Education Metadata--Why the LRMI Will Change Your Business
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The document discusses the Learning Resource Metadata Initiative (LRMI), a project aiming to create a common metadata schema to improve discovery of educational resources online. It provides an overview of the LRMI's goals, development process, and properties, highlighting how consistent metadata can enable better search and alignment of resources to learning objectives. Representatives from organizations involved in the LRMI also discuss how the standard will benefit publishers and teachers.
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Education Metadata--Why the LRMI Will Change Your Business
- 1. www.lrmi.net EDUCATION METADATA Why the LRMI will change your business
- 2. Who is the AEP? www.AEPweb.org US-‐based organiza<on that supports quality educa<onal content and resources LRMI aligns with AEP’s mission and vision: High quality, easily accessible instruc<onal materials for all teachers and learners. 2
- 3. TODAY’S PRESENTERS Charlene Gaynor Michael Jay Jason Henry CEO President Global Products and The Associa<on of Educa<onal Systemics, Inc. (USA) Markets Manager Educa<onal Publishers (USA) Learning Media (NZ) 3
- 4. WHO IS THE LRMI? Leadership • The Associa<on of Educa<onal Publishers • Crea<ve Commons ContribuFng OrganizaFons he rs! • Full Poten<al Associates Pu blis • Educa<onal Systemics, Inc. ting • Agilix Labs ipa • Knova<on Pa rtic Funding • Bill & Melinda Gates Founda<on • William and Flora Hewle[ Founda<on 4 www.lrmi.net
- 5. WHAT IS METADATA AND WHY SHOULD I CARE? 5
- 6. So, why do we need a standard? Ingredients vs. Nutri<onal Facts 6
- 7. Metadata is “Data About Data” Data It was the best of <mes, it was the worst of <mes, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light… Metadata Title: A Tale of Two Ci<es Author: Charles Dickens Publica<on Date: 1859 Pages: 400 7 www.lrmi.net
- 8. AEP’S ROLE • Provide representa<on and insight on the LRMI TWG • Oversee communica<on outreach to educa<onal resource community via industry events, webinars, LRMI website, mailing list • Inform development of open source TOOLS • Oversee LRMI Proof of Concept to document best prac<ces for LRMI implementa<on 8
- 9. So What? We Already Use… • IEEE LOM • Dublin Core Metadata • SCORM • Our own metadata schema 9
- 10. The Learning Resource Metadata Initiative (LRMI) Goal: Make it easier and more convenient to find learning resources that meet specific student and class needs. Curriculum Standards Intersection of three opportunities LRMI Schema.org Resource Registries (Learning Registry) 10
- 11. So why is this effort different? • We need a common set of descriptors that allow us to structure our searches. • Common is not so common! • Educa<on benefits from not going it alone… even with the trade-‐offs. • We have lived in a world with different standards. The internet changes all that. • This is an interna<onal ini<a<ve. • Individualized learning and teacher collabora<on depends on it! THE TOWER OF BABEL, PIETER BRUEGEL, 1563 11
- 12. LRMI Enables Be[er Search http://youtu.be/-1QEkA9qbwA 12
- 13. Why Tag to the LRMI Objects? Discovery LRMI is designed to make your content discoverable Commerce Once your content is discovered by teachers it is your job to support their purchase process 13
- 14. What is the Process? 2. Publish Tagger output is pushed to The Learning Registry and embedded in your page(s) to make your content 1. Tag much more easily 3. Search discoverable. Your content Use the Open tagged Source Tagger Your Data Resource Registry with LRMI to create LRMI metadata is more metadata for easily discovered, your educational accessed and resources. purchased. 14
- 15. What is the Process? 15
- 16. Open Source Tagger 16
- 17. LRMI Enables BePer Search (Schema.org) 17
- 18. LRMI Enables BePer Search (Registry) 18
- 19. LRMI Enables BePer Search (Registry -‐ New) 19
- 20. LRMI: A PUBLISHER’S PERSPECTIVE Jason Henry Manager, Global Products & Markets Learning Media Ltd, New Zealand @jasonh_101 Jason.henry@learningmedia.co.nz 20
- 21. Learning Media • New Zealand’s largest and oldest educational publisher – Print and digital – Digital infrastructure – Professional development • Major supplier for the country’s Ministry of Education • Global publisher and digital developer • Developer and host of New Zealand’s largest metadata-driven sector portal, Te Kete Ipurangi (TKI) 21
- 22. Market drivers Commercial Market - Profit - Teachers’ needs - Sustainability - Usability - Growth - Right here right now 22
- 23. m arket’s Our challenges… and opportunities ^ • Plethora of providers/products competitors • Relevance • Discoverability • Accessibility • Channels and speed to market 23
- 24. Metadata • Metadata is changing the way we remain relevant and accessible to our market. • Metadata is changing the way our market accesses information that is relevant to their needs. 24
- 25. The challenges • Search engines generally ‘guess’ what a webpage is about by looking at the contents of the page • Not structured for educational resources LOM (Learning Object Metadata) • Good metadata standard • Complex • Not recognised by search engines 25
