6/25/12 Discussing Two Recent Books About Business Models w/ Therese Padilla, President of AIPMM
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Therese says, "I’m very excited to be participating in the highly practical and informative Global Product Management Talk. Product managers must constantly be learning. Both of these books on business models represent contributions from many voices about product management best practices. The AIPMM has been sponsoring many of the #ProdMgmtTalks and it is great to be contributing ideas and participating in the real time conversation.”
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6/25/12 Discussing Two Recent Books About Business Models w/ Therese Padilla, President of AIPMM
- 1. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Two books that shed light on business model implementation will be discussed; Business Model Renewal: How to Grow and Prosper by Defying Best Practices and Reinventing Your Strategy by Linda Gorchels Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur. Podcast: http://bit.ly/NRaux3 Links: http://bit.ly/LDfx4c Therese says, "I’m very excited to be participating in the highly practical and informative Global Product Management Talk. Product managers must constantly be learning. Both of these books on business models represent contributions from many voices about product management best practices. The AIPMM has been sponsoring many of the #ProdMgmtTalks and it is great to be contributing ideas and participating in the real time conversation.” The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle. _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
- 2. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Therese Padilla, Co-founder and President of AIPMM, Leads Global Product Management Talk Discussion Regarding Two Books On The Subject of Business Models INTRO Product managers, as well as business owners and entrepreneurs, must constantly be learning in order to incorporate new trends in methodologies, provide guidance so their products adapt to the newest emerging technologies, cope with market fluctuations, and continuously update product roadmap plans as their products progress through the stages in the product lifecycle process. Business model principles include customer value propositions, profit formulas and the key resources and processes required to deliver successful products and customer promises. Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available for on-demand consumption on the web, iTunes, Google Play and mobile devices. Host @CindyFSolomon is joined by co-host Adrienne Tan @brainmates with speaker TheresePadilla @TheresePadilla @AIPMM About Therese Padilla Therese is President of the Association of International Product Marketing & Management. She is a product management professional with broad experience in all areas of product development and management, including consumer products, enterprise software in startups and large corporate environments. Therese created the first product management certification program at the AIPMM which she co-founded in 1998. Contact Therese site: http://www.aipmm.com email: therese at aipmm dot com twitter: @TheresePadilla @AIPMM LinkedIn: http://www.linkedin.com/in/theresepadilla Our co-host today: Adrienne Tan of Brainmates Adrienne Tan left corporate life in 2004 to explore what life had to offer. During her journey, Adrienne saw an opportunity to offer “on-tap” Product Management services to companies that wanted to develop and launch fabulous products. brainmates was subsequently conceived over a cup of hot chocolate with Nick Coster. Adrienne is not only passionate about developing new media products but loves managing and steering the brainmates business towards bigger and better things. _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
