AIPMM Product Management Framework
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The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most modern and up to date challenges faced in product management and product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.
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AIPMM Product Management Framework
- 1. Exceptional Product Managers master and direct the product planning process. AIPMM Product Management Framework Phase Gate Source: © 1998-2012, AIPMM, All Rights Reserved. © AIPMM 2012
- 2. AIPMM Product Management Framework Phase Gate © AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.
- 3. Typical Deployment Product Management Product Management Product Marketing Product Management + Product Marketing + Product Marketing © AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.
- 4. Traditional Development Project Traditional Development Project © AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.
- 5. Knowledge Areas © AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.
- 6. Core Product Team Product Manager CROSSFUNCTIONAL CORE Product Mktg Manager Project Manager Business Analyst Inputs TEAM Processes/Activities Dev Manager Outputs/Deliverables/Milestones QA Manager Cust Support Manager Sales Manager © AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.
- 7. Key Deliverables Strategic Plan Competitive Analysis DELIVERABLES Market Trends Mkt Req Document (MRD) Business Case Prod Req Document (PRD) Product Roadmaps © AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.
- 8. Key Deliverables Functional Specifications Test Plans DELIVERABLES Product Positioning Marketing Plan Beta Program Plan Launch Plan End of Life Plan © AIPMM 2012 Source: AIPMM, © 1998-2012, All Rights Reserved.
Editor's Notes
- This needs to be updated to reflect the Knowledge Areas.
- This needs to be updated to reflect the Knowledge Areas.
- This needs to be updated to reflect the Knowledge Areas.
- This needs to be updated to reflect the Knowledge Areas.