ingrediendts needed in preparing dessert and sweet sauces
Miss Lori Media Training Workshop for Pitch Conference
1. A.C.T.I.O.N.
Media training and vlogging tips for the digital influencer
Twitter:@MissLori #MissLoriTV
Instagram/Pinterest:@MissLoriTV
2. A
APPEARANCE
video
“A positive on camera appearance is not just
about the clothes you wear but the
personality that you project.” #MissLoriTV
3. WHAT DOES YOUR BRAND LOOK LIKE?
Will people recognize your content?
Will people recognize your “voice”?
Will people recognize YOU?
@MissLori #MissLoriTV
4. CLOTHING
NO Black
NO Big Patterns
NO White
“What you wear reflects your brand, so it
needs to reflect up onto your face.”
#MissLoriTV
5. C
CLARITY
video
“If you have clarity of purpose on video your
audience will have clarity about your call to
action.”
#MissLoriTV
6. Interview Yourself
Who are you?
What is your brand?
Why are speaking here and now?
“If you don’t know who you are how will
anyone else.”
#MissLoriTV
7. YOU NEED A CLEAR...
Thought
Intention
Objective
“Marry your inner intent with your
outward projection.”
#MissLoriTV
8. T
TIMING
video
“Your on-camera timing depends greatly on
your internal sense of pace.” #MissLoriTV
9. VLOG TIMING
Grab your audience in the first 3-4 seconds
Keep your total video under 2 minutes
“If you ask for time from your audience you
darn well better do
something with it.”
#MissLoriTV
10. Interview Timing
Know how long the final segment will be
Speak in sound bites whenever possible
Don’t talk over the interviewer
Longwinded answers are for friends. Be
succinct for interviewers
“it’s better to speak in edits
than to be edited.”
#MissLoritv
11. I
EYE “I” CONTACT
video
“If you want to show your audience your heart
give them your eyes.”
#MissLoriTV
12. I SEE YOU
Make Eye contact through the lens
Talk directly to your “Friends”
“Look past the camera into the eyes of your
audience. If you believe it,
they will feel your gaze.”
#MissLoriTV
13. LISTEN WITH YOUR EYES
“Just because you can’t hear your
audience doesn’t mean they aren’t
talking to you.”
#MissLoriTV
14. O
CIRCLE BACK
video
“Good media training prepares you to circle back to
home plate no matter what field
a question may come from.”
#MissLoriTV
15. CIRCLE BACK TO:
Your intention
Your brand messaging
Your call to action
“If it’s worth saying it bears repeating.”
#MissLoriTV
16. N
NAIL IT SHUT
video
“Put a period on your video. Use your call to
action, your contact info or your tagline to nail
it shut.”
#MissLoriTV
17. YOU’VE GOT THIS
Repeat your message
Convey it
Own it
Live it
“If you know why you are there your audience
will know why they came.”
#MissLoriTV
19. Let’s Bounce
Put some light in your eyes
Use white poster board to reflect light up onto your face.
Catch some rays from a window to put a twinkle in your eyes
Sit near or above a reflective surface to brighten your scene
“Bring your ideas out of the shadows. put
some light in your eyes.”
#MissLoriTV
20. Hold your gaze
Make friends with your mirror.
Make friends with your camera.
Make friends with your FACE!
“if you can’t look at your own image how can
you expect your audience to?”
#Missloritv
21. REHEARSE REHEARSE REHEARSE
• Practice in your mirror
• Practice with a friend
• Practice Videotaping yourself
“Practice may not make perfect but it
definitely makes you productive.”
#MissLoriTV
22. TEAM UP!
Find a partner or a two.
One of you will be the interviewer the other be the guest.
The interviewer should ask the guest three questions:
“Who are you?”, “Why are you here?”, and the third
question is...
@MissLori #MissLoriTV
23. Question #3
The third question should be about something from
current events that has absolutely nothing to do with the
guest or their brand.
The guest’s job is to answer the question and then
CIRCLE BACK to their super-objective, (their
brand and their mission), seamlessly.
@MissLori #MissLoriTV
25. YOU ARE NOT ALONE!
$25 off a thirty minute Skype media training and
video critique session. (retail $75)
OR
$100 off a three hour media training package. (retail $400)
Mention promo code “MLTVPitch”
“I’m getting media savvy with @MissLori!
using promo code #MLTVPITCH”
#MissLoriTV
26. Media Training
Coaching
Speaker Ideation
Entertainer Brand Consultation
Spokesperson
info@thecampusinc.com 312-528-0520
@MissLori