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A.C.T.I.O.N.
 Media training and vlogging tips for the digital influencer




        Twitter:@MissLori #MissLoriTV
           Instagram/Pinterest:@MissLoriTV
A
            APPEARANCE




                    video

“A positive on camera appearance is not just
          about the clothes you wear but the
  personality that you project.” #MissLoriTV
WHAT DOES YOUR BRAND LOOK LIKE?

Will people recognize your content?
Will people recognize your “voice”?
Will people recognize YOU?




                 @MissLori #MissLoriTV
CLOTHING
NO Black
NO Big Patterns
NO White


“What you wear reflects your brand, so it
     needs to reflect up onto your face.”
                           #MissLoriTV
C
                CLARITY




                     video

“If you have clarity of purpose on video your
 audience will have clarity about your call to
                                      action.”
                                 #MissLoriTV
Interview Yourself

 Who are you?
 What is your brand?
 Why are speaking here and now?


 “If you don’t know who you are how will
                           anyone else.”
                            #MissLoriTV
YOU NEED A CLEAR...

 Thought
 Intention
 Objective


         “Marry your inner intent with your
                       outward projection.”
                               #MissLoriTV
T
              TIMING




                  video



“Your on-camera timing depends greatly on
  your internal sense of pace.” #MissLoriTV
VLOG TIMING
       Grab your audience in the first 3-4 seconds
       Keep your total video under 2 minutes




“If you ask for time from your audience you
                         darn well better do
                         something with it.”
                                #MissLoriTV
Interview Timing
       Know how long the final segment will be
       Speak in sound bites whenever possible
       Don’t talk over the interviewer
       Longwinded answers are for friends. Be
       succinct for interviewers

     “it’s better to speak in edits
                than to be edited.”
                       #MissLoritv
I
         EYE “I” CONTACT




                    video


“If you want to show your audience your heart
                        give them your eyes.”
                                 #MissLoriTV
I SEE YOU
            Make Eye contact through the lens
            Talk directly to your “Friends”




“Look past the camera into the eyes of your
                 audience. If you believe it,
                  they will feel your gaze.”
                               #MissLoriTV
LISTEN WITH YOUR EYES




   “Just because you can’t hear your
  audience doesn’t mean they aren’t
                    talking to you.”
                       #MissLoriTV
O
              CIRCLE BACK




                       video

“Good media training prepares you to circle back to
                   home plate no matter what field
                       a question may come from.”
                                      #MissLoriTV
CIRCLE BACK TO:
 Your intention
 Your brand messaging
 Your call to action




 “If it’s worth saying it bears repeating.”
                              #MissLoriTV
N
             NAIL IT SHUT




                      video
   “Put a period on your video. Use your call to
action, your contact info or your tagline to nail
                                        it shut.”
                                    #MissLoriTV
YOU’VE GOT THIS
  Repeat your message
  Convey it
  Own it
  Live it



“If you know why you are there your audience
                  will know why they came.”
                                #MissLoriTV
Lights... Camera ...

A.C.T.I.O.N
  Time to get to work!
Let’s Bounce
   Put some light in your eyes
 Use white poster board to reflect light up onto your face.
 Catch some rays from a window to put a twinkle in your eyes
 Sit near or above a reflective surface to brighten your scene

“Bring your ideas out of the shadows. put
                 some light in your eyes.”
                              #MissLoriTV
Hold your gaze
          Make friends with your mirror.
          Make friends with your camera.
          Make friends with your FACE!

“if you can’t look at your own image how can
                you expect your audience to?”
                                  #Missloritv
REHEARSE REHEARSE REHEARSE

         • Practice in your mirror
         • Practice with a friend
         • Practice Videotaping yourself

     “Practice may not make perfect but it
         definitely makes you productive.”
                             #MissLoriTV
TEAM UP!
Find a partner or a two.
One of you will be the interviewer the other be the guest.
The interviewer should ask the guest three questions:
“Who are you?”, “Why are you here?”, and the third
question is...


     @MissLori #MissLoriTV
Question #3
The third question should be about something from
current events that has absolutely nothing to do with the
guest or their brand.
The guest’s job is to answer the question and then
CIRCLE BACK to their super-objective, (their
brand and their mission), seamlessly.

