Highlighting Local Businesses - Kollath (Kentucky)
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This document discusses strategies for highlighting local businesses in a business blog and newspaper. It recommends posting about new signage, buildings, ribbon cuttings, open houses, and profiling local businesses with questions about ownership, hours, employees, history, contact information, and advice. The goal is to promote local businesses and economic development through coverage of new developments and businesses in the community.
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Highlighting Local Businesses - Kollath (Kentucky)
- 1. Highlighting local businesses What’s worked for me Carlie Kollath Business reporter Northeast Mississippi Daily Journal Reynolds Center for Business Journalism April 2012
- 2. Northeast Mississippi Daily Journal map of NEMS Tupelo
- 3. Biz Buzz our business blog Djournal.com/ pages/bizbuzz
- 6. Post when signage goes up. Include opening date. Link to previous coverage.
- 7. If more than 2 people ask you what a building is, post a picture and tell people what it is. You may have to do this more than once.
- 8. Post before & after pictures. Good way to use reader- submitted pictures.
- 9. Show inside & outside of building. Good for new biz. Include: owner, phone, hours, address, directions, menu, prices
- 10. new business
- 11. Parties, ribbon cuttings and open houses
- 12. Homegrown Runs every Sunday. Short profile of a local business.
- 14. retail profile
- 15. service profile
- 16. questions we ask • Name of business? • Hours? • Owners? • Employees? • Previously doing what? • Type of business? • Established when? • Website? • Address? • Facebook? Twitter? • Phone? • Business advice?
- 22. Questions? carlie.kollath@journalinc.com (662) 678-1598 @carlie_kollath