- 3. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr PRE-POSTED QUESTIONS PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt Q1 How do you define a business model? Q2 What's the value of a business model? Q3 How do you apply the different methods mentioned in these books to your situation? Q4 Why do product managers need to know about business models in their day-day focus? Q5 What's so important about these books in particular? Q6 How are they different & how are they the same? TWEET CHRONOLOGY What is #ProdMgmtTalk? http://bit.ly/AlLEbN Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://bit.ly/gF0Tt3 Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3 equintanilla RT @cindyfsolomon @ProdMgmtTalk: Tweetvite :: Global Product Management Talk #ProdMgmtTalkhttp://t.co/TP0WKhJ8 #business model books -12:48 PM Jun 22nd, 2012 aipmm RT @compellingmktr: RT @ProdMgmtTalk: Resources for 6/25/12 #ProdMgmtTalk w/ @TheresePadilla @AIPMM on recent Biz Model books #prodmgmt http://t.co/PotzU1Lq -10:59 AM Jun 23rd, 2012 ProdMgmtTalk RT @roadmapwarrior: Background#ProdMgmtTalk in 1 hour w/ @TheresePadilla of @AIPMM on books re: Biz Models #prodmgmt http://t.co/1xKGici2 - 3:08 PM Jun 25th, 2012 ProdMgmtTalk Q6 How are these 2 books on Biz Models different & how are they the same? #ProdMgmtTalk http://t.co/2ToQnksp http://t.co/oFELyOky -3:15 PM Jun 25th, 2012 ProdMgmtTalk Q5 What's so important about these 2 books on biz models in particular? #ProdMgmtTalk http://t.co/2ToQnksp http://t.co/UAv3mUNw -3:15 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
- 4. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk Q4 Why do product managers need to know about business models in their day-day focus? #ProdMgmtTalk http://bit.... http://t.co/nI6riJgg -3:15 PM Jun 25th, 2012 ProdMgmtTalk Q3 How do you apply the different methods mentioned in these books to your situation? #ProdMgmtTalk http://bit.... http://t.co/2hSiwgDq -3:16 PM Jun 25th, 2012 ProdMgmtTalk Q2 What's the value of a business model? #ProdMgmtTalk http://t.co/2ToQnksp http://t.co/t0HmBIEx -3:16 PM Jun 25th, 2012 ProdMgmtTalk Q1 How do you define a business model? #ProdMgmtTalk http://t.co/2ToQnksp http://t.co/BFFXgXDP -3:17 PM Jun 25th, 2012 cindyfsolomon #ProdMgmtTalk Business Model Renewal: How to Grow & Prosper by Defying Best Practices & Reinventing Your Strategy http://t.co/muizd3WI -3:22 PM Jun 25th, 2012 cindyfsolomon #ProdMgmtTalk Business Model Generation PDF first 70 pages http://t.co/odYuH1xf #prodmgmt -3:23 PM Jun 25th, 2012 ChapstickJungle RT @ProdMgmtTalk: How to participate in a twitter chat: http://t.co/EBe4tELM Join us in 1/2 hour http://t.co/UklYtyI6 #prodmgmttalk -3:35 PM Jun 25th, 2012 ProdMgmtTalk Coming up today: Please follow @theresepadilla @prodmgmttalk @cindyfsolomon @brainmates @AIPMM http://t.co/2ToQnksp hashtag: #prodmgmttalk -3:37 PM Jun 25th, 2012 ProdMgmtTalk Welcome @ChapstickJungle ! Listen here: http://t.co/mHqIhlQy Follow http://t.co/IWpRCL2i for reminders #prodmgmttalk -3:38 PM Jun 25th, 2012 ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt #prodmgmttalk -3:43 PM Jun 25th, 2012 ProdMgmtTalk Background Links & resources for this discussion:http://t.co/2ToQnksp #prodmgmttalk -3:43 PM Jun 25th, 2012 milasgai Check out "Global Product Management Talk on Twitter @ProdMgmtTalk" http://t.co/DODtQOAg via @eventbrite #prodmgmttalk #prodmgmt -3:57 PM Jun 25th, 2012 ProdMgmtTalk Welcome @milasgai ! #prodmgmttalk -3:59 PM Jun 25th, 2012 theresepadilla RT @milasgai: Check out "Global Product Management Talk on Twitter @ProdMgmtTalk"http://t.co/DODtQOAg via @eventbrite #prodmgmttalk #prodmgmt -4:02 PM Jun 25th, 2012 brainmates Talking to @theresepadilla & @cindyfsolomon about #business models in relation to #prodmgmt #prodmgmttalk-4:02 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
