SlideShare a Scribd company logo
1 of 23
Download to read offline
10 Reasons Why
We Visualize Data
Francesco D’Orazio @abc3d !
CIO FACE facegroup.com
STATISTIK
“Analysis of Data about the State” to sustain the ”need of modern states to base policy on
     demographic and economic data.” Emerges at the intersection of a revolution in
                     measurement and the rise of the Modern State.
“Whatever can be
expressed in
numbers, 
may be expressed
by lines.” 

    William Playfair, 1805
We have come a long way


Spatial organization in the 17th and 18th century

Discrete comparison in the 18th and early 19th century

Continuous distribution in the 19th century

Multivariate distribution and correlation in the late 19th
and 20th century.
William Brinton, in his “Graphic Presentation” in 1939, explaining why data visualization has been so
            tardy in being developed and widely adopted, despite being extremely useful.
10 Reasons Why We Visualise Data
All this still doesn’t
explain why
humans like to
visualise data.
Here’s 10 reasons.
“There is a magic in
graphs. The profile of a
curve reveals in a flash a
whole situation —the life
history of an epidemic, a
panic, or an era of
prosperity. The curve
informs the mind,
awakens the imagination,
convinces.” Henry D.
Hubbard, 1939
SPATIALISE information,
making it tangible and
allowing us to think with
eyes and hands. 
We like it because our
perception and cognition
of the world is inherently
informed by space.




Who’s influencing the News of the World’s debate on Twitter?
Mountain Fear
Weavrs Emotion Map




                         OBJECTIFY abstract information in
                      shapes, surfaces, volumes and colors.
Social Media in Research Study




                                  CLASSIFY and COMPARE data,
                                         entities, distributions…
They act as an EXTERNAL MEMORY, “external scaffolding” of the
mind, allowing us to take into account a greater number of variables
and hypothesis and to move seamlessly between focused reasoning
and free associations.
Density Design – The Geopolitics of Sharing




                                                  “Our ability to identify
                                                       PATTERNS and
                                               CORRELATIONS when
                                               dealing with numbers is
                                                 incredibly poorer than
                                                our ability to recognize
                                                and compare shapes.”
DIRECT-OBJECT-MANIPULATION
  on live data.




Dynamic Audience Mapping – Brand Graph
CONTINUOUS
ITERATION: play
with a wider
range of
hypothesis to
solve a problem.

A New
Epistemology?




Pulsar Social Data Mining platform
   16
CONTINUOUS ITERATION: starting
with 0 hypothesis > finding out what I
don’t know I don’t know




                                        17
CONTEXT and
     NARRATIVE: data
     visualization redefines
     and encompasses the
     entire problem field,
     allowing us to grasp an
     holistic understanding of
     the problem, not just a
     fraction of it.




Predicting the Oscars 2012 with multiple datasets
Represent PROCESS, not only structure.
“Condensed dynamic images” picture time
into spatial terms making any transformative
process visible and tangible.




                                               50 Years of Space Exploration
10 Reasons Why We Visualise Data
The telescope
          helped us
    understand the
     infinitely great.
                    

   The microscope
helped understand
 the infinitely small.
                    

      Today we are
   confronted with
another infinite: the
 infinitely complex.

          
 
   
   

                     
                      
The key tool in our Macroscope toolbox,
helping us stay afloat in a sea of data that’s
getting deeper everyday.
Thanks
@abc3d !
francesco@facegroup.com!
www.facegroup.com

More Related Content

Similar to 10 Reasons Why We Visualise Data

10 Reasons Why We Visualise
10 Reasons Why We Visualise10 Reasons Why We Visualise
10 Reasons Why We VisualisePulsar
 
Introduction to Data Visualisation
Introduction to Data VisualisationIntroduction to Data Visualisation
Introduction to Data VisualisationShiralee Saul
 
Visualization as a New Media Literacy
Visualization as a New Media LiteracyVisualization as a New Media Literacy
Visualization as a New Media LiteracyErin Brockette Reilly
 
Painting a clearer picture
Painting a clearer picturePainting a clearer picture
Painting a clearer pictureAna Figueiras
 
Illustrations and Infographics for Digital Storytelling
Illustrations and Infographics for Digital StorytellingIllustrations and Infographics for Digital Storytelling
Illustrations and Infographics for Digital StorytellingmStoner, Inc.
 