- 26. No education schema • Hit and miss chance of educational resource descriptions being found by search engines • Difficult to refer to/describe resources using terms that everyone understands • Difficult to link up and query/search/browse across resources 26
- 27. The ideal… • Resources can be found more easily • Structured browsing, collection, linking etc of resources can happen… - within collections - between collections • Resources can be better aligned/described against curricula, and standards • Better engaged and informed education customers 27
- 28. An example: without metadata 28
- 29. An example: with metadata 29
- 30. An example: with better metadata Note: Shows warnings as it recognises that LRMI tags are not yet recognised by schema.org 30
- 31. A better tool for testing: Microdata reveal an extension for the Google Chrome browser Detects and shows there is microdata (LRMI and other) embedded in the page Displays microdata in a tabular display 31
- 32. What does the LRMI enable? • Search tools • Integrated Search • Integra<on of catalogues of products • Individualized learning … much more! Now an example of how LRMI can be used in a progressive manner 32
- 33. LRMI Enables Alignment to Learning Objec<ves http://youtu.be/ERWEjWNskuE 33
- 34. LRMI and the SLC From Learning Standard Alignment in the SLC Technology: A Whitepaper SLC Project Document March 29, 2012 34 www.lrmi.net
- 35. PROGRESS & TIMELINE 35
- 36. Phase I: Spec Development June 2011 – February 2012 • Launch announcement – June 2011 • Convene TWG – August 2011 • Survey exis<ng metadata frameworks, collect use cases – Aug./Sept. 2011 • Public drals/comment – Oct.-‐Jan. 2011-‐12 • groups.google.com/group/lrmi • 1.0 and submission to Schema.org – Feb. 2012 36 www.lrmi.net
- 37. The LRMI ProperFes v1 (lrmi.net/the-‐specifica<on) General Terms: EducaFonal Terms: – <tle/name – intendedEndUserRole – URL – educa<onalUse – Descrip<on – <meRequired – Image – typicalAgeRange – Topic – interac<vityType – created (date) – learningResourceType – Creator Competency related: – Publisher – educa<onalAlignment – inLanguage – Descrip<on – Mediatype – URL – technologiesRequired – Alignment Type – technologiesRecommended – educa<onalFramework – Use RightsURL – targetDescrip<on – is based on – targetName – targetURL THE TOWER OF BABEL, PIETER BRUEGEL, 1563 37
- 38. Look at one property Learning Resource Type Schema.org prac<ce is to have community use define values We have created some recommended values: Activity Kinesthetic Robotics Audio Lab Material Still Image Broadcast Manipulative Video Calculator MBL Wiki Discussion Model Worksheet E-Mail On-Line Lesson Plan Field Trip Podcast Test Hands-on Presentation Quiz In-Person/Speaker Printed 38
- 39. Phase II: AdopFon/ImplementaFon March 2012 – February 2013 • Awareness building • Proof of Concept • Collabora<on on Tagger/Search • Educator/publisher surveys • Encouraging/suppor<ng Schema.org adop<on 39
- 40. PoC Round One ParFcipants • Be[er Lesson • CK-‐12 • Houghton Mifflin Harcourt • Learning.com • Learning Sta<on • McGraw-‐Hill • Pearson • PCI Educa<onal Publishing • Rosen 40 www.lrmi.net
- 41. PoC Round Two ParFcipants • 22 ac<vely pursuing Phase II • 700+ resources already submi[ed for Phase II • 16 new publishers engaged in Phase II 41
- 42. PoC Next Steps • Con<nue to tag addi<onal resources from publishers • Document best prac<ce tagging steps • Generate recommenda<ons for feature/ func<on requirements for next-‐gen tagging tools • Create Service Providers kit with services • Increase number of par<cipa<ng publishers • Shil from doing tagging to support publishers tagging 42
- 43. So, How Can Your OrganizaLon ParLcipate? 43
- 44. Ask us We’re here to help you... • Gain support for LRMI within your organizations • Provide support in finding ways to integrate this into your existing processes • Facilitate access to technical resources if needed To do this we can... • Present to you and those teams with whom you work • Review and provide feedback on metadata you are creating • Provide information to show benefit to your organization for participation 44 www.lrmi.net
- 45. More Information Schema.org: hPp://schema.org Joint Google/Yahoo/Microsol project to define common metadata to enhance search effec<veness. LRMI: hPp://lrmi.net Schema.org extensions specific to educa<on. Learning Registry: hPp://learningregistry.org Another way to distribute metadata about content, standards, effec<veness, etc. Common Core State Standards: hPp://corestandards.org An important educa<onal framework (or taxonomy) against which learning resources will be aligned. 45
- 46. QuesFons & Contacts Give Presenters: busi us y ness our we’l Charlene Gaynor l ge card & cgaynor@aepweb.org t ba ck t you o Jason Henry jasonhenry@learningmedia.co.nz Michael Jay michael@edusystemics.com To Get Started: Dave Gladney – AEP LRMI Contact Schedule dgladney@AEPweb.org a follow-up call with me. I can also send you Teila Evans, Project Manager the LRMI templates. teila@edusystemics.com - Teila 46 www.lrmi.net