Lessons Learned From The 40 Most Likeable Brands on Twitter, Pinterest, Instagram & YouTube

Editor's Notes

1. Things Remembered makes sure to go through and personally respond to and thanks their fans which encourages them to keep interacting.
2. Visitors can find ideas on where to hike, special events like rodeos, theatre performances, and delicious restaurants in one place so they stay happy and informed.
3. Keep your bio informative and to the point so that potential fans know exactly what they are getting on your page.
4. They share photos of delicious meals, and ideas. This inspires their followers on a type of food that they are passionate about and gives them incentive to check back.
5. Logitech has a series of informative videos not only in English, but also in 12 other languages.
6. Dunkin Donuts asks a simple question regarding their followers’ coffee preference. Listening is so important!
7. DKNY frequently engages in conversations with followers on a ton of topics that are important to a modern girl.
8. Sesame Street tweets quotes from the characters that are appropriate and entertaining for kids and their parents.
9. AT&T teams help answer all types of questions keeping their customers feel cared for and heard.
10. By using a unique voice in interactions like they did with Old Spice, Taco Bell expands their possible fan base hugely with just one tweet.
11. By keeping these videos varied in topic, PlayStation can appeal to their wide range of fans.
12. Providing the names of who is tweeting for Cisco and who is available to answer questions gives insight to where that value is coming from, thus increasing brand reliability.
13. Ford asks engaging questions that inspire interactive answers. In this post, they saw a new customer Tony and made him feel welcomed by personally responding and expressing interest in his future experiences.
14. Having over 27 mil followers allows the word to be spread faster and wider. Lady Gaga has one of the highest amount of followers and reaches out to them to help support causes she feels strongly about.
15. Samsung combines customer service and driving sales by offering clients helpful hints on how to best use their products and then asking for feedback on that product. Despite being a large corporation, they are able to use these questions to create a more personalized and focused feeling for fans. Another way that Samsung achieves this is by splitting their twitter handles into regions. Since this is Samsung Mobile US, American customers can be sure to get information catered to them.
16. Chipotle asks questions that encourage interaction and then responds to their fans with a witty response and a personalized signature.
17. Having online deals makes followers feel special, and gives them an opportunity to help others. Toms shared their initiative to restore sight to 100k people this summer with every purchase of Tom’s eyeglasses with their online community.
18. From looking for a hotel to stay at, to after they checked out of the hotel, followers can be sure that the Marriott twitter will be available to help them with any questions they might have even if it is something as minor as a forgotten book.
19. Whole foods encourages their fans to continue engaging with these tips during their weekly #WFMdish twitter chat. #WFMdish takes place every Thursday at 6 pm CST.
20. The Run This Town Mission incorporates hashtags for your town to motivate you to run. Nike further motivates their fans by checking in with the hashtag and offering words of encouragement and confidence. Followers can be sure that they always have someone believing in them thanks to the Nike twitter account.
21. Charity Water posts daily photo of their efforts. This allows followers to see where their donations are going, and feel involved in something going on halfway across the world.
22. The Humane Society uses their twitter to connect with current supporters while spreading the message of their organization. By posting blogs from Wayne Pacelle, the CEO and President of the US Humane Society, followers are constantly informed of what HSUS is involved with from a reliable and powerful part of the organization..
23. Murray’s Cheese posts images that show their involvement in the business of cheese on all levels. You can even see what their interns behind the scenes are up to!
24. The Giants provide an inside look into lineups and events that the team is a part of. They love to inform their fans about what is going on both on and off the field.
25. Delta Assist utilizes the Direct Message feature of Twitter in order to better address customer service issues personally, without overwhelming their followers with unnecessary tweets. Instead of ignoring or deleting upset comments from fans, they address them and are able to turn unhappy customers into loyal supporters.
26. The Travel Channel uses Pinterest as a platform for their global community to share and spread traveling ideas ranging from “Romance and Honeymoons” to “Best Sandwich in America”. Since their brand encompasses all aspects of travel, so does their Pinterest account.
