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Research on Open Access
monographs – a short review
      DFG-Workshop „Open Access für
 wissenschaftliche Monografien“ - 9/5/2012

              Ronald Snijder
Contents
• Research based on books by Amsterdam
  University Press
  – The profits of free books
  – OA in developed and developing countries
• Research based on OAPEN:
  – User needs report
  – OAPEN-NL pilot
  – OAPEN-UK pilot
  – Scholarly and scientific impact
Books by Amsterdam University Press (1/2)
“The profits of free books: an experiment to measure the
impact of open access publishing ”
http://dx.doi.org/10.1087/20100403

• Quantitative research; 2010
• 400 books – 300 in OA; 100 control titles
• Equal data sets: subject; language; print run etc.

• Main conclusions:
    – OA enhances discovery and usage – expected
    – OA has no influence on sales – unexpected
Books by Amsterdam University Press (2/2)

Open Access in developed and developing countries
(article under review)

• Quantitative research; 2012
• Based on same data set: English language books
• 180 books – 137 in OA; 43 control titles

• Conclusions:
   – Developing countries profit more from OA:
     percentage of discovery and usage is
     significant higher
Research based on OAPEN:
                  User needs report
“Digital Monographs in the Humanities and Social Sciences: Report on
User Needs”
http://bit.ly/J300K6


• Qualitative research; 2010
• Interviews with 40 experts; two round table discussions; survey on
  250 scholars

• Main conclusions:
     – Most important to stakeholders:
          • Accessibility and dissemination
          • Quality
     – Economic viability of monograph publishing is
       threatened
Research based on OAPEN:
                OAPEN-NL pilot
OAPEN-NL pilot
www.oapen.nl

•   Evaluate OA publication model; publishing 50 OA monographs
•   Qualitative and quantitative; 2010-2013
•   Stakeholder surveys: authors; publishers
•   Analysis of calculations: costs of OA monographs
•   Research on discovery; usage; sales:
    – 94 books – 49 in OA; 45 control titles

• Conclusions (based on interim report):
    – Publishers: OA calculation is probably correct; doubts on financial
      sustainability
    – Authors: optimistic about scholarly impact of OA
OAPEN-NL calculation
                                                                                    OA - Peer review
                                            Print - Marketing                                         OA - Platform
                                                                                          € 279
                            Print - Direct costs € 508                                     2%             € 104
                                    € 782           3%                                                OA - Marketing
                                                                                                            1%
                                                              Print -                                       € 288
                                   5%                                                              OA - Editing
                                                            Royalties
                                                                                                    € 2,121 2%
                                                             € 1,060
                                                                                                       13%
                                                               7%
                  Print - Overhead
                        € 851
                          5%

              Distribution                                                                                   OA - Type setting
                € 1,567                                                                                           € 1,774
                  10%                                                                                               11%




                                                                                                         OA - Overhead
              Print costs                                                                                   € 1,348
               € 2,882                                                                                         8%
                 18%
                                                                                                       OA - Direct costs
                                                                                                           € 1,780
Print costs: € 8.136 (51%)                                                                                   11%
OA costs: € 7.815 (49%)                             Cover               OA - Royalties
                                                    € 487                   € 119
                                                     3%                      1%
Research based on OAPEN:
              OAPEN-UK pilot (1/2)
OAPEN-UK pilot
http://oapen-uk.jiscebooks.org/


• Qualitative and quantitative; 2010-2015
• Stakeholders: publishers; research councils;
  authors; researchers and institutions
• Research on discovery; usage; sales:
    – 58 books – 29 in OA; 29 control titles

• First year results on next slide
Research based on OAPEN:
                   OAPEN-UK pilot (2/2)
OAPEN-UK pilot
http://oapen-uk.jiscebooks.org/

First year results, key issues for each stakeholder:
•   Institutions: long-term availability of content; metadata and discovery; functionality;
    financial issues
•   Publishers: business models; brand and platforms; users’ needs; consistency; standards &
    costs
•   Academics: what matters to academics; formats and rights; drivers for change; barriers to
    change
•   HSS funders: future of monographs; funding and business models; transitions and drivers /
    barriers; quality; benefits of an OA model
•   Learned societies: business models and income streams; quality; international issues;
    rights
•   e-book aggregators: should aggregators get involved; opportunities; barriers; quality
    assurance
•   Research managers: who pays?; change in academic cultures; research funding
Research based on OAPEN:
  scholarly and scientific impact (1/3)
• Measuring usage by several stakeholders
• Quantitative; 2011-2012
• Large amount of data:
  – 859 monographs
  – 25,000 downloads
  – 1,500 providers
Research based on OAPEN:
scholarly and scientific impact (2/3)
                                      Downloads OAPEN Library - 2011
                                                                   Academic (National)
                                                                        4.71%



General public (International)
                                                                            Academic (International)
          31.79%
                                                                                   23.11%
                                                                              Non-profit
                                                                              (National)
                                                                                0.19%
                                                                                       Non-profit (International)
                                                                                                0.72%


                                                                             Government (National)
                                                                                     0.30%
                                                                                             Government
                                                                                            (International)
                                                                       Business (National)       1.95%
                                                                             0.20%
                                                                                      Business
                                                                                   (International)
                                                                                        0.98%
          Uncertain (International)                                    General public (National)
                                                                                8.83%            Uncertain
                  26.61%
                                                                                                 (National)
                                                                                                   0.61%
Research based on OAPEN:
   scholarly and scientific impact (3/3)
• Test of method: used data is just a fraction of all downloads!
• The last 12 months:
   – Almost 192,000 unique visitors
   – More than 301,000 books downloaded
Thank you!
More on OAPEN:
• www.oapen.org
• www.oapen.nl
• www.oapen-uk.jiscebooks.org
• Twitter:@Oapenbooks

