SEO for Startups
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My slides from my SEOmoz #mozinar webinar from Oct13th 2011 on SEO for Startups.
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SEO for Startups
- 1. SEO for Startups @tomcritchlow www.distilled.net
- 2. Why do SEO? How To Deliver Documents
- 3. “ A quick look at the analytics for the period shows a sound and healthy growth in traffic – the kind of traffic that is the result of good – but hard – development of marketing. www.BettingExpert.com
- 4. “ When do you invest in SEO? Maybe not yet. But you should invest in users and trust (i.e. links) from day 1. Tom Critchlow
- 5. If You Only Read One Thing….. http://www.kalzumeus.com/2010/01/24/startup-seo/
- 6. Content FTW How To Deliver Documents
- 7. Build Content People Want
- 8. Build Content People Like http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
- 9. Build Content With Voice http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
- 10. Video Content (Pro-tip: self host)
- 11. “ So how are you going to create large amounts of content that satisfies needs for your users while still advancing your business needs and not being garbage? You leverage the unfair advantages that you have because you’re the smallest guy in the room Patrick Kalzumeus
- 12. Oyster don’t do SEO – they just create stunning content that users want focused around keywords that users search for.
- 13. Social Media & Email Lists How To Deliver Documents
- 14. Social followings and email lists accelerate your flywheel
- 15. Link Building How To Deliver Documents
- 16. “ Link building is easy for startups. Find the linkerati, create content they’ll like and then tell them about it….. Rinse repeat. Tom Critchlow
- 18. OMG Data! http://kellynford.com/2011/09/27/marketing-your-startup-with-a-steady-drumbeat-of-data/
- 19. Inspiration How To Deliver Documents
- 20. www.getharvest.com code as content
- 21. www.seatgeek.com – agile FTW
- 22. www.benthebodyguard.com – interactive content
- 24. www.etsy.com – developer ecosystem
- 27. www.justbuythisone.com hacks = links
- 28. Still unsure? Copy SEOmoz.
- 29. Case Study: Foursquare How To Deliver Documents
- 30. When was the last time you saw a foursquare page ranking?
- 31. Frankly they don’t deserve to rank… Their web pages have no value.
- 32. Step 1 – gather data
- 33. Step 2 – expose your own data
- 34. Step 3 – make it visual
- 35. Step 4 – make it indexable (you can just steal this from yelp if you like….)
- 36. Step 6 –Make us NEED to link to you
- 37. Optional Step – Gamify the crap out of it
- 39. Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net @tomcritchlow Fiercely curious. Passionate about learning. Email me!