Achieve Digital Transformation with Modular TCS Solutions
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This document discusses Tata Consultancy Services' (TCS) solutions for helping organizations achieve digital transformation. TCS offers modular, customizable solutions that meet real business needs and help retailers improve the customer experience with a 360-degree view, increase marketing effectiveness, and lower operational costs. Traditional solutions of generic technology platforms or non-integrated point products are problematic because they require customization, integration, and do not holistically address digital transformation challenges. TCS provides an integrated platform approach with industry-specific modules running on a common data and e-commerce platform to help organizations solve their digital transformation challenges.
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Achieve Digital Transformation with Modular TCS Solutions
- 1. Acchhiieevvaabbllee Diiggiittaall TTrraannssffoorrmaattiioonn Customer Intelligence & Insights for Retail helps you: • Improve the customer experience based on 360-degree view of the customer • Improve cross-channel marketing eectiveness • Lower operational costs SOCIAL ANALYTICS WEB ANALYTICS PERSONALIZATION RECOMMENDATION Sales forecast accuracy increased2 conversion rate increase 60% ONLY 18% cross-channel of marketing data integration is fully automated needs improvement9 with CRM data10 ENGINE CAMPAIGN MANAGEMENT MORE… COLLABORATION SUPPLY CHAIN VISIBILITY Integration between marketing applications tops selection criteria for of marketers8 53% of companies don’t know which Tata Consultancy Services (TCS) delivers solutions that help organizations navigate the path to successful Digital Transformation. Through deep industry expertise, modular, customizable solutions that meet real needs, and an “experience certainty” commitment, TCS helps retailers stay ahead of customers’ needs and drive down costs. Sources: 1. Results achieved by TCS customers, 2. Aberdeen, 2013, 3. Accenture, 4. J. Fleming J. Asplund, 5. Conversion Rate Experts, 6. Forrester Research 2014 7. B2BOnline, 8. B2B Technology Marketing Community on LinkedIn, 9. Computer Weekly, 10. Scribe Software, 11. Web Marketing 123. 12% rise in web self service6 purchase within 2 days1 30% www.tcs.com 80% reduction in KPI calculation time1 of online visitors made an in-store more revenue4 Engaged customers generated 1.7times 12% 10% increase in overall margins due to customer centricity3 Digital Commerce for Retail helps you: • Connect, communicate and collaborate with customers, partners and suppliers • Drive customer satisfaction and retention by providing the products and services customers want, when and where they want them • Drive operational eciencies and lower costs across the commerce cycle 30% said their organizations couldn’t automate marketing due to poor data collection infrastructure7 To solve your digital transformation challenges with traditional solutions, you have two—equally problematic—choices. One group of vendors provides generic technology platforms that have to be customized and integrated with other technologies to address the specic digital transformation challenges you face. This approach is costly and takes time. The second set of suppliers provides point products aimed at solving isolated issues, such as web analytics or cross-channel management. This approach requires integration with various technology platforms and other point solutions to solve problems posed by digital transformation. Non-Integrated Point Solutions Big, Generic Technology Platforms Traditional Solutions 1. 2. channel generates the most revenue11 33% Modular architecture with industry-specic modules running on a common data and ecommerce platform. Generic technology platforms or non-integrated point solutions. 50% 500% can up prots 5 for Retailers TCS Solutions Traditional Solutions 95% of online content localized to in-store inventory1 CONTENT MORE... LOYALTY INVENTORY CROSSCHANNEL DEMAND FORECASTING DISTRIBUTED ORDER MANAGEMENT CUSTOMER SERVICE TCS Platforms