Vuclip What Women Want-Mobile Video Survey
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Vuclip conducted a five-day survey to uncover the mobile viewing habits and preferences of women worldwide. We received responses from 39,230 women from 176 countries that wanted their voices heard.
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Vuclip What Women Want-Mobile Video Survey
- 1. WHAT WOMEN WANT SURVEY RESULTS
- 2. GLOBAL 7/9/2012 2 Highly Confidential
- 3. Global Overview Age Breakdown Over 55 Purpose: Gather Insights On Women 36-55 5% Platform: Vuclip WAP 7% Target: Female Users, Global Start Date: June 1st Under 18 23% End Date: June 6th Duration: ~5 Days/135 Hours 26-35 20% Responses: 39230 Women, Self-Identified Length: 8 Questions, 46 Choices Response Rate: 39700 Total, 6970 Usable/Day 18-25 45% 7/9/2012 Highly Confidential 3
- 4. Global Country Breakdown India 1% 0% Saudi Arabia 7% United States 1% 0% 6% Canada 1% United Kingdom 1% Philippines 1% 32% Nigeria 1% 2% Indonesia Malaysia 2% Bangladesh 2% Pakistan UAE 3% Hong Kong 3% Mexico South Africa 3% Kuwait 4% Brazil 10% Russia 6% Vietnam Costa Rica 6% 8% Unknown Other 7/9/2012 Highly Confidential 4
- 5. Time & Consumption How much time do you On average, how much time spend using television, print do you spend viewing mobile and/or radio media? content each day? More More Less than than 2 Less than than 2 15 15 Hours Hours Minutes 22% Minutes 29% 26% 26% 1 to 2 15 to 30 Hours 15 to 30 1 to 2 30 Minutes 30 15% Minutes Hours Minutes 15% Minutes 18% 15% to 1 Hour to 1 Hour 15% 19% 7/9/2012 Highly Confidential 5
- 6. Mobile Behaviour Besides voice and text, what Is your [time spent on] is your primary use for your mobile viewing increasing? mobile? 7% 8% No 9% Business 19% 19% Communication Entertainment Info On The Go Leisure Yes 57% 81% 7/9/2012 Highly Confidential 6
- 7. Mobile Content What type of content do you What would you like to see enjoy watching? more of on mobile? (Select All That Apply) (Select All That Apply) Amazing/Wacky 3830 Amazing/Wacky 4165 Cute/Funny 5754 Cute/Funny 5756 Gossip/Celeb 4372 Gossip/Celeb 4486 How-To 2822 How-To 3270 Lifestyle & Home 4399 Lifestyle & Home 4489 Movies 15713 Movies 14851 Music 11758 Music 11948 News 4448 News 4363 Sports 4385 Sports 4175 TV Soaps 5318 TV Soaps 5171 Other 5616 Other 5527 0 5000 10000 15000 20000 0 5000 10000 15000 20000 7/9/2012 Highly Confidential 7
- 8. Men – Comparisons Besides voice and text, what Age Breakdown 36-55 Over 55 is your primary use for your 3% 8% mobile? Under 18 19% 5% 6% 6% 26-35 15% Business 23% Communication Entertainment Info On The Go Leisure 18-25 68% 47% 7/9/2012 Highly Confidential 8
- 9. Men – Content Comparisons In general what type of On average, how much time content do you enjoy do you spend viewing mobile watching? content each day? (Select All That Apply) Amazing/Wacky 17922 Cute/Funny 23185 More Gossip/Celeb 14548 than 2 Less than How-To Hours 15 12030 22% Minutes Lifestyle & Home 15717 29% Movies 66457 Music 48553 1 to 2 News 23376 Hours 15% 30 15 to 30 Sports 35039 Minutes Minutes TV Soaps 16620 to 1 Hour 16% Other 26578 18% 0 20000 40000 60000 80000 7/9/2012 Highly Confidential 9
- 10. INDIA 7/9/2012 10 Highly Confidential
- 11. India Overview Age Breakdown Over 55 Purpose: Gather Insights On Women 36-55 5% 6% Platform: Vuclip WAP Target: Female Users, India Start Date: June 1st Under 18 24% End Date: June 6th 26-35 Duration: ~5 Days/135 Hours 17% Responses: 12982 Women, Self-Identified Length: 8 Questions, 46 Choices Response Rate: 12800 Total, 2300 Usable/Day 18-25 48% 7/9/2012 Highly Confidential 11
- 12. Time & Consumption How much time do you On average, how much time spend using television, print do you spend viewing mobile and/or radio media? content each day? More More than 2 Less than than 2 Less than Hours 15 Hours 15 23% Minutes 19% Minutes 31% 1 to 2 31% 1 to 2 Hours Hours 13% 30 30 14% 15 to 30 15 to 30 Minutes Minutes Minutes to 1 Hour Minutes to 1 Hour 16% 18% 19% 16% 7/9/2012 Highly Confidential 12
- 13. Mobile Behaviour Besides voice and text, what Is your [time spent on] is your primary use for your mobile viewing increasing? mobile? 7% 8% No 9% 20% 16% Business Communication Entertainment Info On The Go Leisure Yes 60% 80% 7/9/2012 Highly Confidential 13