27. Every picture on the “#ShowUsYourTips” board is contributed by a fan. Lucky asks fans to Instagram their favorite nail designs with the hashtag ShowUsYourTips to be streamed into a gallery on luckymag.com. Some favorites are then pinned to this board. By involving their audience on their Pinterest, Lucky is sure to pin pictures that are important to their fans.
28. Birchbox boards show customers what they can do with the cosmetics that arrive straight to their door. Constant ideas keep fans checking back daily for the latest inspirations.
29. Bergdorf Goodman’s constantly creates new pinboards that run in accordance with the latest fashion trends. The preview boards allows Bergdorf’s to keep their brand ahead of the times with trends, and hopefully facilitate sales before their competitors.
30. Martha’s boards are very personal and give her fans an inside look into her life.
31. Chobani’s “Heart of the home” board gives a look into items unrelated to the yogurt brand. However, it gives a look into the style of Chobani, connecting a specific style to the thought of the yogurt.
32. Benjamin Moore doesn’t just share color swabs on their Pinterest account, but stories, trends, and styles that their paint can inspire. They allow their fans to see what paint can create past a color on the wall.
33. Perfect Palette is a wedding blog that is dedicated to exploring color palette possibilities. As the most followed brand on Pinterest, Perfect Palette has over 100 boards, each with a very specific theme within their brand voice. This makes it easy for their fans to find exactly what they are looking for whether it is a color scheme, accessories, food, or a theme.
34. Lowe’s aired a TV commercial that featured the Pinterest logo. Platforms reach their best potential when used in combination, the way Lowe’s has been doing with their various social media outlets.
35. Drake has a pin board for everyone involved. Alumni have a separate board from fans who have a separate board from students studying abroad. This makes it easy to target certain audiences and makes it much more simple to navigate their page.
36. These photos, in combination with explanatory captions make the fans really think about what they are seeing and what it says about the world. NPR sticks to their brand voice by creating conversation through shocking and provocative ideas.
37. Instead of constantly posting Burberry products and sounding repetitive, Burberry also posts pictures of the scenery surrounding their office. However, they don't forget that when they do post pictures of clothes and shoes to only use their own!
38. Pictures promote the family dynamic that people have grown to love and expect from Ben and Jerry’s. Satisfied customers and sunny skies subtly show followers that eating Ben and Jerry’s ice cream greatly improves customer moods.
39. Whether you love soda, shopping, modeling, or hanging out by the pool, Forever 21 shows their products in a variety of different locations. This allows viewers to see how they can take their favorite clothing and accessories and use them in an every day situation.
40. The Boston Celtics don’t miss a beat with what is going on with their team. They captured press conferences, player huddles, cheerleading tryouts and even a player tying his blue shoes to keep their fans up to the minute with the teams happenings.
41. Warby Parker responds to fans in the form of video made by their interns. These interns are always eager to surprise and delight their customers with ideas for the perfect frames, or even just an answer of what they had for lunch. When you as Warby Parker a question, you can be sure that they are going to be totally transparent in their answers.
42. Intel has a great layout which adds to the appeal of the stories they share. They tell the story of the competition #UltrabookRace, currently on their youtube channel, which follows 4 contestants travelling the world for 10,000 dollars.
43. Fans can search for videos and homes directly from Coldwell Banker’s YouTube channel. By showing their services and products, Coldwell Banker is able to increase their reliability and answer FAQ’s from a few simple videos.
44. Lonely Planet organizes their channel so that viewers who are looking for tips, entertainment, or advice do not need to waste time searching through countless videos. Categories include: Money Tips, Top 10, and the very entertaining and interactive “your travel videos” tab. Lonely Planet recognizes that a traveler doesn’t want to waste time on the internet, so they make it easy for their followers to get an answer in the shortest time possible.
45. Procter and Gamble’s “Raising An Olympian” video (with Shawn Johnson) is just one way that Mom’s have been appreciated. They form a community by asking for followers to submit personal stories which highlight the busy lives of Mom’s that might not have been otherwise exposed in order to thank them for all that they do.