The Great Communicator 2008
The Great Communicator 2008The Great Communicator 2008
The Great Communicator 2008Mike Cerkas
 
From Taxonomies and Schemas to Knowledge Graphs: Parts 1 & 2
From Taxonomies and Schemas to Knowledge Graphs: Parts 1 & 2From Taxonomies and Schemas to Knowledge Graphs: Parts 1 & 2
From Taxonomies and Schemas to Knowledge Graphs: Parts 1 & 2Connected Data World
 
TED Wiley Visualizing .docx
TED  Wiley Visualizing .docxTED  Wiley Visualizing .docx
TED Wiley Visualizing .docxssuserf9c51d
 
Visualizing complex data
Visualizing complex dataVisualizing complex data
Visualizing complex dataHans Haugli
 
Plan601E Session 3 Presentation
Plan601E Session 3 PresentationPlan601E Session 3 Presentation
Plan601E Session 3 PresentationMichael Haggerty
 
Infographics And The Brain
Infographics And The BrainInfographics And The Brain
Infographics And The Braingonzoin
 
Undiscovered Public Knowledge and IA
Undiscovered Public Knowledge and IAUndiscovered Public Knowledge and IA
Undiscovered Public Knowledge and IAJim Kalbach
 
The functional art introduction
The functional art   introductionThe functional art   introduction
The functional art introductionmateo1987
 
Critical Network Mapping, Burak Arikan talk at Eyeo2014, Minneapolis
Critical Network Mapping, Burak Arikan talk at Eyeo2014, MinneapolisCritical Network Mapping, Burak Arikan talk at Eyeo2014, Minneapolis
Critical Network Mapping, Burak Arikan talk at Eyeo2014, MinneapolisBurak Arikan
 
Infographics overview e&e 20120608_final
Infographics overview e&e 20120608_finalInfographics overview e&e 20120608_final
Infographics overview e&e 20120608_finalJason Jercinovic
 
ChemnitzDec2014.key.compressed
ChemnitzDec2014.key.compressedChemnitzDec2014.key.compressed
ChemnitzDec2014.key.compressedBrian Fisher
 
How Social Networking is Changing How We Collaborate and Share Information
How Social Networking is Changing How We Collaborate and Share InformationHow Social Networking is Changing How We Collaborate and Share Information
How Social Networking is Changing How We Collaborate and Share InformationLynn Reyes
 
Analysis of the ted talk by Jer Thorp on 'Make Data more Human.
Analysis of the ted talk by Jer Thorp on 'Make Data more Human.Analysis of the ted talk by Jer Thorp on 'Make Data more Human.
Analysis of the ted talk by Jer Thorp on 'Make Data more Human.Vaibhav Srivastav
 

Similar to 10 Reasons Why We Visualise Data (20)

10 Reasons Why We Visualise
10 Reasons Why We Visualise10 Reasons Why We Visualise
10 Reasons Why We Visualise
 
Introduction to Data Visualisation
Introduction to Data VisualisationIntroduction to Data Visualisation
Introduction to Data Visualisation
 
Visualization as a New Media Literacy
Visualization as a New Media LiteracyVisualization as a New Media Literacy
Visualization as a New Media Literacy
 
Painting a clearer picture
Painting a clearer picturePainting a clearer picture
Painting a clearer picture
 
Illustrations and Infographics for Digital Storytelling
Illustrations and Infographics for Digital StorytellingIllustrations and Infographics for Digital Storytelling
Illustrations and Infographics for Digital Storytelling
 
