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Transcript from July 16, 2012: Global Product Management Talk

                      @HakanKilic, Senior Product Manager
                      Centralized vs. Decentralized Product Management
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr




                  Podcast:
                  http://bit.ly/Qef5rS

                  Links:
                  http://bit.ly/KKIJW3




          Hakan says, "The Global Product Management talk is exactly what our profession
          needs, the sharing of valuable life experiences with thought leaders providing real, in
          the trenches information on product management. I'm very happy to be involved in
          that community and share some of my experiences at Ryma and in product
          management over the last decade."




Hakan Kilic, Senior Product Manager, discussed what every executive should know about organizational
structures in product management at the weekly Global Product Management Talk on Monday, July 16, 2012
using the hashtag #ProdMgmtTalk on Twitter.

INTRO

How do we better align our product teams with our business and development units to drive growth? It’s a
tough challenge, and one that executives try to address by deciding on whether the product management
team reports to an enterprise management team, or an individual General Manager/Business Unit leader. On
one hand, you can drive a corporate wide strategy and optimize development investments across your entire
portfolio. On the other hand, you can get deep vertical expertise to drive change that really moves the needle
for a specific business.


 _______________________________________________________________________________________________
                Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                             Sponsor us http://bit.ly/gF0Tt3 Thank you.

  @prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 1
Transcript from July 16, 2012: Global Product Management Talk

                      @HakanKilic, Senior Product Manager
                      Centralized vs. Decentralized Product Management
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with
the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are
available for on-demand consumption on the web, iTunes, Google Play and mobile devices.

Host @CindyFSolomon is joined by co-host @GregGeracie with speaker @HakanKilic

About Hakan Kilic
Hakan Kilic is Senior Product Manager and owns the entire platform portfolio at RadialPoint. Previously, he
was Director of Product Marketing at Ryma Technology. His expertise includes product and project
management processes, implementation and best practices; focus on delivery of products that actually meet
market and customer needs; successful product development and launch; and ownership of the P&L. Prior to
Ryma, Hakan worked in the telecommunications, voice recognition, biometrics, and process improvement
industries. With over 10 years of experience with high tech companies such as Ericsson, Scansoft and
Nuance Communications, Hakan has managed several multimillion dollar product lines. He has also
contributed to the W3C standards committee around VoiceXML, is Pragmatic Marketing certified and is an
active community member and contributor of product management best practices through his experiences in
the industry and with Ryma.

Our co-host today: Greg Geracie
Greg Geracie is the President of Actuation Consulting, a world-class provider of product management
advisory services and training courses to some of the nation’s most well known organizations. Actuation
Consulting provides popular training courses for product managers as well as product teams. Mr. Geracie is
the author of the global best seller Take Charge Product Management© and the Editor-in-Chief of The Guide
to the Product Management and Marketing Body of Knowledge© (ProdBOK). This is an industry-wide effort to
standardize the practice of product management sponsored by the Association of International Product
Management and Marketing (AIPMM). He is also an Adjunct Professor at DePaul University's College of
Computing and Digital Media where he teaches a course on high-tech product management. Mr. Geracie
earned undergraduate degrees from the University of Vermont and continued his executive education at
Harvard, MIT, and the Wharton School. Mr. Geracie is a Certified Product Manager (CPM) and Certified
Product Marketing Manager (CPMM). He has been nominated to the Certification Standards Board for The
Association of International Product Marketing and Management (AIPMM). Greg's team recently published the
groundbreaking 2012 Study of Product Team Performance Results Whitepaper http://bit.ly/MOjh2r

What is #ProdMgmtTalk? http://bit.ly/AlLEbN
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk!
http://bit.ly/gF0Tt3
Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag
Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3
 _______________________________________________________________________________________________
                Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                             Sponsor us http://bit.ly/gF0Tt3 Thank you.

  @prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 2
Transcript from July 16, 2012: Global Product Management Talk

                      @HakanKilic, Senior Product Manager
                      Centralized vs. Decentralized Product Management
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


QUESTIONS DISCUSSED
PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt

Q1 Hakin, can you define for our audience what you mean by centralized and decentralized product
management?

Q2 Does company size factor into how product management is organized? Does one approach work
better than others at the various stages of growth?

Q3 In your opinion, what are the factors that lead to an organization initially selecting one approach
over the other? Is it a conscious decision or does it just happen organically?

Q4 What are the triggers that cause a company to switch from centralized and de-centralized
product management or vice versa?

Q5 Are there benefits to a product manager reporting directly into a general manager or business
unit leader?

Q6 How is that different than reporting into a functional leader such as a vice president of product
management?

Q7 Hakin, I know you recently changed positions. As you think about your current or past position is
there one challenge that comes to mind that could have been overcome by implementing either of
these organizational approaches?

Q8 Do either of these approaches increase the likelihood of successful new product development?

Q9 Any lessons learned that that we haven't discussed Hakin?

TWEET CHRONOLOGY

ProdMgmtTalk What is #ProdMgmtTalk? http://t.co/WxgEfwFp#prodmgmt #twitter -2:35 PM Jul
16th, 2012

AgileVal Join us at http://t.co/LQeL1ZWC automatically appends hashtag in 20 minutes
for #Prodmgmttalk w/@HakanKilic -2:38 PM Jul 16th,

ProdMgmtTalk #Prodmgmttalk Our format: we post questions Q1, Q2, Q3 Please answer
using A1, A2, A3 -2:38 PM Jul 16th, 2012

 _______________________________________________________________________________________________
                Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                             Sponsor us http://bit.ly/gF0Tt3 Thank you.

