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The AppExchange for Developers
Monetize Your App In The Cloud




@ReidCarlberg   @JoshBirk
Safe harbor
       Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

       This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
       materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
       expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
       deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
       financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
       statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

       The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
       functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
       operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of
       intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we
       operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
       releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
       and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com,
       inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others
       containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

       Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
       available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
       upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
       looking statements.




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Follow Developer Force for the latest news

                         @forcedotcom / #forcewebinar

                         Developer Force – Force.com Community


                         +Developer Force – Force.com Community


                         Developer Force

                         Developer Force group
Join the conversation: #forcewebinar
Have questions?

         §  Expert support team at the ready!
         §  Ask questions via the GoToWebinar Questions Pane.
         §  Please post your questions as we go along!
         §  Only post your question once; we’ll get to it as we go down the list.




Join the conversation: #forcewebinar
Assumptions

   This webinar assumes the following:
         §  You know how to get a Developer Edition
         §  You are broadly familiar with platform concepts


   But don’t worry, you can catch up via these resources:
         §  http://developer.force.com




Join the conversation: #forcewebinar
Upcoming Events

                         December 12, 2012
                         Apex CodeTalk Live Q&A
                         http://bit.ly/apexct-ae
                         *See chat window now for hyperlink




  Check out the Developer Force calendar for upcoming local events such as meetups,
  workshops, and user group meetings: http://developer.force.com/Calendar

Join the conversation: #forcewebinar
Agenda

    •  Basics
    •  Security
    •  Partnership
    •  DEMO
    •  Considerations
    •  AppExchange Checkout
    •  Resources

Join the conversation: #forcewebinar
What Can You Find on the AppExchange?

    •  1740+ Apps
    •  Force.com Apps
    •  Composite Apps
    •  Mobile Apps
    •  Heroku Apps




Join the conversation: #forcewebinar
What’s An App?




Join the conversation: #forcewebinar
Two Key Things




                       Packages        Listings


Join the conversation: #forcewebinar
Three Kinds of Packages


        Managed                        Unmanaged            Extension

  •  This is an app                    •  Starter kit      •  Managed only
  •  Code hidden                       •  Code visible     •  Package dependent
  •  Upgradable                        •  Not upgradable   •  Adds functionality
  •  No org limits                     •  Org limits       •  Flexible



Join the conversation: #forcewebinar
Banner




   Details                             Get It Now




  Reviews
                                       Video




Join the conversation: #forcewebinar
SOQL/SQL                           Sharing
           Injection

                                       CSRF     XSS

Join the conversation: #forcewebinar
Security Review

    •  Trust is #1
    •  Security conscious ecosystem
    •  Automated scans
           •  http://security.force.com
    •  Manual testing
    •  Important: Be prepared
           •  http://wiki.developerforce.com/page/Security



Join the conversation: #forcewebinar
Join the conversation: #forcewebinar
Partnership

    •  Required for listing
    •  Join: salesforce.com/partners
    •  Apps need a contract
           •  Checkout
           •  ISVForce
           •  OEM




Join the conversation: #forcewebinar
DEMO

Join the conversation: #forcewebinar
Additional Considerations

    •  Edition capabilities
    •  Org dependent fields
           •  Record Type

    •  Person Accounts
                                       Source: ISVForce Guide
    •  Trigger execution order
    •  Governor limits
    •  Install Handler Interface


Join the conversation: #forcewebinar
Introducing AppExchange Checkout

    • Credit Card Easy
    • Automated Billing
    • LMA Synchronization
    • 85/15 Rev Share




Join the conversation: #forcewebinar
If You Like to Read…




                                       http://p.force.com/checkoutsteps




Join the conversation: #forcewebinar
If You Really Like to Read…

    • Great Tips
    • Chapter 10: Designing
      for Packages




Join the conversation: #forcewebinar
If You Really Really Like to Read & You Want to
   Maybe Start a Business Selling Your Apps




                               Email Reid: labs@salesforce.com

Join the conversation: #forcewebinar
Resources
     • ISVForce Workbook
     • ISVForce Guide
     • ISVForce Online Academy
     • Publish Your First App
       with AppExchange
       Checkout
             •  http://p.force.com/checkoutsteps



Join the conversation: #forcewebinar
Survey
           Your feedback is crucial to the success of our webinar programs.
                                        Thank you!