Directory of Open Access Books:
• www.doabooks.org
• Twitter: @Doabooks

Contact me:
• r.snijder@aup.nl
• Twitter: @Ronaldsnijder

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Research on open access monographs – a short review

  • 1. Research on Open Access monographs – a short review DFG-Workshop „Open Access für wissenschaftliche Monografien“ - 9/5/2012 Ronald Snijder
  • 2. Contents • Research based on books by Amsterdam University Press – The profits of free books – OA in developed and developing countries • Research based on OAPEN: – User needs report – OAPEN-NL pilot – OAPEN-UK pilot – Scholarly and scientific impact
  • 3. Books by Amsterdam University Press (1/2) “The profits of free books: an experiment to measure the impact of open access publishing ” http://dx.doi.org/10.1087/20100403 • Quantitative research; 2010 • 400 books – 300 in OA; 100 control titles • Equal data sets: subject; language; print run etc. • Main conclusions: – OA enhances discovery and usage – expected – OA has no influence on sales – unexpected
  • 4. Books by Amsterdam University Press (2/2) Open Access in developed and developing countries (article under review) • Quantitative research; 2012 • Based on same data set: English language books • 180 books – 137 in OA; 43 control titles • Conclusions: – Developing countries profit more from OA: percentage of discovery and usage is significant higher
  • 5. Research based on OAPEN: User needs report “Digital Monographs in the Humanities and Social Sciences: Report on User Needs” http://bit.ly/J300K6 • Qualitative research; 2010 • Interviews with 40 experts; two round table discussions; survey on 250 scholars • Main conclusions: – Most important to stakeholders: • Accessibility and dissemination • Quality – Economic viability of monograph publishing is threatened
  • 6. Research based on OAPEN: OAPEN-NL pilot OAPEN-NL pilot www.oapen.nl • Evaluate OA publication model; publishing 50 OA monographs • Qualitative and quantitative; 2010-2013 • Stakeholder surveys: authors; publishers • Analysis of calculations: costs of OA monographs • Research on discovery; usage; sales: – 94 books – 49 in OA; 45 control titles • Conclusions (based on interim report): – Publishers: OA calculation is probably correct; doubts on financial sustainability – Authors: optimistic about scholarly impact of OA
  • 7. OAPEN-NL calculation OA - Peer review Print - Marketing OA - Platform € 279 Print - Direct costs € 508 2% € 104 € 782 3% OA - Marketing 1% Print - € 288 5% OA - Editing Royalties € 2,121 2% € 1,060 13% 7% Print - Overhead € 851 5% Distribution OA - Type setting € 1,567 € 1,774 10% 11% OA - Overhead Print costs € 1,348 € 2,882 8% 18% OA - Direct costs € 1,780 Print costs: € 8.136 (51%) 11% OA costs: € 7.815 (49%) Cover OA - Royalties € 487 € 119 3% 1%
  • 8. Research based on OAPEN: OAPEN-UK pilot (1/2) OAPEN-UK pilot http://oapen-uk.jiscebooks.org/ • Qualitative and quantitative; 2010-2015 • Stakeholders: publishers; research councils; authors; researchers and institutions • Research on discovery; usage; sales: – 58 books – 29 in OA; 29 control titles • First year results on next slide
  • 9. Research based on OAPEN: OAPEN-UK pilot (2/2) OAPEN-UK pilot http://oapen-uk.jiscebooks.org/ First year results, key issues for each stakeholder: • Institutions: long-term availability of content; metadata and discovery; functionality; financial issues • Publishers: business models; brand and platforms; users’ needs; consistency; standards & costs • Academics: what matters to academics; formats and rights; drivers for change; barriers to change • HSS funders: future of monographs; funding and business models; transitions and drivers / barriers; quality; benefits of an OA model • Learned societies: business models and income streams; quality; international issues; rights • e-book aggregators: should aggregators get involved; opportunities; barriers; quality assurance • Research managers: who pays?; change in academic cultures; research funding
  • 10. Research based on OAPEN: scholarly and scientific impact (1/3) • Measuring usage by several stakeholders • Quantitative; 2011-2012 • Large amount of data: – 859 monographs – 25,000 downloads – 1,500 providers
  • 11. Research based on OAPEN: scholarly and scientific impact (2/3) Downloads OAPEN Library - 2011 Academic (National) 4.71% General public (International) Academic (International) 31.79% 23.11% Non-profit (National) 0.19% Non-profit (International) 0.72% Government (National) 0.30% Government (International) Business (National) 1.95% 0.20% Business (International) 0.98% Uncertain (International) General public (National) 8.83% Uncertain 26.61% (National) 0.61%
  • 12. Research based on OAPEN: scholarly and scientific impact (3/3) • Test of method: used data is just a fraction of all downloads! • The last 12 months: – Almost 192,000 unique visitors – More than 301,000 books downloaded
  • 13. Thank you! More on OAPEN: • www.oapen.org • www.oapen.nl • www.oapen-uk.jiscebooks.org • Twitter:@Oapenbooks Directory of Open Access Books: • www.doabooks.org • Twitter: @Doabooks Contact me: • r.snijder@aup.nl • Twitter: @Ronaldsnijder