  @prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 3
Transcript from July 16, 2012: Global Product Management Talk

                       @HakanKilic, Senior Product Manager
                       Centralized vs. Decentralized Product Management
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


aipmm Today's #ProdMgmtTalk background resources: http://t.co/mvDaZdTZ -2:39 PM Jul 16th,
2012

cindyfsolomon #ProdMgmtTalk live on the air w/ @HakanKilic @GregGeracie
@CindyFSolomon Listen now athttp://t.co/G3hm8Hai #BlogTalkRadio -2:39 PM Jul 16th, 2012
ProdMgmtTalk @HakanKilic (pronounced Hawkin) &@GregGeracie to discuss Centralized vs.
Decentralized#Prodmgmt http://t.co/LgrbAeL5 #prodmgmttalk -2:55 PM Jul 16th, 2012
HakanKilic Starting my chat on centralized vs de centralized product management
on #ProdMgmtTalk, welcome on! Will be answering twitter -3:01 PM Jul 16th, 2012

Ycnt_ibdonlyjen RT @HakanKilic: Starting my chat on centralized vs de centralized product
management on#ProdMgmtTalk, welcome on! Will be answering twitter -3:07 PM Jul 16th, 2012

ProdMgmtTalk Welcome @HakanKilic giving intro to centralized vs.
decentralized #prodmgmt defining the terms#prodmgmttalk -3:07 PM Jul 16th, 2012
ProdMgmtTalk #Prodmgmt team working across the organization is centralized.
Decentralized pm reports into a functional group i.e. engineers #prodmgmttalk -3:07 PM Jul 16th,
2012

ProdMgmtTalk Welcome @Ycnt_ibdonlyjen Nice to see you today! #prodmgmttalk -3:08 PM Jul
16th, 2012

ProdMgmtTalk Welcome also to our co-host @GregGeracie#prodmgmttalk -3:08 PM Jul 16th, 2012

ProdMgmtTalk @GregGeracie asking does company size factor into centralized vs.
decentralized #prodmgmt? #prodmgmttalk-3:08 PM Jul 16th, 2012

ProdMgmtTalk Live on the air w/ @HakanKilic @GregGeracie@CindyFSolomon Listen now
at http://t.co/LgrbAeL5 #BlogTalkRadio #prodmgmttalk -3:09 PM Jul 16th, 2012

product_anon RT @cindyfsolomon: #ProdMgmtTalk live on the air w/ @HakanKilic
@GregGeracie @CindyFSolomon Listen now at http://t.co/BiB58o5N #BlogTalkRadio -3:09 PM
Jul 16th, 2012

ProdMgmtTalk @HakanKilic was most recently with @Rymatech#prodmgmttalk -3:09 PM Jul 16th,
2012

ProdMgmtTalk Today's background resources: http://t.co/cGhrEnCv #prodmgmttalk -3:10 PM
Jul 16th, 2012

ProdMgmtTalk Welcome @product_anon Thanks for RT!#prodmgmttalk -3:10 PM Jul 16th, 2012

 _______________________________________________________________________________________________
                 Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                              Sponsor us http://bit.ly/gF0Tt3 Thank you.

  @prodmgmttalk #prodmgmttalk                                                                        http://www.prodmgmttalk.com/ 4
Transcript from July 16, 2012: Global Product Management Talk

                      @HakanKilic, Senior Product Manager
                      Centralized vs. Decentralized Product Management
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


ProdMgmtTalk Please thank this week’s sponsor @AIPMM visit http://www.aipmm.com
#prodmgmttalk -3:10 PM Jul 16th, 2012

ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & your
involvement with #prodmgmt#prodmgmttalk -3:10 PM Jul 16th, 2012
ProdMgmtTalk @HakanKilic talking about how #prodmgmt is organized in startup:
validating biz deals, startup w/ tech biz founder #prodmgmttalk -3:11 PM Jul 16th, 2012
ProdMgmtTalk As you grow 1. become >productized focus on make sure entire
company #prodmgmt across board 2. verticalization, portfolios #prodmgmttalk -3:12 PM Jul 16th,
2012

ProdMgmtTalk Centralized #prodmgmt mandate comprehensive strategy...
#prodmgmttalk -3:12 PM Jul 16th, 2012

ProdMgmtTalk Q1 Why do some companies switch between centralized and de-centralized
product management?#prodmgmttalk -3:12 PM Jul 16th, 2012

ProdMgmtTalk People don't actually call it "centralized" or "decentralized" - depends on
company approach - how it grows, generates revenue #prodmgmttalk -3:13 PM Jul 16th, 2012

ProdMgmtTalk supply chain, channel partner - hire partner manager, mfg supply chain
expert - grow roles then think about productization #prodmgmttalk -3:14 PM Jul 16th, 2012

ProdMgmtTalk Companies want to increase revenue, high margin software products 80-
90% margins - then decide what works for #prodmgmt #prodmgmttalk -3:14 PM Jul 16th, 2012

ProdMgmtTalk A1 Biz make a conscious decision based on biz model about how to
organize #prodmgmt sales driven is a stage at beginning #prodmgmttalk -3:15 PM Jul 16th, 2012

ProdMgmtTalk #Prodmgmt is 1 tree with 2 branches says@GregGeracie 1. tech &
services #prodmgmt influence 2. consumer B2C w/full P&L resp #prodmgmttalk -3:16 PM Jul
16th, 2012

ProdMgmtTalk Please visit our sponsor @AIPMM for upcoming webinars, trainings, news &
certification http://t.co/ehPeS4Vk#prodmgmttalk -3:17 PM Jul 16th, 2012
ProdMgmtTalk Consumer package goods have decentralized#prodmgmt called brand mgr,
prod strategist, biz analysts#prodmgmttalk -3:18 PM Jul 16th, 2012

ProdMgmtTalk Today is an education in what centralized vs. decentralized #prodmgmt
means and the implications for biz w/ @HakanKilic #prodmgmttalk -3:19 PM Jul 16th, 2012
 _______________________________________________________________________________________________
                Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                             Sponsor us http://bit.ly/gF0Tt3 Thank you.