The Great Communicator 2008
The Great Communicator 2008The Great Communicator 2008
The Great Communicator 2008
 
Visual Literacy
Visual LiteracyVisual Literacy
Visual Literacy
 
From Taxonomies and Schemas to Knowledge Graphs: Parts 1 & 2
From Taxonomies and Schemas to Knowledge Graphs: Parts 1 & 2From Taxonomies and Schemas to Knowledge Graphs: Parts 1 & 2
From Taxonomies and Schemas to Knowledge Graphs: Parts 1 & 2
 
TED Wiley Visualizing .docx
TED  Wiley Visualizing .docxTED  Wiley Visualizing .docx
TED Wiley Visualizing .docx
 
Visualizing complex data
Visualizing complex dataVisualizing complex data
Visualizing complex data
 
Plan601E Session 3 Presentation
Plan601E Session 3 PresentationPlan601E Session 3 Presentation
Plan601E Session 3 Presentation
 
Infographics And The Brain
Infographics And The BrainInfographics And The Brain
Infographics And The Brain
 
Undiscovered Public Knowledge and IA
Undiscovered Public Knowledge and IAUndiscovered Public Knowledge and IA
Undiscovered Public Knowledge and IA
 
The functional art introduction
The functional art   introductionThe functional art   introduction
The functional art introduction
 
Critical Network Mapping, Burak Arikan talk at Eyeo2014, Minneapolis
Critical Network Mapping, Burak Arikan talk at Eyeo2014, MinneapolisCritical Network Mapping, Burak Arikan talk at Eyeo2014, Minneapolis
Critical Network Mapping, Burak Arikan talk at Eyeo2014, Minneapolis
 
Infographics overview e&e 20120608_final
Infographics overview e&e 20120608_finalInfographics overview e&e 20120608_final
Infographics overview e&e 20120608_final
 
ChemnitzDec2014.key.compressed
ChemnitzDec2014.key.compressedChemnitzDec2014.key.compressed
ChemnitzDec2014.key.compressed
 
Chemnitz dec2014
Chemnitz dec2014Chemnitz dec2014
Chemnitz dec2014
 
How Social Networking is Changing How We Collaborate and Share Information
How Social Networking is Changing How We Collaborate and Share InformationHow Social Networking is Changing How We Collaborate and Share Information
How Social Networking is Changing How We Collaborate and Share Information
 
Analysis of the ted talk by Jer Thorp on 'Make Data more Human.
Analysis of the ted talk by Jer Thorp on 'Make Data more Human.Analysis of the ted talk by Jer Thorp on 'Make Data more Human.
Analysis of the ted talk by Jer Thorp on 'Make Data more Human.
 

More from Pulsar Platform

Heavy, Messy, Misleading: How Big Data is a human problem, not a tech one
Heavy, Messy, Misleading: How Big Data is a human problem, not a tech oneHeavy, Messy, Misleading: How Big Data is a human problem, not a tech one
Heavy, Messy, Misleading: How Big Data is a human problem, not a tech onePulsar Platform
 
The problem isn’t your creative… it’s how you get your insight
The problem isn’t your creative… it’s how you get your insightThe problem isn’t your creative… it’s how you get your insight
The problem isn’t your creative… it’s how you get your insightPulsar Platform
 
Agile, adaptive customer intelligence using social media by Jess Owens
Agile, adaptive customer intelligence using social media by Jess OwensAgile, adaptive customer intelligence using social media by Jess Owens
Agile, adaptive customer intelligence using social media by Jess OwensPulsar Platform
 
Future Social Media Research
Future Social Media ResearchFuture Social Media Research
Future Social Media ResearchPulsar Platform
 
Esomar Axe Skincare Crowd Innovation
Esomar Axe Skincare Crowd InnovationEsomar Axe Skincare Crowd Innovation
Esomar Axe Skincare Crowd InnovationPulsar Platform
 
