Introduction To rNews 1.0
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The document discusses rNews 1.0, which is a data model for embedding machine-readable publishing metadata in web documents. It was developed by the International Press Telecommunications Council (IPTC) to add structured data to news articles and other content. The document explains the problems that rNews aims to address, such as loss of structure when content is translated from a database to HTML. It provides examples of using rNews with HTML 5 Microdata and RDFa. It also discusses how rNews fits with existing IPTC standards and the development process that led to version 1.0 of the rNews specification.
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Introduction To rNews 1.0
- 1. rNews 1.0 Embedded Data For The News Industry 1
- 3. ...And 50 Others 3
- 5. Story components which are obvious to a person… STORY PHOTO
- 6. ...are not so obvious to a machine. STORY PHOTO
- 7. The Problem of Structured Data Modern Web Sites Built with 3 Tier Display Architecture • Data Tier: Database Tier Where Content Lives. • Presentation Tier: HTML Document that is sent to user. • Logic Tier: Software Logic that reads from the Data Tier and outputs the Tier Presentation Tier. Data Tier 7
- 8. The Problem Of Structured Data: Continued Data Tier Logic Tier Display Tier Label Type Value <html> <head> id number 1248069162607 <title> New Web Code Draws Concern... Headline text New Web Code Draws Concern... </title> Byline text By TANZINA VEGA </head> <body> Date date 20101010 <div> Body text In the next few years, a powerful... New Web Code Draws Concern... </div> Length number 1123 <div> Tag text Privacy By TANZINA VEGA </div> Tag text Computers and the Internet <div> Tag text Web Browsers October 10, 2010 </div> <div> In the next few years, a powerful... </div> </body> Content very well structured on Data </html> Tier, but all of this structure is lost in translation to presentation tier. 8
- 9. The Problem Of Structured Data: Continued <html> Display Tier ? <head> <title> New Web Code Draws Concern... </title> </head> <body> <div> = New Web Code Draws Concern... </div> <div> By TANZINA VEGA </div> <div> Search engines, social October 10, 2010 networks, aggregators and </div> <div> other sites only see the In the next few years, a powerful... </div> Display Tier, and cannot </body> </html> leverage the underlying structure of the data. 9
- 10. Semantic Markup Standards Microformats RDFa Microdata JSON First Official Unofficial Official Simple Complex Flexible Developers Rigid OpenGraph Schema.org External 10
- 11. rNews Defined rNews is a data model for embedding machine-readable publishing metadata in web documents and a set of suggested implementations. 11
- 12. rNews is a data model PostalAddress address address address geo Coordinates Geo Person Location Coordinates Organization creator creator editor name editor contributor contributor provider provider copyrightHolder Concept copyrightHolder accountablePerson sourceOrganization about mentions Comment comment NewsItem associatedMedia associatedArticle ImageObject VideoObject Article AudioObject 12
- 13. for embedding machine-readable publishing metadata in web documents Headline Byline Tags Creator ... 13
- 14. and a set of suggested implementations RDFa Microdata Today Today 14
- 15. rNews - Working Example 15