  @prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 5
Transcript from July 16, 2012: Global Product Management Talk

                      @HakanKilic, Senior Product Manager
                      Centralized vs. Decentralized Product Management
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr



cindyfsolomon #ProdMgmtTalk live on the air w/ @HakanKilic @GregGeracie
@CindyFSolomon Listen now athttp://t.co/l4lfapmS #BlogTalkRadio -3:19 PM Jul 16th, 2012

ProdMgmtTalk @HakanKilic Suggested book: The World is Flat http://amzn.to/Pdhgcc
#prodmgmt #prodmgmttalk -3:21 PM Jul 16th, 2012

ProdMgmtTalk Q: What triggers company to switch from centralized to decentralized
#prodmgmt structure? #prodmgmttalk -3:23 PM Jul 16th, 2012

KellyMarsh_ RT @HakanKilic: Starting my chat on centralized vs de centralized product
management on #ProdMgmtTalk, welcome on! Will be answering twitter -3:23 PM Jul 16th, 2012

ProdMgmtTalk A: @HakanKilic is intrigued by psychology of#prodmgmt teams and
orgs #prodmgmttalk -3:24 PM Jul 16th, 2012

ProdMgmtTalk Welcome @KellyMarsh_ Listen here http://t.co/LgrbAeL5 #blogtalkradio
#prodmgmttalk -3:24 PM Jul 16th, 2012

product_anon RT @ProdMgmtTalk: Today's background resources: http://t.co/53fAbTIV
#prodmgmttalk -3:25 PM Jul 16th, 2012
ProdMgmtTalk @HakanKilic says how #prodmgmt is organized is based on VP #ProdMgmt
changes in Exec and M&A activity (mergers & acquisitions) #prodmgmttalk -3:25 PM Jul 16th, 2012

ProdMgmtTalk Culture of company will define how #prodmgmtis organized based on how
product generates revenue, channels, partners, compet #prodmgmttalk -3:27 PM Jul 16th, 2012
ProdMgmtTalk A third trigger for what causes how #prodmgmtis organized - understand
your exit strategy - IPO, purchased, 3-5 yr plan #prodmgmttalk -3:28 PM Jul 16th, 2012

ProdMgmtTalk Exit strategy triggered discussion of centralized or decentralized: focus on
processes to shift to SAAS offering#prodmgmttalk -3:29 PM Jul 16th, 2012

ProdMgmtTalk Change of execs, control, market challenges, financial issues all trigger re-
evaluating #prodmgmt org structure... #prodmgmttalk -3:29 PM Jul 16th, 2012

ProdMgmtTalk Centralized #prodmgmt easiest to learn#prodmgmt - enables collaborative
learning, mentoring across functions & horizontal #prodmgmttalk -3:32 PM Jul 16th, 2012

ProdMgmtTalk #ProdMgmt can know too much - get disconnected from other functions w/in
org, hate sales & devs, get cynical & insular #prodmgmttalk -3:33 PM Jul 16th, 2012

 _______________________________________________________________________________________________
                Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                             Sponsor us http://bit.ly/gF0Tt3 Thank you.

  @prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 6
Transcript from July 16, 2012: Global Product Management Talk

                      @HakanKilic, Senior Product Manager
                      Centralized vs. Decentralized Product Management
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


ProdMgmtTalk Decentralized #prodmgmt harder to learn to be#prodmgr - find more senior
people in role, get efficient vertical understanding #prodmgmttalk -3:34 PM Jul 16th, 2012

ProdMgmtTalk If you're in decentralized #prodmgmt - have to go outside & up to learn
about being a #prodmgr#prodmgmttalk -3:35 PM Jul 16th, 2012
ProdMgmtTalk From @HakanKilic blog http://t.co/vtvHbec8What every executive should
know about organizational structures in #prodmgmt #prodmgmttalk -3:36 PM Jul 16th, 2012

ProdMgmtTalk Centralized #prodmgmt feel more empowered from biz & mrktg perspective
- surrounded by peers w/similar problems x-functions #prodmgmttalk -3:37 PM Jul 16th, 2012

ProdMgmtTalk Make that DE-centralized work across functions with peers in other areas &
feel more connected to biz & mrktg views #prodmgmttalk -3:38 PM Jul 16th, 2012

ProdMgmtTalk Note - all these tweets are happening during the Global Product Management
Talk http://t.co/89not0Kw Join us weekly #prodmgmttalk -3:39 PM Jul 16th, 2012

ProdMgmtTalk Don't give up "WOW" factor in product just to save costs says @HakanKilic
#prodmgmttalk -3:39 PM Jul 16th, 2012

KellyMarsh_ RT @ProdMgmtTalk: Don't give up "WOW" factor in product just to save costs
says @HakanKilic #prodmgmttalk-3:40 PM Jul 16th, 2012
ProdMgmtTalk Best to have a mentor to get coached within#prodmgmt - mentorship most
effective at creating excellence #prodmgmttalk -3:40 PM Jul 16th, 2012

ProdMgmtTalk Centralized #prodmgmt - more aligned w/corp strategy, easier access to
senior Execs at corp level #prodmgmttalk -3:41 PM Jul 16th, 2012

