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Werbewirksamkeitsstudie - Untersuchungssteckbrief

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Bonial.com Group – an Axel Springer company
Bonial.com Group – an Axel Springer company
TechnologyBusiness
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Werbewirksamkeitsstudie Untersuchungssteckbrief Studie „Pull statt Push – digitale Prospekte als neue Chance für den Einzelhandel“ Zielsetzung Untersuchung der Nutzungsmotive und Nutzerzufriedenheit bei kaufDA sowie Wahrnehmung der Händlermarken auf kaufDA und Nutzungsfolgeverhalten Grundgesamtheit Nutzer der Website www.kaufda.de Stichprobe Repräsentativ-Stichprobe mit 2.330 Befragten, die kurz nach Aufruf der Website in unterschiedlichen Website-Bereichen rekrutiert wurden. Erhebungsmethode Online-Befragung mit On-Site-Rekrutierung auf www.kaufda.de. Durchgeführt von GfK Marktforschung (Interviews) und mindline energy GmbH (Konzeption und Analyse) im Auftrag von kaufDA. Erhebungszeitraum 10. März bis 6. April 2011 Folie 1

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Werbewirksamkeitsstudie - Untersuchungssteckbrief

  • 1. Werbewirksamkeitsstudie Untersuchungssteckbrief Studie „Pull statt Push – digitale Prospekte als neue Chance für den Einzelhandel“ Zielsetzung Untersuchung der Nutzungsmotive und Nutzerzufriedenheit bei kaufDA sowie Wahrnehmung der Händlermarken auf kaufDA und Nutzungsfolgeverhalten Grundgesamtheit Nutzer der Website www.kaufda.de Stichprobe Repräsentativ-Stichprobe mit 2.330 Befragten, die kurz nach Aufruf der Website in unterschiedlichen Website-Bereichen rekrutiert wurden. Erhebungsmethode Online-Befragung mit On-Site-Rekrutierung auf www.kaufda.de. Durchgeführt von GfK Marktforschung (Interviews) und mindline energy GmbH (Konzeption und Analyse) im Auftrag von kaufDA. Erhebungszeitraum 10. März bis 6. April 2011 Folie 1