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Elevate Your Career As a
          Cloud Developer
Kimberly Wallins
Hire On-Demand
@HireOnDemand

Mike Leach
Facebook
@dlog

Kevin Shuk
Palantir Technologies
@surfous
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may
contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc.
could differ materially from the results expressed or implied by the forward-looking statements we make. All
statements other than statements of historical fact could be deemed forward-looking, including any
projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning
new, planned, or upgraded services or technology developments and customer contracts or use of our
services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with
developing and delivering new functionality for our service, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web
hosting, breach of our security measures, the immature market in which we operate, our relatively limited
operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com,
inc. is included in our annual report on Form 10-K filed on April 30, 2008 and in other filings with the
Securities and Exchange Commission. These documents are available on the SEC Filings section of the
Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should
make the purchase decisions based upon features that are currently available. Salesforce.com, inc.
assumes no obligation and does not intend to update these forward-looking statements.



                                          Follow us @forcedotcom
Speakers



Kimberly Wallins   Mike Leach               Kevin Shuk
Principal          Force.com MVP            Force.com Developer
Hire On-Demand     Facebook                 Palantir Technologies
@HireOnDemand      @dlog                    @surfous




                   Follow us @forcedotcom
@forcedotcom / #forcewebinar


Developer Force Group


facebook.com/forcedotcom


Developer Force – Force.com
Community


youtube.com/developerforce
Agenda
•   Introduction
•   Cloud Revolution/ Developer Job Landscape
•   Get Started
•   Get Promoted
•   Facebook & Force.com
•   Life as a Force.com Developer
•   Q&A




                   Follow us @forcedotcom
Meet Kim
•   Salesforce Account Executive 2+ years
•   Salesforce-Certified
•   9 Years Tech Recruiting
•   Hire On-Demand Launched 2007
     Facebook/HireOnDemand
     www.HireOn-Demand.com




                    Follow us @forcedotcom
100% Cloud Staffing



      Follow us @forcedotcom
Services

• Direct-hire

• Contract




                Follow us @forcedotcom
Job Positions
•   Cloud/Force.com Developers
•   Salesforce Administrators
•   Solution Architects
•   Project Managers
•   Implementation Consultants




                 Follow us @forcedotcom
Meet Mike
• Cloud Solutions and IT Integration
  Specialist
• Force.com MVP
• Focus on enterprise
  application engineering




                 Follow us @forcedotcom
Meet Kevin
• Force.com Developer
• Experience integrating open software
  and systems with corporate
  information systems and
  processes




                Follow us @forcedotcom
Cloud Revolution




         Follow us @forcedotcom
The Numbers


60% of organizations in next 5 years
           moving to cloud




                                      Source: 2011 IBM Global CIO Study: The Essential CIO


             Follow us @forcedotcom
Salesforce Evolution




___________________________________

 1999   2004   2007                      2006-07   Today



                Follow us @forcedotcom
The Growth

           159%
Growth in demand for Salesforce
       talent since 2008


                                    Hire On-Demand 2012




           Follow us @forcedotcom
Demand for
Force.com Developers




                                  Hire On-Demand 2012



         Follow us @forcedotcom
#1 Cloud Initiative


   Development of Cloud
       Applications

                                Source: 2011 IBM Tech Trends Report




           Follow us @forcedotcom
Hiring Trends
          2009                                      2012
•   Contractors, part-time               •     FTE’s
•   Individuals                          •     Force.com Teams
•   Metropolitan areas                   •     Everywhere
•   Enterprise                           •     All sizes (ISV’s)
•   Salary = Java Developer              •     Salary = $$$
•   No Hiring Incentives                 •     Dot.com 2.0 (options +)
•   Individual Contributors              •     Management



                      Follow us @forcedotcom
Follow us @forcedotcom
Full-time & Contract
  2009                                   <50% full-time

  Last 12 mo.                            >70% full-time




                                                    Hire On-Demand 2012




                Follow us @forcedotcom
Hot Cloud Projects
Custom, Social, Mobile!
• Customize UI

• Program Business Logic

• Extend to social enterprise and devices




                   Follow us @forcedotcom
Projects
•    Building new apps & replacing legacy

•    AppExchange (ISV)

•    Integrations

•    CRM Enhancement

•    Mobile & Social



                       Follow us @forcedotcom
Facebook Use Case

Business Issue: Datacenter server part-repair cases

Solution: Lead Force.com Developer

Result: Extended SFDC enterprise-wide




                     Follow us @forcedotcom
Palantir Use Case

Business Issue: Performance Management

Solution: Lead Force.com Developer

Result: Enterprise-wide application




                      Follow us @forcedotcom
Employer Types
•   Implementation Partners
•   In-House
•   Big 4
•   ISV’s




                  Follow us @forcedotcom
Hottest Roles
•   Force.com Developer/Manager
•   Technical Architect
•   Solutions Architect
•   Principal Consultant
•   Product Manager




                  Follow us @forcedotcom
Developer Path
                Force.com
                Developer


                Technical
                Architect


                Solutions
                Architect


            Implementation
              Consultant


              Management




         Follow us @forcedotcom
Follow us @forcedotcom
Supply Shortage
•   Force.com – announced 2007
•   Classes started in 2008
•   Originated in metropolitan areas
•   Global pipeline of cloud initiatives!