- 16. !+,-./012345678429:;</4=>??@#/??-0-4AB0C;4!D*40EFGHI6IJGF8??3K=44=566LM??NNNDN#DJEO?0P?Q5678!?-0-?Q5678!>6EFGHI6IJGF8DR6R=S44 "+!"#$S #+!%&'S+?!%&'S $+()'*S %444+'+,S &4444+'+,S '4444444+'+,ST88IUH4TEU44VL8I6DDD+?'+,S (444444+'+,SKT0.40FWUH44/J77FGR+?'+,S )444444+'+,S !*44444444++#-44HEXY=I7O?8IZ[FHF7L8UEU]6UEHD^LO=?S !!44444444+'+,S/EURI6M4_JEFG40J7FHU`IX?PU]6UEH+?'+,S !"444444444+'+,SPUZU84aIO56UEH446FWUDDD+?'+,S !#444444+?'+,S !$444444+'+,S:[4V03b3K4;3344C13PV+?'+,S !%444444+'+,S@TVB<K_0.K44c4CFEX54"$d4"*!!+?'+,S !&444444+'+,S !'44444444+.SBF`IGO448FEOU8[4H]XXUURURDDD+?.S !(444444+?'+,S !)444444+'+,S "*44444444+.S+&445EUaY=566LM??NNNDG[6I7UHDXJ7?XJG6UG6?5U8L?EIO56H?XJL[EIO56?XJL[EIO56>GJ6IXUD5678=S "!44444444444e4/JL[EIO5644"*!! ""444444444+?&S+/.&0S05U4KUN41JEW440I7UH44/J7LFG[+?/.&0S+?.S "#44444444+.S+&445EUaY=566LM??NNNDG[6I7UHDXJ7?EUa?7U7ZUEXUG6UE?5U8L?FOEUUD5678=S "$44444444444-IHX8FI7UE "%444444444+?&S+?.S "&4444444+?'+,S "'4444+?'+,S "(44444+'+,S ")444444+'+,S #*44444444+'+,SVUX6IJG+?'+,S #!44444444+'+,S@JE8R+?'+,S #"444444+?'+,S ##444444+'+,S0FOH+?'+,S #$4444444+'+,S #%44444444+'+,S #&4444444444+'+,S2UJL8U+?'+,S #'4444444444+'+,SfFRRFaId4C]F77FE44U8>+?'+,S #(44444444+?'+,S #)444444+?'+,S444444 $*444444+'+,S $!44444444+'+,S-IHX]HHIJG44g#h+?'+,S $"44444444+'+,S $#4444444444+'+,SVJ465U4i]UH6IJG44IHDDD=+?'+,S $$4444444444+'+,S $%4444444444+&445EUaY=566LM??6I7UHLUJL8UDG[6I7UHDXJ7?`IUN?]HUE?"'"$"("'?FX6I`I6IUHD5678=S/5]XW+?&S+?'+,S $&4444444444+'+,SCFEX54"%65d44"*!!4(M"'4F7+?'+,S $'44444444+?'+,S $(444444+?'+,S $)4444+?'+,S %*444+?'+,S %!+?()'*S %"+?!"#$S 16
- 17. HTML 5 Microdata <!DOCTYPE HTML> <html itemscope itemtype="http://schema.org/NewsArticle" > <head> <style type="text/css">@import url(css/iptc_times2.css);</style> <meta itemprop="dateCreated" content="2011-03-23"/> <meta itemprop="description" content="The questions about the command..."/> <meta itemprop="inLanguage" content="en-US"/> <meta itemprop="thumbnailUrl" content="http://graphics8.nytimes.com/images/common/icons/t_wb_75.gif"/> <meta itemprop="genre" content="Current"/> <meta itemprop="id" content="1248069687395"/> <meta itemprop="version" content="2"/> <meta itemprop="publishingPrinciples" content="http://www.nytco.com/press/ethics.html"/> <meta itemprop="wordCount" content="879"/> </head> <body> <div style="height:900px" class="article"> <div class="a_column"> <div itemprop="headline" class="headline">Allies Are Split on Goal and Exit Strategy in Libya</div> <div itemprop="alternativeHeadline" class="rider">NATO Takes Command</div> <div itemprop="associatedMedia" itemscope itemtype="http://schema.org/ImageObject"> <img itemprop="URL" class="image" src="img/libya_sample_reuters.jpg"/> <div class="image_credit">Credit: <span itemprop="creator" itemscope itemtype="http://schema.org/Person"> <span itemprop="name">Goran Tomasevic</span> </span> / <span itemprop="sourceOrganization" itemscope itemtype="http://schema.org/Organization"> <span itemprop="name">Reuters</span> <meta itemprop="tickerSymbol" content="NYSE TRI"/> </span> </div> 17
- 18. RDFa <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML+RDFa 1.0//EN" "http://www.w3.org/MarkUp/DTD/xhtml-rdfa-1.dtd"> <html xmlns:rnews="http://dec.iptc.org/rnews/0.1/"> <head> <style type="text/css">@import url(css/iptc_times2.css);</style> </head> <body> <div class="article" style="height:623px"> <div class="a_column"> <div property="rnews:headline" class="headline">Allies Are Split on Goal and Exit Strategy in Libya</div> <div class="rider">NATO Takes Command</div> <div class="main_image"> <img class="image" src="img/libya_sample_reuters.jpg"/> <div class="image_credit">Credit: Goran Tomasevic/Reuters</div> <div class="image_caption"> Rebel fighters take cover during a shelling near Ajdabiyah, Libya on Thursday. </div> </div> <div rel="rnews:createdBy" class="byline">By <span about="http://demo.iptc.org/per/steven_lee_myers" typeof="rnews:Person"> <span property="rnews:name">STEVEN LEE MYERS</span> </span> </div> <div class="publication_date"> <span property="rnews:dateline">WASHINGTON</span> | <span property="rnews:dateCreated" content="2011-03-24">March 24, 2011</span> </div> 18
