The 2013 Personal Branding Trends and How Translators Can Leverage Them.
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William Arruda, Personal Branding Guru, predicts each December the personal branding trends that will be of value to career-minded professionals like translators. Explore what trends translators should incorporate in their marketing strategy to increase their influence, name recognition and success!
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The 2013 Personal Branding Trends and How Translators Can Leverage Them.
- 1. The 2013 Personal Branding Trends and How Translators Can Leverage Them Marcela Reyes, MBA Chief Branding Officer Latitudes Training, Coaching and Consulting www.latitudescoach.com 1
- 2. A bit about me • 20+ years industry experience • MBA in Marketing • Entrepreneur • 12+ years as a ATA certified Eng>SP translator • Certified Localization Project Manager • Blue Ocean Strategy Certified Practitioner • Professional business, marketing coach and branding coach • Reach Certified Personal Branding Strategist • Reach Certified Online Identity Strategist • Certified 360 Reach™ Brand Assessment Analyst • 2010-2012 ATA’s Spanish Language Division Administrator • Columnist • International speaker
- 3. Personal Branding Trends for 2013 Personal Branding Trends for 2013 By William Arruda, Founder, Reach Personal Branding ! Each December, I predict what personal branding trends will be valuable to career-minded professionals in the coming year. In writing this article, I continue the series with much enthusiasm as there are many exciting changes afoot that will simplify building your brand in 2013. You’ll see some common threads linking many of these trends, as well as interconnections among them. For example, LinkedIn features prominently in many of the entries because of the significant changes they have been making to their functionality. The importance using of multi-media, and using it well, is also a notable theme. As you review these brand-building opportunities, consider how you will incorporate them into your strategies for increasing your influence, achievement, and personal brand value! 1. Curation Since social media turned the internet on its ear, it seems that everyone on the planet has become their own media outlet, creating, posting and distributing original content. The resulting upload overload has left many looking for less-demanding alternatives. Career-minded professionals understand that personal branding does not require constant content creation, and that the new key to expressing your point of view is content curation. Potent curation tools like Tumbler and Pinterest, plus newbie’s that will pop up in 2013, provide the opportunity to express your brand with the help of the ideas, images and information from the vast library we know as the internet, with limited original writing required. Phew! 2. Customization It used to be that if you wanted a truly customized brand identity on the web you needed to build your own web site. That requirement is so last year. A host of services now allow you to build and customize a profile that uniquely reflects your brand. Some social networking sites have always allowed limited customization; YouTube for example, lets you pick the color palette for your channel, while other social networking sites provide a structured template for their members’ to create a personalized profile. More and more sites are making real customization a key feature of their offerings. Even LinkedIn, one of the most structured social media sites, now allows you to change the order of the content and to easily personalize your profile with videos, images, documents, and presentations. I predict they will eventually allow you to choose color and other design elements - making your LinkedIn profile a good substitute for having your own website. In 2013, look for more ! ! ! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!©!2013!Reach!Communications/William!Arruda.!! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Reprint!with!written!permission.!! William Arruda, CEO and Founder of Reach Personal Branding
- 4. 1. Curation
- 6. Welcome to Content Curation Finding groups, content, posts, pictures and organizes and shares the best and most relevant content on a specific issue online.
- 7. If you can’t be a creator…. Then be a curator!
- 10. 2. Customization
- 11. • You need to be here!
- 13. 3. Mobile
- 14. • 80% search for jobs. (JIBE) • 77% use mobile job search apps. (Beyond.com) • Thousands of job search apps. – Lunchmeet – Pocketresume – Sparkshire
- 15. 4. People
- 16. Translators are people, not machines! Promote yourself. Let others see the human side of YOU and your business.
- 18. The traditional word-based resume or CV will be quickly replaced with pictures!
- 20. h t t p s : / / cr e a t e . vi s u a l . l y/ k e l l y/
- 21. 6. QR Codes
- 22. 7. Timelines
Editor's Notes
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