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SEO Tools
   May 2012

@BenjaminMagnan
Google Tools
Google Webmaster Tools




 Get Google's view of your site and diagnose problems

 Discover your link and query traffic

 Share information about your site with Google bots

                                             https://www.google.com/webmasters/tools
Google Analytics




 See in details your SEO traffic and cross-analyzed it with others dimensions
  (city, search engine, browser, mobile, …)

 Compare your traffic sources conversion performance

 Tip : access all your Webmaster Tools data in Google Analytics by connecting
  them together                                      https://www.google.com/analytics
Google Trends




 Display search volume and potential for specific queries in Google search
  engine

 Identify most valuable keywords for your website

 See keywords search volume by region
                                                           http://www.google.fr/trends/
Google Insights




 Compare search volume patterns across specific regions, categories, time
  frames

 Filter trends for web, images, news and products search

 Identify most valuable keywords for your website and recurring patterns
                                                            http://www.google.com/insights
Google Page Speed




         Generate suggestions to make your web pages faster (image caching, image
          scaling, browser caching, compression, …)

         Google gives importance to page load time (reducing page load time also
          provide better experience to users)



Also available as Chome Extension and Firefox Plugin   https://developers.google.com/speed/pagespeed/insights
Keywords Discovering Tools
Google Adwords Keyword Tool




 Crawl your webpage and find all keywords effectively searched in google (see
  search volume globaly or localy)

 Provide keywords and bench them to effective searches (see if this keyword is
  searched and find close keywords more valuables)

 Filter by country / devices to see searches for your target
                                                                https://adwords.google.fr
Plugins Firefox

Extensions Chrome
SEO Quake




 Provide many information on SERP for each result (Page Rank, Indexed Pages,
  AlexaRank, Domain Name date, whois, …)

 Provide more SEO specific tools and information on a website :
       Keywords density and in-text analysis
       Highlight no-follow link on page
       Diagnostic and recommendations for website optimization
       Website meta tag information                                http://www.seoquake.com/
Foxy SEO Tools




 Facilitate access to main search engines features, traffic analysis sites and
  social sharing sites

 Provide link to known keywords discover or optimization sites

 Provide a tool to view pages as seen by search engine bots

                                        https://addons.mozilla.org/fr/firefox/addon/foxy-seo-tool/
Web Developer




 Many tools for web developers

 For SEO purpose, Web Developer can help you to :
     Visualize meta tag information for a website
     Display alt attribute for images on a page
     Outline images without alt attribute on a page




                                            https://addons.mozilla.org/fr/firefox/addon/web-developer/
                      https://chrome.google.com/webstore/detail/bfbameneiokkgbdmiekhjnmfkcnldhhm
SenSEO




 Overview of SEO-important web page components for a specific keyword

 Analysis of on-page-SEO-criteria
       Correct usage of Document-Title, Meta-Description and Meta-Keywords
       Headlines, Domain and URL-Path
       Existence of sitemap.xml and robots.txt
       Usage of microformats
       Other general content-criteria
                                                          https://addons.mozilla.org/fr/firefox/addon/senseo/
Quick Search Status




 Provide extensive search-related information for any website (always visible
  in firefox status bar)

 Search Status lets view
       Google PageRank
       Alexa popularity ranking,
       Compete.com ranking,
       SEOmoz Linkscape mozRank,
       Alexa related links
       backward links from Google, Yahoo! and MSN          http://www.quirk.biz/searchstatus/
Referencement & SEO from Woorank




 Generate report concerning your website

 Provide interesting SEO metrics (in-site and off-site criteria analysis, visitors
  overview, content optimization, …)

 One free report by week (need to pay for more)
                  https://chrome.google.com/webstore/detail/hlngmmdolgbdnnimbmblfhhndibdipafC
SEO Site Tools




 One of the most comprehensive SEO Tools for Chrome

 Provide many SEO metrics
       External Page Data(Google, Bing, SeoMoz, Alexa, Majestic SEO, …)
       Page Element (Title, meta description, important html elements, h1, h2, page headers, …)
       Social Media(Facebook, reddit, twitter, StumbleUpon, …)
       Page Terms
       Server Domain informations
       Suggestions (in-page optimization suggestions for SEO)
                               https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc
SEO For Chrome


                        Provide SEO statistics on specific
                         page and website
                                Backlinks
                                Pages indexed
                                Traffic estimation
                                Social media Stats (twitter, facebook, diggs,…)
                                Cache version of a site



