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Highlighting local businesses
     What’s worked for me

                Carlie Kollath
               @carlie_kollath
              Business reporter
       Northeast Mississippi Daily Journal

     Reynolds Center for Business Journalism
                  April 2012
all photos via Northeast
                        Mississippi Daily Journal




Northeast Mississippi
   Daily Journal
      map of
       NEMS
     Tupelo
Biz Buzz
our business blog

 Djournal.com/
 pages/bizbuzz
Popular posts
Drive-by feature
Post when
signage goes up.

Include opening
      date.

Link to previous
   coverage.
If more than 2
people ask you
what a building
   is, post a
picture and tell
people what it
        is.

 You may have
to do this more
   than once.
Post before &
after pictures.

Good way to
 use reader-
  submitted
   pictures.
Show inside &
  outside of
   building.

Good for new
    biz.

   Include:
owner, phone,
hours, address,
  directions,
 menu, prices
new business
Parties and open houses
Homegrown
    Runs every
     Sunday.

  Short profile of
      a local
     business.
restaurant profile
retail profile
service profile
questions we ask
•   Name of business?        •   Hours?

•   Owners?                  •   Employees?

•   Previously doing what?   •   Type of business?

•   Established when?        •   Website?

•   Address?                 •   Facebook? Twitter?

•   Phone?                   •   Business advice?
Highlighting Local Businesses - Carlie Kollath (Fort Worth)
Highlighting Local Businesses - Carlie Kollath (Fort Worth)
Highlighting Local Businesses - Carlie Kollath (Fort Worth)
Highlighting Local Businesses - Carlie Kollath (Fort Worth)
Highlighting Local Businesses - Carlie Kollath (Fort Worth)
Questions?
carlie.kollath@journalinc.com
        (662) 678-1598
        @carlie_kollath

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Highlighting Local Businesses - Carlie Kollath (Fort Worth)