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Turkey and the fast growing Internet
                               v 1.1
               October 2011 – Simone Favaro
OVERVIEW
Turkey Demographic Highlights*
                                                              urban population
                                                              70% of total population (2010)

                     78,785,548                               LITERACY
                                                              age 15 and over can read and write
                     (Population - July 2011 est.)
                                                              total population: 87.4%
                                                              male: 95.3%
                                                              female: 79.6% (2004 est.)




0-14                           27%                   10,707,793                    10,226,999


15-64                          67%                   26,741,332                    26,162,757



65+                             6%                   2,259,422                     2,687,245



 http://www.indexmundi.com/turkey/demographics_profile.html
Internet: growing fast but not equaly

35.000.000                                    45%
 Internet Users                            of population
                                              (2010)1




    41.6% households have an internet connection2
                                                                                                    58.8%
                                                                                          population who have
                  population who are frequent internet users                             never used the internet
    21.3%         (every day or almost every day)



   33.3% populationweek) are regular internet users
         (at least once a
                          who




   (1) http://www.InternetWorldStats.com                   (2) http://ec.europa.eu/information_society/digital-agenda/index_en.htm
Ranked 4° as Internet User’s total
                amount* .

                                                                               European Average: 58.3%




                                           Penetration Ranking of top 6 Internet Countries on a
                                                        total of 52 Eurpean States

                                                        Rank      Country
                                                                9 United Kingdom
                                                               11 Germany
                                                               20 France
                                                               36 Italy
                                                               43 Turkey
                                                               46 Russia
*Data source: www.internetworldstats.com
The most engaged country per page views
  and the 3° for time spending per visitor

            32,7 hours and 3.706 page views per Visitor
                   Total Europe Audience, Age 15+, Home and Work Locations




Data Source: ComScore.com
USERS AND BUSINESSES INTERNET
             USAGE BEHAVIORS
Internet mainly used by people as an
                 information channel




                               About 30% of internet users are Content producers

                          Less than 30% use internet as a tool to manage daily life

http://ec.europa.eu/information_society/digital-agenda/index_en.htm
Top 20 Web domain visited by Turkish
           (August 2011)
Facebook, Microsoft and Google Sites the
      most visited (October 2011)*




                            Local Information sites / portal   Local Business sites


Data Source: ComScore.com
E-Commerce involves only a still small but
    growing part of economic system
     Population                      Internet Users                                Enterprises            SMEs
                  PURCHASING ON LINE                                                      PURCHASING ON LINE



         5.2 %                           13.1%                                        11.2%               11.0%




                               CONSUMER                                             BUSINESS



                                                                                      8.1%                7.8%
            1.5%                             4.1%


                      SELLING ON LINE                                                        SELLING ON LINE
       Population                       Internet Users                              Enterprises                SMEs
Data source: http://ec.europa.eu/information_society/digital-agenda/index_en.htm
Over the European Average (17%) in CRM
              software usage

                                                        e-Business
            Using Customer Relationship                  Automatic exchange of
               Management Software                        business documents
                                                                                   Integration of Internal Process
                           21.2%                                 17,6%                    (Sales/Purchase)

                                                                                              65.6%
                                                                                            Enterprises


                    Electronic Supply                    Sending or receiving e-
                   Chaon Management                                                             34.4%
                                                               Invoices                         SMEs
                        16,1%                                     13.4%




http://ec.europa.eu/information_society/digital-agenda/index_en.htm
HIGHLIGHTS ON SOCIAL NETWORKS
Facebook is the main social network used
    by 89%(1) of Turkish Internet Users
      Turkey is ranked as #1 on top 6 European Countries as % Internet
                           Users using Facebook

                         89% Penetration
                          Rate (TURKEY)




                                                                                                       43% Facebook’s
                                                                                                         Penetration
                                                                                                       Rate (EUROPE)




                                 10M visitors per day(2)                         553,6 Minutes spent
                                                                                 per Visitor(2)
(1) Data source: http://www.internetworldstats.com   (2) Data source: ComScore Augost 2011
Twitter(1) and Friendfeed(2) the most used
                microblogging
                                                          10% of
                       16% of #Turkish has a              Friendfeed’s traffic
                       #Twitter account – 8th             comes from
                        on top 10 countries               Turkey (3° in traffic
                                                          rank)




(1) ComScore – April 2011   (2) Alexa.com– October 2011
2% Turkish Internet Users
                      has a LinkedIN account.
Linkedin focus