                        Highlight no-follow links on websites


                        Provide basic beta Keyword research
                         tool for a website




https://chrome.google.com/webstore/detail/oangcciaeihlfmhppegpdceadpfaoclj
Web Rank SEO


                     Almost like SEO For Chrome but with
                      less information

                     Provide SEO statistics on specific
                      website
                             Backlinks
                             Pages indexed
                             Traffic estimation
                             Social media Stats (twitter, delicious, diggs)
                             Domain information




https://chrome.google.com/webstore/detail/mkhilblbmkdnapffblmecglknalglfji
Free Software
Xenu Link




 Check websites for broken links

 Detect and report redirected URLs

 Generate report that can be e-mailed

                                         http://xenus-link-sleuth.en.softonic.com/
Online Web Tools
DuplicateContent




 Compare text similarity between two pages

 Compare HTML (layout) similarity between two pages



                                                       http://www.duplicatecontent.net/
Positeo




 Check your page position on different Google data centers for keywords

 Avoid to look manually to your position for each keyword

 Check without any customer specific information (social search and historic)
                                                    http://www.positeo.com/check-position/
Woorank




 Generate report concerning your website (social, mobile, SEO, content
  optimization, security, …)

 Provide interesting SEO metrics (basic SEO recommandations respect, content
  analysis, backlinks, internal links, indexed pages, page rank, …)

 One free report by week (need to pay for more)             http://www.woorank.com/
Keyword Density Analysis




 Display information about text and words in one page

 Show words ranked by number of occurrence, words could be single words or
  small expressions

                          http://www.internetmarketingninjas.com/seo-tools/keyword-density/
WordPress Plugins
WordPress SEO by Yoast




 Most complete WordPress SEO plugin (optimize your pages content, images
  titles, meta descriptions, XML sitemaps, …)

 Page analysis tools to help you optimize your site

 Add-ons modules available to bring new features
                                                       http://yoast.com/wordpress/seo/
WP to Twitter




 Automatically post a twitter status when you post an article to your blog

 Shorten your URL with your chosen service (you can also use hashtags)

 Support for Google Analytics

                                        http://wordpress.org/extend/plugins/wp-to-twitter/
Hope you enjoy and discover
     some new tools !
Find us in @OCTOTechnology and @BenjaminMagnan