                              http://bit.ly/appexsurvey
     *Look in the GoToWebinar chat
        window now for a hyperlink.


Join the conversation: #forcewebinar
Q&A

                              @ReidCarlberg                       @JoshBirk
                                       Survey: http://bit.ly/appexsurvey




Join the conversation: #forcewebinar

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AppExchange for Developers: Monetize your App in the Cloud Webinar

  • 1. The AppExchange for Developers Monetize Your App In The Cloud @ReidCarlberg @JoshBirk
  • 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward- looking statements. Join the conversation: #forcewebinar
  • 3. Follow Developer Force for the latest news @forcedotcom / #forcewebinar Developer Force – Force.com Community +Developer Force – Force.com Community Developer Force Developer Force group Join the conversation: #forcewebinar
  • 4. Have questions? §  Expert support team at the ready! §  Ask questions via the GoToWebinar Questions Pane. §  Please post your questions as we go along! §  Only post your question once; we’ll get to it as we go down the list. Join the conversation: #forcewebinar
  • 5. Assumptions This webinar assumes the following: §  You know how to get a Developer Edition §  You are broadly familiar with platform concepts But don’t worry, you can catch up via these resources: §  http://developer.force.com Join the conversation: #forcewebinar
  • 6. Upcoming Events December 12, 2012 Apex CodeTalk Live Q&A http://bit.ly/apexct-ae *See chat window now for hyperlink Check out the Developer Force calendar for upcoming local events such as meetups, workshops, and user group meetings: http://developer.force.com/Calendar Join the conversation: #forcewebinar
  • 7. Agenda •  Basics •  Security •  Partnership •  DEMO •  Considerations •  AppExchange Checkout •  Resources Join the conversation: #forcewebinar
  • 8. What Can You Find on the AppExchange? •  1740+ Apps •  Force.com Apps •  Composite Apps •  Mobile Apps •  Heroku Apps Join the conversation: #forcewebinar
  • 9. What’s An App? Join the conversation: #forcewebinar
  • 10. Two Key Things Packages Listings Join the conversation: #forcewebinar
  • 11. Three Kinds of Packages Managed Unmanaged Extension •  This is an app •  Starter kit •  Managed only •  Code hidden •  Code visible •  Package dependent •  Upgradable •  Not upgradable •  Adds functionality •  No org limits •  Org limits •  Flexible Join the conversation: #forcewebinar
  • 12. Banner Details Get It Now Reviews Video Join the conversation: #forcewebinar
  • 13. SOQL/SQL Sharing Injection CSRF XSS Join the conversation: #forcewebinar
  • 14. Security Review •  Trust is #1 •  Security conscious ecosystem •  Automated scans •  http://security.force.com •  Manual testing •  Important: Be prepared •  http://wiki.developerforce.com/page/Security Join the conversation: #forcewebinar
  • 15. Join the conversation: #forcewebinar
  • 16. Partnership •  Required for listing •  Join: salesforce.com/partners •  Apps need a contract •  Checkout •  ISVForce •  OEM Join the conversation: #forcewebinar
  • 18. Additional Considerations •  Edition capabilities •  Org dependent fields •  Record Type •  Person Accounts Source: ISVForce Guide •  Trigger execution order •  Governor limits •  Install Handler Interface Join the conversation: #forcewebinar
  • 19. Introducing AppExchange Checkout • Credit Card Easy • Automated Billing • LMA Synchronization • 85/15 Rev Share Join the conversation: #forcewebinar
  • 20. If You Like to Read… http://p.force.com/checkoutsteps Join the conversation: #forcewebinar
  • 21. If You Really Like to Read… • Great Tips • Chapter 10: Designing for Packages Join the conversation: #forcewebinar
  • 22. If You Really Really Like to Read & You Want to Maybe Start a Business Selling Your Apps Email Reid: labs@salesforce.com Join the conversation: #forcewebinar
  • 23. Resources • ISVForce Workbook • ISVForce Guide • ISVForce Online Academy • Publish Your First App with AppExchange Checkout •  http://p.force.com/checkoutsteps Join the conversation: #forcewebinar
  • 24. Survey Your feedback is crucial to the success of our webinar programs. Thank you! http://bit.ly/appexsurvey *Look in the GoToWebinar chat window now for a hyperlink. Join the conversation: #forcewebinar
  • 25. Q&A @ReidCarlberg @JoshBirk Survey: http://bit.ly/appexsurvey Join the conversation: #forcewebinar