SlideShare a Scribd company logo
1 of 7
Download to read offline
D’Youville College & SCVNGR
•SCVNGR client since 2011
                                  84% of 2012 freshmen
•Utilized for                     participated in SCVNGR
   •Self guided tours             trek
   •Open Houses
   •Prospective student visits
   •Admitted student events
   •Orientations
   •Student Appreciation events
   •Administrator contests
Challenges
•Who’s buying?
•What’s in it for me?
•Administrative resistance
•Technological resistance
•Users
Considerations
•It’s SCVNGR…not a SCAVENGER HUNT
•How will they play?
•Team vs. Individual
Tips for a successful event

•Get a cheerleader
•Set up headquarters
•Promote in advance
•Make them get it
•Don’t give lame prizes
•Be random
SCVNGR Treks
                   • Individual
  Open House       • 1 place, 21 challenges, 122 people, 609 activity
                   • Several reward thresholds, 1 overall winner points




Admitted Student   • Team based
                   • 12 places, 18 challenges, 204 people, 1932 activity
   Overnight       • Most overall points



                   • Team based
  Pharmacy         • 8 places, 36 challenges, 191 people, 1715 activity
  Orientation      • First to finish all challenges OR most points by 5pm
SCVNGR
                                    61% reported a positive
                                    impression of DYC after
• Results                           participating

  – Feedback from students was very positive from
    both events
  – Students who played in a group seemed to have
    more fun than those who played individually
  – Using iPhone or Android was a bit easier than
    other cell phones
Plans for this year

•New Treks
•Sweeter prizes
•Tougher challenges
•Better participation

More Related Content

More from SCVNGR_U

Clarkson Case Study
Clarkson Case StudyClarkson Case Study
Clarkson Case StudySCVNGR_U
 
Boston University Case Study
 Boston University Case Study Boston University Case Study
Boston University Case StudySCVNGR_U
 
Breaking Down the Details
Breaking Down the DetailsBreaking Down the Details
Breaking Down the DetailsSCVNGR_U
 
D'Youville College
D'Youville CollegeD'Youville College
D'Youville CollegeSCVNGR_U
 
Library Presentation
Library PresentationLibrary Presentation
Library PresentationSCVNGR_U
 
IMB Smarter Planet Trek
IMB Smarter Planet TrekIMB Smarter Planet Trek
IMB Smarter Planet TrekSCVNGR_U
 
SCVNGR Style Guide
SCVNGR Style GuideSCVNGR Style Guide
SCVNGR Style GuideSCVNGR_U
 

More from SCVNGR_U (7)

Clarkson Case Study
Clarkson Case StudyClarkson Case Study
Clarkson Case Study
 
Boston University Case Study
 Boston University Case Study Boston University Case Study
Boston University Case Study
 
Breaking Down the Details
Breaking Down the DetailsBreaking Down the Details
Breaking Down the Details
 
D'Youville College
D'Youville CollegeD'Youville College
D'Youville College
 
Library Presentation
Library PresentationLibrary Presentation
Library Presentation
 
IMB Smarter Planet Trek
IMB Smarter Planet TrekIMB Smarter Planet Trek
IMB Smarter Planet Trek
 
SCVNGR Style Guide
SCVNGR Style GuideSCVNGR Style Guide
SCVNGR Style Guide
 

Recently uploaded

LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0DanBrown980551
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1DianaGray10
 
How to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxHow to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxKaustubhBhavsar6
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightSafe Software
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsDianaGray10
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxNeo4j
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfTejal81
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTopCSSGallery
 
Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationKnoldus Inc.
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FESTBillieHyde
 
2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdfThe Good Food Institute
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applicationsnooralam814309
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4DianaGray10
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...DianaGray10
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Muhammad Tiham Siddiqui
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveIES VE
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIVijayananda Mohire
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingFrancesco Corti
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)IES VE
 

Recently uploaded (20)

LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0LF Energy Webinar - Unveiling OpenEEMeter 4.0
LF Energy Webinar - Unveiling OpenEEMeter 4.0
 
UiPath Studio Web workshop series - Day 1
UiPath Studio Web workshop series  - Day 1UiPath Studio Web workshop series  - Day 1
UiPath Studio Web workshop series - Day 1
 
How to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxHow to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptx
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projects
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
 
Top 10 Squarespace Development Companies
Top 10 Squarespace Development CompaniesTop 10 Squarespace Development Companies
Top 10 Squarespace Development Companies
 
Introduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its applicationIntroduction to RAG (Retrieval Augmented Generation) and its application
Introduction to RAG (Retrieval Augmented Generation) and its application
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FEST
 
2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf
 
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through TokenizationStobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
Stobox 4: Revolutionizing Investment in Real-World Assets Through Tokenization
 