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Free SEO Tools

  • 1. SEO Tools May 2012 @BenjaminMagnan
  • 3. Google Webmaster Tools  Get Google's view of your site and diagnose problems  Discover your link and query traffic  Share information about your site with Google bots https://www.google.com/webmasters/tools
  • 4. Google Analytics  See in details your SEO traffic and cross-analyzed it with others dimensions (city, search engine, browser, mobile, …)  Compare your traffic sources conversion performance  Tip : access all your Webmaster Tools data in Google Analytics by connecting them together https://www.google.com/analytics
  • 5. Google Trends  Display search volume and potential for specific queries in Google search engine  Identify most valuable keywords for your website  See keywords search volume by region http://www.google.fr/trends/
  • 6. Google Insights  Compare search volume patterns across specific regions, categories, time frames  Filter trends for web, images, news and products search  Identify most valuable keywords for your website and recurring patterns http://www.google.com/insights
  • 7. Google Page Speed  Generate suggestions to make your web pages faster (image caching, image scaling, browser caching, compression, …)  Google gives importance to page load time (reducing page load time also provide better experience to users) Also available as Chome Extension and Firefox Plugin https://developers.google.com/speed/pagespeed/insights
  • 9. Google Adwords Keyword Tool  Crawl your webpage and find all keywords effectively searched in google (see search volume globaly or localy)  Provide keywords and bench them to effective searches (see if this keyword is searched and find close keywords more valuables)  Filter by country / devices to see searches for your target https://adwords.google.fr
  • 11. SEO Quake  Provide many information on SERP for each result (Page Rank, Indexed Pages, AlexaRank, Domain Name date, whois, …)  Provide more SEO specific tools and information on a website :  Keywords density and in-text analysis  Highlight no-follow link on page  Diagnostic and recommendations for website optimization  Website meta tag information http://www.seoquake.com/
  • 12. Foxy SEO Tools  Facilitate access to main search engines features, traffic analysis sites and social sharing sites  Provide link to known keywords discover or optimization sites  Provide a tool to view pages as seen by search engine bots https://addons.mozilla.org/fr/firefox/addon/foxy-seo-tool/
  • 13. Web Developer  Many tools for web developers  For SEO purpose, Web Developer can help you to :  Visualize meta tag information for a website  Display alt attribute for images on a page  Outline images without alt attribute on a page https://addons.mozilla.org/fr/firefox/addon/web-developer/ https://chrome.google.com/webstore/detail/bfbameneiokkgbdmiekhjnmfkcnldhhm
  • 14. SenSEO  Overview of SEO-important web page components for a specific keyword  Analysis of on-page-SEO-criteria  Correct usage of Document-Title, Meta-Description and Meta-Keywords  Headlines, Domain and URL-Path  Existence of sitemap.xml and robots.txt  Usage of microformats  Other general content-criteria https://addons.mozilla.org/fr/firefox/addon/senseo/
  • 15. Quick Search Status  Provide extensive search-related information for any website (always visible in firefox status bar)  Search Status lets view  Google PageRank  Alexa popularity ranking,  Compete.com ranking,  SEOmoz Linkscape mozRank,  Alexa related links  backward links from Google, Yahoo! and MSN http://www.quirk.biz/searchstatus/
  • 16. Referencement & SEO from Woorank  Generate report concerning your website  Provide interesting SEO metrics (in-site and off-site criteria analysis, visitors overview, content optimization, …)  One free report by week (need to pay for more) https://chrome.google.com/webstore/detail/hlngmmdolgbdnnimbmblfhhndibdipafC
  • 17. SEO Site Tools  One of the most comprehensive SEO Tools for Chrome  Provide many SEO metrics  External Page Data(Google, Bing, SeoMoz, Alexa, Majestic SEO, …)  Page Element (Title, meta description, important html elements, h1, h2, page headers, …)  Social Media(Facebook, reddit, twitter, StumbleUpon, …)  Page Terms  Server Domain informations  Suggestions (in-page optimization suggestions for SEO) https://chrome.google.com/webstore/detail/diahigjngdnkdgajdbpjdeomopbpkjjc
  • 18. SEO For Chrome  Provide SEO statistics on specific page and website  Backlinks  Pages indexed  Traffic estimation  Social media Stats (twitter, facebook, diggs,…)  Cache version of a site  Highlight no-follow links on websites  Provide basic beta Keyword research tool for a website https://chrome.google.com/webstore/detail/oangcciaeihlfmhppegpdceadpfaoclj
  • 19. Web Rank SEO  Almost like SEO For Chrome but with less information  Provide SEO statistics on specific website  Backlinks  Pages indexed  Traffic estimation  Social media Stats (twitter, delicious, diggs)  Domain information https://chrome.google.com/webstore/detail/mkhilblbmkdnapffblmecglknalglfji
  • 21. Xenu Link  Check websites for broken links  Detect and report redirected URLs  Generate report that can be e-mailed http://xenus-link-sleuth.en.softonic.com/
  • 23. DuplicateContent  Compare text similarity between two pages  Compare HTML (layout) similarity between two pages http://www.duplicatecontent.net/
  • 24. Positeo  Check your page position on different Google data centers for keywords  Avoid to look manually to your position for each keyword  Check without any customer specific information (social search and historic) http://www.positeo.com/check-position/
  • 25. Woorank  Generate report concerning your website (social, mobile, SEO, content optimization, security, …)  Provide interesting SEO metrics (basic SEO recommandations respect, content analysis, backlinks, internal links, indexed pages, page rank, …)  One free report by week (need to pay for more) http://www.woorank.com/
  • 26. Keyword Density Analysis  Display information about text and words in one page  Show words ranked by number of occurrence, words could be single words or small expressions http://www.internetmarketingninjas.com/seo-tools/keyword-density/
  • 28. WordPress SEO by Yoast  Most complete WordPress SEO plugin (optimize your pages content, images titles, meta descriptions, XML sitemaps, …)  Page analysis tools to help you optimize your site  Add-ons modules available to bring new features http://yoast.com/wordpress/seo/
  • 29. WP to Twitter  Automatically post a twitter status when you post an article to your blog  Shorten your URL with your chosen service (you can also use hashtags)  Support for Google Analytics http://wordpress.org/extend/plugins/wp-to-twitter/
  • 30. Hope you enjoy and discover some new tools ! Find us in @OCTOTechnology and @BenjaminMagnan