                      Follow us @forcedotcom
Developers’ Market
•   Salary
•   Benefits
•   Work from home
•   Remote job opportunities
•   Growth potential
•   Platform visionary
•   Leadership




                    Follow us @forcedotcom
Salary Trends




                                  Source: Hire On-Demand, Salary.com,
                                  HireRight
         Follow us @forcedotcom
Force.com Developer Stats


Average Salary Increase/New Job:            59%

Salary Increases Up To:                  200%




                                         Hire On-Demand 2012




                Follow us @forcedotcom
Desired Skills

• Any level
• Certifications
• Real-world experience




               Follow us @forcedotcom
Where Do I Begin?




          Follow us @forcedotcom
Career Progression

Salesforce Admin                     Developer
                                     (Java, .Net, Ruby)




        Cloud Developer



            Follow us @forcedotcom
Get Started
• Sign up for a FREE Developer Edition account:
  http://www.developerforce.com/join
• Visit http://developer.force.com for more resources
     – Study Force.com workbooks and Quick Tutorials
     – Get active on the Developer Force Discussion Boards
     – Watch Intro to Force.com and Intro to Apex Code recordings
•   Explore Salesforce Developer Training/Certification
•   Follow Social media (@forcedotcom, @hireondemand)
•   Register for Dreamforce ’12
•   Gain real-world experience:
     – Volunteer for nonprofits (over 15,000 on Salesforce)
     – Explore Internship Opportunities
     – Job Boards (Developer Force, Hire On-Demand)
     – Staffing firms
                             Follow us @forcedotcom
Tips to Advance Your Career
• Know your stuff
   – Review new releases (release notes and video)
   – Get certified
• Network
   – Educate Management
   – Interview stakeholders, especially Salesforce Admins
   – Reach out to the Developer Community for support
   – Attend Dreamforce ’12
   – Connect with Salesforce Account Executives
• Prove it
   – Design a Proof of Concept (Sandbox)




                         Follow us @forcedotcom
Career Resources
Connect with Hire On-Demand
  • Visit http://www.HireOn-Demand.com
  • Attend “Careers in the Cloud” session at
    Dreamforce ’12
  • Read White Paper “Developer Job Market
    Quickly Shifting To The Cloud”
  • Read monthly eBriefing on open jobs
  • Learn how to earn promotions
  • Salary Trends




                     Follow us @forcedotcom
Prime Time
•   Today’s Developers = Tomorrow’s Leaders
•   Serve as platform visionary
•   Build teams
•   Career advancement
•   LOTS OF JOBS




                 Follow us @forcedotcom
Q&A
 Please complete our survey
bit.ly/developerjobsurvey

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Elevate Your Career as a Cloud Developer Webinar