ProdMgmtTalk Google culture provides access to execs - centralization supports that - will
identify problems across multiple products #prodmgmttalk -3:43 PM Jul 16th, 2012

ProdMgmtTalk Centralized #prodmgmt enables excellent, cohesive #UI and one voice of
the customer & one view to the customer #prodmgmttalk -3:44 PM Jul 16th, 2012

ProdMgmtTalk Career pathing - centralized #prodmgmt teams give broader level of
engagement w/seniors in the org#prodmgmttalk -3:45 PM Jul 16th, 2012

ProdMgmtTalk If you're in engineering org as #prodmgmt & want to get into strategy,
mrktg - can't get there easily in decentralized org #prodmgmttalk -3:46 PM Jul 16th, 2012


 _______________________________________________________________________________________________
                Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                             Sponsor us http://bit.ly/gF0Tt3 Thank you.

  @prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 7
Transcript from July 16, 2012: Global Product Management Talk

                      @HakanKilic, Senior Product Manager
                      Centralized vs. Decentralized Product Management
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


ProdMgmtTalk #Prodmgmt should be cognizant of how the org they're entering is organized
for their career growth & learning#prodmgmttalk -3:47 PM Jul 16th, 2012

ProdMgmtTalk Tech #prodmgmt can get stuck - centralized situations allow going up the
chain to VP level - but might never leave #prodmgmttalk -3:48 PM Jul 16th, 2012
ProdMgmtTalk Decentralized #prodmgmt can get very rounded or too specialized
depending on where you report into#prodmgmttalk -3:48 PM Jul 16th, 2012

ProdMgmtTalk Question about Ryma to @HakanKilic - single challenge that may have been
overcome by implementing either of these approaches? #prodmgmttalk -3:49 PM Jul 16th, 2012

ProdMgmtTalk @HakanKilic managed packaged product - if had allowed decentralized
#prodmgmt would have enabled more success w/in channel #prodmgmttalk -3:49 PM Jul 16th,
2012

ProdMgmtTalk What's corporat objective? What's business objective? Need to know to
determine centralized vs. decentralized #prodmgmt #prodmgmttalk -3:52 PM Jul 16th, 2012

ProdMgmtTalk @HakanKilic loved @RymaTech & Featureplan product - ate their own
dogfood...explosion of #prodmgmt tools in market w/ @OneDesk #prodmgmttalk -3:53 PM Jul
16th, 2012

ProdMgmtTalk @HakanKilic says Less is more - #prodmgmthave to face so much - tools vs.
specialized tools - these events help define needs #prodmgmttalk -3:54 PM Jul 16th, 2012
ProdMgmtTalk Do either approach increase likelihood of successful new product
development? Decentralized#prodmgmt enables innovation #prodmgmttalk -3:55 PM Jul 16th,
2012

ProdMgmtTalk @HakanKilics new position understands marktg & engineering need to work
together - past the tipping point to enable centralize #prodmgmttalk -3:56 PM Jul 16th, 2012
ProdMgmtTalk Thank you to our sponsor @AIPMM #prodmgmttalk -3:56 PM Jul 16th, 2012

ProdMgmtTalk Listen iTunes http://t.co/j02TOPNR Android App http://t.co/4owrgJup Follow
Blogtalkradio for reminders http://t.co/rgViu7aT #prodmgmttalk -3:56 PM Jul 16th, 2012
ProdMgmtTalk Join us next week for Innovation: The Result of the Intersection of Invention
and Value w/ Jose Briones, PhD@brioneja #prodmgmttalk -3:56 PM Jul 16th, 2012

ProdMgmtTalk Thank you to our speaker @HakanKilic and co-host @GregGeracie
#prodmgmttalk -3:57 PM Jul 16th, 2012

 _______________________________________________________________________________________________
                Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                             Sponsor us http://bit.ly/gF0Tt3 Thank you.

  @prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 8
Transcript from July 16, 2012: Global Product Management Talk

                      @HakanKilic, Senior Product Manager
                      Centralized vs. Decentralized Product Management
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr


ProdMgmtTalk Like Us on Facebook http://t.co/ppUBptJB Join Us on LinkedIn
http://t.co/2SwVjB0o #prodmgmttalk -3:57 PM Jul 16th, 2012

schmediad The reality is that there's a bit of both these days: decentralised to collaborate,
centralised for discipline#ProdMgmtTalk - so agree! -3:57 PM Jul 16th, 2012
schmediad Also suspect that decentralised structures reduces agility/speed to market of
products - WDYT? #prodmgmttalk-3:58 PM Jul 16th, 2012

ProdMgmtTalk @schmediad Thanks for joining the discussion - the live broadcast just
ended your tweet comments will be in transcript #prodmgmttalk -4:04 PM Jul 16th, 2012

ProdMgmtTalk Awesome tweeps! @crowdsummit @agileval @aipmm @kellymarsh_
@product_anon @schmediad @hakankilic @ycnt_ibdonlyjen @greggeracie
@cindyfsolomon #prodmgmttalk -4:06 PM Jul 16th, 2012
ProdMgmtTalk Listen iTunes http://t.co/j02TOPNR Android App http://t.co/4owrgJup Follow Blogtalkradio
for reminders http://t.co/rgViu7aT #prodmgmttalk

Today's twitter stats: 106 tweets generated 191,980 impressions, reaching an
audience of 24,091 followers

Thank you tweeters: @crowdsummit @agileval @aipmm @kellymarsh_ @product_anon
@schmediad @hakankilic @ycnt_ibdonlyjen @greggeracie @cindyfsolomon

Thank you @HakanKilic & co-host @GregGeracie for an informative talk today! Everyone's
participation appreciated!

