstarken Blogs schuf, weg von einer Kooperation mit MySpace (was Monate später wie von ihm prognostiziert in der Versenkung verschwand). Er lässt den Funken überspringen - nicht nur bei Kunden, auch bei Mitarbeitern. Das Enabling seines Umfelds gehört damit für ihn genauso zu seinem persönlichen Anspruch wie der stets kritische Blick auf Maßnahmen und Entwicklungen in der Szene.“ (Christina Becker) Christina Becker Senior-Beraterin MMK Markt- & Medien Kommunikation (Bell Pottinger - MMK GmbH) Gründer, Gesellschafter & Chief Operating Officer 13. Stock Online Relations „Ich habe im vergangenen Jahr mehrere Monate mit Oliver im 13. Stock zusammen gearbeitet und habe Oliver dabei als sehr sympathischen und kompetenten Kollegen kennengelernt. Besonders faszinierend und motivierend zugleich waren dabei seine Begeisterungsfähigkeit für Kunden und Projekte sowie die Souveränität, mit der er bei Konzepten und strategischen Meetings vorgegangen ist. Oliver war dabei stets engagiert und mit Herzblut bei der Sache. Ich habe Oliver als sehr hilfbereiten und freundschaftlichen Kollegen kennen- und schätzen gelernt und empfinde die Zusammenarbeit mit ihm als große Bereicherung.“ (Wiebke Uhlenbrook) Wiebke Uhlenbroock Junior Consultant Social Media & Communications 13. Stock Online Relations Social Media Evangelist, Sprecher der AGSM & Mitglied des Vorstands „Oliver has helped me and Utrecht University with the conceptualisation of a blogging strategy. This strategy has formed the basis for the universities efforts to develop authentic, sustainable and transparent inbound marketing channels for international prospective master students. During intensive collaboration sessions, Oliver has provided not only a primer but also a guideline for how social media in higher education environment should look like. During our work together, he didn't hesitate to share his insights and deeper understanding of social media as a powerful communication and marketing channel. The transferring of knowledge is one of his strongest points and has provided me and Utrecht University with significant value added. I recommend Oliver and would always work with again.“ (Reiner Bruns) Reiner Bruns Assistent Utrecht University School of Economics ABSTRACT BELL POTTINGER AG SOCIAL MEDIA e.V. 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG RECOMMENDATIONS PROJECTS ERFAHRENHEIT UBERMETRICS TECHN.
- 14. //Abstract, Positions, Projects & Recommendations Director Social Media bei Bell Pottinger MMK (und Harvard) „Als fachlicher Beirat ebenso wie als Dozent und Fachtutor ist Oliver Berger für die TLA TeleLearn- Akademie und unser Projekt ADWH - Akademie Digitale Wirtschaft Hamburg mittlerweile zum festen Bestandteil unseres ausgewählten Expertenteams geworden. Nicht nur im Bereich Social Media sondern generell in Themen rund um die Digitale Wirtschaft versteht es Oliver Berger unsere Partner und Teilnehmer zu überzeugen und seine wertvollen und vielfältigen Insights und Erfahrungen gewinnbringend und mit ansteckender Freude zu vermitteln. Sein Gespür für Trends und Themen, seine konzeptuelles Know How und seine kommunikativen Fähigkeiten sind für uns ein großer Gewinn. Zweifellos: wir sind froh, jemanden wie ihn mit an Bord zu haben. " Jürgen Sorg Projektleiter TLA Tele Learn Akademie gGmbH, ADWH Akademie Digitale Wirtschaft Gründer, Gesellschafter & Chief Operating Officer 13. Stock Online Relations „Wir haben Oliver Berger auf unsere Social-Media-Konferenz als Experten eingeladen. Er hat sich hier als absoluter Experte behaupten können und die Diskussion mit seinem Wissens- und Erfahrungsschatz bereichert. So begeisterte er nicht nur die hochrangigen Referenten, z.B. vom SWR und Professoren aus den entsprechenden Fachbereichen, sondern gerade auch das Auditorium. Das Medienecho war auf jeden fall sehr groß. Nochmal Danke für die Teilnahme. " Jan Grüb Student (Media Management Studies, Bachelor of Arts) Macromedia Hochschule für Medien und Kommunikation Social Media Evangelist, Sprecher der AGSM & Mitglied des Vorstands „Ich habe Oliver beim ADWH-Kurs Community Management kennen lernen dürfen. Er hat dieses Blended Learning Seminar als Dozent mit seinem unschlagbaren Fachwissen im riesigen Feld Social Media maximal bereichert. Für jede Frage hatte er eine schlaue Antwort parat. Oder er hat dort, wo es passte, zu Diskussionen angeregt und den Teilnehmern so die Möglichkeit gegeben, zu eigenen Erkenntnissen zu gelangen. Oliver ist damit nicht nur ein brillianter Kopf, der voller Wissen steckt, sondern auch ein toller Lehrer, der seinen Schülern dieses Wissen optimal in die eigenen Köpfe verpflanzt. Er spart nicht mit Kritik, die aber konstruktiv und immer berechtigt ist. Man kann sich glücklich schätzen, von ihm profitieren zu dürfen. Oliver ist eine Bereicherung für jedes Social Media Projekt und Team." Kirsten Borgelt Leiterin Vertriebssteuerung und Dialogmarketing EOS Information Services GmbH - member of otto group ABSTRACT BELL POTTINGER AG SOCIAL MEDIA e.V. 13. STOCK ONLINE RELATIONS XING AMBASSADOR HAMBURG RECOMMENDATIONS PROJECTS ERFAHRENHEIT UBERMETRICS TECHN.