What's New(ish) With LinkedIn - March 2012

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What's new on LinkedIn + new twists on older features to help businesses share information about their products/services and target advertising. Also info about full profile completion & some cool tools. Jennifer McClure - President of Unbridled Talent LLC. http://unbridledtalent.com

Business Technology

what we’ll TALK about
1 HOME BASE
2 AWARENESS
3 COMMUNITY
4 TARGETING
5 OOOH SHINY!

connecting STRATEGY
size matters...
SORTA

build RELATIONSHIPS

message for FREE
...for now

targeted ADS
1)   Profession
2)    Seniority
3)    Industry
4)    Company Size
5)    Geography
6)    Education

PARTNER messages

basically...
DIRECT MAIL

LINKEDIN developers
developer.linkedin.com

LINKEDIN student center

linkedin.com/studentjobs

thank you!
http://unbridledtalent.com

jennifer@unbridledtalent.com

http://www.facebook.com/UnbridledTalent

http://www.linkedin.com/in/jennifermcclure

http://twitter.com/JenniferMcClure

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What's New(ish) With LinkedIn - March 2012

1. What’s NEWish With

2. we ENCOURAGE tweeting!

3. brought to you by the NUMBER 5

4. who am i? 5,852,039

5. what we’ll TALK about 1 HOME BASE 2 AWARENESS 3 COMMUNITY 4 TARGETING 5 OOOH SHINY!

6. your profile HOME BASE 1

7. 100% COMPLETE profile 1) Add a proﬁle photo FRESHNESS counts 2) List current position + at least 2 prior jobs 3) 5 or more skills on your proﬁle 4) Write a summary about yourself 5) Fill out your industry and zip code 6) Add where you went to school 7) Have 50 or more connections SOURCE: h*p://blog.hubspot.com/blog/tabid/6307/bid/29863/Heatmaps-‐Reveal-‐Where-‐People-‐Look-‐on-‐Social-‐Media-‐Sites-‐Research.aspx

8. KEYWORD rich

9. LINKEDIN skills Talent SelecNon

10. connecting STRATEGY size matters... SORTA

11. LINKEDIN applications

12. company profile AWARENESS 2

13. share PRODUCTS & SERVICES

14. drive RECOMMENDATIONS

15. spread your MESSAGE add THIS

16. CUSTOMIZE pages

17. review ANALYTICS

18. groups COMMUNITY 3

19. join TARGETED groups