Thank you to our sponsor @AIPMM Subscribe to the AIPMM News & Views newsletter:
http://conta.cc/MFxKMe

Please Join #ProdMgmtTalk next week for Innovation: The Result of the
Intersection of Invention and Value w/ Jose Briones, PhD @brioneja
http://bit.ly/MGEZQZ

Follow for reminders: http://www.blogtalkradio.com/prodmgmttalk




 _______________________________________________________________________________________________
                Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                             Sponsor us http://bit.ly/gF0Tt3 Thank you.

  @prodmgmttalk #prodmgmttalk                                                                       http://www.prodmgmttalk.com/ 9
Transcript from July 16, 2012: Global Product Management Talk

                      @HakanKilic, Senior Product Manager
                      Centralized vs. Decentralized Product Management
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr




         Global Product Management TalkTM is a weekly mini-product camp Socratic
discussion of pre-posted questions with live audio of thought leader and co-hosts
commenting.
                       Converse with us #prodmgmttalk http://bit.ly/i4EihK
                       Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr

        Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx
             Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98
                  Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe
                       Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6
                          Reach a global audience http://t.co/XTteZ8AW


                               Follow for Reminders! http://bit.ly/nbw9Yr
                      Crowdsourced content of live product, tech, startup & SF events
                                          http://bit.ly/JQoUpT

For Product Managers that don’t get a chance to leave their desk and participate in Product
Talks in person, we’ve brought Product Talks to you via podcast and twitter @prodmgmttalk




                         Join us monthly in San Francisco for Startup Product Talks!




 _______________________________________________________________________________________________
                Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com




                                             Sponsor us http://bit.ly/gF0Tt3 Thank you.

  @prodmgmttalk #prodmgmttalk                                                                      http://www.prodmgmttalk.com/ 10

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Centralized vs. Decentralized Product Management