- 5. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr hmdelcastillo Talking to @theresepadilla from #AIPMM & @cindyfsolomon from #prodmgmttalk about #business models in relation to #prodmgmt #prodmgmttalk -4:05 PM Jun 25th, 2012 ProdMgmtTalk Welcome @theresepadilla @milasgai@hmdelcastillo @ChapstickJungle @brainmateshtt p://t.co/2ToQnksp #prodmgmttalk -4:06 PM Jun 25th, 2012 ProdMgmtTalk Thank you to our sponsor (and today's speaker!)@AIPMM Visit http://t.co/0vIzm4IA for upcoming webinars, trainings & news #prodmgmttalk -4:07 PM Jun 25th, 2012 ProdMgmtTalk @TheresePadilla discussing Business Model Renewal by Linda Gorchels http://t.co/fXmX268E #prodmgmttalk -4:08 PM Jun 25th, 2012 ProdMgmtTalk @TheresePadilla says business models are fundamental to companies in 2 ways: get $ for financing & sustainable revenue #prodmgmttalk -4:08 PM Jun 25th, 2012 ProdMgmtTalk People forget to put their business model fundamentals into their business plan - how do you extract value from customer base #prodmgmttalk -4:09 PM Jun 25th, 2012 ProdMgmtTalk Biz Model Generation is easy to use - almost paint by number - nice visuals says @brainmates #prodmgmttalk -4:09 PM Jun 25th, 2012 ProdMgmtTalk Welcome to our co-host Adrienne Tan of @brainmates Australia talking with @TheresePadilla of @AIPMM #prodmgmttalk -4:09 PM Jun 25th, 2012 ProdMgmtTalk A little difficulty on audio skipping - if you're listening live: http://t.co/mHqIhlQy #prodmgmttalk -4:10 PM Jun 25th, 2012 ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt#prodmgmttalk -4:10 PM Jun 25th, 2012 ProdMgmtTalk What does "capture value" mean? asked@Brainmates "The process of understanding what the value to customer is - extract value" #prodmgmttalk -4:11 PM Jun 25th, 2012 ProdMgmtTalk Welcome @MyBizMarketer Please use hashtag#prodmgmttalk to show up in twitter discussion!#prodmgmttalk -4:12 PM Jun 25th, 2012 ProdMgmtTalk This is Cindy @CindyFSolomon your co-host, tweeting from across the bay from San Francisco #prodmgmttalk -4:13 PM Jun 25th, 2012 ProdMgmtTalk Business Models are the "essence" of#prodmgmt - must know your biz model to create successful products & how to deliver #prodmgmttalk -4:13 PM Jun 25th, 2012 ProdMgmtTalk In Biz Model Generation, show changes betw 1 biz model & another, Example in book publishing http://t.co/GPyRLiJq #prodmgmttalk -4:14 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
- 6. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk Today's resources about 2 books:http://t.co/2ToQnksp #prodmgmt #prodmgmttalk -4:15 PM Jun 25th, 2012 ProdMgmtTalk A business model is disruptive process - Linda's book doesn't lay out how to make a biz model - Biz Model Renewal is retrospec #prodmgmttalk -4:16 PM Jun 25th, 2012 MyBizMarketer RT @ProdMgmtTalk: Todays resources about 2 books: http://t.co/iP0s3S7c #prodmgmt #prodmgmttalk -4:16 PM Jun 25th, 2012 MyBizMarketer Thank you :D RT @ProdMgmtTalk: Welcome@MyBizMarketer Please use hashtag #prodmgmttalk to show up in twitter discussion! #prodmgmttalk -4:17 PM Jun 25th, 2012 ProdMgmtTalk Q1 How do you define a business model? business model describes rationale of how org creates, delivers, & captures value #prodmgmttalk -4:17 PM Jun 25th, 2012 milasgai Camila Franco tweeting from San Francisco, CA, I <3 all topics related to #prodmgmt and #baot. #prodmgmttalk#prodmgmttalk -4:17 PM Jun 25th, 2012 ProdMgmtTalk Biz Models are important to define similar to#prodmgmt - every1 defines differently - no standard agreement #prodmgmttalk -4:18 PM Jun 25th, 2012 ProdMgmtTalk RT @milasgai: Camila Franco tweeting from San Francisco, CA, I <3 all topics related to #prodmgmt and #baot.