Graphene Quantum Dots-Based Composites for Biomedical Applications
Graphene Quantum Dots-Based Composites for  Biomedical ApplicationsGraphene Quantum Dots-Based Composites for  Biomedical Applications
Graphene Quantum Dots-Based Composites for Biomedical Applications
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4
 
Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...Explore the UiPath Community and ways you can benefit on your journey to auto...
Explore the UiPath Community and ways you can benefit on your journey to auto...
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)
 
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES LiveKeep Your Finger on the Pulse of Your Building's Performance with IES Live
Keep Your Finger on the Pulse of Your Building's Performance with IES Live
 
My key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAIMy key hands-on projects in Quantum, and QAI
My key hands-on projects in Quantum, and QAI
 
Where developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is goingWhere developers are challenged, what developers want and where DevEx is going
Where developers are challenged, what developers want and where DevEx is going
 
The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)The Importance of Indoor Air Quality (English)
The Importance of Indoor Air Quality (English)
 

D’youville college & scvngr

  • 1. D’Youville College & SCVNGR •SCVNGR client since 2011 84% of 2012 freshmen •Utilized for participated in SCVNGR •Self guided tours trek •Open Houses •Prospective student visits •Admitted student events •Orientations •Student Appreciation events •Administrator contests
  • 2. Challenges •Who’s buying? •What’s in it for me? •Administrative resistance •Technological resistance •Users
  • 3. Considerations •It’s SCVNGR…not a SCAVENGER HUNT •How will they play? •Team vs. Individual
  • 4. Tips for a successful event •Get a cheerleader •Set up headquarters •Promote in advance •Make them get it •Don’t give lame prizes •Be random
  • 5. SCVNGR Treks • Individual Open House • 1 place, 21 challenges, 122 people, 609 activity • Several reward thresholds, 1 overall winner points Admitted Student • Team based • 12 places, 18 challenges, 204 people, 1932 activity Overnight • Most overall points • Team based Pharmacy • 8 places, 36 challenges, 191 people, 1715 activity Orientation • First to finish all challenges OR most points by 5pm
  • 6. SCVNGR 61% reported a positive impression of DYC after • Results participating – Feedback from students was very positive from both events – Students who played in a group seemed to have more fun than those who played individually – Using iPhone or Android was a bit easier than other cell phones
  • 7. Plans for this year •New Treks •Sweeter prizes •Tougher challenges •Better participation

Editor's Notes

  1. Include charts from communication survey
  2. Who’s buying? Admissions? Alumni? Web Services? What’s in it for me?What value is added to the organization by participatingWhat value is to the consumer for participatingAdministrative resistanceRemember how fun it was trying to convince your administration of the importance of having a social media strategy?Technological resistanceKey offices may not be willing to participate/fear of new technologyExample, new student orientation staff encourage new students to turn off their cell phone during orientationUserEducationIs your audience comfortable using LBS or social gaming?Have they heard of SCVNGR, FourSquare, etc.
  3. Understand what types of challenges are suited for this type of game…and what is not (example, some challenges not suited for mobile)Is your audience mostly playing by smartphone or text message?In some instances, we saw people with smartphones opting to play by text b/c of wi-fi issues, areas of campus where 3G/4G access was poorMake sure your challenges “play well” in either formatIs your event tailored to individual glory or cooperative spirit? What may work well for one trek may not be suited for another
  4. Need to have a super star to champion the game. They need to get buy in. They need to inspire people to participate. Good idea to set up a table dedicated to SCVNGR, answer questions, promote the contest, prize centralConsider offering a paper alternative so players aren't excluded Promote in advance (paper, web, social media, email, blog)If you are involving other offices, you need to really explain the game in explicit detail. Better yet, make them complete a few challenges so they get itPrizes need to be meaningful (don't offer a cooler prize for filling out a survey, then for completing the TREK) Use the rewards feature (makes it really easy to track progress within game)Consider giving random prizes early in the game to spur further participation
  5. Open House commentsAdmitted student overnight-Prizes were awarded to the first three students to complete all of the challenges, or who had the most pointsWinners happened to be non-iPhone and -Android users, so they were notified via text message that they had wonOnly mobile numbers appear on the leaderboard for non-iPhone or –Android usersPharmacy OrientationPrizes awarded to first group to complete all of the challenges, or who had the most pointsCalled out the name of the winning group leaderEach person from that group received a prize
  6. New Treks-student appreciation day, 1 overall winner (multiple treks for incoming students)All on-campus eventsSelf-guided toursOrientationAthletics eventsAlumni eventsCity of BuffaloSweeter prizes-iPad, Kindle (made deal with web services, we pay for SCVNGR, you pay for prizes)Tougher challengesHigher participation (internally & externally)