  • 1. Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Podcast: http://bit.ly/Qef5rS Links: http://bit.ly/KKIJW3 Hakan says, "The Global Product Management talk is exactly what our profession needs, the sharing of valuable life experiences with thought leaders providing real, in the trenches information on product management. I'm very happy to be involved in that community and share some of my experiences at Ryma and in product management over the last decade." Hakan Kilic, Senior Product Manager, discussed what every executive should know about organizational structures in product management at the weekly Global Product Management Talk on Monday, July 16, 2012 using the hashtag #ProdMgmtTalk on Twitter. INTRO How do we better align our product teams with our business and development units to drive growth? It’s a tough challenge, and one that executives try to address by deciding on whether the product management team reports to an enterprise management team, or an individual General Manager/Business Unit leader. On one hand, you can drive a corporate wide strategy and optimize development investments across your entire portfolio. On the other hand, you can get deep vertical expertise to drive change that really moves the needle for a specific business. _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  • 2. Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Each week, The Global Product Management Talk features an expert guest discussing pre-posted questions with the co-hosts and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets and podcast are available for on-demand consumption on the web, iTunes, Google Play and mobile devices. Host @CindyFSolomon is joined by co-host @GregGeracie with speaker @HakanKilic About Hakan Kilic Hakan Kilic is Senior Product Manager and owns the entire platform portfolio at RadialPoint. Previously, he was Director of Product Marketing at Ryma Technology. His expertise includes product and project management processes, implementation and best practices; focus on delivery of products that actually meet market and customer needs; successful product development and launch; and ownership of the P&L. Prior to Ryma, Hakan worked in the telecommunications, voice recognition, biometrics, and process improvement industries. With over 10 years of experience with high tech companies such as Ericsson, Scansoft and Nuance Communications, Hakan has managed several multimillion dollar product lines. He has also contributed to the W3C standards committee around VoiceXML, is Pragmatic Marketing certified and is an active community member and contributor of product management best practices through his experiences in the industry and with Ryma. Our co-host today: Greg Geracie Greg Geracie is the President of Actuation Consulting, a world-class provider of product management advisory services and training courses to some of the nation’s most well known organizations. Actuation Consulting provides popular training courses for product managers as well as product teams. Mr. Geracie is the author of the global best seller Take Charge Product Management© and the Editor-in-Chief of The Guide to the Product Management and Marketing Body of Knowledge© (ProdBOK). This is an industry-wide effort to standardize the practice of product management sponsored by the Association of International Product Management and Marketing (AIPMM). He is also an Adjunct Professor at DePaul University's College of Computing and Digital Media where he teaches a course on high-tech product management. Mr. Geracie earned undergraduate degrees from the University of Vermont and continued his executive education at Harvard, MIT, and the Wharton School. Mr. Geracie is a Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He has been nominated to the Certification Standards Board for The Association of International Product Marketing and Management (AIPMM). Greg's team recently published the groundbreaking 2012 Study of Product Team Performance Results Whitepaper http://bit.ly/MOjh2r What is #ProdMgmtTalk? http://bit.ly/AlLEbN Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf Want to reach target audience of Product Professionals? Sponsor Global Product Management Talk! http://bit.ly/gF0Tt3 Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  • 3. Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr QUESTIONS DISCUSSED PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt Q1 Hakin, can you define for our audience what you mean by centralized and decentralized product management? Q2 Does company size factor into how product management is organized? Does one approach work better than others at the various stages of growth? Q3 In your opinion, what are the factors that lead to an organization initially selecting one approach over the other? Is it a conscious decision or does it just happen organically? Q4 What are the triggers that cause a company to switch from centralized and de-centralized product management or vice versa? Q5 Are there benefits to a product manager reporting directly into a general manager or business unit leader? Q6 How is that different than reporting into a functional leader such as a vice president of product management? Q7 Hakin, I know you recently changed positions. As you think about your current or past position is there one challenge that comes to mind that could have been overcome by implementing either of these organizational approaches? Q8 Do either of these approaches increase the likelihood of successful new product development? Q9 Any lessons learned that that we haven't discussed Hakin? TWEET CHRONOLOGY ProdMgmtTalk What is #ProdMgmtTalk? http://t.co/WxgEfwFp#prodmgmt #twitter -2:35 PM Jul 16th, 2012 AgileVal Join us at http://t.co/LQeL1ZWC automatically appends hashtag in 20 minutes for #Prodmgmttalk w/@HakanKilic -2:38 PM Jul 16th, ProdMgmtTalk #Prodmgmttalk Our format: we post questions Q1, Q2, Q3 Please answer using A1, A2, A3 -2:38 PM Jul 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  • 4. Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr aipmm Today's #ProdMgmtTalk background resources: http://t.co/mvDaZdTZ -2:39 PM Jul 16th, 2012 cindyfsolomon #ProdMgmtTalk live on the air w/ @HakanKilic @GregGeracie @CindyFSolomon Listen now athttp://t.co/G3hm8Hai #BlogTalkRadio -2:39 PM Jul 16th, 2012 ProdMgmtTalk @HakanKilic (pronounced Hawkin) &@GregGeracie to discuss Centralized vs. Decentralized#Prodmgmt http://t.co/LgrbAeL5 #prodmgmttalk -2:55 PM Jul 16th, 2012 HakanKilic Starting my chat on centralized vs de centralized product management on #ProdMgmtTalk, welcome on! Will be answering twitter -3:01 PM Jul 16th, 2012 Ycnt_ibdonlyjen RT @HakanKilic: Starting my chat on centralized vs de centralized product management on#ProdMgmtTalk, welcome on! Will be answering twitter -3:07 PM Jul 16th, 2012 ProdMgmtTalk Welcome @HakanKilic giving intro to centralized vs. decentralized #prodmgmt defining the terms#prodmgmttalk -3:07 PM Jul 16th, 2012 ProdMgmtTalk #Prodmgmt team working across the organization is centralized. Decentralized pm reports into a functional group i.e. engineers #prodmgmttalk -3:07 PM Jul 16th, 2012 ProdMgmtTalk Welcome @Ycnt_ibdonlyjen Nice to see you today! #prodmgmttalk -3:08 PM Jul 16th, 2012 ProdMgmtTalk Welcome also to our co-host @GregGeracie#prodmgmttalk -3:08 PM Jul 16th, 2012 ProdMgmtTalk @GregGeracie asking does company size factor into centralized vs. decentralized #prodmgmt? #prodmgmttalk-3:08 PM Jul 16th, 2012 ProdMgmtTalk Live on the air w/ @HakanKilic @GregGeracie@CindyFSolomon Listen now at http://t.co/LgrbAeL5 #BlogTalkRadio #prodmgmttalk -3:09 PM Jul 16th, 2012 product_anon RT @cindyfsolomon: #ProdMgmtTalk live on the air w/ @HakanKilic @GregGeracie @CindyFSolomon Listen now at http://t.co/BiB58o5N #BlogTalkRadio -3:09 PM Jul 16th, 2012 ProdMgmtTalk @HakanKilic was most recently with @Rymatech#prodmgmttalk -3:09 PM Jul 16th, 2012 ProdMgmtTalk Today's background resources: http://t.co/cGhrEnCv #prodmgmttalk -3:10 PM Jul 16th, 2012 ProdMgmtTalk Welcome @product_anon Thanks for RT!#prodmgmttalk -3:10 PM Jul 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  • 5. Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk Please thank this week’s sponsor @AIPMM visit http://www.aipmm.com #prodmgmttalk -3:10 PM Jul 16th, 2012 ProdMgmtTalk PreQ: Please introduce yourself, where you are tweeting from & your involvement with #prodmgmt#prodmgmttalk -3:10 PM Jul 16th, 2012 ProdMgmtTalk @HakanKilic talking about how #prodmgmt is organized in startup: validating biz deals, startup w/ tech biz founder #prodmgmttalk -3:11 PM Jul 16th, 2012 ProdMgmtTalk As you grow 1. become >productized focus on make sure entire company #prodmgmt across board 2. verticalization, portfolios #prodmgmttalk -3:12 PM Jul 16th, 2012 ProdMgmtTalk Centralized #prodmgmt mandate comprehensive strategy... #prodmgmttalk -3:12 PM Jul 16th, 2012 ProdMgmtTalk Q1 Why do some companies switch between centralized and de-centralized product management?#prodmgmttalk -3:12 PM Jul 16th, 2012 ProdMgmtTalk People don't actually call it "centralized" or "decentralized" - depends on company approach - how it grows, generates revenue #prodmgmttalk -3:13 PM Jul 16th, 2012 ProdMgmtTalk supply chain, channel partner - hire partner manager, mfg supply chain expert - grow roles then think about productization #prodmgmttalk -3:14 PM Jul 16th, 2012 ProdMgmtTalk Companies want to increase revenue, high margin software products 80- 90% margins - then decide what works for #prodmgmt #prodmgmttalk -3:14 PM Jul 16th, 2012 ProdMgmtTalk A1 Biz make a conscious decision based on biz model about how to organize #prodmgmt sales driven is a stage at beginning #prodmgmttalk -3:15 PM Jul 16th, 2012 ProdMgmtTalk #Prodmgmt is 1 tree with 2 branches says@GregGeracie 1. tech & services #prodmgmt influence 2. consumer B2C w/full P&L resp #prodmgmttalk -3:16 PM Jul 16th, 2012 ProdMgmtTalk Please visit our sponsor @AIPMM for upcoming webinars, trainings, news & certification http://t.co/ehPeS4Vk#prodmgmttalk -3:17 PM Jul 16th, 2012 ProdMgmtTalk Consumer package goods have decentralized#prodmgmt called brand mgr, prod strategist, biz analysts#prodmgmttalk -3:18 PM Jul 16th, 2012 ProdMgmtTalk Today is an education in what centralized vs. decentralized #prodmgmt means and the implications for biz w/ @HakanKilic #prodmgmttalk -3:19 PM Jul 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  • 6. Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon #ProdMgmtTalk live on the air w/ @HakanKilic @GregGeracie @CindyFSolomon Listen now athttp://t.co/l4lfapmS #BlogTalkRadio -3:19 PM Jul 16th, 2012 ProdMgmtTalk @HakanKilic Suggested book: The World is Flat http://amzn.to/Pdhgcc #prodmgmt #prodmgmttalk -3:21 PM Jul 16th, 2012 ProdMgmtTalk Q: What triggers company to switch from centralized to decentralized #prodmgmt structure? #prodmgmttalk -3:23 PM Jul 16th, 2012 KellyMarsh_ RT @HakanKilic: Starting my chat on centralized vs de centralized product management on #ProdMgmtTalk, welcome on! Will be answering twitter -3:23 PM Jul 16th, 2012 ProdMgmtTalk A: @HakanKilic is intrigued by psychology of#prodmgmt teams and orgs #prodmgmttalk -3:24 PM Jul 16th, 2012 ProdMgmtTalk Welcome @KellyMarsh_ Listen here http://t.co/LgrbAeL5 #blogtalkradio #prodmgmttalk -3:24 PM Jul 16th, 2012 product_anon RT @ProdMgmtTalk: Today's background resources: http://t.co/53fAbTIV #prodmgmttalk -3:25 PM Jul 16th, 2012 ProdMgmtTalk @HakanKilic says how #prodmgmt is organized is based on VP #ProdMgmt changes in Exec and M&A activity (mergers & acquisitions) #prodmgmttalk -3:25 PM Jul 16th, 2012 ProdMgmtTalk Culture of company will define how #prodmgmtis organized based on how product generates revenue, channels, partners, compet #prodmgmttalk -3:27 PM Jul 16th, 2012 ProdMgmtTalk A third trigger for what causes how #prodmgmtis organized - understand your exit strategy - IPO, purchased, 3-5 yr plan #prodmgmttalk -3:28 PM Jul 16th, 2012 ProdMgmtTalk Exit strategy triggered discussion of centralized or decentralized: focus on processes to shift to SAAS offering#prodmgmttalk -3:29 PM Jul 16th, 2012 ProdMgmtTalk Change of execs, control, market challenges, financial issues all trigger re- evaluating #prodmgmt org structure... #prodmgmttalk -3:29 PM Jul 16th, 2012 ProdMgmtTalk Centralized #prodmgmt easiest to learn#prodmgmt - enables collaborative learning, mentoring across functions & horizontal #prodmgmttalk -3:32 PM Jul 16th, 2012 ProdMgmtTalk #ProdMgmt can know too much - get disconnected from other functions w/in org, hate sales & devs, get cynical & insular #prodmgmttalk -3:33 PM Jul 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  • 7. Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk Decentralized #prodmgmt harder to learn to be#prodmgr - find more senior people in role, get efficient vertical understanding #prodmgmttalk -3:34 PM Jul 16th, 2012 ProdMgmtTalk If you're in decentralized #prodmgmt - have to go outside & up to learn about being a #prodmgr#prodmgmttalk -3:35 PM Jul 16th, 2012 ProdMgmtTalk From @HakanKilic blog http://t.co/vtvHbec8What every executive should know about organizational structures in #prodmgmt #prodmgmttalk -3:36 PM Jul 16th, 2012 ProdMgmtTalk Centralized #prodmgmt feel more empowered from biz & mrktg perspective - surrounded by peers w/similar problems x-functions #prodmgmttalk -3:37 PM Jul 16th, 2012 ProdMgmtTalk Make that DE-centralized work across functions with peers in other areas & feel more connected to biz & mrktg views #prodmgmttalk -3:38 PM Jul 16th, 2012 ProdMgmtTalk Note - all these tweets are happening during the Global Product Management Talk http://t.co/89not0Kw Join us weekly #prodmgmttalk -3:39 PM Jul 16th, 2012 ProdMgmtTalk Don't give up "WOW" factor in product just to save costs says @HakanKilic #prodmgmttalk -3:39 PM Jul 16th, 2012 KellyMarsh_ RT @ProdMgmtTalk: Don't give up "WOW" factor in product just to save costs says @HakanKilic #prodmgmttalk-3:40 PM Jul 16th, 2012 ProdMgmtTalk Best to have a mentor to get coached within#prodmgmt - mentorship most effective at creating excellence #prodmgmttalk -3:40 PM Jul 16th, 2012 ProdMgmtTalk Centralized #prodmgmt - more aligned w/corp strategy, easier access to senior Execs at corp level #prodmgmttalk -3:41 PM Jul 16th, 2012 ProdMgmtTalk Google culture provides access to execs - centralization supports that - will identify problems across multiple products #prodmgmttalk -3:43 PM Jul 16th, 2012 ProdMgmtTalk Centralized #prodmgmt enables excellent, cohesive #UI and one voice of the customer & one view to the customer #prodmgmttalk -3:44 PM Jul 16th, 2012 ProdMgmtTalk Career pathing - centralized #prodmgmt teams give broader level of engagement w/seniors in the org#prodmgmttalk -3:45 PM Jul 16th, 2012 ProdMgmtTalk If you're in engineering org as #prodmgmt & want to get into strategy, mrktg - can't get there easily in decentralized org #prodmgmttalk -3:46 PM Jul 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  • 8. Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk #Prodmgmt should be cognizant of how the org they're entering is organized for their career growth & learning#prodmgmttalk -3:47 PM Jul 16th, 2012 ProdMgmtTalk Tech #prodmgmt can get stuck - centralized situations allow going up the chain to VP level - but might never leave #prodmgmttalk -3:48 PM Jul 16th, 2012 ProdMgmtTalk Decentralized #prodmgmt can get very rounded or too specialized depending on where you report into#prodmgmttalk -3:48 PM Jul 16th, 2012 ProdMgmtTalk Question about Ryma to @HakanKilic - single challenge that may have been overcome by implementing either of these approaches? #prodmgmttalk -3:49 PM Jul 16th, 2012 ProdMgmtTalk @HakanKilic managed packaged product - if had allowed decentralized #prodmgmt would have enabled more success w/in channel #prodmgmttalk -3:49 PM Jul 16th, 2012 ProdMgmtTalk What's corporat objective? What's business objective? Need to know to determine centralized vs. decentralized #prodmgmt #prodmgmttalk -3:52 PM Jul 16th, 2012 ProdMgmtTalk @HakanKilic loved @RymaTech & Featureplan product - ate their own dogfood...explosion of #prodmgmt tools in market w/ @OneDesk #prodmgmttalk -3:53 PM Jul 16th, 2012 ProdMgmtTalk @HakanKilic says Less is more - #prodmgmthave to face so much - tools vs. specialized tools - these events help define needs #prodmgmttalk -3:54 PM Jul 16th, 2012 ProdMgmtTalk Do either approach increase likelihood of successful new product development? Decentralized#prodmgmt enables innovation #prodmgmttalk -3:55 PM Jul 16th, 2012 ProdMgmtTalk @HakanKilics new position understands marktg & engineering need to work together - past the tipping point to enable centralize #prodmgmttalk -3:56 PM Jul 16th, 2012 ProdMgmtTalk Thank you to our sponsor @AIPMM #prodmgmttalk -3:56 PM Jul 16th, 2012 ProdMgmtTalk Listen iTunes http://t.co/j02TOPNR Android App http://t.co/4owrgJup Follow Blogtalkradio for reminders http://t.co/rgViu7aT #prodmgmttalk -3:56 PM Jul 16th, 2012 ProdMgmtTalk Join us next week for Innovation: The Result of the Intersection of Invention and Value w/ Jose Briones, PhD@brioneja #prodmgmttalk -3:56 PM Jul 16th, 2012 ProdMgmtTalk Thank you to our speaker @HakanKilic and co-host @GregGeracie #prodmgmttalk -3:57 PM Jul 16th, 2012 _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  • 9. Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk Like Us on Facebook http://t.co/ppUBptJB Join Us on LinkedIn http://t.co/2SwVjB0o #prodmgmttalk -3:57 PM Jul 16th, 2012 schmediad The reality is that there's a bit of both these days: decentralised to collaborate, centralised for discipline#ProdMgmtTalk - so agree! -3:57 PM Jul 16th, 2012 schmediad Also suspect that decentralised structures reduces agility/speed to market of products - WDYT? #prodmgmttalk-3:58 PM Jul 16th, 2012 ProdMgmtTalk @schmediad Thanks for joining the discussion - the live broadcast just ended your tweet comments will be in transcript #prodmgmttalk -4:04 PM Jul 16th, 2012 ProdMgmtTalk Awesome tweeps! @crowdsummit @agileval @aipmm @kellymarsh_ @product_anon @schmediad @hakankilic @ycnt_ibdonlyjen @greggeracie @cindyfsolomon #prodmgmttalk -4:06 PM Jul 16th, 2012 ProdMgmtTalk Listen iTunes http://t.co/j02TOPNR Android App http://t.co/4owrgJup Follow Blogtalkradio for reminders http://t.co/rgViu7aT #prodmgmttalk Today's twitter stats: 106 tweets generated 191,980 impressions, reaching an audience of 24,091 followers Thank you tweeters: @crowdsummit @agileval @aipmm @kellymarsh_ @product_anon @schmediad @hakankilic @ycnt_ibdonlyjen @greggeracie @cindyfsolomon Thank you @HakanKilic & co-host @GregGeracie for an informative talk today! Everyone's participation appreciated! Thank you to our sponsor @AIPMM Subscribe to the AIPMM News & Views newsletter: http://conta.cc/MFxKMe Please Join #ProdMgmtTalk next week for Innovation: The Result of the Intersection of Invention and Value w/ Jose Briones, PhD @brioneja http://bit.ly/MGEZQZ Follow for reminders: http://www.blogtalkradio.com/prodmgmttalk _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  • 10. Transcript from July 16, 2012: Global Product Management Talk @HakanKilic, Senior Product Manager Centralized vs. Decentralized Product Management MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 Reach a global audience http://t.co/XTteZ8AW Follow for Reminders! http://bit.ly/nbw9Yr Crowdsourced content of live product, tech, startup & SF events http://bit.ly/JQoUpT For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person, we’ve brought Product Talks to you via podcast and twitter @prodmgmttalk Join us monthly in San Francisco for Startup Product Talks! _______________________________________________________________________________________________ Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com Sponsor us http://bit.ly/gF0Tt3 Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10