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Design is-how-it-works
- 1. Design is how it works David Wright / NPR @dwjr
- 2. Thank you to my smart friends: Callie Neylan Michael Yoch Jeremy Pennycook Ian Adelman Paulo Lopez Tyson Evans Max Pfennighaus Bill Couch Patrick Cooper Matt Mansfield Benjamin Dauer Justin Ferrell Wes Lindamood Matt Thompson Stephanie Slobodian Ron Coddington Vince Farquharson Michael Maness Joel Sucherman Laura Ramos Kinsey Wilson Irakli Nadareishvili Miranda Mulligan Marc Lavallee
- 3. About me • Newseum • Knight Ridder/Tribune • USA TODAY • NPR
- 4. Platform ≠ storytelling I don’t work in the newsroom.
- 11. Holy crap! We are working in the future. DreamWorks / 20th Century Fox
- 12. We’re really good at telling stories, but ... News design seems stuck because we can’t keep up with our audience’s expectations.
- 16. Same
- 17. 152 choices in the top navigation.
- 18. We’re running the risk of getting our asses kicked Quite possibly with our own content.
- 19. Unsolicited NYTimes redesign by Andy Rutledge
- 21. WTHR app
- 22. Flipboard
- 24. Gmail = ubiquitous Gawker’s conversation curation
- 25. How might we make better things? These problems go beyond visual design • Strategy • Money • Technology
- 26. Design thinking can help • Context • Research • Empathy (user-centered) • Synthesis ➔ Insights
- 27. Why? • Answer the right questions • Better answers, faster • Proactive, not reactive
- 28. Five ways to improve your experiences 1. Experience is everywhere 2. Get your house in order 3. Solve the right problems 4. Evaluate and iterate 5. Understand your materials
- 29. 1. Experience is everywhere
- 30. My father-in-law
- 32. Adult Admission to Magic Kingdom Park Adjusted for Inflation to 2010 dollars $80 $60 $ 79 US Dollars $40 $ 21 $20 $0 1975 1980 1985 1990 1995 2000 2005 2010 Sources: allears.net / US Gov Experience is everywhere
- 36. 2. Get your house in order
- 37. creative commons photo by flickr user kenmccown Get your house in order
- 38. Traditional baggage Distribution vs. Content paid to manage risk paid to tell stories
- 39. Instead: Technologists Product Shepherds User Experience
- 40. Good experience thrives in organizations where design is respected. Subtitle
- 41. 3. Evaluate and iterate
- 42. If you’re not agile, you’re doing it wrong • Small • Multidisciplinary • Empowered • Accountable Evaluate and iterate
- 46. 4. Solve the right problems
- 47. Journalists are pre-wired for success • Ask questions • Challenge the status-quo • Readers are fickle Solve the right problems
- 48. You’re probably focused on the wrong ideas • “Weaponize metrics” • Twitter + Surveys • Facebook Solve the right problems
- 49. 5. Understand how things work
- 50. We say “build” for a reason. Understand how things work
- 51. Handing a PSD to a developer does not make you a web designer. Understand how things work
- 52. Understand how things work
- 53. Understand how things work Interaction Design
- 54. Don’t get your ass kicked: 1. Experience is everywhere 2. Get your house in order 3. Solve the right problems 4. Evaluate and iterate 5. Understand your materials
- 55. Start small: • Little experiments • Skunk works can be cheap • Google is free • Show, don’t tell
- 56. Thanks! @dwjr