2. Take Aways
Take-Aways
• Discover what your online presence
currently consists of
• Develop strategies for creating a
successful online presence
• Ti f maintaining your online presence
Tips for i i i li
3.
4. Your Online Presence
• Personal “brand” established through:
– Social media profiles
– Personal Web pages
– Blogs
– Articles
– Photos
– Videos
deos
– Reviews
– Comments
– Forum postings, etc.
5. What Does Your Current
Online Presence Consist of?
What I f
Wh Information i Already
i is Al d
Online About You?
What Kinds of Images Could a
Potential Employer Find?
6. Vanity Searching
• Google (google com)
(google.com)
• Google Images (images.google.com)
• Google Blogs (blogsearch.google.com)
G
• Google Alerts (google.com/alerts)
• Twitter Search (search.twitter.com)
• Social Mention (socialmention com)
(socialmention.com)
13. Online Reputation Management
• Discover it
• Clean it up
–RRemove unflattering profile information
fl tt i fil i f ti
– Delete hastily written comments
– Request unfavorable content on others’
sites (photos, videos, etc.) be removed. (In a
recent Pew Internet & American Life study 82% of people
study,
who requested content be removed were successful).
• Restrict it though privacy settings
14.
15. Creating Your Online Presence
• Channels to Consider:
– Professional Webpage
– Blog
– Facebook
– T itt
Twitter
– LinkedIn
–Y T b
YouTube
– Friendfeed
16. Strategy Tips
• Use domain names & vanity URLs
• Use the same username on all social media sites
• Use the same/similar bio on all sites
• Use th
U the same avatar/profile image on all sites
t / fil i ll it
• Cross-link your profiles across channels
• See which sites come up first in Google s search
Google's
results for you, be sure they look great!
• Have personality…but don’t overshare
p y
• Use privacy settings!!!
17. The Elevator Pitch
• "Master" bio statement
Master
– Brief paragraph describing current position,
achievements,
achievements or accolades
• “Blurb” based on bio statement
– Quick one sentence self summary
Quick, one-sentence self-summary
• Save both of these bios and use in profile
descriptions across all social networks
d i ti ll i l t k
27. Facebook
• Profile Tips
p
– List your current and past positions so that
others in your field can identify you.
– Link to your blog, your website, your Twitter and
blog website
LinkedIn accounts, etc.
– Use the same profile image for consistency
across networks
networks.
– Have your profile reflect your personality, but
we don't need to know everything!!
– Claim your vanity URL
– Balance the personal and the professional by
using Friends Lists
29. Facebook & Privacy
• Profile Information
– Control who can see what profile information, including:
information
• If people see Tagged Photos/Videos of you
• Who can post to your Wall
• Who can comment on your Posts
– The Profile Preview
• Contact Information
– Who's allowed to see what contact info & email
addresses
• Applications and Websites
– What kinds of information other people can share about
you on their websites
• Apps & Websites -> Public Search
– Control whether your FB page appears in Google/Web
searches
31. Facebook & Friends Lists
• Create lists of friends such as personal,
professional, school, etc.
• Use those lists to control what status
updates and photo albums, etc. people
can see.
33. LinkedIn
• Find a job or just network with others in
your field
• Potential employers may find you before
you find them
• R
Recommendations from previous
d i f i
employers
• Full control over how much of your profile
you want displayed publicly
35. LinkedIn Tips
• Import your current resume
• Pay attention to LinkedIn percentage system
• Link to all of your social media profiles,
website, and blog in the "Websites" section
• Request recommendations!
q
• Make periodic status updates & comments
to stay visible in networks' streams
• Add widgets
• Join Groups
• Answer Questions
36.
37. Managing Your Online Presence
• Keep active through status updates
• Monitor your brand through periodic
vanity searching
• Update all profiles at once
• Network through comments,
recommendations, answers, group
activities, etc.
• Keep informed of changes to networks’
p g
privacy settings