Self ethnography for better user experience
Self ethnography for better user experienceSelf ethnography for better user experience
Self ethnography for better user experiencePulsar Platform
 
Mind the BRIC - How to successfully conduct open innovation projects in bric ...
Mind the BRIC - How to successfully conduct open innovation projects in bric ...Mind the BRIC - How to successfully conduct open innovation projects in bric ...
Mind the BRIC - How to successfully conduct open innovation projects in bric ...Pulsar Platform
 
Coca cola project shopper 360 (ESOMAR 2011)
Coca cola project shopper 360 (ESOMAR 2011)Coca cola project shopper 360 (ESOMAR 2011)
Coca cola project shopper 360 (ESOMAR 2011)Pulsar Platform
 
How Stuff Spreads Viral Video Webinar
How Stuff Spreads Viral Video WebinarHow Stuff Spreads Viral Video Webinar
How Stuff Spreads Viral Video WebinarPulsar Platform
 
Socially Intelligent Business
Socially Intelligent BusinessSocially Intelligent Business
Socially Intelligent BusinessPulsar Platform
 
Advanced social intelligence
Advanced social intelligenceAdvanced social intelligence
Advanced social intelligencePulsar Platform
 
Co creation inverting the innovation process
Co creation inverting the innovation processCo creation inverting the innovation process
Co creation inverting the innovation processPulsar Platform
 
FACE Rapid Response Research
FACE Rapid Response ResearchFACE Rapid Response Research
FACE Rapid Response ResearchPulsar Platform
 
Insight Generation Process
Insight Generation ProcessInsight Generation Process
Insight Generation ProcessPulsar Platform
 
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]Pulsar Platform
 

More from Pulsar Platform (20)

Heavy, Messy, Misleading: How Big Data is a human problem, not a tech one
Heavy, Messy, Misleading: How Big Data is a human problem, not a tech oneHeavy, Messy, Misleading: How Big Data is a human problem, not a tech one
Heavy, Messy, Misleading: How Big Data is a human problem, not a tech one
 
The problem isn’t your creative… it’s how you get your insight
The problem isn’t your creative… it’s how you get your insightThe problem isn’t your creative… it’s how you get your insight
The problem isn’t your creative… it’s how you get your insight
 
Agile, adaptive customer intelligence using social media by Jess Owens
Agile, adaptive customer intelligence using social media by Jess OwensAgile, adaptive customer intelligence using social media by Jess Owens
Agile, adaptive customer intelligence using social media by Jess Owens
 
Why We Share
Why We ShareWhy We Share
Why We Share
 
Future Social Media Research
Future Social Media ResearchFuture Social Media Research
Future Social Media Research
 
Esomar Axe Skincare Crowd Innovation
Esomar Axe Skincare Crowd InnovationEsomar Axe Skincare Crowd Innovation
Esomar Axe Skincare Crowd Innovation
 
Managing co-creation
Managing co-creationManaging co-creation
Managing co-creation
 
Self ethnography for better user experience
Self ethnography for better user experienceSelf ethnography for better user experience
Self ethnography for better user experience
 
Mind the BRIC - How to successfully conduct open innovation projects in bric ...
Mind the BRIC - How to successfully conduct open innovation projects in bric ...Mind the BRIC - How to successfully conduct open innovation projects in bric ...
Mind the BRIC - How to successfully conduct open innovation projects in bric ...
 
