CESSE 2012 - STRATEGIC TEAMS
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The document outlines Darrell W. Gunter's presentation to CESSE on understanding the global marketplace. The presentation covers developing a global strategy, conducting a GAP analysis to identify weaknesses, creating a performance dashboard to track KPIs, and next steps of implementing the strategic plan and reviewing/reassessing progress. The goal is to help companies understand and succeed in the global market.
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CESSE 2012 - STRATEGIC TEAMS
- 1. READERS ARE FUNDAMENTAL: UNDERSTANDING THE GLOBAL MARKETPLACE CESSE ANNUAL MEETING LOUISVILLE, KENTUCKY Darrell W. Gunter President & CEO Gunter Media Group July 25, 2012 7/28/12 GMG Company ConfidenMal 1
- 2. TODAY’S DISCUSSION • PPP – Purpose, Process & Payoff • Intro • Strategy • GAP Analysis • Performance Dashboard • Your Global strategy • Key Tools & Books • Next Steps 7/28/12 GMG Company ConfidenMal 2
- 3. A new scien)fic truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new genera)on grows up that is familiar with it. -‐ Max Planck Age, Ageing and Age Structure in Science (Chicago: The University of Chicago Press, p. 514, 1973). 7/28/12 GMG Company ConfidenMal 4
- 4. IntroducMon 7/28/12 GMG Company ConfidenMal 5
- 5. YOUR STRATEGY 7/28/12 GMG Company ConfidenMal 6
- 6. A Successful FoundaMon Mission ObjecMves Strategy TacMcs Job ObjecMve Performance CompensaMon DescripMon seeng Reviews Human CommunicaMon Policies & Fairness & Capital Processes Consistency 7/28/12 GMG Company ConfidenMal 7
- 7. GAP ANALYSIS 7/28/12 GMG Company ConfidenMal 8
- 8. PERFORMANCE DASHBOARD 7/28/12 GMG Company ConfidenMal 9
- 9. YOUR GLOBAL STRATEGY 7/28/12 GMG Company ConfidenMal 10
- 10. KEY TOOLS & BOOKS • GAP Analysis Tools • Performance Dashboards • Performance EvaluaMon tools • Books – Kill the Company • Lisa Bodell – Out Think the CompeMMon • Kaihan Krippendorff 7/28/12 GMG Company ConfidenMal 11
- 11. NEXT STEPS • Conduct a GAP Analysis • Establish a global strategy • Create a performance dashboard • Involve the enMre team • Tie to performance review program • Implement, Review, Reassess and Reengage • Good luck! 7/28/12 GMG Company ConfidenMal 12
- 12. THANK YOU! DARRELL W. GUNTER PRESIDENT & CEO GUNTER MEDIA GROUP LLC D.GUNTER@GUNTERMEDIAGROUP.COM +1.973.454.3475 7/28/12 GMG Company ConfidenMal 13