  • 1. Elevate Your Career As a Cloud Developer Kimberly Wallins Hire On-Demand @HireOnDemand Mike Leach Facebook @dlog Kevin Shuk Palantir Technologies @surfous
  • 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K filed on April 30, 2008 and in other filings with the Securities and Exchange Commission. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Follow us @forcedotcom
  • 3. Speakers Kimberly Wallins Mike Leach Kevin Shuk Principal Force.com MVP Force.com Developer Hire On-Demand Facebook Palantir Technologies @HireOnDemand @dlog @surfous Follow us @forcedotcom
  • 4. @forcedotcom / #forcewebinar Developer Force Group facebook.com/forcedotcom Developer Force – Force.com Community youtube.com/developerforce
  • 5. Agenda • Introduction • Cloud Revolution/ Developer Job Landscape • Get Started • Get Promoted • Facebook & Force.com • Life as a Force.com Developer • Q&A Follow us @forcedotcom
  • 6. Meet Kim • Salesforce Account Executive 2+ years • Salesforce-Certified • 9 Years Tech Recruiting • Hire On-Demand Launched 2007  Facebook/HireOnDemand  www.HireOn-Demand.com Follow us @forcedotcom
  • 7. 100% Cloud Staffing Follow us @forcedotcom
  • 8. Services • Direct-hire • Contract Follow us @forcedotcom
  • 9. Job Positions • Cloud/Force.com Developers • Salesforce Administrators • Solution Architects • Project Managers • Implementation Consultants Follow us @forcedotcom
  • 10. Meet Mike • Cloud Solutions and IT Integration Specialist • Force.com MVP • Focus on enterprise application engineering Follow us @forcedotcom
  • 11. Meet Kevin • Force.com Developer • Experience integrating open software and systems with corporate information systems and processes Follow us @forcedotcom
  • 12. Cloud Revolution Follow us @forcedotcom
  • 13. The Numbers 60% of organizations in next 5 years moving to cloud Source: 2011 IBM Global CIO Study: The Essential CIO Follow us @forcedotcom
  • 14. Salesforce Evolution ___________________________________ 1999 2004 2007 2006-07 Today Follow us @forcedotcom
  • 15. The Growth 159% Growth in demand for Salesforce talent since 2008 Hire On-Demand 2012 Follow us @forcedotcom
  • 16. Demand for Force.com Developers Hire On-Demand 2012 Follow us @forcedotcom
  • 17. #1 Cloud Initiative Development of Cloud Applications Source: 2011 IBM Tech Trends Report Follow us @forcedotcom
  • 18. Hiring Trends 2009 2012 • Contractors, part-time • FTE’s • Individuals • Force.com Teams • Metropolitan areas • Everywhere • Enterprise • All sizes (ISV’s) • Salary = Java Developer • Salary = $$$ • No Hiring Incentives • Dot.com 2.0 (options +) • Individual Contributors • Management Follow us @forcedotcom
  • 20. Full-time & Contract 2009 <50% full-time Last 12 mo. >70% full-time Hire On-Demand 2012 Follow us @forcedotcom
  • 21. Hot Cloud Projects Custom, Social, Mobile! • Customize UI • Program Business Logic • Extend to social enterprise and devices Follow us @forcedotcom
  • 22. Projects • Building new apps & replacing legacy • AppExchange (ISV) • Integrations • CRM Enhancement • Mobile & Social Follow us @forcedotcom
  • 23. Facebook Use Case Business Issue: Datacenter server part-repair cases Solution: Lead Force.com Developer Result: Extended SFDC enterprise-wide Follow us @forcedotcom
  • 24. Palantir Use Case Business Issue: Performance Management Solution: Lead Force.com Developer Result: Enterprise-wide application Follow us @forcedotcom
  • 25. Employer Types • Implementation Partners • In-House • Big 4 • ISV’s Follow us @forcedotcom
  • 26. Hottest Roles • Force.com Developer/Manager • Technical Architect • Solutions Architect • Principal Consultant • Product Manager Follow us @forcedotcom
  • 27. Developer Path Force.com Developer Technical Architect Solutions Architect Implementation Consultant Management Follow us @forcedotcom
  • 29. Supply Shortage • Force.com – announced 2007 • Classes started in 2008 • Originated in metropolitan areas • Global pipeline of cloud initiatives! Follow us @forcedotcom
  • 30. Developers’ Market • Salary • Benefits • Work from home • Remote job opportunities • Growth potential • Platform visionary • Leadership Follow us @forcedotcom
  • 31. Salary Trends Source: Hire On-Demand, Salary.com, HireRight Follow us @forcedotcom
  • 32. Force.com Developer Stats Average Salary Increase/New Job: 59% Salary Increases Up To: 200% Hire On-Demand 2012 Follow us @forcedotcom
  • 33. Desired Skills • Any level • Certifications • Real-world experience Follow us @forcedotcom
  • 34. Where Do I Begin? Follow us @forcedotcom
  • 35. Career Progression Salesforce Admin Developer (Java, .Net, Ruby) Cloud Developer Follow us @forcedotcom
  • 36. Get Started • Sign up for a FREE Developer Edition account: http://www.developerforce.com/join • Visit http://developer.force.com for more resources – Study Force.com workbooks and Quick Tutorials – Get active on the Developer Force Discussion Boards – Watch Intro to Force.com and Intro to Apex Code recordings • Explore Salesforce Developer Training/Certification • Follow Social media (@forcedotcom, @hireondemand) • Register for Dreamforce ’12 • Gain real-world experience: – Volunteer for nonprofits (over 15,000 on Salesforce) – Explore Internship Opportunities – Job Boards (Developer Force, Hire On-Demand) – Staffing firms Follow us @forcedotcom
  • 37. Tips to Advance Your Career • Know your stuff – Review new releases (release notes and video) – Get certified • Network – Educate Management – Interview stakeholders, especially Salesforce Admins – Reach out to the Developer Community for support – Attend Dreamforce ’12 – Connect with Salesforce Account Executives • Prove it – Design a Proof of Concept (Sandbox) Follow us @forcedotcom
  • 38. Career Resources Connect with Hire On-Demand • Visit http://www.HireOn-Demand.com • Attend “Careers in the Cloud” session at Dreamforce ’12 • Read White Paper “Developer Job Market Quickly Shifting To The Cloud” • Read monthly eBriefing on open jobs • Learn how to earn promotions • Salary Trends Follow us @forcedotcom
  • 39. Prime Time • Today’s Developers = Tomorrow’s Leaders • Serve as platform visionary • Build teams • Career advancement • LOTS OF JOBS Follow us @forcedotcom
  • 40. Q&A Please complete our survey bit.ly/developerjobsurvey