Coca cola project shopper 360 (ESOMAR 2011)
Coca cola project shopper 360 (ESOMAR 2011)Coca cola project shopper 360 (ESOMAR 2011)
Coca cola project shopper 360 (ESOMAR 2011)
 
How Stuff Spreads Viral Video Webinar
How Stuff Spreads Viral Video WebinarHow Stuff Spreads Viral Video Webinar
How Stuff Spreads Viral Video Webinar
 
Socially Intelligent Business
Socially Intelligent BusinessSocially Intelligent Business
Socially Intelligent Business
 
Future Mobile Research
Future Mobile ResearchFuture Mobile Research
Future Mobile Research
 
Advanced social intelligence
Advanced social intelligenceAdvanced social intelligence
Advanced social intelligence
 
Co creation inverting the innovation process
Co creation inverting the innovation processCo creation inverting the innovation process
Co creation inverting the innovation process
 
FACE Rapid Response Research
FACE Rapid Response ResearchFACE Rapid Response Research
FACE Rapid Response Research
 
Insight Generation Process
Insight Generation ProcessInsight Generation Process
Insight Generation Process
 
Augmenting Brands
Augmenting BrandsAugmenting Brands
Augmenting Brands
 
Return on engagement
Return on engagementReturn on engagement
Return on engagement
 
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED]
 

Recently uploaded

Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 

Recently uploaded (19)

Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 

10 Reasons Why We Visualise Data

  • 1. 10 Reasons Why We Visualize Data Francesco D’Orazio @abc3d ! CIO FACE facegroup.com
  • 2. STATISTIK “Analysis of Data about the State” to sustain the ”need of modern states to base policy on demographic and economic data.” Emerges at the intersection of a revolution in measurement and the rise of the Modern State.
  • 3. “Whatever can be expressed in numbers, may be expressed by lines.” William Playfair, 1805
  • 4. We have come a long way Spatial organization in the 17th and 18th century Discrete comparison in the 18th and early 19th century Continuous distribution in the 19th century Multivariate distribution and correlation in the late 19th and 20th century.
  • 5. William Brinton, in his “Graphic Presentation” in 1939, explaining why data visualization has been so tardy in being developed and widely adopted, despite being extremely useful.
  • 7. All this still doesn’t explain why humans like to visualise data. Here’s 10 reasons.
  • 8. “There is a magic in graphs. The profile of a curve reveals in a flash a whole situation —the life history of an epidemic, a panic, or an era of prosperity. The curve informs the mind, awakens the imagination, convinces.” Henry D. Hubbard, 1939
  • 9. SPATIALISE information, making it tangible and allowing us to think with eyes and hands. We like it because our perception and cognition of the world is inherently informed by space. Who’s influencing the News of the World’s debate on Twitter?
  • 11. Weavrs Emotion Map OBJECTIFY abstract information in shapes, surfaces, volumes and colors.
  • 12. Social Media in Research Study CLASSIFY and COMPARE data, entities, distributions…
  • 13. They act as an EXTERNAL MEMORY, “external scaffolding” of the mind, allowing us to take into account a greater number of variables and hypothesis and to move seamlessly between focused reasoning and free associations.
  • 14. Density Design – The Geopolitics of Sharing “Our ability to identify PATTERNS and CORRELATIONS when dealing with numbers is incredibly poorer than our ability to recognize and compare shapes.”
  • 15. DIRECT-OBJECT-MANIPULATION on live data. Dynamic Audience Mapping – Brand Graph
  • 16. CONTINUOUS ITERATION: play with a wider range of hypothesis to solve a problem. A New Epistemology? Pulsar Social Data Mining platform 16
  • 17. CONTINUOUS ITERATION: starting with 0 hypothesis > finding out what I don’t know I don’t know 17
  • 18. CONTEXT and NARRATIVE: data visualization redefines and encompasses the entire problem field, allowing us to grasp an holistic understanding of the problem, not just a fraction of it. Predicting the Oscars 2012 with multiple datasets
  • 19. Represent PROCESS, not only structure. “Condensed dynamic images” picture time into spatial terms making any transformative process visible and tangible. 50 Years of Space Exploration
  • 21. The telescope helped us understand the infinitely great. The microscope helped understand the infinitely small. Today we are confronted with another infinite: the infinitely complex.  
  • 22. The key tool in our Macroscope toolbox, helping us stay afloat in a sea of data that’s getting deeper everyday.