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Social Media
and the Future
           Futurist
           Strategy advisor
           Author
          @rossdawson
How we spend our time




Source: Nielsen
Taking diverging paths
Not keeping pace
30%
                                US economy: Return on Assets
10%

-10%

-30%

-50%

-70%                      Top Quartile               Bottom Quartile


-90%
       1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 2008
 Source: The Shift Index, Deloitte Center for the Edge
Drivers
Timeline
Trends
Organisations
Capabilities
Drivers
Central control
Supercomputers in our hands
Wherever you go
                                  Mobile Internet – Penetration and Growth
                                                3G Penetration
                   0%              20%       40%          60%             80%          100%          120%

        World
        Japan
     Australia
         USA
           UK
      Canada                                                     3G Subscription Growth YoY
       France
                                                                 3G Penetration
  Netherlands
     Germany
        Brazil
       Russia
        China
                   0%       100%    200%   300%   400%   500%      600%     700%    800%      900%   1000%
Source: Morgan Stanley, Informa            3G Subscription Growth YoY
Increased expectations
How organisations really work
Value from social technologies




Source: McKinsey & Co.
Timeline

Flickr credit: h.koppdelaney
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Trends

Flickr credit: uzi yachin
Visual
Video
Mobile
Curation
Reputation
Interoperability




Flickr credit: INTVGene
Gamification




Flickr credit: nan palmero
Commerce




Flickr credit: Jo Jakeman
Interfaces
Global / Local




Image credit: NASA
Battle of the platforms
Organisations
The two layers of organisations…
   Standardised             Ad-hoc
     processes             networks
Embedding social into the organisation
The inside is the outside
“No matter who you are,
            most of the smartest people
             work for someone else.”
                             Bill Joy, Co-Founder, Sun Microsystems




Flickr credit: Andrew Morrell Photography
Keynote: Social Media and the Future
Information across boundaries
Capabilities

Flickr credit: reed_flickr
Keynote: Social Media and the Future
Keynote: Social Media and the Future
Culture and organisational change
Linking social and CRM
Managing privacy and customer data
Experimentation and iteration




Flickr credit: Idle Type
Governance for transformation
Benefits                 Risks/ Concerns           Risks of NOT
                                                   taking action
Productivity and         Productivity loss         Reduced
efficiency                                         competitiveness

Staff satisfaction and   Loss of control           Harder to attract
engagement                                         talented staff

Access to information    Information reliability   Fragmentation of
and processes                                      information

Flexibility in work      Systems security          Unauthorized use of
                                                   technology
Enabling high-performance organisations
Drivers
Timeline
Trends
Organisations
Capabilities

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