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Top 5 Apps to Facilitate
  Mobile Workforce

                    Todd Marks
                        President & CEO
                 todd.marks@mindgrub.com
Overview Of Mobile
Convergence of Technology




3
Mobile Web Will Rule by 2015




Image from Mashable
4
Computing Paradigm Changes




5
Business Use Of Apps
Utility Apps :: Yamaha Customer Support




7
Business :: VOA News App




8
Customer Support :: DELL Customer Support




9
Games :: Discovery Scuba Adventures




10
Free vs. Paid
Do you charge money or not?


           Free                      Paid
     • Revenue from ads         • Revenue from purchases
     • Higher number of         • Higher income per
       downloads                  download
     • Farther audience reach   • Greater exposure in app
                                  store




12
Smartphones vs. Tablets
Smartphones vs. Tablets



     • Analyze Your Audience
     • What device targets are right
       for my organization?



14
Top 5 Apps
(categories)
#5: CRM


     • ScanBizCards (paid)
     • CardMunch (paid)
     • Bump (free)




16
#4: Video Conferencing



     • Adobe Connect (free)


     • Webex (free)



17
#3: Notetaking


     • Evernote (free)
     • Dragon Dictation (free)




18
#2: Cloud Storage

 • Splashtop (paid)
 • box.net / Dropbox
 • Remote Desktop




19
#1: Documents & Presentations

• Adobe Reader(free)
• iBooks (free)
• Quickoffice Pro HD (paid)
• Documents Free (free)
• Salesbag (paid)


20
BYOD
Bring Your Own Device
Good Reader

• Reader app for iPhone and iPad
• Reads many formats of
     documents, images, audio/video
• Variety of syncing capabilities
• Provides device-level encryption


22
Good For Enterprise

     GFE provides multi-level data encryption for all BYOD
     devices:

     • Data in motion: Provides strong encryption for all data
       communicated to and from devices
     • Data at rest: Provides strong encryption on all data
       stored on devices
     • Data in use: Separates personal and corporate data




23
Boxtone

     • Manages BYOD mobile devices
     • Security policy enforcement
     • Real-time monitoring of devices




24
Future of Apps
Social, Location, Mobile (SoLoMo) :: 2010 Yelp




26
Augmented Reality :: viaPlace




27
Artificial Intelligence :: iPhone 4s / Siri

     Usenet  Wikis  ICQ
        Friendster  LinkedIn  MySpace  Facebook  Twitter




28
Heads Up Display :: Google Glasses




                          And In the Future…




29
Development Process
5 Steps To Get Started

     1) Start small, with a clear vision
     2) Do your research
     3) It's all in your name -- and your brand
     4) See if a DIY solution will really meet
        your needs, and get ready for the next
        steps
     5) Know how to hire a developer

     http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html




31
Questions?


             Todd Marks
                President & CEO
         todd.marks@mindgrub.com

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Top 5 Apps to Facilitate Mobile Workforce

Editor's Notes

  1. Audience reach – people that wouldn’t normally download the app will download it simply because it’s free.App store puts paid apps in more visible locations than free apps.
  2. Formats: large pdfs, large txts, office powerpoint, office excel, office word, iWorks 08/09, html, images, audio, videoSyncs to: iDisk, Dropbox, SugarSync,WebDAV, AFP, FTP or SFTP