2. The Qantas Labor Dispute
On October 29 2011
Qantas CEO Alan Joyce grounded the
airline’s entire fleet to force government
intervention in a labor dispute.
Stranded passengers were not amused.
The #QantasLuxury Pyjamas Contest | PeopleBrowsr
2
3. The #QantasLuxury Campaign
On November 21 2011
the social media team at Qantas decided
to have a contest to lighten the mood.
The #QantasLuxury Pyjamas Contest | PeopleBrowsr
3
4. #QantasLuxury Fail
24 hours and 14,000 Twitter posts later
here are a few of
the most interesting tweets
The #QantasLuxury Pyjamas Contest | PeopleBrowsr
4
12. PeopleBrowsr’s illustrations of the
#QantasLuxury Pyjamas Contest
were created by our artist-in-residence
Adam Long.
For more information, please email
contact@peoplebrowsr.com
slidesha.re/QantasLuxury
The #QantasLuxury Pyjamas Contest | PeopleBrowsr
12
Editor's Notes
Story: Mitch script; “challenge problem solution benefits” – user focused