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Designing Citizen
                    Diplomacy
                                            Amit P Sheth
                                     LexisNexis Ohio Eminent Scholar
        Ohio Center of Excellence in Knowledge enabled Computing (Kno.e.sis)
                                   Wright State University, Dayton, OH


                             Thanks to Ashutosh Jadhav, Hemant Purohit.
                                  {ashutosh, hemant}@knoesis.org

Thursday, January 27, 2011
Current State of
                             Communication




Thursday, January 27, 2011
Current State of
                               Communication
                      Mobile Devices/Communication and Social Networking/Media

                             Twitter, Facebook, YouTube, Flicker, Blogs etc.

                             NGO: Red Cross, Ushahidi, eMoksha etc.

                      Exceptional connectivity, easy and open access

                             Facebook: 500 M, Twitter 100 M users

                             Mobile users: 5 Bln, Internet Users: 1.8 Bln

                             Red Cross: 97 million volunteers, members and staff worldwide




Thursday, January 27, 2011
Current State of
                                Communication
                      “The U.S. government has been largest donor to the
                        Pakistan flood relief effort, allocating $200 million to
                        date. Yet a recent Pew Foundation poll found about
                        59% of Pakistanis describe the U.S. as an enemy,
                        while just 11% say it is a partner.”
                      http://www.huffingtonpost.com/allison-kilkenny/bombing-the-pakistan-floo_b_684998.html




Thursday, January 27, 2011
Current State of
                             Communication
                             Social media and Mobile applications
                                 doesn’t really resolve conflicts,
                              misunderstanding between countries

                             Doesn’t help to influence mindsets to
                                   avoid terror attacks, wars

                              But it can act as RAW tools for CD


Thursday, January 27, 2011
Designing Citizen
                                Diplomacy
                     Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
                        number of people you convince”

                       Taking action to prevent conflicts and promote peace




Thursday, January 27, 2011
Designing Citizen
                                Diplomacy
                     Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
                        number of people you convince”

                       Taking action to prevent conflicts and promote peace




Thursday, January 27, 2011
Designing Citizen
                                Diplomacy
                     Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
                        number of people you convince”

                       Taking action to prevent conflicts and promote peace


                      Educating each other of all types of differences,
                        misunderstanding about religious, ideological,
                        cultural, ethnic, national and political differences




Thursday, January 27, 2011
Designing Citizen
                                   Diplomacy
                     Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
                        number of people you convince”

                       Taking action to prevent conflicts and promote peace

                             Voice of the Moderation
                             Hidden under extremist influence




Thursday, January 27, 2011
Designing Citizen
                                Diplomacy
                     Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
                        number of people you convince”

                       Taking action to prevent conflicts and promote peace




Thursday, January 27, 2011
Designing Citizen
                                  Diplomacy
                     Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
                        number of people you convince”

                       Taking action to prevent conflicts and promote peace
                             Coordination
                             Building communities of trust – Online & Offline




Thursday, January 27, 2011
Designing Citizen
                                Diplomacy
                     Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the
                        number of people you convince”

                       Taking action to prevent conflicts and promote peace




Thursday, January 27, 2011
Socio-technical
                                       System
                             Facilitating advancements in social media and mobile communications

                             Provides following four levels of support

                                   level 1: meet, communicate and engage

                                   level 2: converse and coordinate, gain insight

                                   level 3: influence and advocate

                                   level 4: sustain, educate and transform




Thursday, January 27, 2011
Twitris




Thursday, January 27, 2011
Twitris
                                  Semantic Social Web Mash-up



                             Facilitates understanding of multi-dimensional

                             social perceptions over SMS, Tweets, multimedia

                             Web content, electronic news media




Thursday, January 27, 2011
Twitris
                             Semantic Social Web Mash-up




Thursday, January 27, 2011
Twitris
                             Knowledge-Enabled Computing
             Domain models to enhance understanding of the content




Thursday, January 27, 2011
Twitris
                                         Co-ordination
                 !     Co-ordinating needs and resources in disaster situations!

                       !     Analyzing SMS and Web reports from Ushahidi.org!

                       !     Use of domain models for efficient and timely co-
                             ordination !




