The document discusses D'Youville College's use of SCVNGR, a mobile gaming platform, for campus tours, open houses, and orientation events from 2011-2012. It notes that 84% of 2012 freshmen participated in an SCVNGR scavenger hunt. The challenges of getting buy-in, technological barriers, and administrative resistance are mentioned. Tips for successful events include designating a promoter, setting up a headquarters, adequate promotion, engaging gameplay, and appropriate prizes. Results showed positive student feedback and impressions of the college after participating. Plans for future years include new scavenger hunts, improved prizes and challenges, and increased participation.