- 19. PostalAddress address address address geo Coordinates Geo Person Location Coordinates Organization creator creator editor name editor contributor contributor provider provider copyrightHolder Concept copyrightHolder accountablePerson sourceOrganization about mentions Comment comment NewsItem associatedMedia associatedArticle ImageObject VideoObject Article AudioObject
- 20. NewsItem headline identifier description genre dateCreated version dateModified dateline datePublished interactionCount inLanguage discussionUrl thumbnailUrl alternativeHeadline usageTerms publishingPrinciples copyrightNotice copyrightYear 20
- 22. articleBody articleSection wordCount printPage printColumn printEdition printSection Article
- 24. streetAddress url postOfficeBoxNumber email addressLocality faxNumber addressRegion telephone addressCountry postalCode PostalAddress honorificPrefix givenName additionalName familyName address address address honorificSuffix tickerSymbol point circle elevation featureCode polygon geo box Coordinates line Geo Place Coordinates Organization name
- 25. How Does rNews Fit in With Existing IPTC Standards NewsML NITF rNews CMS XML HTML feeds publisher web 25
- 26. The Way to rNews
- 27. The Way To rNews June: Genesis of rNews - Evan at SemTech 2010 2010 November 5 - Rome: chartered internal discussions about NYT draft March 9 - Dubai: rNews 0.1 2011 lots of feedback, changes and additions June 9 - Berlin: rNews 0.5 June 28: rNews 0.6 September 6: rNews 0.7 [aligned w/ schema.org] October 7 - Vienna: rNews 1.0 27
- 28. Engaging Our Community 28
- 29. Engaging Our Community 29
- 30. Engaging Our Community 30
- 31. Engaging Our Community 31
- 32. Feedback we incorporated... point circle latitude elevation longitude polygon altitude box line Geo Location Coordinates 32
- 33. Feedback we incorporated... editor Person NewsItem 33
- 34. rNews Benefits Or Why You Should Care About rNews
- 35. Benefit #1: Better Links With Structured Data No Structured Data 35
- 36. Benefit #2: Better Analytics Javascript can extract richer news metadata Analytics per item, not just per page 36
- 37. Benefit #3: Better Ad Placement Leverage metadata not just text Avoid unfortunate juxtapositions 37
- 38. 38
- 39. 39
- 40. This class contains derivatives of IPTC rNews properties. rNews is a data model of publishing metadata with serializations currently available for RDFa as well as HTML5 Microdata. More information about the IPTC and rNews can be found at rnews.org. 40
Editor's Notes
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- http://www.nytimes.com/2011/04/13/world/middleeast/13bieber.html\n
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- June: The beginning of rNews - Evan at SemTech 2010\nNovember 5 - Rome: chartered\ninternal discussions about NYT draft\nMarch 9 - Dubai: rNews 0.1\nlots of feedback, changes and additions\nJune 9 - Berlin: rNews 0.5\nJune 28: rNews 0.6\nSeptember 6: rNews 0.7 [aligned w/ schema.org]\nOctober 7 - Vienna: rNews 1.0\n\n
- In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
- \\In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
- In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
- In Person - 3 Meetups: New York, Berlin, London\nOver a dozen one-on-one meetings w/ leading media and technology companies\n\nOnline - rnews.org forum, numerous blog posts and countless tweets\n\nIn The Standards Community - W3C Community Group, Media Standards Trust\n\n
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- on a location, lat/long wasn't sufficient\nfeedback made us think how to offer a better geo object\nthe result: geonames.org alignment\n\n
- Thomson Reuters said: "we're proud of our editors" -- so we added the editor property\n\n
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- Using structured data search engines, social networks and other sites can attractively format links back to your site, potentially increasing referral traffic.\n
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