A Snapshot Of Digital India - May 2012
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A compilation of updated statistics related to mobile, internet, tablet, smartphone and social media usage in India with interesting insights on India's future digital trends.
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A Snapshot Of Digital India - May 2012
- 1. A Snapshot Of Digital India Compiled by Ethinos Digital Marketing (May 2012)
- 2. Internet User Statistics 1000 900 800 700 600 Figures in 500 millions Jan-12 400 Mar-12 300 200 100 0 Landline Mobile Internet Broadband Internet Connections Connections Connections Connections Through Mobiles Connection Types
- 3. Tablet Usage Tablet Usage 18.4 Brand Market Share by Samsung percent RIM 14.8 45.8 Apple
- 4. Smartphone Users In India
- 5. Social Media Statistics Google Plus - India has the second largest user base (13.69%). First is USA (31.49%). LinkedIn – has over 14 Total number of users million users. Facebook – crosses 50 Twitter – grows to 13 is 90 million. India is the second million users in India million users Of the top 10 cities of largest user base after Google Plus users, 3 the U.S.A. are Indian. Bangalore (Rank 1) Hyderabad (Rank 4) Kolkata (Rank 8)
- 6. Top Digital Brands Top Digital Brands Facebook • Dove • Tata Docomo • MTV Roadies Twitter • MTV India • NDTV India • Times of India
- 7. What Lies Ahead The mobile advertising market in India India will see the fastest growth in worth 105 crores in March 2012 is set to social networking this year touch 144 crores by 2013 (37% growth in (51.7%), followed closely by Indonesia one year). (51.6%), and China lagging further back (19.9%). The 2851 crore worth digital advertising market in India is expected to touch 3535 crores by the end of the year (24% growth in 9 months) and 4391 crores by March 2013 (24% growth in 3 months).
- 8. Sources • http://rtn.asia/1159_india-entering-wireless-broadband-revolution-gsma • http://www.dazeinfo.com/2012/03/08/mobile-connection-base-reached-to-903-72-million-in-january-2012-in-india-report/ • http://www.indiadigitalreview.com/article/what-business-opportunity-will-30-million-new-internet-users-2012-really- represent • http://economictimes.indiatimes.com/news/news-by-industry/telecom/indias-broadband-base-grows-24-5-per-cent-in-2011- to-13-33-million/articleshow/12357034.cms • http://www.iamwire.com/2011/11/google-registers-highest-mobile-based-searches-from-india/ • http://www.indiantelevision.com/headlines/y2k12/mar/mar178.php • http://articles.timesofindia.indiatimes.com/2012-04-02/computing/31274913_1_mobile-internet-mobile-phones-subscribers • http://trak.in/tags/business/2011/09/30/tablet-sales-india-overview-2/ • http://www.indiatechonline.com/tablet-and--other-pc-markets-in-india-552.php • http://indiatechonline.com/cybermedia-research--tablet-market-in-india-579.php • http://trak.in/tags/business/2012/02/16/indian-smartphone-market-growth-overview/ • http://www.idc.com/getdoc.jsp?containerId=prUS23371312 • http://www.bgr.in/news/facebook-for-every-phone-app-now-available-in-hindi-crosses-50-million-users-in-india/ • http://www.techwireasia.com/1828/top-asian-countries-in-social-media/ • http://br.press.linkedin.com/node/1172 • http://www.b2bsocialmediaguide.com/2012/03/21/google-plus-statistics/ • http://www.website-monitoring.com/blog/2012/02/14/google-facts-and-figures-infographic/ • http://socialbrands.media2win.com/ • http://socialbrands.media2win.com/twitter/ • http://therealtimereport.com/2012/03/07/social-networks-grow-23-worldwide-india-sees-fastest-growth/ • http://www.iamai.in/PRelease_Detail.aspx?nid=2528&NMonth=4&NYear=2012 • http://www.iamai.in/PRelease_Detail.aspx?nid=2525&NMonth=4&NYear=2012
- 9. Our strength is our ability to effectively integrate digital strategy to generate positive measurable results What can we do for you? Siddharth Hegde (Managing Director) E: siddharth.hegde@ethinos.com M: +91 98202 17252 W: ethinos.com