#prodmgmttalk #prodmgmttalk -4:18 PM Jun 25th, 2012 ProdMgmtTalk Hi Camila! Today's resources & questions:http://t.co/2ToQnksp We're on Q1: How do you define a business model? #prodmgmttalk -4:19 PM Jun 25th, 2012 ProdMgmtTalk @TheresePadilla has been doing #prodmgmt since the roaring '90's (1993) seen immense changes & positive updates, maturity #prodmgmttalk -4:20 PM Jun 25th, 2012 ProdMgmtTalk People are very open to learn more & more about #prodmgmt & biz models today says @TheresePadilla #prodmgmttalk -4:20 PM Jun 25th, 2012 ProdMgmtTalk Adrienne @brainmates says Linda's book Biz Model Renewal represents the maturing of #prodmgmt http://t.co/fXmX268E #prodmgmttalk -4:21 PM Jun 25th, 2012 ProdMgmtTalk Adrienne @Brainmates says this is diff betw#prodmgmt & #UX : #prodmgmt care about business model,#UX focus on prod design #prodmgmttalk -4:21 PM Jun 25th, 2012 hmdelcastillo @theresepadilla from #AIPMM says "#prodmgmt& #prodmktg have significantly evolved compared to 19 years ago" #prodmgmttalk #prodmgmttalk -4:22 PM Jun 25th, 2012 MyBizMarketer RT @ProdMgmtTalk: People are very open to learn more & more about #prodmgmt & biz models today says @TheresePadilla #prodmgmttalk -4:22 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
- 7. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk Understanding market, positioning, customer segment key to business model according to #prodmgmt but #UX cares about beauty #prodmgmttalk -4:22 PM Jun 25th, 2012 ProdMgmtTalk Audio breaking up a bit - #UX thinks if product is beautiful enough - its a good product #prodmgmt measures by revenue #prodmgmttalk -4:23 PM Jun 25th, 2012 ProdMgmtTalk RT @hmdelcastillo @theresepadilla @AIPMMsays "#prodmgmt & #prodmktg have significantly evolved compared to 19 years ago" #prodmgmttalk -4:24 PM Jun 25th, 2012 ProdMgmtTalk Q3 How do you apply the different methods mentioned in these books to your situation?http://t.co/2ToQnksp #prodmgmttalk -4:25 PM Jun 25th, 2012 ProdMgmtTalk This is a question for #prodmgmt participants and @TheresePadilla is talking about how to write biz case using canvas #prodmgmttalk -4:25 PM Jun 25th, 2012 milasgai business model canvas: http://t.co/hrJexA92! Very cool and resourceful tool #prodmgmttalk #prodmgmttalk -4:25 PM Jun 25th, 2012 ProdMgmtTalk @TheresePadilla says Use business case canvas when you want to tweak it in market: try "free model" or change distribution #prodmgmttalk -4:26 PM Jun 25th, 2012 hmdelcastillo #AIPMM uses #business model canvas as a strategic planning tool that can be used to create in a#business case. #prodmgmttalk #prodmgmttalk -4:26 PM Jun 25th, 2012 ProdMgmtTalk RT @milasgai: business model canvas:http://t.co/jGZL5qpF! Very cool and resourceful tool#prodmgmttalk #prodmgmttalk -4:26 PM Jun 25th, 2012 ProdMgmtTalk RT @hmdelcastillo @AIPMM uses #businessmodel canvas as strategic planning tool can be used to create in a #business case. #prodmgmttalk -4:27 PM Jun 25th, 2012 brainmates RT @hmdelcastillo: #AIPMM uses #business model canvas as a strategic planning tool that can be used to create a #business case #prodmgmttalk -4:28 PM Jun 25th, 2012 ProdMgmtTalk The business model concept is incorporated into@AIPMM #ProdBOK #prodmgmt body of knowledge customer tools, incl @SteveBlank #prodmgmttalk -4:29 PM Jun 25th, 2012 ProdMgmtTalk Adrienne @brainmates asks Question: What else is in the @AIPMM #prodmgmt ProdBOK Body of Knowledge?#prodmgmttalk -4:29 PM Jun 25th, 2012 hmdelcastillo #prodmgmt & #prodmktg professionals can use#business model #innovation to test different distribution channels. #prodmgmttalk #prodmgmttalk -4:30 PM Jun 25th, 2012 ProdMgmtTalk Answ: @AIPMM Product Body of Knowledge (ProdBOK) was developed with input from over 50 experts, includ #UX #dev #BA #projmgmt #prodmgmttalk -4:30 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
- 8. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk RT @hmdelcastillo: #prodmgmt & #prodmktgcan use #business model #innovation to test different distribution channels #prodmgmttalk -4:31 PM Jun 25th, 2012 ProdMgmtTalk #Prodmgmt have to collaborate w/design #UX - it takes a village #prodmgmttalk -4:31 PM Jun 25th, 2012 ProdMgmtTalk Going deep into questions about ProdBOK - very exciting development in #prodmgmt #prodmgmttalk -4:32 PM Jun 25th, 2012 hmdelcastillo #prodmgmt must be involved in #UX for the products they manage. #prodmgmttalk #prodmgmttalk -4:32 PM Jun 25th, 2012 ProdMgmtTalk These 2 books are also based - even on cover "Defying best practices" not following