The Pinterest Effect: What The Future Holds - SEO.com Webinar Jan 23, 2013
•Download as PPTX, PDF•
4 likes•2,363 views
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (9)
The Pinterest Effect: What The Future Holds - SEO.com Webinar Jan 23, 2013
- 2. RECORDING PRESENTATION SO SIT BACK AND ENJOY THE WEBINAR @atraine / @matt_siltala
- 3. PLEASE PARTICIPATE TWEET QUESTIONS TO @SEOCOM AND USE #PinterestEffect HASHTAG OR USE THE CHAT IN THE ROOM Best Questions / Comments May Earn You An SEO.com Bag O’ Swag! @atraine / @matt_siltala
- 4. DOWNLOAD OUR LATEST EBOOK FOR FREE! Learn how to drive traffic to your Website and increase sales Through Pinterest marketing @atraineStay Tuned / @matt_siltala For Link!
- 5. Entered the scene in 2010 allowing bookmarking of all the beautiful things on the web • Core difference: It says look at this, instead of look at me! @atraine / @matt_siltala
- 6. • Traffic grew by 429% from 9/11 through 12/11 to roughly 7.2 M in Dec. 2011 @atraine / @matt_siltala
- 7. • Broke the 10 Million mark in January 2012 becoming the fastest independent site to hit 10 M uniques/month in the U.S. Source:TechCrunch @atraine / @matt_siltala
- 8. 116% traffic growth in 2012 to 21.2M, 75% user growth @atraine / @matt_siltala Source: DOMO
- 9. Percent of Pinterest users that are female @atraine / @matt_siltala
- 10. Percentage of Pinterest users Between 25-55 yrs old Source: Mashable @atraine / @matt_siltala
- 11. Pinterest now the 4th largest organic traffic driver worldwide @atraine / @matt_siltala
- 14. SEO.com has boards highlighting company info, helpful Information, marketing tips, and more. @atraine / @matt_siltala
- 15. Avalaunch Media uses Pinterest to highlight recent content marketing and infographic pieces we created / promoted @atraine / @matt_siltala
- 16. Hapari blew through inventory this year using Pinterest boards to highlight product lines and used infographics @atraine / @matt_siltala
- 17. Utah based ZAGG features products, gadgets, other related things @atraine / @matt_siltala
- 18. Sephora integrated Pin It buttons on every product on their site. They also created employee managed boards and Holiday boards. @atraine / @matt_siltala
- 21. GET CREATIVE @atraine / @matt_siltala
- 27. •Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority. •Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins. •Results - Wait a slide ;)... @atraine / @matt_siltala
- 28. •We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize- images-pinterest •We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own. •Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded. @atraine / @matt_siltala
- 33. TIME ON SITE ~ 10 Second ~ 10 Minutes @atraine / @matt_siltala
- 34. Hubs For Intel: •Content •Products •Influencers •Trends @atraine / @matt_siltala
- 35. Tools Use Tools to spy on all the hubs. @atraine / @matt_siltala
- 36. My Favorite - Lets Start With The Best @atraine / @matt_siltala
- 37. Real Time “Alerts” @atraine / @matt_siltala
- 41. Real Time Spying • What’s Hot Right Now! • What’s getting the most comments? • Who is pinning? (Find Influencers) • Prices/Specials/Offers/Contests? • Ideas? • Content Ideas @atraine / @matt_siltala
- 42. Finding Influencers Tools for finding out how powerful a Pinterest user is: • PinReach • PinPuff @atraine / @matt_siltala
- 45. Analytics Fully integrated analytics platform for Pinterest Pinerly http://pinerly.com/pinalytics @atraine / @matt_siltala
- 47. Competitive Intel & Research Do Better. Do More. •Repinly •Find Influencers •See Trends @atraine / @matt_siltala
- 53. Other Free Facts and Tricks http://pinterest.com/source/YOURWEBSITE.com If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :) @atraine / @matt_siltala
- 57. Use This Tool: • What Images Get Most Comments •Who Is Your True Audience • Board Names • Who to contact @atraine / @matt_siltala
- 58. Case Study: Content idea gained that helped make the sale @atraine / @matt_siltala
- 61. Results: (so far from this campaign) Over $30,000 in sales • Toppers • Mattress Covers • 15.6 min avg. visitor • 4 page views average/ visit @atraine / @matt_siltala
- 62. Thank You! Andrew Melcior Matt Siltala @atraine @Matt_Siltala @atraine / @matt_siltala
- 64. DOWNLOAD OUR LATEST EBOOK FOR FREE! http://bit.ly/Pinterest10step Learn how to drive traffic to your Website and increase sales Through Pinterest marketing @atraine / @matt_siltala
- 65. OUR NEXT Registration Details WEBINAR Coming Soon February 27, 2013 11AM MST / 1PM EST Special Guest Elisabeth Osmeloski Executive Features Editor at Marketing Land President of Utah’s Association For @atraine / Marketing Professionals SLCSEM.org Search @matt_siltala
- 66. GET YOUR FREE INSTANT WEBSITE REPORT AT SEO.COM @atraine / @matt_siltala
- 67. THANK YOU FOR ATTENDING Any questions or comments please connect: doc@seo.com @iGoByDoc http://www.linkedin.com/in/igobydoc/ @SEOcom @atraine / @matt_siltala
Editor's Notes
- Pinterest has had amazing growth in recent months. Compared to Tumblr.com, a similar service provider, that launched in Feb. 2007.
- Now if the growth from Sept 11 through Dec. 11 isn’t exciting enough, look at their growth during January 2012.
- Traffic growth has slowed in 2012, but users are on the rise. Users have grown by 75% in 2012.
- This user-base is NOT the typical user-base as early adopters of a new social media platform. Much of the female user-base is coming from middle America, not the west coast and not a young male audience like you often find are the early adopters in the highly tech savvy space of social media.
- This user-base is also a much older audience. Often times you find the early adopters of a new social media platform are much younger with the bulk of the user-base falling between the ages of 20-30 yrs. old.
- And in Sept. Shareaholic released a report showing that Pinterest ousted Yahoo in organic traffic taking over the #4 spot.
- Large companies are joining. Using Pinterest to show their products, industry, related images, etc.