- 14. Mobile Content What type of content do you What would you like to see enjoy watching? more of on mobile? (Select All That Apply) (Select All That Apply) Amazing/Wacky 1088 Amazing/Wacky 1127 Cute/Funny 1590 Cute/Funny 1604 Gossip/Celeb 1130 Gossip/Celeb 1154 How-To 784 How-To 871 Lifestyle & Home 1272 Lifestyle & Home 1244 Movies 5033 Movies 4920 Music 3381 Music 3423 News 1162 News 1111 Sports 1333 Sports 1239 TV Soaps 1661 TV Soaps 1657 Other 1894 Other 1836 0 2000 4000 6000 0 2000 4000 6000 7/9/2012 Highly Confidential 14
- 15. Men – Comparisons Besides voice and text, what Age Breakdown 36-55 Over 55 is your primary use for your 2% 6% mobile? Under 18 4% 21% 5% 26-35 5% 20% 13% Business Communication Entertainment Info On The Go Leisure 18-25 73% 51% 7/9/2012 Highly Confidential 15
- 16. Men – Content Comparisons In general what type of On average, how much time content do you enjoy do you spend viewing mobile watching? content each day? (Select All That Apply) Amazing/Wacky 6563 Cute/Funny 8776 More Gossip/Celeb 5573 than 2 Less than How-To 3963 Hours 15 Lifestyle & Home 19% Minutes 5838 Movies 27287 1 to 2 33% Music 19405 Hours News 8775 14% 30 Sports 13026 Minutes 15 to 30 TV Soaps 6134 to 1 Hour Minutes Other 10299 17% 17% 0 10000 20000 30000 7/9/2012 Highly Confidential 16
- 17. UNITED STATES 7/9/2012 17 Highly Confidential
- 18. United States Overview Age Breakdown Over 55 Purpose: Gather Insights On Women 36-55 4% 8% Platform: Vuclip WAP Target: Female Users, US Under 18 Start Date: June 1st 17% End Date: June 6th Duration: ~5 Days/135 Hours 26-35 Responses: 2700 Women, Self-Identified 21% Length: 8 Questions, 46 Choices Response Rate: 2700 Total, 480 Usable/Day 18-25 50% 7/9/2012 Highly Confidential 18
- 19. Time & Consumption How much time do you On average, how much time spend using television, print do you spend viewing mobile and/or radio media? content each day? More More Less than Less than than 2 than 2 15 15 Hours Hours Minutes Minutes 29% 24% 29% 27% 1 to 2 1 to 2 15 to 30 Hours 15 to 30 30 30 Minutes Hours Minutes 14% Minutes Minutes 17% 14% 14% to 1 Hour to 1 Hour 14% 18% 7/9/2012 Highly Confidential 19
- 20. Mobile Behaviour Besides voice and text, what Is your time spent on mobile is your primary use for your viewing increasing? mobile? 7% 8% No 6% Business 22% 18% Communication Entertainment Info On The Go Leisure Yes 61% 78% 7/9/2012 Highly Confidential 20
- 21. Mobile Content In general what type of What would you like to see content do you enjoy more of on mobile? watching? (Select All That Apply) (Select All That Apply) Amazing/Wacky 363 Amazing/Wacky 385 Cute/Funny 517 Cute/Funny 490 Gossip/Celeb 369 Gossip/Celeb 370 How-To 285 How-To 306 Lifestyle & Home 393 Lifestyle & Home 396 Movies 1396 Movies 1292 Music 1004 Music 978 News 427 News 387 Sports 443 Sports 386 TV Soaps 458 TV Soaps 433 Other 532 Other 543 0 500 1000 1500 0 500 1000 1500 7/9/2012 Highly Confidential 21
- 22. Men – Comparisons Besides voice and text, what Age Breakdown 36-55 Over 55 is your primary use for your 2% 8% mobile? Under 18 13% 4% 6% 26-35 5% 20% 15% Business Communication Entertainment Info On The Go Leisure 18-25 70% 57% 7/9/2012 Highly Confidential 22
- 23. Men – Content Comparisons In general what type of On average, how much time content do you enjoy do you spend viewing mobile watching? content each day? (Select All That Apply) Amazing/Wacky 2698 Cute/Funny 3332 More Less than Gossip/Celeb 2023 than 2 15 How-To 1749 Hours Minutes Lifestyle & Home 2185 23% 24% News 3386 Movies 9284 1 to 2 15 to 30 Music 6817 Hours 30 Minutes Sports 5250 17% Minutes 17% TV Soaps 2130 Other to 1 Hour 3916 19% 0 2000 4000 6000 8000 10000 7/9/2012 Highly Confidential 23
- 24. For millions of people around the world, Vuclip is an essential part of their Judith Coley daily lives. Vuclip Vice President, Marketing We serve video on-the-fly, on any device, and in any country, providing unparalleled reach for our partners. jcoley@vuclip.com +1 415 350 1983 Try us out on your phone: m.vuclip.com