others - finding & adapting your OWN #prodmgmttalk -4:33 PM Jun 25th, 2012 MyBizMarketer @TheresePadilla @AIPMM explains the role of product management on UX and Design #prodmgmttalk -4:33 PM Jun 25th, 2012 ProdMgmtTalk #ProdMgmt must always be finding what works for the particular situation - can't get stuck in status quo - constantly changing #prodmgmttalk -4:34 PM Jun 25th, 2012 ProdMgmtTalk RT @MyBizMarketer: @TheresePadilla @AIPMM explains the role of product management on UX and Design #prodmgmttalk -4:34 PM Jun 25th, 2012 hmdelcastillo Product #innovation often requires #prodmgmt to defy best practices and change the corporate structure.#prodmgmttalk #prodmgmttalk -4:34 PM Jun 25th, 2012 ProdMgmtTalk RT @hmdelcastillo: #prodmgmt must be involved in #UX for the products they manage. #prodmgmttalk -4:34 PM Jun 25th, 2012 ProdMgmtTalk RT @hmdelcastillo: Product #innovation often requires #prodmgmt to defy best practices and change the corporate structure #prodmgmttalk -4:34 PM Jun 25th, 2012 ProdMgmtTalk @TheresePadilla talking about Semantic interview way back when "hire #prodmgmt who are passionate about process" #prodmgmttalk -4:35 PM Jun 25th, 2012 ProdMgmtTalk any1 can be passionate about product - but it can be learned - #prodmgmt must be passionate about PROCESS to get right product #prodmgmttalk -4:35 PM Jun 25th, 2012 ProdMgmtTalk How many #prodmgmt will admit they love PROCESS? We all love producing results...not static process or perfect process... #prodmgmttalk -4:36 PM Jun 25th, 2012 ProdMgmtTalk @TheresePadilla was called the Nav queen at Symantec - was identified with her product...learned that process > than indiv product #prodmgmttalk -4:37 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
- 9. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk @Brainmates key lesson: love the process besides the product to examine biz model, UX, delivery channels - then can question #prodmgmttalk -4:38 PM Jun 25th, 2012 ProdMgmtTalk @brainmates asks - "At what point should #prodmgmt consider the business model? Upfront, conceive product...?" #prodmgmttalk -4:38 PM Jun 25th, 2012 brainmates RT @ProdMgmtTalk: key lesson: love the process besides the product to examine biz model, UX, delivery channels #prodmgmttalk -4:39 PM Jun 25th, 2012 hmdelcastillo #prodmgmt must love the PROCESS and not just the product to create successful products that customers demand. #prodmgmttalk #prodmgmttalk -4:39 PM Jun 25th, 2012 ProdMgmtTalk @TheresePadilla always can take corrective action if in market to re-examine biz model, product, channel, positioning, etc. #prodmgmttalk -4:39 PM Jun 25th, 2012 cindyfsolomon RT @brainmates: RT @ProdMgmtTalk: key lesson: love the process besides the product to examine biz model, UX, delivery channels #prodmgmttalk -4:39 PM Jun 25th, 2012 aipmm RT @brainmates: RT @ProdMgmtTalk: key lesson: love the process besides the product to examine biz model, UX, delivery channels #prodmgmttalk -4:39 PM Jun 25th, 2012 ProdMgmtTalk RT @hmdelcastillo: #prodmgmt must love the PROCESS & not just the product to create successful products that customers demand #prodmgmttalk -4:40 PM Jun 25th, 2012 brainmates RT @hmdelcastillo: #prodmgmt must love the PROCESS & not just the product to create successful products that customers demand #prodmgmttalk -4:40 PM Jun 25th, 2012 ProdMgmtTalk Ideal "Conceive phase" to identify biz model & test it for correct product/market fit simultaneously - always correct later #prodmgmttalk -4:41 PM Jun 25th, 2012 ProdMgmtTalk When product goes to market, make sure to test not only product features but also business model for correct fit/position #prodmgmttalk -4:42 PM Jun 25th, 2012 ProdMgmtTalk Discussing different types of business models: printer model - give away printer, charge for ink...#prodmgmttalk -4:43 PM Jun 25th, 2012 ProdMgmtTalk Must always discuss diff ways to extract value. When people ask @TheresePadilla diff betw #prodmgmt &#prodmkrtg #prodmgmttalk -4:43 PM Jun 25th, 2012 hmdelcastillo #AIPMM says use #business model canvas as a strategic planning tool to create a #business case during Conceive. #prodmgmttalk #prodmgmttalk -4:43 PM Jun 25th, 2012 ProdMgmtTalk How do you answer: "Problem with product in market - how to fix?" #Prodmgmt looks at features #Prodmrktg looks at market biz #prodmgmttalk -4:44 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