Thursday, January 27, 2011
Twitris
                             Socio-Cultural-Behavior model as lens

            ! Modeling relationships between social behavior,
            roles, social & cultural values etc.




Thursday, January 27, 2011
Twitris
                               Community Formation
       -     Homophily in society!

       -     Bond of common interest!

             -     TRUST factor!




Thursday, January 27, 2011
References
                     1. A. Huffington, Facebook, Twitter and the Search for Peace in the Middle East, Huffinton Post, Nov 24,
                        2010
                     2. A. Kilkinney, Bombing the Pakistan Flood Victims Into Submission, Huffington Post, Aug 17, 2010
                     3. Economics focus: Exploding misconceptions, The Economist, Dec 16, 2010
                     4. J. Williams, A Realistic Vision for World Peace, TED Talks, Dec 2010
                     5. U.S. Summit and Initiative For Global Citizen Diplomacy, Washington, DC, November 16-19, 2010
                     6. M. Nagarajan et al., Spatio-Temporal-Thematic Analysis of Citizen-Sensor Data - Challenges and
                        Experiences, Tenth International Conference on Web Information Systems Engineering, Oct 5-7, 2009,
                        Poland.
                     7. A. Sheth, Semantic Integration of Citizen Sensor Data and Multilevel Sensing: A comprehensive path
                        towards event monitoring and situational awareness, February 17, 2009.
                     8. D. Gruhl et al., Multimodal Social Intelligence in a Real-Time Dashboard System, VLDB Journal on
                        'Data Management and Mining for Social Networks and Social Media', 2010
                     9. B. Aleman-Meza et al. Semantic Analytics on Social Networks: Experiences in Addressing the
                        Problem of Conflict of Interest Detection. In Proceedings of 15th World Wide Web Conference
                        (WWW2006), Edinburgh, Scotland, May 23–26, 2006, New York: ACM Press, 2006, pp. 406–416.
                     10. A. Sheth et al., Continuous Semantics to Analyze Real-Time Data, IEEE Internet Computing,
                        November-December 2010, pp. 80-85.
                     11. M. Nagarajan et al.,A Qualitative Examination of Topical Tweet and Retweet Practices, 4th Int'l
                        AAAI Conference on Weblogs and Social Media, ICWSM 2010




Thursday, January 27, 2011
Thursday, January 27, 2011

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Semantic Social Mashup approach for Designing Citizen Diplomacy