      @MissLori #MissLoriTV
YOU DID IT!
   SMILE On!
YOU ARE NOT ALONE!
   $25 off a thirty minute Skype media training and
            video critique session. (retail $75)
                           OR
$100 off a three hour media training package. (retail $400)
     Mention promo code “MLTVPitch”

 “I’m getting media savvy with @MissLori!
          using promo code #MLTVPITCH”
                             #MissLoriTV
Media Training
                 Coaching
     Speaker                   Ideation
                 Entertainer              Brand Consultation
                               Spokesperson
       info@thecampusinc.com 312-528-0520
                       @MissLori
MissLorisCAMPUS.com   TM               MissLori.TV   TM




                           @MissLori

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Miss Lori Media Training Workshop for Pitch Conference

  • 1. A.C.T.I.O.N. Media training and vlogging tips for the digital influencer Twitter:@MissLori #MissLoriTV Instagram/Pinterest:@MissLoriTV
  • 2. A APPEARANCE video “A positive on camera appearance is not just about the clothes you wear but the personality that you project.” #MissLoriTV
  • 3. WHAT DOES YOUR BRAND LOOK LIKE? Will people recognize your content? Will people recognize your “voice”? Will people recognize YOU? @MissLori #MissLoriTV
  • 4. CLOTHING NO Black NO Big Patterns NO White “What you wear reflects your brand, so it needs to reflect up onto your face.” #MissLoriTV
  • 5. C CLARITY video “If you have clarity of purpose on video your audience will have clarity about your call to action.” #MissLoriTV
  • 6. Interview Yourself Who are you? What is your brand? Why are speaking here and now? “If you don’t know who you are how will anyone else.” #MissLoriTV
  • 7. YOU NEED A CLEAR... Thought Intention Objective “Marry your inner intent with your outward projection.” #MissLoriTV
  • 8. T TIMING video “Your on-camera timing depends greatly on your internal sense of pace.” #MissLoriTV
  • 9. VLOG TIMING Grab your audience in the first 3-4 seconds Keep your total video under 2 minutes “If you ask for time from your audience you darn well better do something with it.” #MissLoriTV
  • 10. Interview Timing Know how long the final segment will be Speak in sound bites whenever possible Don’t talk over the interviewer Longwinded answers are for friends. Be succinct for interviewers “it’s better to speak in edits than to be edited.” #MissLoritv
  • 11. I EYE “I” CONTACT video “If you want to show your audience your heart give them your eyes.” #MissLoriTV
  • 12. I SEE YOU Make Eye contact through the lens Talk directly to your “Friends” “Look past the camera into the eyes of your audience. If you believe it, they will feel your gaze.” #MissLoriTV
  • 13. LISTEN WITH YOUR EYES “Just because you can’t hear your audience doesn’t mean they aren’t talking to you.” #MissLoriTV
  • 14. O CIRCLE BACK video “Good media training prepares you to circle back to home plate no matter what field a question may come from.” #MissLoriTV
  • 15. CIRCLE BACK TO: Your intention Your brand messaging Your call to action “If it’s worth saying it bears repeating.” #MissLoriTV
  • 16. N NAIL IT SHUT video “Put a period on your video. Use your call to action, your contact info or your tagline to nail it shut.” #MissLoriTV
  • 17. YOU’VE GOT THIS Repeat your message Convey it Own it Live it “If you know why you are there your audience will know why they came.” #MissLoriTV
  • 18. Lights... Camera ... A.C.T.I.O.N Time to get to work!
  • 19. Let’s Bounce Put some light in your eyes Use white poster board to reflect light up onto your face. Catch some rays from a window to put a twinkle in your eyes Sit near or above a reflective surface to brighten your scene “Bring your ideas out of the shadows. put some light in your eyes.” #MissLoriTV
  • 20. Hold your gaze Make friends with your mirror. Make friends with your camera. Make friends with your FACE! “if you can’t look at your own image how can you expect your audience to?” #Missloritv
  • 21. REHEARSE REHEARSE REHEARSE • Practice in your mirror • Practice with a friend • Practice Videotaping yourself “Practice may not make perfect but it definitely makes you productive.” #MissLoriTV
  • 22. TEAM UP! Find a partner or a two. One of you will be the interviewer the other be the guest. The interviewer should ask the guest three questions: “Who are you?”, “Why are you here?”, and the third question is... @MissLori #MissLoriTV
  • 23. Question #3 The third question should be about something from current events that has absolutely nothing to do with the guest or their brand. The guest’s job is to answer the question and then CIRCLE BACK to their super-objective, (their brand and their mission), seamlessly. @MissLori #MissLoriTV
  • 24. YOU DID IT! SMILE On!
  • 25. YOU ARE NOT ALONE! $25 off a thirty minute Skype media training and video critique session. (retail $75) OR $100 off a three hour media training package. (retail $400) Mention promo code “MLTVPitch” “I’m getting media savvy with @MissLori! using promo code #MLTVPITCH” #MissLoriTV
  • 26. Media Training Coaching Speaker Ideation Entertainer Brand Consultation Spokesperson info@thecampusinc.com 312-528-0520 @MissLori
  • 27. MissLorisCAMPUS.com TM MissLori.TV TM @MissLori

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