- 10. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk RT @hmdelcastillo: @AIPMM says use #bizmodel canvas as strategic planning tool to create a #biz case during Conceive #prodmgmttalk -4:44 PM Jun 25th, 2012 ProdMgmtTalk What is difference between business model and market channel? #prodmgmttalk -4:44 PM Jun 25th, 2012 brainmates RT @ProdMgmtTalk: When product goes to mkt, make sure 2 test not only product features but business model for correct fit #prodmgmttalk -4:45 PM Jun 25th, 2012 ProdMgmtTalk In book publishing example - both books discuss - typical distribution channel: writer sends out to publishers who distribute #prodmgmttalk -4:45 PM Jun 25th, 2012 ProdMgmtTalk Now - self-publish & choose distribution via web or kindle or Amazon or iTunes...cut out channel & go direct#prodmgmttalk -4:46 PM Jun 25th, 2012 hmdelcastillo Difference between #prodmgmt and #prodmktg is #prodmgmt works on product & #prodmktg finds a new dist. channel #prodmgmttalk #prodmgmttalk -4:46 PM Jun 25th, 2012 ProdMgmtTalk There are 9 areas of businss model: 1. cust segment 2. value prop 3. channel 4. CRM - cust relationships w/in segments #prodmgmttalk -4:47 PM Jun 25th, 2012 ProdMgmtTalk 5. diff revenue streams 6. key resources that offer dif elements 7. key activities 8. key partnerships - can make or break #prodmgmttalk -4:47 PM Jun 25th, 2012 milasgai I think that a good product enables company to implement/maintain its biz model #prodmgmttalk -4:48 PM Jun 25th, 2012 ProdMgmtTalk 9. cost structure - a lot of different areas define your business model of how finally deliver to customer - 9 levers to tweak #prodmgmttalk -4:48 PM Jun 25th, 2012 ProdMgmtTalk RT @milasgai: I think that a good product enables company to implement/maintain its biz model #prodmgmttalk -4:49 PM Jun 25th, 2012 ProdMgmtTalk RT @CindyFSolomon thinks #prodmrktg tends to focus more on business model issues since they define how to deliver revenue #prodmgmttalk -4:50 PM Jun 25th, 2012 ProdMgmtTalk Great statement says @TheresePadilla to @milasgai ; assumes company has all levers in place to forward product successfully #prodmgmttalk -4:50 PM Jun 25th, 2012 ProdMgmtTalk Fundamentally you need a great product - but biz model will make or break success in market...product is 1 part of entire #prodmgmttalk -4:51 PM Jun 25th, 2012 ProdMgmtTalk Many examples of great products first to market with great technology that didn't win because didn't have biz model delivery #prodmgmttalk -4:52 PM Jun 25th, 2012 ProdMgmtTalk @milasgai please elaborate! #prodmgmttalk -4:52 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10
- 11. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk Twitter Spelling Correction: @TheresePadilla was NAV Queen at Symantec #prodmgmttalk -4:53 PM Jun 25th, 2012 milasgai it was exactly what you guys mentioned :) it helps the company to validate their model and adjust if needed...#prodmgmttalk -4:53 PM Jun 25th, 2012 ProdMgmtTalk @AIPMM has anthropologist on staff, look at ethnography - view blog at http://aipmm.com/anthropology/ #prodmgmttalk -4:54 PM Jun 25th, 2012 milasgai ...but the entire package: product, support, marketing, sales will make the model 100% successful! #prodmgmttalk-4:54 PM Jun 25th, 2012 ProdMgmtTalk People like to think they're doing a job according to their ideal, in reality they're doing the opposite of their intention - #prodmgmttalk -4:54 PM Jun 25th, 2012 ProdMgmtTalk RT @milasgai: it was exactly what you guys mentioned :) it helps the company to validate their model and adjust if