                                                                 831.821
                                                            (+9% on September
                                                                  2011)




 Data source: www.linkedin.com/advertising (October 2011)
41% of users are 25-34 yo working in a +10.000 employees Hitech
     or Manufacory company. Less than 1 on 3 are women

                                         41.9%

                             24,8%




  Data source: www.linkedin.com/advertising (October 2011)   Linkedin focus
www.simonefavaro.com

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Turkey and the fast growing internet

  • 1. Turkey and the fast growing Internet v 1.1 October 2011 – Simone Favaro
  • 3. Turkey Demographic Highlights* urban population 70% of total population (2010) 78,785,548 LITERACY age 15 and over can read and write (Population - July 2011 est.) total population: 87.4% male: 95.3% female: 79.6% (2004 est.) 0-14 27% 10,707,793 10,226,999 15-64 67% 26,741,332 26,162,757 65+ 6% 2,259,422 2,687,245 http://www.indexmundi.com/turkey/demographics_profile.html
  • 4. Internet: growing fast but not equaly 35.000.000 45% Internet Users of population (2010)1 41.6% households have an internet connection2 58.8% population who have population who are frequent internet users never used the internet 21.3% (every day or almost every day) 33.3% populationweek) are regular internet users (at least once a who (1) http://www.InternetWorldStats.com (2) http://ec.europa.eu/information_society/digital-agenda/index_en.htm
  • 5. Ranked 4° as Internet User’s total amount* . European Average: 58.3% Penetration Ranking of top 6 Internet Countries on a total of 52 Eurpean States Rank Country 9 United Kingdom 11 Germany 20 France 36 Italy 43 Turkey 46 Russia *Data source: www.internetworldstats.com
  • 6. The most engaged country per page views and the 3° for time spending per visitor 32,7 hours and 3.706 page views per Visitor Total Europe Audience, Age 15+, Home and Work Locations Data Source: ComScore.com
  • 7. USERS AND BUSINESSES INTERNET USAGE BEHAVIORS
  • 8. Internet mainly used by people as an information channel About 30% of internet users are Content producers Less than 30% use internet as a tool to manage daily life http://ec.europa.eu/information_society/digital-agenda/index_en.htm
  • 9. Top 20 Web domain visited by Turkish (August 2011)
  • 10. Facebook, Microsoft and Google Sites the most visited (October 2011)* Local Information sites / portal Local Business sites Data Source: ComScore.com
  • 11. E-Commerce involves only a still small but growing part of economic system Population Internet Users Enterprises SMEs PURCHASING ON LINE PURCHASING ON LINE 5.2 % 13.1% 11.2% 11.0% CONSUMER BUSINESS 8.1% 7.8% 1.5% 4.1% SELLING ON LINE SELLING ON LINE Population Internet Users Enterprises SMEs Data source: http://ec.europa.eu/information_society/digital-agenda/index_en.htm
  • 12. Over the European Average (17%) in CRM software usage e-Business Using Customer Relationship Automatic exchange of Management Software business documents Integration of Internal Process 21.2% 17,6% (Sales/Purchase) 65.6% Enterprises Electronic Supply Sending or receiving e- Chaon Management 34.4% Invoices SMEs 16,1% 13.4% http://ec.europa.eu/information_society/digital-agenda/index_en.htm
  • 14. Facebook is the main social network used by 89%(1) of Turkish Internet Users Turkey is ranked as #1 on top 6 European Countries as % Internet Users using Facebook 89% Penetration Rate (TURKEY) 43% Facebook’s Penetration Rate (EUROPE) 10M visitors per day(2) 553,6 Minutes spent per Visitor(2) (1) Data source: http://www.internetworldstats.com (2) Data source: ComScore Augost 2011
  • 15. Twitter(1) and Friendfeed(2) the most used microblogging 10% of 16% of #Turkish has a Friendfeed’s traffic #Twitter account – 8th comes from on top 10 countries Turkey (3° in traffic rank) (1) ComScore – April 2011 (2) Alexa.com– October 2011
  • 16. 2% Turkish Internet Users has a LinkedIN account. Linkedin focus 831.821 (+9% on September 2011) Data source: www.linkedin.com/advertising (October 2011)
  • 17. 41% of users are 25-34 yo working in a +10.000 employees Hitech or Manufacory company. Less than 1 on 3 are women 41.9% 24,8% Data source: www.linkedin.com/advertising (October 2011) Linkedin focus