  • 1. Designing Citizen Diplomacy Amit P Sheth LexisNexis Ohio Eminent Scholar Ohio Center of Excellence in Knowledge enabled Computing (Kno.e.sis) Wright State University, Dayton, OH Thanks to Ashutosh Jadhav, Hemant Purohit. {ashutosh, hemant}@knoesis.org Thursday, January 27, 2011
  • 2. Current State of Communication Thursday, January 27, 2011
  • 3. Current State of Communication Mobile Devices/Communication and Social Networking/Media Twitter, Facebook, YouTube, Flicker, Blogs etc. NGO: Red Cross, Ushahidi, eMoksha etc. Exceptional connectivity, easy and open access Facebook: 500 M, Twitter 100 M users Mobile users: 5 Bln, Internet Users: 1.8 Bln Red Cross: 97 million volunteers, members and staff worldwide Thursday, January 27, 2011
  • 4. Current State of Communication “The U.S. government has been largest donor to the Pakistan flood relief effort, allocating $200 million to date. Yet a recent Pew Foundation poll found about 59% of Pakistanis describe the U.S. as an enemy, while just 11% say it is a partner.” http://www.huffingtonpost.com/allison-kilkenny/bombing-the-pakistan-floo_b_684998.html Thursday, January 27, 2011
  • 5. Current State of Communication Social media and Mobile applications doesn’t really resolve conflicts, misunderstanding between countries Doesn’t help to influence mindsets to avoid terror attacks, wars But it can act as RAW tools for CD Thursday, January 27, 2011
  • 6. Designing Citizen Diplomacy Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince” Taking action to prevent conflicts and promote peace Thursday, January 27, 2011
  • 7. Designing Citizen Diplomacy Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince” Taking action to prevent conflicts and promote peace Thursday, January 27, 2011
  • 8. Designing Citizen Diplomacy Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince” Taking action to prevent conflicts and promote peace Educating each other of all types of differences, misunderstanding about religious, ideological, cultural, ethnic, national and political differences Thursday, January 27, 2011
  • 9. Designing Citizen Diplomacy Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince” Taking action to prevent conflicts and promote peace Voice of the Moderation Hidden under extremist influence Thursday, January 27, 2011
  • 10. Designing Citizen Diplomacy Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince” Taking action to prevent conflicts and promote peace Thursday, January 27, 2011
  • 11. Designing Citizen Diplomacy Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince” Taking action to prevent conflicts and promote peace Coordination Building communities of trust – Online & Offline Thursday, January 27, 2011
  • 12. Designing Citizen Diplomacy Retd. General Stanley McCrystal: “It’s not the number of people you kill, it’s the number of people you convince” Taking action to prevent conflicts and promote peace Thursday, January 27, 2011
  • 13. Socio-technical System Facilitating advancements in social media and mobile communications Provides following four levels of support level 1: meet, communicate and engage level 2: converse and coordinate, gain insight level 3: influence and advocate level 4: sustain, educate and transform Thursday, January 27, 2011
  • 15. Twitris Semantic Social Web Mash-up Facilitates understanding of multi-dimensional social perceptions over SMS, Tweets, multimedia Web content, electronic news media Thursday, January 27, 2011
  • 16. Twitris Semantic Social Web Mash-up Thursday, January 27, 2011
  • 17. Twitris Knowledge-Enabled Computing Domain models to enhance understanding of the content Thursday, January 27, 2011
  • 18. Twitris Co-ordination !  Co-ordinating needs and resources in disaster situations! !  Analyzing SMS and Web reports from Ushahidi.org! !  Use of domain models for efficient and timely co- ordination ! Thursday, January 27, 2011
  • 19. Twitris Socio-Cultural-Behavior model as lens ! Modeling relationships between social behavior, roles, social & cultural values etc. Thursday, January 27, 2011
  • 20. Twitris Community Formation -  Homophily in society! -  Bond of common interest! -  TRUST factor! Thursday, January 27, 2011
  • 21. References 1. A. Huffington, Facebook, Twitter and the Search for Peace in the Middle East, Huffinton Post, Nov 24, 2010 2. A. Kilkinney, Bombing the Pakistan Flood Victims Into Submission, Huffington Post, Aug 17, 2010 3. Economics focus: Exploding misconceptions, The Economist, Dec 16, 2010 4. J. Williams, A Realistic Vision for World Peace, TED Talks, Dec 2010 5. U.S. Summit and Initiative For Global Citizen Diplomacy, Washington, DC, November 16-19, 2010 6. M. Nagarajan et al., Spatio-Temporal-Thematic Analysis of Citizen-Sensor Data - Challenges and Experiences, Tenth International Conference on Web Information Systems Engineering, Oct 5-7, 2009, Poland. 7. A. Sheth, Semantic Integration of Citizen Sensor Data and Multilevel Sensing: A comprehensive path towards event monitoring and situational awareness, February 17, 2009. 8. D. Gruhl et al., Multimodal Social Intelligence in a Real-Time Dashboard System, VLDB Journal on 'Data Management and Mining for Social Networks and Social Media', 2010 9. B. Aleman-Meza et al. Semantic Analytics on Social Networks: Experiences in Addressing the Problem of Conflict of Interest Detection. In Proceedings of 15th World Wide Web Conference (WWW2006), Edinburgh, Scotland, May 23–26, 2006, New York: ACM Press, 2006, pp. 406–416. 10. A. Sheth et al., Continuous Semantics to Analyze Real-Time Data, IEEE Internet Computing, November-December 2010, pp. 80-85. 11. M. Nagarajan et al.,A Qualitative Examination of Topical Tweet and Retweet Practices, 4th Int'l AAAI Conference on Weblogs and Social Media, ICWSM 2010 Thursday, January 27, 2011