How to Successfully Tackle the Many Roles of the Social Media Manager

Editor's Notes

1. This one is a great monitoring tool and huge time saver.  Use this to do a quick scan for your name, your business, product, or brand terms. To get started, enter your search terms.  You have the option to get updates as they happen or in a daily digest. So if someone mentions you, your business or products in a blog, an alert is emailed.  And if you like, you can choose to read about those and respond immediately.
2. is another tool that allows you to schedule Facebook posts, tweets and LinkedIn updates.  Where it differs from Hootsuite is that it selects times to automatically publish content when your audience is most engaged.  It also allows to you analyze your content to determine what has been most popular and least effective with your audience.
3. is a social media dashboard that lets users manage and measure their presence across social networks, including Facebook, Twitter, LinkedIn, and Google+ Page.  You’re able to publish and schedule posts and tweets, and monitor and respond to your fans and followers right in the platform.  You can track mentions of your brand, and also your key competitors, and you can create a stream to monitor conversation surrounding relevant keywords.  Hootsuite ensures that you’ll never miss an opportunity.
4. How do you keep up with the latest industry news? Visiting a variety of different web sites and clicking through information can be really time-consuming.  You don’t have to do that anymore.Similar to monitoring your other social networks, your Reader is a great place to centralize your searches and get the daily reads in one spot.  Set up RSS feeds for searches of your industry or competitors or simply use it as a news source. The front page lets you see new items at a quick glance.
5. is a tool specializing in Twitter analysis.  Through it, you can learn about your follower demographics, when your followers are online and when they’re most engaged with your content, and engage and interact with your followers.
6. Facebook Insights is a tool that will allow you to learn more about your page’s audience, and how your content is performing.  You can learn about your fan demographics, where your likes are coming from and when, which posts users are finding most engaging, and which tabs receive the most traffic.
7. relatively new tool used to measure your brand’s influence on Pinterest.  It takes into account the reach and virality of your pins, and you can learn your Pinfluence score and determine which boards and pins are most engaging.
8. relatively new tool used to measure your brand’s influence on Pinterest.  It takes into account the reach and virality of your pins, and you can learn your Pinfluence score and determine which boards and pins are most engaging.
9. We drove $4,888 in sales through Pinterest in one month for one of our clients.We drove a weekly average of $1,222 in sales through Pinterest for one of our clients. (Month of 4/2-5/6)
10. Our social media promotions for a client drove 57,487 purchases in one year to the client's retail stores.A social media campaign we lead for a client drove a monthly average of 4,790 units sold in store
11. New Customers63% of those participating in a Facebook promotion we ran for our client were new customers for the brand.Facebook fans vs. non-Facebook fansCustomers who like our client on Facebook spend on average $43.46 more than those who don't. ($/Cust)Customers who like our client on Facebook spend 1.53 times more on average than those who don't. ($/Cust)The ADS (Average Dollar Sale) of customers who like our client on Facebook is 1.35 times higher than those who don't. (ADS).The ADS (Average Dollar Sale) of customers who like our client on Facebook is $26.65 higher than those who don't. (ADS) Existing Customers: Facebook fans vs. non-Facebook fansExisting customers and Facebook fans of our client spend 1.88 times more on average than existing customers who are not Facebook fans. ($/Cust)Average Dollar Sale for existing customers who like our client on Facebook is 1.49 times more than existing customers who are not Facebook fans. (ADS)Existing customers who like our client on Facebook spend $60.27 more than existing customers who don't. ($/Cust)Average Dollar Sale for existing customers who like our client on Facebook is $32.45 more than existing customers who don't. (ADS)
12. In the three months since we started working with Logitech (compared to previous 3 months), we:Increased visits from Twitter to Logitech.com 235%Increased revenue from Twitter on Logitech.com by 760%Increased number of orders on Logitech.com from Twitter by 200%Increased % of total visits to Logitech.com from social media sites by 45%Increased visits to Logitech.com from social sites by 17.5%Increased revenue on Logitech.com from social sites by 16.1%Increased number of orders on Logitech.com from social sites by 36.4%Ran a campaign that generated $11,950 in revenue on Logitech.com in just 19 days