needed... #prodmgmttalk -4:54 PM Jun 25th, 2012 ProdMgmtTalk Have both books on #prodmgmt shelf! Buy kindle version! Linda Gorchels written w/interactive content http://t.co/fXmX268E #prodmgmttalk -4:55 PM Jun 25th, 2012 ProdMgmtTalk Business Model Generation has iPad app for canvas here's 70 pages pdf http://t.co/GPyRLiJq #prodmgmttalk-4:56 PM Jun 25th, 2012 ProdMgmtTalk Thank you to our sponsor @AIPMM Check out upcoming webinars this week: http://t.co/0vIzm4IA #prodmgmttalk -4:56 PM Jun 25th, 2012 ProdMgmtTalk Thank you to our speaker @TheresePadilla and co-host Adrienne Tan @brainmates for great discussion today!#prodmgmttalk -4:57 PM Jun 25th, 2012 ProdMgmtTalk #Prodmgmt is the trusted advisor for product & market when used properly... #prodmgmttalk -4:59 PM Jun 25th, 2012 ProdMgmtTalk Today's twitter stats: 135 tweets generated 230,983 impressions, reaching an audience of 14,294 followers#prodmgmttalk -5:12 PM Jun 25th, 2012 ProdMgmtTalk Thank you tweeters: @aipmm @cindyfsolomon @brainmates @mybizmarketer @hmdelcastillo @theresepadilla @milasgai @chapstickjungle #prodmgmttalk -5:13 PM Jun 25th, 2012 ProdMgmtTalk Today's top tweeters win a copy of HOW: The Book - Why How We Do Anything means Everything by Dov Seidman http://t.co/BY8LGo9b #prodmgmttalk -5:14 PM Jun 25th, 2012 ProdMgmtTalk Congrats @mybizmarketer @milasgai@chapstickjungle please Email your address to cindy@prodmgmttalk dot com for physical book! #prodmgmttalk -5:15 PM Jun 25th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 11
- 12. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk Thank you @TheresePadilla & co-host Adrienne@brainmates for an informative talk today! Everyone's participation appreciated! #prodmgmttalk -5:16 PM Jun 25th, 2012 ProdMgmtTalk Please blog about your insights to today's talk to be reposted at http://t.co/89not0Kw #prodmgmttalk -5:16 PM Jun 25th, 2012 ProdMgmtTalk Like us on facebook http://t.co/qVF3z9Hi Follow us http://t.co/78wpO1ui Join LinkedIn grouphttp://t.co/2SwVjB0o #prodmgmttalk -5:16 PM Jun 25th, 2012 ProdMgmtTalk Follow Us on BlogTalkRadio http://t.co/rgViu7aTListen on iTunes http://t.co/j02TOPNR Android App!http://t.co/4owrgJup #prodmgmttalk -5:18 PM Jun 25th, 2012 ProdMgmtTalk Unedited transcript available soon at June 25 Transcript Cleaning http://t.co/lKW6lKO2 scroll to bottom & read up #prodmgmttalk -5:22 PM Jun 25th, 2012 beelinebill RT @ProdMgmtTalk: #Prodmgmt is the trusted advisor for product & market when used properly...#prodmgmttalk -6:01 PM Jun 25th, 2012 ProdMgmtTalk Thank you to our sponsor @AIPMM Upcoming webinar: Why AIPMM Membership Boosts Your Productivity http://t.co/fT1xCwnf #prodmgmt #prodmgmttalk ProdMgmtTalk Listen iTunes http://t.co/j02TOPNR Android Apphttp://t.co/4owrgJup Follow Blogtalkradio for reminders http://t.co/rgViu7aT #prodmgmttalk Missed Product Camp Dallas/Ft Worth? Check out archive of tweets and content: #PCampDFW archive bit.ly/MfCXfH sponsored by @AIPMM @ProductCampDFW #Storify slideview bit.ly/MEvghM #prodmgmt Today's twitter stats: 135 tweets generated 230,983 impressions, reaching an audience of 14,294 followers Thank you tweeters: @aipmm @cindyfsolomon @brainmates @mybizmarketer @hmdelcastillo @theresepadilla @milasgai @chapstickjungle Thank you @TheresePadilla & co-host Adrienne @brainmates for an informative talk today! Everyone's participation appreciated! Thank you to our sponsor @AIPMM Upcoming webinar: Why AIPMM Membership Boosts Your Productivity http://t.co/fT1xCwnf _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 12
- 13. Transcript from June 25, 2012: Global Product Management Talk @TheresePadilla, President of @AIPMM Two Recent Books About Business Models MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Reach a global audience http://t.co/XTteZ8AW Follow for Reminders! http://bit.ly/nbw9Yr Crowdsourced content of live product, tech, startup & SF events http://bit.ly/JQoUpT For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 13