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The ME in
New MEdia
  @MissLori
#SoFabColor #SheCon12
• New Media is the great equalizer.
  For the first time individual
  entrepreneurs have the same
  footing as big brands. It all comes
  down to effort.


                          @MissLori #SoFabColor #SheCon12
Who do you think you are?
Who do you want your community to know you are?
                               @MissLori #SoFabColor #SheCon12
• If you know who you are you can
  envision where you are going.




                        @MissLori #SoFabColor #SheCon12
• Life is messy, but your brand can’t
  be or you will confuse your
  audience.




                         @MissLori #SoFabColor #SheCon12
• Labels are a necessary evil.
• If there isn’t a word for what you
  do, make it up. Own Your destiny.

• I am a #MARKETAINER!

                          @MissLori #SoFabColor #SheCon12
• Cultivate your brand like a
  politician. Once you get established
  you can expand your platform and
  do a little flip flopping.



                         @MissLori #SoFabColor #SheCon12
Evolving to this from this was a
• Your brand isn’t a hobby it’s a
  business. You need a plan.

• Write it down; goals-objectives.
  Create intention and purpose.



                          @MissLori #SoFabColor #SheCon12
• Stay steadfast and true to your
  brand ideals. They are your moral
  and professional compass.




                        @MissLori #SoFabColor #SheCon12
•If you don’t
 recognize
 yourself how
 can you
 expect anyone
 else to.

                 @MissLori #SoFabColor #SheCon12
• You don’t have to blog completely
  naked. It’s okay to cover your
  private parts.




                         @MissLori #SoFabColor #SheCon12
• Just because you keep some things
  personal doesn’t make you any less
  authentic.



                        @MissLori #SoFabColor #SheCon12
• “The social in social media is the
  moment of truth and we are driving it.”
  via Sammy Haroon @GlobalCognition
  #SOBcon



                            @MissLori #SoFabColor #SheCon12
•My role in social media helped me to heal
 by giving me a platform to speak up and
 out for others, and ultimately myself.




                           @MissLori #SoFabColor #SheCon12
•My role in social media helped me
 discover my real beauty.




                            @MissLori #SoFabColor #SheCon12
My role in Social Media gave me the courage to
                  reveal myself.




                              @MissLori #SoFabColor #SheCon12
•Blogher
Voices of
the year
2012
            @MissLori #SoFabColor #SheCon12
• Just because I stand up for me
  doesn’t mean I am stepping on you.
  #ReflectURself



                         @MissLori #SoFabColor #SheCon12
• “There is no weak position, just
  weak positioning.” via @Turoczy
  #SOBCon

• Evaluate your position from every
  angle. There is always a way
  forward, it doesn’t have to be
  straight though.
                         @MissLori #SoFabColor #SheCon12
• Close your eyes and keep moving. You
  don’t have to see the light to reach it.




                              @MissLori #SoFabColor #SheCon12
• Empower*Embolden*Enlighten*Engage


                       @MissLori #SoFabColor #SheCon12
• CALL TO ACTION:
  If you publish a
  video or blog post
  about how this
  presentation
  affected you, and
  what your plan is
  going forward by
  June 9, 2012, I will
  send you my CD!

                         @MissLori #SoFabColor #SheCon12
Let Your SMILE Shine On!

           @MissLori
     #SoFabColor #SheCon12

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The ME in New MEdia

  • 1. The ME in New MEdia @MissLori #SoFabColor #SheCon12
  • 2. • New Media is the great equalizer. For the first time individual entrepreneurs have the same footing as big brands. It all comes down to effort. @MissLori #SoFabColor #SheCon12
  • 3. Who do you think you are? Who do you want your community to know you are? @MissLori #SoFabColor #SheCon12
  • 4. • If you know who you are you can envision where you are going. @MissLori #SoFabColor #SheCon12
  • 5. • Life is messy, but your brand can’t be or you will confuse your audience. @MissLori #SoFabColor #SheCon12
  • 6. • Labels are a necessary evil. • If there isn’t a word for what you do, make it up. Own Your destiny. • I am a #MARKETAINER! @MissLori #SoFabColor #SheCon12
  • 7. • Cultivate your brand like a politician. Once you get established you can expand your platform and do a little flip flopping. @MissLori #SoFabColor #SheCon12
  • 8. Evolving to this from this was a
  • 9. • Your brand isn’t a hobby it’s a business. You need a plan. • Write it down; goals-objectives. Create intention and purpose. @MissLori #SoFabColor #SheCon12
  • 10. • Stay steadfast and true to your brand ideals. They are your moral and professional compass. @MissLori #SoFabColor #SheCon12
  • 11. •If you don’t recognize yourself how can you expect anyone else to. @MissLori #SoFabColor #SheCon12
  • 12. • You don’t have to blog completely naked. It’s okay to cover your private parts. @MissLori #SoFabColor #SheCon12
  • 13. • Just because you keep some things personal doesn’t make you any less authentic. @MissLori #SoFabColor #SheCon12
  • 14. • “The social in social media is the moment of truth and we are driving it.” via Sammy Haroon @GlobalCognition #SOBcon @MissLori #SoFabColor #SheCon12
  • 15. •My role in social media helped me to heal by giving me a platform to speak up and out for others, and ultimately myself. @MissLori #SoFabColor #SheCon12
  • 16. •My role in social media helped me discover my real beauty. @MissLori #SoFabColor #SheCon12
  • 17. My role in Social Media gave me the courage to reveal myself. @MissLori #SoFabColor #SheCon12
  • 18. •Blogher Voices of the year 2012 @MissLori #SoFabColor #SheCon12
  • 19. • Just because I stand up for me doesn’t mean I am stepping on you. #ReflectURself @MissLori #SoFabColor #SheCon12
  • 20. • “There is no weak position, just weak positioning.” via @Turoczy #SOBCon • Evaluate your position from every angle. There is always a way forward, it doesn’t have to be straight though. @MissLori #SoFabColor #SheCon12
  • 21. • Close your eyes and keep moving. You don’t have to see the light to reach it. @MissLori #SoFabColor #SheCon12
  • 22. • Empower*Embolden*Enlighten*Engage @MissLori #SoFabColor #SheCon12
  • 23. • CALL TO ACTION: If you publish a video or blog post about how this presentation affected you, and what your plan is going forward by June 9, 2012, I will send you my CD! @MissLori #SoFabColor #SheCon12
  • 24. Let Your SMILE Shine On! @MissLori #SoFabColor #SheCon12

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