Storytelling and startups
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For startups, storytelling is a crucial part of their ability to connect with different target audiences. This presentation looks at the history of storytelling, why it's important, and how and where to do it.
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Storytelling and startups
- 1. Storytelling and Startups: Why it matters and how to do it December 2012
- 3. The History of Storytelling
- 4. Cave drawings that date back to 15,000 to 13,000 BC
- 5. There is a long, long history of storytellers
- 10. Steve Jobs: The best storyteller of his generation?
- 11. Why do Stories Work so Well? 1. They’re memorable 2. They’re inspiring 3. They’re shareable
- 12. But What Does Storytelling Have to do with Startups???
- 13. Everything!
- 14. But Here’s The Thing……
- 15. Most Startups Aren’t Good Storytellers
- 16. Too Close to the Fire (aka No perspective)
- 17. Talk about product rather that what consumers want to know
- 18. Wrong Toolset
- 19. Storytelling Has to Start From
- 20. And Be Part of a Startup’s Corporate DNA
- 21. How Come?
- 22. Win over Stories are used to……. family, frie nds Find and Raise recruit a Capital co-founder Attract employees
- 23. Where Do You Start?
- 25. What do you do? What are Who needs the key it? benefits? How are you unique?
- 26. ….And WIIFM? What’s in it for me (the potential customer)?
- 27. (aka Where to tell your stories)
- 28. What are the target audiences? Where do Who’s the they hang competition? out? How do they buy?
- 29. (aka Creating stories and where to tell them)
- 37. The bad…..
- 40. …..and the good.
- 44. The Keys to Telling Great Stories Think story, not product or features Put Party yourself in where the the party’s audience’s happening shoes Look for something different or unique
- 45. Final Words “Storytelling is, by far, the most underrated skill in business”
Editor's Notes
- Lascaux Caves in the Pyrenees MountainsDiscovered in 1940 by a group of French children, a series of cave paintings that date back to sometime between 15,000 and 13,000 B.C. depicted a variety of animals and one image of a human being.
- 38 plays, 16th century.
- Jakob (1785–1863) and Wilhelm (1786–1859) Grimm were brothers who became famous for their collection of folk tales
- Sleeping Beauty, Cinderella, Rumplestilkin, Little Red Riding Hood and Hansel & Gretel.
- I would argue storytelling should be as important as the technology and the productIt should be embraced from the beginning
- Angoss Software example – board rejected my core messaging
- No perspective
- Engineers, developers, business development
- Divide into four slides