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COMMUNICATION for
SOCIAL CHANGE




    Eddy Helm & Jade Tang
         Prepared with care for
        Auckland Net Sqaured
          Overview of 2012
Who’s in the room?



                                      Eddy Helm
                                      Planner, Believer, Doer.



                                                        Jade Tang
                                                        Designer, Dreamer, Doer.




Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
“ What is Social Change? ”




Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
“ How can Communication
create Social Change? ”




Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
NZ Overview


Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
Lifewise
On June 28th a team of
influential New Zealanders
braved the elements in a bid
to raise funds and awareness
for the goal of ending street
homelessness in the city of
Auckland by 2020.
One night, one team,
one goal.
http://bigsleepout.org.nz/




Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
“ Life isn’t about finding yourself
  Life’s about creating yourself ”
                                                                                – George Bernard Shaw




Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
Neighbours
Day
Neighbours Day Aotearoa
(NDA) is about turning
strangers into neighbours and
streets into neighbourhoods.
http://bigsleepout.org.nz/




Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
WTF
The WTF campaign is for
everybody who cares about
equality and its especially
for all you straight people
out there!

http://wtf.org.nz/




Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
Oxfam Unwrapped
Pass the Parcel: Give a
life-changing gift

http://www.oxfamunwrapped.org.nz/




Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
“ Life isn’t about finding yourself
  Life’s about creating yourself ”
                                                                                – George Bernard Shaw




Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
Live Below the Line
From 24th - 28th September,
join us living on $2.25 a day
for 5 days to change the way
people in New Zealand think
about extreme poverty - and
make a huge difference.


http://livebelowtheline.com/nz




Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
“ Life isn’t about finding yourself
  Life’s about creating yourself ”
                                                                                – George Bernard Shaw




Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
In Summary:
Communication for Social Change

•	 Be brave
•	 You don’t need a big budget. You just need a big idea
•	 Start a movement
•	 Create something that people can belong to
•	 Prove people wrong. Don’t tell me, show me
•	 Have fun doing it
•	 It won’t happen overnight, but it will happen




Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview   Eddy Helm & Jade Tang
THANK YOU
      Q&A




  Prepared with care by
  eddy@curative.co.nz
  jade@curative.co.nz
     @Curative_NZ
       #Net2AKL

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Curative | Communication for Social Change

  • 1. COMMUNICATION for SOCIAL CHANGE Eddy Helm & Jade Tang Prepared with care for Auckland Net Sqaured Overview of 2012
  • 2. Who’s in the room? Eddy Helm Planner, Believer, Doer. Jade Tang Designer, Dreamer, Doer. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 3. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 4. “ What is Social Change? ” Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 5. “ How can Communication create Social Change? ” Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 6. NZ Overview Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 7. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 8. Lifewise On June 28th a team of influential New Zealanders braved the elements in a bid to raise funds and awareness for the goal of ending street homelessness in the city of Auckland by 2020. One night, one team, one goal. http://bigsleepout.org.nz/ Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 9. “ Life isn’t about finding yourself Life’s about creating yourself ” – George Bernard Shaw Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 10. Neighbours Day Neighbours Day Aotearoa (NDA) is about turning strangers into neighbours and streets into neighbourhoods. http://bigsleepout.org.nz/ Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 11. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 12. WTF The WTF campaign is for everybody who cares about equality and its especially for all you straight people out there! http://wtf.org.nz/ Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 13. Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 14. Oxfam Unwrapped Pass the Parcel: Give a life-changing gift http://www.oxfamunwrapped.org.nz/ Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 15. “ Life isn’t about finding yourself Life’s about creating yourself ” – George Bernard Shaw Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 16. Live Below the Line From 24th - 28th September, join us living on $2.25 a day for 5 days to change the way people in New Zealand think about extreme poverty - and make a huge difference. http://livebelowtheline.com/nz Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 17. “ Life isn’t about finding yourself Life’s about creating yourself ” – George Bernard Shaw Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 18. In Summary: Communication for Social Change • Be brave • You don’t need a big budget. You just need a big idea • Start a movement • Create something that people can belong to • Prove people wrong. Don’t tell me, show me • Have fun doing it • It won’t happen overnight, but it will happen Prepared with care for Auckland NetSqaured Communication for Social Change: 2012 overview Eddy Helm & Jade Tang
  • 19. THANK YOU Q&A Prepared with care by eddy@curative.co.nz jade@curative.co.nz @Curative_NZ #Net2AKL