Simple Google Analytics: The 3 Metrics that Matter

 If you owned a physical
store…
 If 50% of people walked in and
immediately left, would you
try to find out why?
 Would you pay attention to
your shopper’s behavior?
 If shoppers failed to notice a
new sign, would you move it?

 Visitor reaction to your site is most important

 Do they leave immediately?

 If not, how long do they stay?

 If they stay, how many “aisles” do they browse?

 Do they leave
immediately?
 Bounce rate
 Found in: Content ->
Site Content -> All
Pages
 Look at overall average
 Look at individual rates
for popular pages
 Look at different periods
of time (Getting better
or worse?)
 High is bad, low is good

 How long do
they stay?
 Average Time on Page
 Found in: Content ->
Site Content -> All
Pages
 Look at overall average
 Look at individual rates
for popular pages
 Look at different periods
of time (Getting better
or worse?)
 High is good, low is bad

 How many
pages do they
visit?
 Visitors Flow
 Found in: Audience ->
Visitors Flow
 Look at visual patterns
 Look at drop off rates
and through traffic for
popular pages (Hover
on light blue)
 Drop offs are bad,
through traffic is good

 “Watching” visitor reactions provides:

 Quick conclusions as to which pages work well
and which don’t
 Easy way to prioritize your attention (which pages
have the WORST metrics?)
 A way to watch for improvements (or lack
thereof) over time

 Curious about click reactions on a particular page?
 In-Page Analytics shows activity visually
 Found in: Content -> In-Page Analytics
 Look at click percentages
 Easy to see what’s drawing the eye and what’s not

Simple Google Analytics: The 3 Metrics that Matter

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Simple Google Analytics: The 3 Metrics that Matter

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